MEDIROM Joins the World Network, Embracing Next-Generation Proof of Human Concept Led by ChatGPT Creator Sam Altman
MEDIROM Healthcare Technologies (NASDAQ:MRM) has announced a strategic partnership with Hakuhodo Inc. to join the World Network, a proof of human protocol co-founded by OpenAI creator Sam Altman. The company plans to install "Orb" verification devices in 100 Re.Ra.Ku relaxation salons by December 2025.
The initiative aims to issue 500,000 new World IDs annually, supporting the World protocol's mission to distinguish between humans and AI in the digital age. The World ID system, developed by Tools for Humanity (TFH), uses advanced camera technology to verify human authenticity while maintaining privacy. MEDIROM, which operates over 300 relaxation salons nationwide, will integrate this technology across its Re.Ra.Ku locations as part of the global deployment strategy.
MEDIROM Healthcare Technologies (NASDAQ:MRM) ha annunciato una partnership strategica con Hakuhodo Inc. per aderire al World Network, un protocollo di verifica umana co-fondato da Sam Altman, creatore di OpenAI. L'azienda prevede di installare dispositivi di verifica "Orb" in 100 centri benessere Re.Ra.Ku entro dicembre 2025.
L'iniziativa punta a emettere 500.000 nuovi World ID ogni anno, sostenendo la missione del protocollo World di distinguere tra esseri umani e intelligenza artificiale nell'era digitale. Il sistema World ID, sviluppato da Tools for Humanity (TFH), utilizza una tecnologia avanzata di telecamere per verificare l'autenticità umana garantendo la privacy. MEDIROM, che gestisce oltre 300 centri benessere a livello nazionale, integrerà questa tecnologia nelle sue sedi Re.Ra.Ku come parte della strategia di implementazione globale.
MEDIROM Healthcare Technologies (NASDAQ:MRM) ha anunciado una asociación estratégica con Hakuhodo Inc. para unirse a la World Network, un protocolo de verificación humana cofundado por Sam Altman, creador de OpenAI. La compañía planea instalar dispositivos de verificación "Orb" en 100 salones de relajación Re.Ra.Ku para diciembre de 2025.
La iniciativa tiene como objetivo emitir 500,000 nuevos World IDs anualmente, apoyando la misión del protocolo World de distinguir entre humanos y IA en la era digital. El sistema World ID, desarrollado por Tools for Humanity (TFH), utiliza tecnología avanzada de cámaras para verificar la autenticidad humana manteniendo la privacidad. MEDIROM, que opera más de 300 salones de relajación a nivel nacional, integrará esta tecnología en sus ubicaciones Re.Ra.Ku como parte de la estrategia de despliegue global.
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MEDIROM Healthcare Technologies (NASDAQ:MRM) a annoncé un partenariat stratégique avec Hakuhodo Inc. pour rejoindre le World Network, un protocole de vérification humaine cofondé par Sam Altman, créateur d'OpenAI. L'entreprise prévoit d'installer des dispositifs de vérification "Orb" dans 100 salons de relaxation Re.Ra.Ku d'ici décembre 2025.
Cette initiative vise à délivrer 500 000 nouveaux World IDs chaque année, soutenant la mission du protocole World qui consiste à distinguer les humains de l'IA à l'ère numérique. Le système World ID, développé par Tools for Humanity (TFH), utilise une technologie avancée de caméras pour vérifier l'authenticité humaine tout en préservant la confidentialité. MEDIROM, qui exploite plus de 300 salons de relaxation à l'échelle nationale, intégrera cette technologie dans ses établissements Re.Ra.Ku dans le cadre de la stratégie de déploiement mondial.
MEDIROM Healthcare Technologies (NASDAQ:MRM) hat eine strategische Partnerschaft mit Hakuhodo Inc. bekannt gegeben, um dem World Network beizutreten, einem von OpenAI-Gründer Sam Altman mitbegründeten Protokoll zur menschlichen Verifikation. Das Unternehmen plant, bis Dezember 2025 "Orb"-Verifizierungsgeräte in 100 Re.Ra.Ku-Entspannungssalons zu installieren.
Die Initiative zielt darauf ab, jährlich 500.000 neue World IDs auszugeben und unterstützt damit die Mission des World-Protokolls, in der digitalen Ära zwischen Mensch und KI zu unterscheiden. Das World ID-System, entwickelt von Tools for Humanity (TFH), verwendet fortschrittliche Kameratechnologie, um menschliche Authentizität bei gleichzeitiger Wahrung der Privatsphäre zu verifizieren. MEDIROM, das landesweit über 300 Entspannungssalons betreibt, wird diese Technologie im Rahmen der globalen Implementierungsstrategie in seinen Re.Ra.Ku-Standorten integrieren.
- Partnership with high-profile tech leader Sam Altman and OpenAI
- Potential to generate new revenue stream from 500,000 annual World ID verifications
- Strategic positioning in emerging AI verification technology
- Expansion of service offerings across 100 locations
- Implementation costs for Orb device installation across 100 locations
- Potential privacy concerns from customers regarding biometric data collection
Insights
MEDIROM's partnership with Sam Altman's World project brings AI-era authentication technology to its relaxation salons, potentially creating new revenue streams.
MEDIROM's collaboration with Hakuhodo to join Sam Altman's "World" protocol represents a strategic positioning in next-generation digital identity verification. By installing Orb authentication devices across 100 Re.Ra.Ku relaxation salons, MEDIROM is creating a physical infrastructure for digital human verification—a growing necessity in an AI-dominated landscape.
The commitment to issue 500,000 new World IDs annually suggests substantial customer engagement potential. MEDIROM's network of over 300 relaxation salons provides an ideal physical touchpoint for the World ID verification process, leveraging their existing customer base for technology adoption.
This partnership's significance extends beyond mere technology implementation. By associating with Sam Altman, the high-profile founder of OpenAI and ChatGPT, MEDIROM gains enhanced market visibility and positions itself at the intersection of wellness and cutting-edge technology.
The progressive rollout through December 2025 indicates a measured approach to integration, allowing for operational adjustments. For MEDIROM, this represents potential diversification of revenue streams beyond traditional relaxation services into technology-enabled identity verification—particularly valuable as distinguishing humans from AI becomes increasingly critical for digital services.
This move aligns with MEDIROM's existing HealthTech initiatives, including their on-demand training apps and battery-free smart trackers, suggesting a cohesive strategy to blend physical wellness services with digital technology solutions.
Creating new social infrastructure in collaboration with Hakuhodo
To promote the spread of World ID in Japan,
Verification Device“Orb”will be installed in 100 Re.Ra.Ku relaxation salons.
TOKYO, Aug. 07, 2025 (GLOBE NEWSWIRE) -- MEDIROM Healthcare Technologies Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kouji Eguchi; NASDAQ: MRM; hereinafter referred to as “MEDIROM�) has collaborated with Hakuhodo Inc. to participate in “World,� a “proof of human� protocol built for the AI era, co-founded and chaired by Sam Altman (founder of OpenAI).
Through this collaboration, Tools for Humanity (Headquarters: San Francisco, USA; Co-founder and CEO: Alex Blania; Co-founder and Chairman: Sam Altman; hereinafter referred to as “TFH�) aims to accelerate the adoption of “World ID,� a system that verifies an individual’s authenticity as a “real human being,� within the “World� protocol it is promoting.
Going forward, MEDIROM will progressively install the “Orb� World ID authentication device in approximately 100 of its “Re.Ra.Ku� relaxation salons, aiming to achieve cumulative deployment in over 100 stores by the end of December 2025 and issue 500,000 new World IDs annually.
�︎About World
World is a proof of human protocol built for the AI era. It enables individuals to verify their humanness online—without compromising privacy. The project was co-founded by Sam Altman, Alex Blania, and Max Novendstern. World is a global initiative to build tools that help humanity prepare for the age of AI. Co-invented by Sam Altman, Alex Blania, and Max Novendstern, World aims to increase trust online by using World ID to distinguish between humans and AI. Its mission is to build a new global economic system where only real humans can access currency and services. Tools for Humanity, co-founded by Altman and Blania, leads the implementation and global deployment of this project.
�︎About World ID
World ID is a global personal authentication technology that proves “humanness.�
In recent years, with the rapid evolution of generative AI, we are entering a society where it is difficult to distinguish between humans and AI. Against this backdrop, World ID aims to provide “digital proof of human�.
The “Orb,� an advanced camera, is used to verify humanness of individuals without identifying them.
Once verification is complete, a verified World ID is issued and stored in “World App,� enabling its use across various compatible services.
�︎Roles of each company
MEDIROM
Installation and operation of Orb in Re.Ra.Ku stores (over 100 stores expected)
Hakuhodo
Planning and operational support as a flagship partner in the domestic expansion of the World project
Tools for Humanity (TFH)
Provision of World technology, platform operation, and security supervision
*All data is managed with a focus on privacy, and users retain control.
�︎About Re.Ra.Ku Group
Re.Ra.Ku Group operates more than 300 relaxation salons nationwide, centered around its “Re.Ra.Ku� brand relaxation salons. In addition to “Re.Ra.Ku� relaxation salons, which are located in commercial facilities and street-front stores, the group also operates five other brands: “Spa Re.Ra.Ku,� which are located in hot spring facilities; “Re.Ra.Ku PRO,� which operates a multi-purpose running station; “Bell Epoc,� which offers a wide range of services such as reflexology and aromatherapy body care, mainly in rural areas; and “Ruam Ruam,� which offers luxury relaxation salons using Asian massage techniques.
�︎About Tools for Humanity
Founded in 2019, Tools for Humanity (TFH) is a global technology company accelerating the transition to a more inclusive, human-first digital economy. TFH led the initial development of the World Network and operates the World App. The company is headquartered in San Francisco and Berlin.
�︎About MEDIROM Group
MEDIROM Group operates over 300 relaxation salons under the "Re.Ra.Ku®" brand nationwide. Since 2015, we have expanded into HealthTech, offering on-demand training apps like Lav® for specific health guidance and lifestyle improvement programs. In 2020, we started manufacturing the battery-free smart tracker "MOTHER Bracelet®," which is now used in REMONY, our remote monitoring system for various industries including caregiving, transportation, construction, and manufacturing.
About MEDIROM Healthcare Technologies Inc.
NASDAQ Symbol: MRM
Tradepia Odaiba, 2-3-1 Daiba, Minato-ku, Tokyo, Japan
Web https://medirom.co.jp/en
*The plans, forecasts, and figures included in this release are as of July 30, 2025, and may be subject to change without notice.
*World, WorldID, Worldcoin, and Orb are trademarks or registered trademarks of Tools for Humanity Corporation.
*MOTHER Bracelet is a registered trademark of MEDIROM Healthcare Technologies Inc. in Japan.
Contact
Medirom Healthcare Technologies Inc. � Email:
Forward-Looking Statements Regarding MEDIROM
Certain statements in this press release are forward-looking statements for purposes of the safe harbor provisions under the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may include estimates or expectations about MEDIROM’s possible or assumed operational results, financial condition, business strategies and plans, market opportunities, competitive position, industry environment, and potential growth opportunities. In some cases, forward-looking statements can be identified by terms such as “may,� “will,� “should,� “design,� “target,� “aim,� “hope,� “expect,� “could,� “intend,� “plan,� “anticipate,� “estimate,� “believe,� “continue,� “predict,� “project,� “potential,� “goal,� or other words that convey the uncertainty of future events or outcomes. These statements relate to future events or to MEDIROM’s future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause MEDIROM’s actual results, levels of activity, performance, or achievements to be different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond MEDIROM’s control and which could, and likely will, affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects MEDIROM’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to MEDIROM’s operations, results of operations, growth strategy and liquidity. Some of the factors that could cause actual results to differ materially from those expressed or implied by the forward-looking statements in this press release include:
- MEDIROM’s ability to achieve its development goals for its business and execute and evolve its growth strategies, priorities and initiatives;
- changes in Japanese and global economic conditions and financial markets, including their effects on MEDIROM’s expansion in Japan and certain overseas markets;
- MEDIROM’s ability to achieve and sustain profitability in its Digital Preventative Healthcare Segment;
- the fluctuation of foreign exchange rates, which affects MEDIROM’s expenses and liabilities payable in foreign currencies;
- MEDIROM’s ability to maintain and enhance the value of its brands and to enforce and maintain its trademarks and protect its other intellectual property;
- MEDIROM’s ability to raise additional capital on acceptable terms or at all;
- MEDIROM’s level of indebtedness and potential restrictions on MEDIROM under MEDIROM’s debt instruments;
- changes in consumer preferences and MEDIROM’s competitive environment;
- MEDIROM’s ability to respond to natural disasters, such as earthquakes and tsunamis, and to global pandemics, such as COVID-19; and
- the regulatory environment in which MEDIROM operates.
More information on these risks and other potential factors that could affect MEDIROM’s business, reputation, results of operations, financial condition, and stock price is included in MEDIROM’s filings with the Securities and Exchange Commission (the “SEC�), including in the “Risk Factors� and “Operating and Financial Review and Prospects� sections of MEDIROM’s most recently filed periodic report on Form 20-F and subsequent filings, which are available on the SEC website at www.sec.gov. MEDIROM assumes no obligation to update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ from those anticipated in these forward-looking statements, even if new information becomes available in the future.
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