Penelope Bourbon extends its line of award-winning ready-to-pour offerings with Black Walnut Old Fashioned
MGP Ingredients (NYSE:MGPI) has expanded its Penelope Bourbon ready-to-pour cocktail lineup with the launch of Black Walnut Old Fashioned. This new premium bottled cocktail, crafted at 76 proof (38% ABV), combines award-winning Penelope straight bourbon and rye whiskey with black walnut bitters and vanilla demerara.
The product will be available nationwide starting August 2025 at a minimum suggested retail price of $29.99 per 750mL bottle. Both Black Walnut Old Fashioned and the previously launched Peach Old Fashioned have earned platinum medals at the 2025 ASCOT Awards in the Pre-Mixed Cocktail category.
MGP Ingredients (NYSE:MGPI) ha ampliato la sua gamma di cocktail pronti da versare Penelope Bourbon con il lancio del Black Walnut Old Fashioned. Questo nuovo cocktail imbottigliato premium, realizzato a 76 proof (38% ABV), combina il pluripremiato bourbon Penelope straight e il whiskey di segale con bitter di noce nera e vaniglia demerara.
Il prodotto sar脿 disponibile a livello nazionale a partire da agosto 2025 con un prezzo minimo suggerito al dettaglio di 29,99 $ per bottiglia da 750 mL. Sia il Black Walnut Old Fashioned che il Peach Old Fashioned lanciato in precedenza hanno ottenuto medaglie di platino ai 2025 ASCOT Awards nella categoria Cocktail Pre-Miscelati.
MGP Ingredients (NYSE:MGPI) ha ampliado su l铆nea de c贸cteles Penelope Bourbon listos para servir con el lanzamiento de Black Walnut Old Fashioned. Este nuevo c贸ctel embotellado premium, elaborado a 76 proof (38% ABV), combina el galardonado bourbon Penelope straight y whiskey de centeno con amargos de nuez negra y vainilla demerara.
El producto estar谩 disponible a nivel nacional a partir de agosto de 2025 con un precio m铆nimo sugerido de venta al p煤blico de $29.99 por botella de 750 mL. Tanto el Black Walnut Old Fashioned como el Peach Old Fashioned lanzado anteriormente han recibido medallas de platino en los 2025 ASCOT Awards en la categor铆a de C贸cteles Premezclados.
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MGP Ingredients (NYSE:MGPI) a 茅largi sa gamme de cocktails pr锚ts 脿 servir Penelope Bourbon avec le lancement du Black Walnut Old Fashioned. Ce nouveau cocktail embouteill茅 premium, 茅labor茅 脿 76 proof (38% ABV), associe le bourbon Penelope straight et le whiskey de seigle prim茅s avec des bitters 脿 la noix noire et de la vanille demerara.
Le produit sera disponible 脿 l'茅chelle nationale 脿 partir d'ao没t 2025, avec un prix de vente conseill茅 minimum de 29,99 $ pour une bouteille de 750 mL. Le Black Walnut Old Fashioned ainsi que le Peach Old Fashioned lanc茅 pr茅c茅demment ont tous deux remport茅 des m茅dailles de platine aux ASCOT Awards 2025 dans la cat茅gorie Cocktails Pr茅-M茅lang茅s.
MGP Ingredients (NYSE:MGPI) hat seine Penelope Bourbon Fertigcocktail-Linie mit der Einf眉hrung des Black Walnut Old Fashioned erweitert. Dieser neue Premium-Flaschen-Cocktail, hergestellt mit 76 proof (38% ABV), kombiniert den preisgekr枚nten Penelope Straight Bourbon und Rye Whiskey mit schwarzen Walnuss-Bitters und Vanille-Demerara.
Das Produkt wird ab August 2025 landesweit erh盲ltlich sein zu einem mindestempfohlenen Verkaufspreis von 29,99 $ pro 750-ml-Flasche. Sowohl der Black Walnut Old Fashioned als auch der zuvor eingef眉hrte Peach Old Fashioned haben bei den 2025 ASCOT Awards in der Kategorie Fertigcocktails Platinmedaillen erhalten.
- Entry into the growing ready-to-pour cocktail market with second product offering
- Both new ready-to-pour cocktails earned platinum medals at 2025 ASCOT Awards
- Nationwide distribution network established for product launch
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Insights
MGP expands ready-to-pour portfolio with award-winning Black Walnut Old Fashioned, strengthening position in high-growth premium cocktail segment.
Penelope Bourbon's launch of Black Walnut Old Fashioned represents a strategic expansion in the rapidly growing ready-to-pour cocktail market. This marks their second entry in this segment following their successful Peach Old Fashioned, effectively doubling their footprint in this category.
The product positioning is noteworthy - priced at
Both new products have already earned platinum medals at the 2025 ASCOT Awards, providing immediate credibility in a crowded marketplace. This quality recognition is crucial for premium positioning and could accelerate adoption among discerning consumers.
The timing is particularly strategic, launching in August to capture late-summer consumption occasions. Ready-to-pour cocktails solve a critical consumer pain point - delivering consistent, high-quality craft cocktails without requiring mixology skills or ingredient sourcing. This convenience factor continues driving category growth.
For MGP Ingredients, this product launch leverages their vertical integration advantages - utilizing their own bourbon and rye whiskey production capabilities while capturing higher margins through finished product sales rather than just supplying spirits to third-party brands.
Latest release in the red-hot segment expands Penelope's range of convenient and high-quality bottled cocktail offerings
Penelope doubles its footprint in the robust ready-to-pour market with the addition of Black Walnut Old Fashioned. This premium bottled cocktail is crafted with Penelope Bourbon's signature commitment to quality and craftsmanship. Black Walnut Old Fashioned features hand selected award-winning Penelope straight bourbon and rye whiskey blended with black walnut bitters and vanilla demerara, a rich and flavorful raw sugar with light traces of molasses for a warm caramel flavor. The result is an expertly crafted cocktail made for effortless enjoyment.聽
Bottled at 76 proof (
"The ready-to-pour market is exciting territory for us, and we're innovating again with Black Walnut Old Fashioned 鈥� our latest unique take on the classic cocktail," said Michael Paladini, Penelope Bourbon founder and vice president of strategy for MGP Ingredients.
Penelope's latest unique take on the classic Old Fashioned opens with an aroma of warm vanilla, with hints of maple, allspice and cocoa. Tasting notes include fresh brown sugar followed by light allspice, cinnamon and vanilla on the palate with a finish of velvety toffee, hints of nut and lingering caramel.
"Black Walnut Old Fashioned is a great variation of the Old Fashioned that we love. Using our bourbon and rye blend as the foundation for this release creates an amazing base for a whiskey forward cocktail," said Danny Polise, founder and master blender of Penelope Bourbon. "We hope all will enjoy how easy it can be to experience a delicious Penelope cocktail."
Both Black Walnut Old Fashioned and Peach Old Fashioned recently earned platinum medals in the Pre-Mixed Cocktail category at the 2025 ASCOT Awards. A product locator for the award-winning Penelope family of bourbons can be found .
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon has become one of the fastest-growing award-winning premium whiskey brands. We offer a range of uniquely blended and finished straight bourbon and whiskey expressions known for their smoothness and rich flavor, and premium handcrafted ready-to-serve cocktails. Our products have won more than 50 spirits industry awards including best in class finalist and a double gold medal for Toasted at the 2025 San Francisco World Spirits Competition. Wheated earned a double platinum medal and Peach Old Fashioned and Black Walnut Old Fashioned ready-to-pour cocktails earned platinum medals at the 2025 ASCOT awards. We continue to innovate within our Cooper Series, Limited Releases and Estate Collection to further establish our place among the top premium whiskey brands and prove that with passion, dedication, and love, anything is possible. For more information, visit and follow on 听补苍诲 .
ABOUT LUXCO
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CONTACT:
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