FAT Brands Announces New Virtual Brand Offering with Great American Cookies
FAT Brands (NASDAQ: FAT) has announced a strategic partnership with Virtual Dining Concepts (VDC) to launch Great American Cookies as a virtual brand across over 400 Chuck E. Cheese locations nationwide by the end of August 2025.
The expansion leverages Chuck E. Cheese's nationwide footprint and VDC's proprietary technology, with projections to reach nearly 900 locations by year-end 2025. The partnership will utilize FAT Brands' manufacturing facility for cookie dough production and offer five classic cookie flavors through popular delivery platforms including Uber Eats, DoorDash, and Grubhub.
Future plans include making cookies available for in-house orders at Chuck E. Cheese Fun Centers and potential cross-brand menu collaborations, effectively doubling Great American Cookies' market reach.
FAT Brands (NASDAQ: FAT) ha annunciato una partnership strategica con Virtual Dining Concepts (VDC) per lanciare Great American Cookies come marchio virtuale in oltre 400 punti vendita Chuck E. Cheese in tutto il Paese entro la fine di agosto 2025.
L鈥檈spansione sfrutter脿 la rete nazionale di Chuck E. Cheese e la tecnologia proprietaria di VDC, con previsioni di arrivare a . La collaborazione impiegher脿 l鈥檌mpianto di produzione di FAT Brands per il confezionamento dell鈥檌mpasto e offrir脿 cinque gusti classici di biscotti sulle principali piattaforme di consegna come Uber Eats, DoorDash e Grubhub.
I piani futuri prevedono anche la vendita dei biscotti direttamente nei Chuck E. Cheese Fun Centers e possibili collaborazioni di menu tra marchi, raddoppiando di fatto la presenza di Great American Cookies sul mercato.
FAT Brands (NASDAQ: FAT) ha anunciado una alianza estrat茅gica con Virtual Dining Concepts (VDC) para lanzar Great American Cookies como marca virtual en m谩s de 400 ubicaciones de Chuck E. Cheese en todo el pa铆s antes de finales de agosto de 2025.
La expansi贸n aprovecha la presencia nacional de Chuck E. Cheese y la tecnolog铆a propia de VDC, con proyecciones de alcanzar casi 900 ubicaciones a finales de 2025. La asociaci贸n utilizar谩 la planta de fabricaci贸n de FAT Brands para la producci贸n de masa de galletas y ofrecer谩 cinco sabores cl谩sicos a trav茅s de plataformas de entrega como Uber Eats, DoorDash y Grubhub.
Los planes futuros incluyen tambi茅n ofrecer las galletas para pedidos dentro de los Chuck E. Cheese Fun Centers y posibles colaboraciones de men煤s entre marcas, duplicando efectivamente el alcance de Great American Cookies.
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FAT Brands (NASDAQ: FAT) a annonc茅 un partenariat strat茅gique avec Virtual Dining Concepts (VDC) pour lancer Great American Cookies en tant que marque virtuelle dans plus de 400 茅tablissements Chuck E. Cheese 脿 l鈥櫭ヽhelle nationale d鈥檌ci fin ao没t 2025.
Cette expansion s鈥檃ppuie sur l鈥檌mplantation nationale de Chuck E. Cheese et la technologie propri茅taire de VDC, avec des projections atteignant pr猫s de 900 emplacements d鈥檌ci la fin 2025. Le partenariat utilisera l鈥檜nit茅 de production de FAT Brands pour la pr茅paration de la p芒te 脿 biscuits et proposera cinq parfums classiques via les principales plateformes de livraison telles qu鈥橴ber Eats, DoorDash et Grubhub.
Parmi les projets futurs figurent la vente des biscuits pour les commandes en magasin dans les Chuck E. Cheese Fun Centers et d鈥櫭﹙entuelles collaborations de menus entre marques, ce qui doublerait effectivement la port茅e de Great American Cookies sur le march茅.
FAT Brands (NASDAQ: FAT) hat eine strategische Partnerschaft mit Virtual Dining Concepts (VDC) angek眉ndigt, um Great American Cookies bis Ende August 2025 als virtuelle Marke in 眉ber 400 Chuck E. Cheese-Filialen landesweit einzuf眉hren.
Die Expansion nutzt die bundesweite Pr盲senz von Chuck E. Cheese und VDCs eigene Technologie; prognostiziert wird eine Ausweitung auf fast 900 Standorte bis Ende 2025. Die Partnerschaft wird die Produktionsst盲tte von FAT Brands zur Herstellung des Keksteigs nutzen und f眉nf klassische Keksvarianten 眉ber g盲ngige Lieferplattformen wie Uber Eats, DoorDash und Grubhub anbieten.
Zuk眉nftige Pl盲ne sehen vor, die Kekse auch f眉r Bestellungen vor Ort in den Chuck E. Cheese Fun Centers anzubieten und m枚gliche marken眉bergreifende Men眉kooperationen einzugehen, wodurch die Marktreichweite von Great American Cookies effektiv verdoppelt w眉rde.
- Partnership expected to nearly double Great American Cookies' reach to 900 locations by end of 2025
- Increased utilization of FAT Brands' manufacturing facility through cookie dough production
- Expansion of delivery capabilities through major platforms (Uber Eats, DoorDash, Grubhub)
- Potential for additional revenue through in-house sales at Chuck E. Cheese locations
- Limited initial menu offering of only five cookie flavors
- Dependency on third-party delivery platforms for distribution
- Operational execution risks across multiple franchise locations
Insights
FAT Brands strategically expands Great American Cookies through virtual dining, doubling locations and boosting manufacturing output.
This partnership between FAT Brands, Virtual Dining Concepts (VDC), and Chuck E. Cheese represents a significant expansion strategy with multiple revenue benefits. By launching Great American Cookies as a delivery-only brand across 400+ Chuck E. Cheese locations (expanding to 900 by year-end 2025), FAT Brands is effectively doubling the brand's market presence without the capital expenditure of building physical stores.
The strategic value extends beyond just location expansion. This initiative directly supports one of FAT Brands' core strategic pillars by increasing production volume at their manufacturing facility that produces cookie dough for Great American Cookies. This vertical integration creates operational leverage - as virtual locations grow, the manufacturing facility achieves greater economies of scale.
The partnership structure is particularly intelligent. By utilizing Chuck E. Cheese's existing kitchen infrastructure and VDC's delivery technology, FAT Brands gains rapid market expansion with minimal overhead. Future plans to offer products in-store at Chuck E. Cheese locations and potential menu collaborations suggest this is phase one of a deeper integration strategy.
From a market positioning perspective, this move aligns with evolving consumer behaviors favoring delivery options while maintaining brand integrity. The limited initial menu of five classic cookie flavors with plans for seasonal offerings follows a proven expansion model - start with core products and expand offerings after establishing the distribution channel.
For FAT Brands, which operates 18 restaurant concepts across 2,300+ units worldwide, this virtual brand expansion demonstrates their commitment to omnichannel growth strategies that maximize returns from existing intellectual property while adapting to digital-first consumer preferences.
Through a strategic partnership with Virtual Design Concepts, Great American Cookies will be available for delivery across over 400 Chuck E. Cheese locations nationwide
LOS ANGELES, Aug. 20, 2025 (GLOBE NEWSWIRE) -- (NASDAQ: FAT), parent company of and 17 other restaurant concepts, announces a partnership with , the platform built to help restaurants, to launch Great American Cookies as one of VDC鈥檚 latest delivery-only brands. This expansion is made possible through a partnership with , the beloved family entertainment center. The popular dessert chain, famed for its freshly baked cookies, has started its rollout, extending through late August. Delivery will be available at over 400 locations by the end of August 2025. With the help of VDC鈥檚 proprietary technology and Chuck E. Cheese鈥檚 nationwide footprint and efficient kitchen management, Great American Cookies is projected to reach close to 900 locations by the end of 2025.
Great American Cookies has partnered with VDC to exclusively develop and operate its virtual brand. VDC鈥檚 partnership provides an opportunity to expand its reach and revenue by debuting the brand in the virtual dining landscape. Additionally, the partnership will leverage FAT Brands鈥� manufacturing facility, which produces cookie dough for Great American Cookies.
鈥淐huck E. Cheese is the ultimate family entertainment brand, which perfectly fits with Great American Cookies鈥� brand DNA,鈥� said Thayer Wiederhorn, COO of FAT Brands. 鈥淭hrough our newly forged partnership with VDC, Great American Cookies will nearly double its reach by year鈥檚 end, while also delivering on one of FAT Brands鈥� strategic pillars鈥攊ncreasing the output of our manufacturing facility. We look forward to building off this initial momentum and further expanding our virtual presence in the years to come.鈥�
鈥淲e are delighted to add Great American Cookies to our extensive family of virtual brands,鈥� Robbie Earl, the President and Co-Founder of VDC, said. 鈥淚t鈥檚 been an incredible opportunity to integrate a beloved brand with an extensive physical presence into our roster. By leveraging our virtual delivery expertise, we want to elevate Great American Cookies and enhance revenue streams for our partner restaurants, both in-store and via delivery. This is just the beginning of the growth journey we foresee with Great American Cookies."
鈥淥ur partners at Chuck E. Cheese have been making some amazing strides the past several years, as they continue to strengthen their value offerings, create amazing new experiences and grow into the leaders in kids鈥� entertainment. We are so excited to partner with them on this fantastic opportunity to bring Great American Cookies to more of our customers both digitally and potentially in-house.鈥� Adam Robin, the Chief Operating Officer of VDC, said. Future plans for the partnership include making the cookies available for order in Fun Centers nationwide, moving beyond just the delivery facilitation, as well as potential cross-brand menu collaborations.
Great American Cookies presents a tempting array of mouthwatering cookies, promising bites of bliss. Dessert lovers can order individual cookies or packed assortments in quantities of three, six, twelve and twenty-four. The brand will offer five classic cookie flavors, with plans to introduce limited-time offers and seasonal items, such as brownies, in the future. Signature flavors include Chocolate Chip, Sugar Cookie, Red Velvet, Cookies & Cream and Snickerdoodle.
鈥淲e are thrilled to partner with Virtual Dining Concepts to introduce the iconic dessert brand, Great American Cookies, to guests nationwide,鈥� said David McKillips, President and CEO of CEC Entertainment - parent company of Chuck E. Cheese. 鈥淚t鈥檚 always exciting for our team when a collaboration aligns with our commitment to providing great food and experiences for families. When such partnerships are both profitable and seamlessly integrated into our operations, it's truly remarkable.鈥�
Through VDC鈥檚 new virtual brand offering, Great American Cookies, is available in select cities across the U.S. via popular third-party delivery platforms such as Uber Eats, DoorDash and Grubhub. Simply visit the website or app, select your location and choose from the delicious menu options available. For more information on how to become a Great American Cookies partner, please visit .
FAT (Fresh. Authentic. Tasty.) Brands:
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza庐, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli鈥檚, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo鈥檚 Cafe & Express, Hurricane Grill & Wings, Native Grill & Wings, Pretzelmaker, Elevation Burger, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit .
About Great American Cookies:
Founded on a family chocolate chip cookie recipe in 1977, Great American Cookies believes that pure, simple delight is part of living a full life. Serving the Original Cookie Cake, fresh-baked cookies in a variety of flavors, brownies and Double Doozies鈩�, we promise to treat you to bites of bliss that prove how sweet life can be. With more than 400 bakeries across the country and internationally in Bahrain, Guam, Saudi Arabia, and treats available to ship right to your door, the sweet spot is always close to home. For more information, visit .
About Virtual Dining Concepts:
Virtual Dining Concepts is the creator of virtual restaurant brands poised to expand the revenue of independent kitchens. The delivery-only infrastructure, exclusive online platform (with third-party delivery interface), and marketing strategy services guide existing restaurant operators from set-up to inception. Virtual Dining Concepts offers celebrity and non-celebrity-backed brands with menus deriving from diverse cuisines. Menus are available for order online through their individual websites, proprietary apps, and most major third-party delivery services. For more information, please visit .
About CEC Entertainment, LLC.:
CEC Entertainment, LLC. is the nationally recognized leader in family entertainment and dining with its Chuck E. Cheese, Peter Piper Pizza brands and virtual kitchen concept, Pasqually's Pizza & Wings. As the place where a million happy birthdays are celebrated every year, Chuck E. Cheese's goal is to create positive, lifelong memories for families through fun, food, and play and is the place Where A Kid Can Be A Kid庐. Committed to providing a fun, safe environment, Chuck E. Cheese helps protect families through industry-leading programs such as Kid Check庐. As a strong advocate for its local communities, Chuck E. Cheese has donated more than鈥�
MEDIA CONTACTS:
Erin Mandzik, FAT Brands and Great American Cookies
860-212-6509
Alexandra Buckley, Virtual Design Concepts
Allied Global Marketing
Alejandra Brady, CEC Entertainment
FAQ
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