FAT Brands Opens First Co-Branded Round Table Pizza and Fatburger in California
FAT Brands (NASDAQ: FAT) has announced the opening of its first co-branded Round Table Pizza and Fatburger location in Rancho Cordova, California. This strategic initiative marks the first time Fatburger has been added to an existing Round Table Pizza location, with plans for further expansion throughout California.
The new co-branded restaurant, located at 2234 Sunrise Blvd., will celebrate its grand opening on August 9, 2025, offering promotions including free Original Fatburgers to the first 100 customers and complimentary fries with any purchase. The location will operate Sunday through Thursday from 11:00 a.m. to 9:00 p.m., and Friday and Saturday from 11:00 a.m. to 10:00 p.m.
- Strategic expansion through first-ever co-branded Round Table Pizza and Fatburger location
- Plans for continued expansion of co-branded locations throughout California
- Leveraging existing real estate to maximize revenue potential through dual brands
- Limited initial rollout with just one location
- Potential operational complexity of managing two distinct restaurant concepts
Insights
FAT Brands' first co-branded location represents strategic expansion leveraging existing real estate to increase revenue potential.
This co-branding initiative marks a significant strategic shift for FAT Brands as they look to maximize revenue from existing real estate assets. By adding Fatburger to an established Round Table Pizza location in Rancho Cordova, the company is effectively implementing a capital-efficient growth strategy that could drive increased customer traffic and per-store revenue without the substantial costs of new standalone locations.
The approach represents a menu diversification play that broadens daypart coverage - pizza concepts typically perform strongest during dinner hours while burger concepts often capture lunch traffic. This complementary offering could smooth revenue throughout the day while potentially increasing the average ticket size as customers have more options to choose from during a single visit.
What's particularly notable is management's explicit statement that this represents the first of a planned expansion of this co-branding model throughout California. This suggests FAT Brands is testing a scalable approach to maximize returns from their extensive portfolio of 18 restaurant brands and 2,300+ units. If successful, this strategy could be replicated across other brand combinations within their diverse portfolio, potentially accelerating growth without proportional increases in real estate costs.
The initiative aligns with industry trends toward operational efficiency and maximizing revenue per square foot - especially important in high-cost markets like California where real estate expenses are substantial. By leveraging existing locations, FAT Brands demonstrates pragmatic resource allocation while creating opportunities for cross-selling between established customer bases.
Iconic Pizza Chain Adds Sizzling Hot Burger Chain to Rancho Cordova Location
LOS ANGELES, Aug. 08, 2025 (GLOBE NEWSWIRE) -- , , parent company of ,听, and 16 other restaurant concepts, announces the opening of its first co-branded Round Table Pizza and Fatburger in California in Rancho Cordova. With the addition of sister brand Fatburger, guests can now enjoy fresh, new menu additions including the chain鈥檚 beloved custom-built burgers, fries and hand-scooped milkshakes.
鈥淭here鈥檚 nothing better than seeing two iconic brands unite under one roof, especially in their home state,鈥� said Jake Berchtold, COO of FAT Brands鈥� Fast Casual Division. 鈥淭his opening also represents the first-ever Fatburger addition to an existing Round Table Pizza location 鈥� a strategic growth initiative we plan to continue expanding, particularly throughout California.鈥�
Recognized as a Hollywood-favorite, Fatburger is best known for its grilled-to-perfection and cooked-to-order burgers, which can be customized with signature toppings including bacon, eggs, chili, and onion rings. To celebrate Fatburger鈥檚 debut at the restaurant, a grand opening celebration will be held on Saturday, Aug. 9 from 11:30 a.m. to 2:30 p.m., with the first 100 customers receiving a free Original Fatburger. Guests can also enjoy a free order of Fat or Skinny Fries with any purchase in addition to other prizes and celebratory activities all day long.
The Round Table Pizza and Fatburger Rancho Cordova restaurant is located at 2234 Sunrise Blvd., Rancho Cordova, CA 95670, and is open Sunday through Thursday, 11:00 a.m. to 9:00 p.m., and Friday and Saturday, 11:00 a.m. to 10:00 p.m.
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About FAT (Fresh. Authentic. Tasty.) Brands
FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 18 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli鈥檚, Twin Peaks, Great American Cookies, Smokey Bones, Hot Dog on a Stick, Buffalo鈥檚 Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit聽.
About Round Table Pizza
Inspired by the honor, valor, and revelry of the Knights of the Round Table, Round Table Pizza's庐 superior pizza and commitment to quality and authenticity have earned the reputation of "Pizza Royalty鈩�" for over 60 years. With approximately 400 restaurants across the United States, Round Table celebrates community, family, and making merry. For more information, visit聽.
About Fatburger
An all-American, Hollywood favorite, Fatburger is a fast-casual restaurant serving big, juicy, tasty burgers, crafted specifically to each customer鈥檚 liking. With a legacy spanning over 70 years, Fatburger鈥檚 extraordinary quality and taste inspire fierce loyalty amongst its fan base, which includes a number of A-list celebrities and athletes. Featuring a contemporary design and ambiance, Fatburger offers an unparalleled dining experience, demonstrating the same dedication to serving gourmet, homemade, custom-built burgers as it has since 1952 鈥� The Last Great Hamburger Stand鈩�.
MEDIA CONTACT:
Erin Mandzik, FAT Brands
860-212-6509
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