Equifax Launches Identity Proofing Solution in Award-Winning Kount庐 360 Platform
Equifax (NYSE: EFX) has announced the launch of Identity Proofing within its Kount 360 identity and payments fraud platform. The new solution, powered by the Equifax Cloud, helps businesses verify customer identities and combat fraud through comprehensive verification checks.
The platform integrates document verification and facial recognition biometric checks through partnership with Incode, offering protection against deepfake threats. Key benefits include customizable workflows, identity verification checks using Equifax's data network, and streamlined user experience with step-up authentication protocols.
The solution is particularly targeted at financial institutions, automotive lenders, and online retailers to enhance customer onboarding while maintaining security and regulatory compliance.
Equifax (NYSE: EFX) ha annunciato il lancio di Identity Proofing all'interno della sua piattaforma Kount 360 per la prevenzione delle frodi nei pagamenti e nelle identit脿. La nuova soluzione, alimentata da Equifax Cloud, aiuta le aziende a verificare l'identit脿 dei clienti e a contrastare le frodi con controlli di verifica completi.
La piattaforma integra verifica documentale e controlli biometrici con riconoscimento facciale grazie alla partnership con Incode, offrendo protezione contro le minacce deepfake. I principali vantaggi includono flussi di lavoro personalizzabili, verifiche d'identit脿 basate sulla rete di dati di Equifax e un'esperienza utente semplificata con protocolli di autenticazione step-up.
La soluzione 猫 rivolta in particolare a istituti finanziari, prestatori nel settore automobilistico e rivenditori online per migliorare l'onboarding dei clienti mantenendo sicurezza e conformit脿 normativa.
Equifax (NYSE: EFX) ha anunciado el lanzamiento de Identity Proofing dentro de su plataforma Kount 360 para fraudes en identidad y pagos. La nueva soluci贸n, impulsada por Equifax Cloud, ayuda a las empresas a verificar la identidad de los clientes y a combatir el fraude mediante comprobaciones de verificaci贸n exhaustivas.
La plataforma integra verificaci贸n de documentos y controles biom茅tricos de reconocimiento facial en colaboraci贸n con Incode, ofreciendo protecci贸n contra amenazas deepfake. Entre sus beneficios clave est谩n los flujos de trabajo personalizables, las verificaciones de identidad basadas en la red de datos de Equifax y una experiencia de usuario optimizada con protocolos de autenticaci贸n escalonada.
La soluci贸n est谩 especialmente dirigida a instituciones financieras, prestamistas del sector automotriz y comercios en l铆nea para mejorar la incorporaci贸n de clientes manteniendo la seguridad y el cumplimiento normativo.
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Equifax (NYSE: EFX) a annonc茅 le lancement d'Identity Proofing au sein de sa plateforme Kount 360 d茅di茅e 脿 la lutte contre la fraude d'identit茅 et de paiement. Cette nouvelle solution, propuls茅e par Equifax Cloud, aide les entreprises 脿 v茅rifier l'identit茅 des clients et 脿 lutter contre la fraude via des contr么les de v茅rification complets.
La plateforme int猫gre, gr芒ce 脿 un partenariat avec Incode, la v茅rification de documents et des contr么les biom茅triques par reconnaissance faciale, offrant une protection contre les menaces deepfake. Parmi les avantages cl茅s : des workflows personnalisables, des v茅rifications d'identit茅 s'appuyant sur le r茅seau de donn茅es d'Equifax et une exp茅rience utilisateur simplifi茅e avec des protocoles d'authentification progressive (step-up).
La solution cible notamment les institutions financi猫res, les pr锚teurs automobiles et les commer莽ants en ligne pour am茅liorer l'onboarding client tout en garantissant s茅curit茅 et conformit茅 r茅glementaire.
Equifax (NYSE: EFX) hat die Einf眉hrung von Identity Proofing in seine Kount 360 Identit盲ts- und Zahlungsbetrugsplattform angek眉ndigt. Die neue L枚sung, betrieben 眉ber Equifax Cloud, hilft Unternehmen, Kundenidentit盲ten zu verifizieren und Betrug durch umfassende Verifizierungspr眉fungen zu bek盲mpfen.
Die Plattform integriert durch eine Partnerschaft mit Incode Dokumentenpr眉fung und biometrische Gesichtserkennung und sch眉tzt so vor Deepfake-Bedrohungen. Zu den wichtigsten Vorteilen z盲hlen anpassbare Workflows, Identit盲tspr眉fungen mittels des Equifax-Datennetzwerks und ein vereinfachtes Nutzererlebnis mit Step-up-Authentifizierungsprotokollen.
Die L枚sung richtet sich insbesondere an Finanzinstitute, Auto-Kreditgeber und Online-H盲ndler, um das Kunden-Onboarding zu verbessern und gleichzeitig Sicherheit sowie regulatorische Vorgaben einzuhalten.
- Integration of advanced identity verification features including biometric checks and deepfake detection
- Customizable workflows for different business needs and channels
- Streamlined solution eliminating need for multiple point solutions
- Enhanced protection against synthetic identity fraud and evolving fraud threats
- None.
Insights
Equifax's new Identity Proofing solution strengthens its fraud prevention portfolio, addressing growing digital identity threats including deepfakes.
Equifax's launch of Identity Proofing within its Kount 360 platform represents a strategic expansion of its fraud prevention capabilities. This solution addresses a critical market need as digital identity fraud continues to escalate across financial services, automotive lending, and retail sectors. The timing is particularly relevant following FinCEN's late-2024 alert about deepfake-based fraud schemes targeting financial institutions.
The technical architecture leverages Equifax's core strengths in data networks and AI/ML models, while the partnership with Incode adds crucial biometric verification components including facial recognition and document verification with deepfake detection capabilities. This integrated approach differentiates Equifax's offering from point solutions that address only specific aspects of identity verification.
The customizable workflows represent a key competitive advantage, allowing institutions to tailor verification processes across different business lines and customer interaction channels. The step-up authentication feature should reduce friction in legitimate customer onboarding while maintaining security posture. For regulated financial institutions, the inclusion of sanctions and watchlist screening addresses compliance requirements under KYC regulations.
This launch signals Equifax's continued transformation from a traditional credit bureau to a comprehensive digital identity and fraud prevention technology provider. The cloud-based deployment model via Equifax Cloud enables scalability and faster updates as fraud tactics evolve.
New Solution Helps Combat Fraud by Authenticating Customer-Provided Identities for Regulated Financial Services and Other Industries
"The launch of Identity Proofing reinforces our commitment to providing identity-reliant organizations with the advanced tools they need to combat evolving fraud threats," said Ajay Guru, Senior Vice President and General Manager of Digital Solutions at Equifax. "We empower Kount360 users to improve the onboarding processes for their customers, enhance security, and build greater trust with consumers in a rapidly changing digital landscape. Our customizable workflows, which integrate robust identity and fraud checks via digital signals from email and devices, enable customers to screen against sanction watchlists, check for synthetic identities as well as use biometric and document verification to validate the account holder is who they say they are."
Identity Proofing further includes integrated document verification and facial recognition biometric checks, features provided as part of the Equifax partnership with . At the end of 2024, the
Benefits of Identity Proofing include:
- Identity verification checks: Verify the personal data of any individual using the robust data network from Equifax and industry-leading AI and machine learning models.
- Customizable workflows: Tailor new account opening strategies to fit an organization's specific needs with workflows customized for individual channels or lines of business.
- User-friendly experience: Utilize multiple solutions from a single provider - eliminating the need to manage multiple "point solutions" - without compromising goals.
- Step-up authentication: Streamline onboarding and create a seamless customer experience by automatically sending step-up protocols after verification, so the consumer can prove they are the rightful owner of the identity.
Identity Proofing offers businesses a complete view of identity risk through comprehensive and customizable workflows, while enabling streamlined onboarding processes for their prospective customers. As a result, businesses can achieve better fraud prevention outcomes and improve customer interactions.
Now available via , click here to learn more about .
ABOUT EQUIFAX INC.
At (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in
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Tiffany Smith for Equifax
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