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[144] Wayfair Inc. SEC Filing

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
144
Rhea-AI Filing Summary

Wayfair Inc. (NYSE:W) insiders filed a Form 144 indicating intent to sell 8,000 Class A shares (�0.008 % of the 105.0 M shares outstanding) through Fidelity on or after 05 Aug 2025. Estimated market value is $600 k. The shares trace back to founder-level “Founder’s Shares� acquired in 2002 as compensation.

The filing also discloses extensive insider activity over the prior three months: founder/CEO Niraj S. Shah and the Shah Charitable Foundation collectively disposed of 402,000 shares across 12 transactions, generating roughly $17.4 M in gross proceeds. The aggregation suggests an ongoing liquidity program, potentially under Rule 10b5-1, although the adoption date is not specified in the notice.

While the new 8 k-share sale is immaterial to float, the sustained pattern of executive selling may raise sentiment and corporate-governance concerns for investors monitoring insider-ownership trends.

Gli insider di Wayfair Inc. (NYSE:W) hanno depositato un Modulo 144 indicando l'intenzione di vendere 8.000 azioni di Classe A (circa lo 0,008% delle 105,0 milioni di azioni in circolazione) tramite Fidelity a partire dal 5 agosto 2025. Il valore di mercato stimato è di 600.000 $. Le azioni derivano da "Azioni del Fondatore" acquisite nel 2002 come compenso.

Il deposito rivela inoltre una notevole attività degli insider negli ultimi tre mesi: il fondatore/CEO Niraj S. Shah e la Shah Charitable Foundation hanno ceduto collettivamente 402.000 azioni in 12 transazioni, generando circa 17,4 milioni di $ di proventi lordi. Questa aggregazione suggerisce un programma di liquidità in corso, probabilmente ai sensi della Regola 10b5-1, anche se la data di adozione non è specificata nel documento.

Nonostante la nuova vendita di 8.000 azioni sia irrilevante rispetto al flottante, il modello continuo di vendite da parte dei dirigenti potrebbe suscitare preoccupazioni tra gli investitori attenti alle tendenze di proprietà insider e alla governance aziendale.

Los insiders de Wayfair Inc. (NYSE:W) presentaron un Formulario 144 indicando la intención de vender 8,000 acciones Clase A (�0,008 % de las 105,0 millones de acciones en circulación) a través de Fidelity a partir del 5 de agosto de 2025. El valor de mercado estimado es de $600,000. Las acciones se remontan a "Acciones del Fundador" adquiridas en 2002 como compensación.

La presentación también revela una actividad extensa de insiders en los últimos tres meses: el fundador/CEO Niraj S. Shah y la Shah Charitable Foundation dispusieron colectivamente de 402,000 acciones en 12 transacciones, generando aproximadamente $17.4 millones en ingresos brutos. La agregación sugiere un programa continuo de liquidez, posiblemente bajo la Regla 10b5-1, aunque la fecha de adopción no se especifica en el aviso.

Si bien la nueva venta de 8,000 acciones es insignificante para el float, el patrón sostenido de ventas ejecutivas puede generar preocupaciones sobre el sentimiento y la gobernanza corporativa para los inversores que monitorean las tendencias de propiedad interna.

Wayfair Inc. (NYSE:W) 내부자들� 2025� 8� 5� 또는 � 이후� Fidelity� 통해 8,000� 클래� A 주식(전체 1� 500� � � � 0.008%)� 매도� 의사� 나타내는 Form 144� 제출했습니다. 예상 시장 가치는 60� 달러입니�. � 주식들은 2002년에 보상으로 취득� 창업� 수준� "창업� 주식"� 해당합니�.

해당 신고서는 또한 지� 3개월� 내부자의 광범위한 활동� 공개합니�: 창업� � CEO� 니라지 S. �(Niraj S. Shah)와 � 자선 재단� � 12건의 거래에서 402,000주를 처분하여 � 1,740� 달러� � 수익� 창출했습니다. � 거래 내역은 규칙 10b5-1� 따른 지속적� 유동� 프로그램임을 시사하지�, 채택 날짜� 공지� 명시되어 있지 않습니다.

새로� 8,000� 매도� 유통 주식 수에 비해 미미하나, 경영진의 지속적� 매도 패턴은 내부� 소유 동향� 주시하는 투자자들 사이에서 심리 � 기업 지배구조에 대� 우려� 불러일으� � 있습니다.

Les initiés de Wayfair Inc. (NYSE:W) ont déposé un formulaire 144 indiquant leur intention de vendre 8 000 actions de catégorie A (�0,008 % des 105,0 millions d'actions en circulation) via Fidelity à partir du 5 août 2025. La valeur marchande estimée est de 600 000 $. Ces actions proviennent des « actions du fondateur » acquises en 2002 comme rémunération.

Le dépôt révèle également une activité importante des initiés au cours des trois derniers mois : le fondateur/PDG Niraj S. Shah et la Shah Charitable Foundation ont collectivement cédé 402 000 actions lors de 12 transactions, générant environ 17,4 millions de dollars de produits bruts. Cette agrégation suggère un programme de liquidité en cours, potentiellement sous la règle 10b5-1, bien que la date d'adoption ne soit pas précisée dans l'avis.

Bien que la nouvelle vente de 8 000 actions soit insignifiante par rapport au flottant, le schéma soutenu de ventes par les dirigeants pourrait susciter des inquiétudes en matière de sentiment et de gouvernance d'entreprise chez les investisseurs qui surveillent les tendances de la propriété des initiés.

Insider von Wayfair Inc. (NYSE:W) haben ein Formular 144 eingereicht, das die Absicht anzeigt, 8.000 Class-A-Aktien (�0,008 % der 105,0 Mio. ausstehenden Aktien) über Fidelity am oder nach dem 5. August 2025 zu verkaufen. Der geschätzte Marktwert beträgt 600.000 $. Die Aktien gehen auf "Founder’s Shares" zurück, die 2002 als Vergütung erworben wurden.

Die Meldung offenbart zudem umfangreiche Insideraktivitäten in den letzten drei Monaten: Gründer/CEO Niraj S. Shah und die Shah Charitable Foundation haben gemeinsam 402.000 Aktien in 12 Transaktionen veräußert und dabei rund 17,4 Mio. $ Bruttoerlöse erzielt. Die Zusammenfassung deutet auf ein laufendes Liquiditätsprogramm hin, möglicherweise gemäß Regel 10b5-1, obwohl das Einführungsdatum im Hinweis nicht angegeben ist.

Obwohl der neue Verkauf von 8.000 Aktien für den Streubesitz unerheblich ist, könnte das anhaltende Muster von Verkäufen durch Führungskräfte bei Investoren, die Insider-Besitztrends beobachten, Bedenken hinsichtlich der Stimmung und der Unternehmensführung hervorrufen.

Positive
  • Sale size immaterial at 0.008 % of shares outstanding, limiting direct market impact
  • Timely SEC disclosure demonstrates compliance and offers visibility into insider activity
Negative
  • Founder/insider selling trend: 402 k shares off-loaded in last three months may signal reduced internal confidence
  • No disclosed 10b5-1 plan date, providing limited assurance that sales are pre-programmed, which may raise governance questions

Insights

TL;DR: Founder’s additional 8 k-share sale is small, but 402 k shares sold in three months flags continuing insider liquidation.

The proposed 8,000-share sale equals under 0.01 % of Wayfair’s float and should not create market pressure by itself. However, the cumulative 402 k-share (~0.38 % of O/S) disposals since May, largely by CEO Niraj S. Shah, signal a persistent divestment pace of roughly 130 k shares per month. Investors often interpret clustered executive sales as a negative sentiment indicator, even when executed under a 10b5-1 plan. With Wayfair still working toward sustained profitability, repeated founder selling may weigh on confidence despite the nominal dollar amounts relative to market cap. Overall impact: moderately negative.

TL;DR: Filing maintains disclosure compliance, yet lack of 10b5-1 plan date limits transparency, slightly eroding governance optics.

Form 144 fulfills SEC requirements, affirming no undisclosed adverse information. Still, best practice is to state the Rule 10b5-1 plan adoption date; omission forces investors to assume discretionary timing, raising potential perception of information asymmetry. While the charitable foundation’s involvement softens motives, continued board communication on insider-ownership strategy would mitigate governance concerns.

Gli insider di Wayfair Inc. (NYSE:W) hanno depositato un Modulo 144 indicando l'intenzione di vendere 8.000 azioni di Classe A (circa lo 0,008% delle 105,0 milioni di azioni in circolazione) tramite Fidelity a partire dal 5 agosto 2025. Il valore di mercato stimato è di 600.000 $. Le azioni derivano da "Azioni del Fondatore" acquisite nel 2002 come compenso.

Il deposito rivela inoltre una notevole attività degli insider negli ultimi tre mesi: il fondatore/CEO Niraj S. Shah e la Shah Charitable Foundation hanno ceduto collettivamente 402.000 azioni in 12 transazioni, generando circa 17,4 milioni di $ di proventi lordi. Questa aggregazione suggerisce un programma di liquidità in corso, probabilmente ai sensi della Regola 10b5-1, anche se la data di adozione non è specificata nel documento.

Nonostante la nuova vendita di 8.000 azioni sia irrilevante rispetto al flottante, il modello continuo di vendite da parte dei dirigenti potrebbe suscitare preoccupazioni tra gli investitori attenti alle tendenze di proprietà insider e alla governance aziendale.

Los insiders de Wayfair Inc. (NYSE:W) presentaron un Formulario 144 indicando la intención de vender 8,000 acciones Clase A (�0,008 % de las 105,0 millones de acciones en circulación) a través de Fidelity a partir del 5 de agosto de 2025. El valor de mercado estimado es de $600,000. Las acciones se remontan a "Acciones del Fundador" adquiridas en 2002 como compensación.

La presentación también revela una actividad extensa de insiders en los últimos tres meses: el fundador/CEO Niraj S. Shah y la Shah Charitable Foundation dispusieron colectivamente de 402,000 acciones en 12 transacciones, generando aproximadamente $17.4 millones en ingresos brutos. La agregación sugiere un programa continuo de liquidez, posiblemente bajo la Regla 10b5-1, aunque la fecha de adopción no se especifica en el aviso.

Si bien la nueva venta de 8,000 acciones es insignificante para el float, el patrón sostenido de ventas ejecutivas puede generar preocupaciones sobre el sentimiento y la gobernanza corporativa para los inversores que monitorean las tendencias de propiedad interna.

Wayfair Inc. (NYSE:W) 내부자들� 2025� 8� 5� 또는 � 이후� Fidelity� 통해 8,000� 클래� A 주식(전체 1� 500� � � � 0.008%)� 매도� 의사� 나타내는 Form 144� 제출했습니다. 예상 시장 가치는 60� 달러입니�. � 주식들은 2002년에 보상으로 취득� 창업� 수준� "창업� 주식"� 해당합니�.

해당 신고서는 또한 지� 3개월� 내부자의 광범위한 활동� 공개합니�: 창업� � CEO� 니라지 S. �(Niraj S. Shah)와 � 자선 재단� � 12건의 거래에서 402,000주를 처분하여 � 1,740� 달러� � 수익� 창출했습니다. � 거래 내역은 규칙 10b5-1� 따른 지속적� 유동� 프로그램임을 시사하지�, 채택 날짜� 공지� 명시되어 있지 않습니다.

새로� 8,000� 매도� 유통 주식 수에 비해 미미하나, 경영진의 지속적� 매도 패턴은 내부� 소유 동향� 주시하는 투자자들 사이에서 심리 � 기업 지배구조에 대� 우려� 불러일으� � 있습니다.

Les initiés de Wayfair Inc. (NYSE:W) ont déposé un formulaire 144 indiquant leur intention de vendre 8 000 actions de catégorie A (�0,008 % des 105,0 millions d'actions en circulation) via Fidelity à partir du 5 août 2025. La valeur marchande estimée est de 600 000 $. Ces actions proviennent des « actions du fondateur » acquises en 2002 comme rémunération.

Le dépôt révèle également une activité importante des initiés au cours des trois derniers mois : le fondateur/PDG Niraj S. Shah et la Shah Charitable Foundation ont collectivement cédé 402 000 actions lors de 12 transactions, générant environ 17,4 millions de dollars de produits bruts. Cette agrégation suggère un programme de liquidité en cours, potentiellement sous la règle 10b5-1, bien que la date d'adoption ne soit pas précisée dans l'avis.

Bien que la nouvelle vente de 8 000 actions soit insignifiante par rapport au flottant, le schéma soutenu de ventes par les dirigeants pourrait susciter des inquiétudes en matière de sentiment et de gouvernance d'entreprise chez les investisseurs qui surveillent les tendances de la propriété des initiés.

Insider von Wayfair Inc. (NYSE:W) haben ein Formular 144 eingereicht, das die Absicht anzeigt, 8.000 Class-A-Aktien (�0,008 % der 105,0 Mio. ausstehenden Aktien) über Fidelity am oder nach dem 5. August 2025 zu verkaufen. Der geschätzte Marktwert beträgt 600.000 $. Die Aktien gehen auf "Founder’s Shares" zurück, die 2002 als Vergütung erworben wurden.

Die Meldung offenbart zudem umfangreiche Insideraktivitäten in den letzten drei Monaten: Gründer/CEO Niraj S. Shah und die Shah Charitable Foundation haben gemeinsam 402.000 Aktien in 12 Transaktionen veräußert und dabei rund 17,4 Mio. $ Bruttoerlöse erzielt. Die Zusammenfassung deutet auf ein laufendes Liquiditätsprogramm hin, möglicherweise gemäß Regel 10b5-1, obwohl das Einführungsdatum im Hinweis nicht angegeben ist.

Obwohl der neue Verkauf von 8.000 Aktien für den Streubesitz unerheblich ist, könnte das anhaltende Muster von Verkäufen durch Führungskräfte bei Investoren, die Insider-Besitztrends beobachten, Bedenken hinsichtlich der Stimmung und der Unternehmensführung hervorrufen.

144: Filer Information

144: Issuer Information

144: Securities Information



Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold


* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.



Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

144: Remarks and Signature

FAQ

How many Wayfair (W) shares are proposed for sale in this Form 144?

8,000 Class A shares with an estimated market value of $600,000 are slated for sale.

What percentage of Wayfair’s outstanding shares does the 8,000-share sale represent?

The sale equals roughly 0.008 % of the 105 million shares outstanding.

Who is the primary insider selling Wayfair stock recently?

Founder and CEO Niraj S. Shah executed multiple Class A share sales, totaling about 402,000 shares in the past three months.

What were the gross proceeds from insider sales over the last three months?

Disclosed transactions generated approximately $17.4 million in gross proceeds.

Is the sale covered by a Rule 10b5-1 trading plan?

The filing references Rule 10b5-1 compliance but does not list the plan adoption date, leaving the plan status unclear.
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