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STOCK TITAN

[Form 4] Wayfair Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Wayfair Inc. (W) � Form 4 insider filing dated 31 Jul 2025

Chief Technology Officer Fiona Tan disclosed a Code G (gift) transfer of 141,325 Class A shares. The stock was moved from her direct ownership to a revocable trust of which she is the trustee and her immediate family the beneficiaries. No cash consideration was exchanged.

Following the transaction, Tan holds 0 shares directly and 212,216 shares indirectly through the trust, leaving her total beneficial ownership essentially unchanged. The filing signals an administrative re-classification for estate or wealth-planning purposes rather than a market sale or purchase, and therefore carries limited trading implication.

Wayfair Inc. (W) � Modulo 4 insider datato 31 lug 2025

La Chief Technology Officer Fiona Tan ha dichiarato un trasferimento Codice G (dono) di 141.325 azioni di Classe A. Le azioni sono state spostate dalla sua proprietà diretta a un trust revocabile di cui è trustee e i beneficiari sono i membri immediati della sua famiglia. Non è stato scambiato alcun corrispettivo in denaro.

Dopo la transazione, Tan detiene 0 azioni direttamente e 212.216 azioni indirettamente tramite il trust, mantenendo sostanzialmente invariata la sua proprietà effettiva totale. La dichiarazione indica una riclassificazione amministrativa a scopo di pianificazione patrimoniale o successoria piuttosto che una vendita o acquisto sul mercato, pertanto ha un impatto limitato sulle negoziazioni.

Wayfair Inc. (W) � Presentación de Formulario 4 de insider fechada el 31 de julio de 2025

La directora de tecnología Fiona Tan reveló una transferencia Código G (donación) de 141,325 acciones Clase A. Las acciones se transfirieron de su propiedad directa a un fideicomiso revocable del cual ella es la fiduciaria y los beneficiarios son su familia inmediata. No se intercambió consideración en efectivo.

Tras la transacción, Tan posee 0 acciones directamente y 212,216 acciones indirectamente a través del fideicomiso, manteniendo esencialmente sin cambios su propiedad beneficiosa total. La presentación indica una reclasificación administrativa para fines de planificación patrimonial o sucesoria en lugar de una venta o compra en el mercado, por lo que tiene implicaciones limitadas para el comercio.

Wayfair Inc. (W) � 2025� 7� 31일자 Form 4 내부� 신고

최고기술책임� Fiona Tan은 코드 G (증여)� 해당하는 141,325� Class A 주식� 이전했다� 공개했습니다. 해당 주식은 그녀� 직접 소유에서 그녀가 수탁자이� 직계 가족이 수혜자인 취소 가능한 신탁으로 이전되었습니�. 현금 대가� 교환되지 않았습니�.

거래 � Tan은 직접 소유 주식은 0�, 신탁� 통해 간접 소유 주식은 212,216�� 보유하여 � 실질 소유 지분은 거의 변하지 않았습니�. 이번 신고� 시장 매매가 아닌 재산 또는 자산 계획 목적� 행정� 재분류임� 나타내며, 따라� 거래� 미치� 영향은 제한적입니다.

Wayfair Inc. (W) � Déclaration d’initié Formulaire 4 datée du 31 juillet 2025

La directrice technique Fiona Tan a déclaré un transfert Code G (don) de 141 325 actions de Classe A. Les actions ont été transférées de sa propriété directe à une fiducie révocable dont elle est la tutrice et dont les bénéficiaires sont les membres de sa famille proche. Aucune contrepartie financière n’a été échangée.

Après cette opération, Tan détient 0 action directement et 212 216 actions indirectement via la fiducie, ce qui laisse sa détention bénéficiaire totale pratiquement inchangée. Cette déclaration indique une reclassification administrative à des fins de planification successorale ou patrimoniale plutôt qu’une vente ou un achat sur le marché, et a donc des implications limitées sur les échanges.

Wayfair Inc. (W) � Insider-Meldung Formular 4 vom 31. Juli 2025

Chief Technology Officer Fiona Tan meldete eine Übertragung Code G (Schenkung) von 141.325 Class A Aktien. Die Aktien wurden von ihrem direkten Besitz auf einen widerruflichen Trust übertragen, bei dem sie Treuhänderin ist und ihre unmittelbare Familie die Begünstigten sind. Es wurde keine Barzahlung geleistet.

Nach der Transaktion hält Tan 0 Aktien direkt und 212.216 Aktien indirekt über den Trust, wodurch ihr gesamtes wirtschaftliches Eigentum im Wesentlichen unverändert bleibt. Die Meldung signalisiert eine administrative Umklassifizierung zu Nachlass- oder Vermögensplanungszwecken und stellt keinen Marktverkauf oder -kauf dar, weshalb die handelstechnischen Auswirkungen begrenzt sind.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Internal gift to family trust; no change in economic exposure—neutral impact.

The Code G transaction merely shifts 141,325 shares from direct to indirect ownership. Such estate-planning moves are routine and do not affect public float, voting power, or insider sentiment. Because the shares remain under Fiona Tan’s control as trustee, the alignment of management with shareholders is intact. No valuation, liquidity, or governance red flags arise.

TL;DR: Non-monetary transfer; does not signal bullish or bearish view.

The absence of consideration and unchanged net beneficial stake suggest the CTO’s outlook on Wayfair shares is neutral. Investors should not interpret the move as an indicator of future operating performance or insider conviction. Trading impact is negligible; our model assumptions and target price remain unaffected.

Wayfair Inc. (W) � Modulo 4 insider datato 31 lug 2025

La Chief Technology Officer Fiona Tan ha dichiarato un trasferimento Codice G (dono) di 141.325 azioni di Classe A. Le azioni sono state spostate dalla sua proprietà diretta a un trust revocabile di cui è trustee e i beneficiari sono i membri immediati della sua famiglia. Non è stato scambiato alcun corrispettivo in denaro.

Dopo la transazione, Tan detiene 0 azioni direttamente e 212.216 azioni indirettamente tramite il trust, mantenendo sostanzialmente invariata la sua proprietà effettiva totale. La dichiarazione indica una riclassificazione amministrativa a scopo di pianificazione patrimoniale o successoria piuttosto che una vendita o acquisto sul mercato, pertanto ha un impatto limitato sulle negoziazioni.

Wayfair Inc. (W) � Presentación de Formulario 4 de insider fechada el 31 de julio de 2025

La directora de tecnología Fiona Tan reveló una transferencia Código G (donación) de 141,325 acciones Clase A. Las acciones se transfirieron de su propiedad directa a un fideicomiso revocable del cual ella es la fiduciaria y los beneficiarios son su familia inmediata. No se intercambió consideración en efectivo.

Tras la transacción, Tan posee 0 acciones directamente y 212,216 acciones indirectamente a través del fideicomiso, manteniendo esencialmente sin cambios su propiedad beneficiosa total. La presentación indica una reclasificación administrativa para fines de planificación patrimonial o sucesoria en lugar de una venta o compra en el mercado, por lo que tiene implicaciones limitadas para el comercio.

Wayfair Inc. (W) � 2025� 7� 31일자 Form 4 내부� 신고

최고기술책임� Fiona Tan은 코드 G (증여)� 해당하는 141,325� Class A 주식� 이전했다� 공개했습니다. 해당 주식은 그녀� 직접 소유에서 그녀가 수탁자이� 직계 가족이 수혜자인 취소 가능한 신탁으로 이전되었습니�. 현금 대가� 교환되지 않았습니�.

거래 � Tan은 직접 소유 주식은 0�, 신탁� 통해 간접 소유 주식은 212,216�� 보유하여 � 실질 소유 지분은 거의 변하지 않았습니�. 이번 신고� 시장 매매가 아닌 재산 또는 자산 계획 목적� 행정� 재분류임� 나타내며, 따라� 거래� 미치� 영향은 제한적입니다.

Wayfair Inc. (W) � Déclaration d’initié Formulaire 4 datée du 31 juillet 2025

La directrice technique Fiona Tan a déclaré un transfert Code G (don) de 141 325 actions de Classe A. Les actions ont été transférées de sa propriété directe à une fiducie révocable dont elle est la tutrice et dont les bénéficiaires sont les membres de sa famille proche. Aucune contrepartie financière n’a été échangée.

Après cette opération, Tan détient 0 action directement et 212 216 actions indirectement via la fiducie, ce qui laisse sa détention bénéficiaire totale pratiquement inchangée. Cette déclaration indique une reclassification administrative à des fins de planification successorale ou patrimoniale plutôt qu’une vente ou un achat sur le marché, et a donc des implications limitées sur les échanges.

Wayfair Inc. (W) � Insider-Meldung Formular 4 vom 31. Juli 2025

Chief Technology Officer Fiona Tan meldete eine Übertragung Code G (Schenkung) von 141.325 Class A Aktien. Die Aktien wurden von ihrem direkten Besitz auf einen widerruflichen Trust übertragen, bei dem sie Treuhänderin ist und ihre unmittelbare Familie die Begünstigten sind. Es wurde keine Barzahlung geleistet.

Nach der Transaktion hält Tan 0 Aktien direkt und 212.216 Aktien indirekt über den Trust, wodurch ihr gesamtes wirtschaftliches Eigentum im Wesentlichen unverändert bleibt. Die Meldung signalisiert eine administrative Umklassifizierung zu Nachlass- oder Vermögensplanungszwecken und stellt keinen Marktverkauf oder -kauf dar, weshalb die handelstechnischen Auswirkungen begrenzt sind.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Tan Fiona

(Last) (First) (Middle)
C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)
BOSTON MA 02116

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Technology Officer
3. Date of Earliest Transaction (Month/Day/Year)
07/31/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/31/2025 G(1) 141,325 D $0 0 D
Class A Common Stock 07/31/2025 G(1) 141,325 A $0 212,216 I By Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents a transfer to a revocable trust. The reporting person is the trustee of the revocable trust, and members of the reporting person's immediate family are the sole beneficiaries of the revocable trust.
Remarks:
/s/Enrique Colbert, Attorney-In-Fact for Fiona Tan 08/04/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Wayfair (W) shares did CTO Fiona Tan transfer?

She moved 141,325 Class A shares on 31 Jul 2025.

Was cash exchanged in the reported insider transaction?

No. The shares were gifted at $0 under a Code G transaction.

What are Fiona Tan’s holdings after the transaction?

She now owns 212,216 shares indirectly via a revocable trust and 0 shares directly.

Does the filing indicate buying or selling pressure for Wayfair stock?

No. It is an internal ownership re-classification with no market purchase or sale.

Why use a revocable trust for insider share transfers?

Revocable trusts are common estate-planning tools allowing insiders to retain control while structuring family beneficiaries.
Wayfair Inc

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