Specificity Prepares to Launch Proprietary AI Tech Stack After Year of Strategic Transformation
Specificity (OTCID:SPTY), a digital marketing agency, is preparing to launch its proprietary AI technology stack following a year of strategic transformation. The company successfully navigated the BF Borgers auditing firm scandal, being among the few of 109 affected micro-cap companies to regain fully reporting status.
Under CEO Jason Wood's leadership, Specificity has developed key technological assets including: exclusive organic MAID data for adtech targeting, an in-house AI-powered marketing technology stack for mass automation and campaign optimization, and AI-driven ad spend optimization focused on organic traffic while filtering out bot traffic.
Specificity (OTCID:SPTY), un'agenzia di marketing digitale, si prepara a lanciare il proprio stack tecnologico proprietario basato su IA dopo un anno di trasformazione strategica. L'azienda ha superato con successo lo scandalo legato alla societ脿 di revisione BF Borgers, risultando una delle poche, tra 109 micro鈥慶ap coinvolte, a riconquistare lo status di reporting completo.
Sotto la guida del CEO Jason Wood, Specificity ha sviluppato asset tecnologici chiave, tra cui: dati MAID organici esclusivi per il targeting adtech, uno stack di marketing interno alimentato da IA per automazione di massa e ottimizzazione delle campagne, e una ottimizzazione della spesa pubblicitaria guidata dall'IA focalizzata sul traffico organico con filtraggio del traffico bot.
Specificity (OTCID:SPTY), una agencia de marketing digital, se prepara para lanzar su propio stack tecnol贸gico de IA tras un a帽o de transformaci贸n estrat茅gica. La compa帽铆a super贸 con 茅xito el esc谩ndalo del auditor BF Borgers, siendo una de las pocas, entre 109 microcap afectadas, en recuperar el estado de reporte completo.
Bajo la direcci贸n del CEO Jason Wood, Specificity ha desarrollado activos tecnol贸gicos clave, incluyendo: datos MAID org谩nicos exclusivos para el targeting adtech, un stack de marketing interno impulsado por IA para automatizaci贸n masiva y optimizaci贸n de campa帽as, y una optimizaci贸n del gasto publicitario basada en IA centrada en el tr谩fico org谩nico con filtrado del tr谩fico bot.
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Specificity (OTCID:SPTY), une agence de marketing digital, se pr茅pare 脿 lancer sa pile technologique propri茅taire bas茅e sur l'IA apr猫s une ann茅e de transformation strat茅gique. La soci茅t茅 a g茅r茅 avec succ猫s le scandale impliquant le cabinet d'audit BF Borgers et fait partie des rares parmi les 109 micro鈥慶aps affect茅es 脿 avoir retrouv茅 un statut de reporting complet.
Sous la direction du CEO Jason Wood, Specificity a d茅velopp茅 des actifs technologiques cl茅s, notamment : des donn茅es MAID organiques exclusives pour le ciblage adtech, une stack marketing interne propuls茅e par l'IA pour l'automatisation de masse et l'optimisation des campagnes, ainsi qu'une optimisation des d茅penses publicitaires pilot茅e par l'IA ax茅e sur le trafic organique tout en filtrant le trafic bot.
Specificity (OTCID:SPTY), eine Digital鈥慚arketing鈥慉gentur, bereitet nach einem Jahr strategischer Transformation die Einf眉hrung ihres propriet盲ren KI鈥慣echnologie鈥慡tacks vor. Das Unternehmen hat den Skandal um die Pr眉fgesellschaft BF Borgers erfolgreich bew盲ltigt und geh枚rt zu den wenigen der 109 betroffenen Micro鈥慍aps, die ihren vollst盲ndigen Reporting鈥慡tatus zur眉ckerlangt haben.
Unter der Leitung von CEO Jason Wood hat Specificity wichtige technologische Assets entwickelt, darunter: exklusive organische MAID鈥慏aten f眉r Adtech鈥慣argeting, einen internen, KI鈥慻est眉tzten Marketing鈥慣echnology鈥慡tack f眉r Massenautomatisierung und Kampagnenoptimierung sowie eine KI鈥慻esteuerte Optimierung der Werbeausgaben, die sich auf organischen Traffic konzentriert und Bot鈥慣raffic herausfiltert.
- None.
- Operating in competitive digital marketing space with larger established players
- Currently trading on OTCID market, indicating lower tier exchange listing
TAMPA, FL / / August 13, 2025 / Specificity, Inc. (OTCID:SPTY), a leading digital marketing agency blending proprietary ad tech with cutting-edge strategy, is finalizing development of its fully in-house, company-owned AI technology stack - a powerful asset set to redefine how the company scales, drives efficiency, and maintains its edge in the marketplace.
Over the past year, while much of the industry grappled with unprecedented disruption following the BF Borgers auditing firm scandal, Specificity turned a challenge into a growth catalyst. Of the 109 micro-cap companies affected, Specificity was one of, if not the only to regain its fully reporting status - an achievement its advisors call significant in an environment where many peers were forced to delist or dissolve.
With stability secured, CEO Jason Wood led a decisive pivot toward innovation:
Built its own data asset of exclusively organic MAIDs for adtech targeting
Began designing, training, and refining a proprietary AI-powered marketing technology stack entirely in-house - now nearing launch. This stack delivers mass automation and powers faster tactical campaign changes leading to better results.
Began training AI to focus ad spend on organic traffic and parse out bot and mechanical traffic PRE ad spend.
Once live, the platform will allow Specificity to operate leaner, scale faster, and position itself within a technology asset class that commands significantly higher market multiples than traditional digital marketing agencies.
"Our AI stack is more than an upgrade - it's the future of how we'll dominate this space," said Jason Wood, CEO of Specificity. "By owning every aspect of development, we're building a competitive advantage that can't be replicated by plug-and-play solutions. We're not just ready for the next phase of growth - we're building it."
As the company prepares for the formal launch of its proprietary AI platform, Specificity stands ready to lead an evolving digital marketing landscape where precision, performance, and proprietary technology define success.
About Specificity
Specificity is a performance-driven digital marketing agency built on proprietary technology that guarantees campaigns reach human audiences and delivers highly qualified, in-market leads at a fraction of the cost of traditional pay-per-click. Combining advanced data targeting, AI-powered creative optimization, and a no-BS approach, Specificity helps businesses dominate their markets. To learn more visit .
Media Contact:
Chris Gruening
Vice President, Client Services
[email protected]
SOURCE: Specificity Inc.
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