Specificity Expands to Europe, Bringing Precision Targeting and Human-Only Ad Tech to a Market Ripe for Disruption
Specificity (OTCID:SPTY) has launched its European expansion ahead of schedule, bringing its proprietary adtech platform to the European market. The company's technology is specifically designed to be GDPR-compliant while delivering precision targeting and human-only traffic verification.
Led by Adrian Walters as Managing Director of Specificity Europe, the expansion has already secured its first clients. The platform offers European businesses an alternative to traditional marketing approaches, focusing on delivering verified human traffic and precise audience targeting without relying on third-party cookies or invasive tracking practices.
The expansion comes as European businesses struggle with marketing effectiveness under GDPR regulations, with Specificity's solution promising reduced cost per acquisition (CPA) and improved ROI for digital marketing campaigns.
Specificity (OTCID:SPTY) ha anticipato i tempi nel suo processo di espansione europea, portando la sua piattaforma adtech proprietaria nel mercato europeo. La tecnologia dell'azienda 猫 progettata specificamente per essere conforme al GDPR, garantendo al contempo un targeting preciso e la verifica del traffico esclusivamente umano.
Guidata da Adrian Walters come Managing Director di Specificity Europe, l'espansione ha gi脿 acquisito i primi clienti. La piattaforma offre alle aziende europee un'alternativa ai metodi di marketing tradizionali, concentrandosi sulla consegna di traffico umano verificato e un targeting di pubblico accurato senza fare affidamento su cookie di terze parti o pratiche invasive di tracciamento.
L'espansione arriva in un momento in cui le aziende europee affrontano difficolt脿 nell'efficacia del marketing sotto le normative GDPR, con la soluzione di Specificity che promette una riduzione del costo per acquisizione (CPA) e un miglior ritorno sull'investimento (ROI) per le campagne di marketing digitale.
Specificity (OTCID:SPTY) ha iniciado su expansi贸n europea antes de lo previsto, llevando su plataforma adtech propietaria al mercado europeo. La tecnolog铆a de la compa帽铆a est谩 dise帽ada espec铆ficamente para ser compatible con el GDPR, ofreciendo al mismo tiempo una segmentaci贸n precisa y verificaci贸n de tr谩fico exclusivamente humano.
Bajo la direcci贸n de Adrian Walters como Director General de Specificity Europe, la expansi贸n ya ha conseguido sus primeros clientes. La plataforma ofrece a las empresas europeas una alternativa a los m茅todos tradicionales de marketing, enfoc谩ndose en proporcionar tr谩fico humano verificado y segmentaci贸n precisa de audiencias sin depender de cookies de terceros ni pr谩cticas invasivas de seguimiento.
Esta expansi贸n llega en un momento en que las empresas europeas enfrentan dificultades con la efectividad del marketing bajo las regulaciones GDPR, y la soluci贸n de Specificity promete reducir el costo por adquisici贸n (CPA) y mejorar el retorno de inversi贸n (ROI) en campa帽as de marketing digital.
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Specificity (OTCID:SPTY) a lanc茅 son expansion europ茅enne plus t么t que pr茅vu, introduisant sa plateforme adtech propri茅taire sur le march茅 europ茅en. La technologie de l'entreprise est sp茅cialement con莽ue pour 锚tre conforme au RGPD tout en offrant un ciblage pr茅cis et une v茅rification du trafic exclusivement humain.
Dirig茅e par Adrian Walters en tant que Directeur G茅n茅ral de Specificity Europe, l'expansion a d茅j脿 conquis ses premiers clients. La plateforme propose aux entreprises europ茅ennes une alternative aux approches marketing traditionnelles, en se concentrant sur la fourniture de trafic humain v茅rifi茅 et un ciblage pr茅cis des audiences, sans recourir aux cookies tiers ni 脿 des pratiques de suivi intrusives.
Cette expansion intervient alors que les entreprises europ茅ennes rencontrent des difficult茅s 脿 atteindre l'efficacit茅 marketing sous les r茅glementations RGPD, la solution de Specificity promettant une r茅duction du co没t par acquisition (CPA) et une am茅lioration du retour sur investissement (ROI) pour les campagnes marketing digitales.
Specificity (OTCID:SPTY) hat seine europ盲ische Expansion vorzeitig gestartet und bringt seine propriet盲re Adtech-Plattform auf den europ盲ischen Markt. Die Technologie des Unternehmens ist speziell darauf ausgelegt, GDPR-konform zu sein und gleichzeitig pr盲zises Targeting sowie die Verifizierung von ausschlie脽lich menschlichem Traffic zu gew盲hrleisten.
Unter der Leitung von Adrian Walters als Gesch盲ftsf眉hrer von Specificity Europe hat die Expansion bereits erste Kunden gewonnen. Die Plattform bietet europ盲ischen Unternehmen eine Alternative zu traditionellen Marketingans盲tzen, indem sie verifizierten menschlichen Traffic und pr盲zises Zielgruppen-Targeting ohne den Einsatz von Drittanbieter-Cookies oder invasiven Tracking-Methoden liefert.
Die Expansion erfolgt zu einem Zeitpunkt, an dem europ盲ische Unternehmen unter den GDPR-Vorschriften mit der Marketingeffektivit盲t k盲mpfen. Die L枚sung von Specificity verspricht eine Senkung der Kosten pro Akquisition (CPA) und eine Verbesserung des ROI bei digitalen Marketingkampagnen.
- Early expansion into European market ahead of 2026 schedule
- Already secured initial European clients
- Technology is fully GDPR-compliant, addressing a key market challenge
- Platform delivers verified human traffic and precise targeting without privacy violations
- Recent history of auditor fraud (Borgers) mentioned in PR
- Operating in highly regulated European market with strict GDPR requirements
TAMPA, FLORIDA / / July 30, 2025 / Specificity, Inc. (OTCID:SPTY), the digital marketing powerhouse known as the nation's first, truly hybrid model for adtech and digital marketing, has very quietly launched Specificity Europe-bringing its proprietary, hyper-targeted ad tech to a market often overlooked by mar-tech due to GDPR regulations.
This move marks a major milestone in the company's aggressive global growth strategy, delivered sooner than expected and is fueled by increasing demand from European brands relegated to wasteful, broad audience buildout and an utter lack of data transparency.
"We're not here to play nice or blend in," said Jason Wood, CEO of Specificity. "We're here to do in Europe what we've done in the U.S.-hold marketers accountable, eliminate waste, and deliver in-market leads, not impressions. The rest of the industry can keep chasing clicks. We deliver customers."
Built for Performance. Compliant by Design.
As part of its European rollout, Specificity's innovative ad tech is fully optimized to navigate and conform to GDPR regulations, the EU's strict data protection and privacy framework. The platform's proprietary methodology ensures human-only targeting that does not rely on invasive third-party cookies or shady tracking practices-delivering performance without compromise.
"GDPR isn't a problem for us-it's a playground," said Wood. "While other agencies are scrambling to adjust, our tech was built from the ground up to respect user's privacy and deliver targeting and clean, addressable audiences, without crossing the line. We do not need to violate consumer privacy to deliver the granular targeting brands desperately need in the very specious world of Big-tech's adtech." He added, "We planned to scale into Europe in 2026 but after meeting and working Adrian Walters and his team, decided the timing was now!"
Adding to this sentiment, Adrian Walters, Managing Director of Specificity Europe, emphasized the significance of the expansion and said, "Following on from the success in the U.S. of brands adopting this truly game-changing technology, European brands are going to breathe a sigh of relief once they adopt Specificity's technology and see how their ROIs are significantly improved."
The European expansion has already started and the European group has already signed its first few clients with many more in ongoing discussions. For Specificity, the timing couldn't be better having recently come out of the Borgers auditor fraud stronger and better situated.
Why It Matters
European businesses are fed up. GDPR regulations, meant to ensure privacy, have made smart marketing extremely difficult. Traditional agencies continue pushing one-size-fits-all marketing, broad audience nets and click-based vanity metrics. Specificity Europe arrives with a different model that delivers:
Precision audience targeting
Verified human traffic
Leads delivered at a fraction of PPC costs
With a track record of slashing CPAs and scaling campaigns that actually convert, Specificity now offers European brands the transparency, accountability, and ROI they've been demanding-and will now have access to immediately.
About Specificity
Specificity is a U.S.-based digital marketing firm revolutionizing how businesses connect with real customers online. By combining cutting-edge ad tech with an aggressively transparent approach, Specificity delivers results that make traditional PPC and spray-and-pray strategies obsolete. Learn more at .
Media Contact:
Chris Gruening
Vice President, Client Services
[email protected]
SOURCE: Specificity Inc.
View the original on ACCESS Newswire
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