Reborn Coffee to Pilot In-Store Crypto & Stablecoin ATM at Southern California Retail Location
Reborn Coffee (Nasdaq: REBN) announced plans to pilot a digital asset ATM at one of its flagship Southern California locations. The ATM will support Bitcoin and select U.S. dollar-pegged stablecoins like USD Coin (USDC), operated by a licensed third-party provider.
This initiative marks the third step in Reborn's digital asset strategy, following their initial strategy announcement and planned crypto payment capabilities via Square POS. The pilot program aims to evaluate customer interest, assess operational logistics, and explore digital asset accessibility in the retail setting.
CEO Jay Kim emphasized the company's measured approach to integrating digital assets while maintaining focus on their core coffee business. The pilot will run for a defined period at one high-traffic location, with potential expansion based on performance metrics and regulatory considerations.
Reborn Coffee (Nasdaq: REBN) ha annunciato l'intenzione di testare un bancomat per asset digitali in una delle sue principali sedi della California meridionale. Il dispositivo supporter脿 Bitcoin e alcune stablecoin ancorate al dollaro USA, come USD Coin (USDC), e sar脿 gestito da un fornitore terzo autorizzato.
Questa iniziativa rappresenta il terzo passo nella strategia sugli asset digitali di Reborn, dopo la presentazione iniziale della strategia e i piani per accettare pagamenti in criptovalute tramite Square POS. Il programma pilota valuter脿 l'interesse dei clienti, l'organizzazione operativa e l'accessibilit脿 degli asset digitali nel contesto retail.
Il CEO Jay Kim ha sottolineato un approccio cauto nell'integrare gli asset digitali, mantenendo comunque l'attenzione sul core business del caff猫. Il pilota durer脿 un periodo definito in una sede ad alto traffico, con possibili estensioni basate sui risultati e sulle considerazioni normative.
Reborn Coffee (Nasdaq: REBN) anunci贸 que proyecta poner a prueba un cajero autom谩tico de activos digitales en una de sus ubicaciones emblem谩ticas del sur de California. El cajero admitir谩 Bitcoin y ciertas stablecoins vinculadas al d贸lar estadounidense, como USD Coin (USDC), operado por un proveedor tercero con licencia.
Esta iniciativa constituye el tercer paso en la estrategia de activos digitales de Reborn, tras el anuncio inicial de la estrategia y los planes para aceptar pagos cripto a trav茅s de Square POS. El programa piloto buscar谩 medir el inter茅s de los clientes, evaluar la log铆stica operativa y explorar la accesibilidad de los activos digitales en el comercio minorista.
El CEO Jay Kim destac贸 el enfoque prudente de la compa帽铆a al integrar activos digitales, manteniendo el foco en su negocio principal del caf茅. El piloto se desarrollar谩 durante un periodo determinado en una ubicaci贸n de alto tr谩fico, con posible expansi贸n seg煤n m茅tricas de desempe帽o y consideraciones regulatorias.
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Reborn Coffee (Nasdaq : REBN) a annonc茅 son intention de piloter un distributeur automatique d'actifs num茅riques dans l'un de ses 茅tablissements phares du sud de la Californie. Le distributeur prendra en charge le Bitcoin et certaines stablecoins adoss茅es au dollar am茅ricain, comme USD Coin (USDC), exploit茅 par un prestataire tiers agr茅茅.
Cette initiative constitue la troisi猫me 茅tape de la strat茅gie d'actifs num茅riques de Reborn, apr猫s l'annonce initiale de la strat茅gie et les projets d'acceptation des paiements en crypto via Square POS. Le programme pilote vise 脿 mesurer l'int茅r锚t des clients, 茅valuer la logistique op茅rationnelle et explorer l'acc猫s aux actifs num茅riques en point de vente.
Le PDG Jay Kim a insist茅 sur l'approche mesur茅e de l'entreprise pour int茅grer les actifs num茅riques, tout en restant concentr茅e sur son activit茅 principale de caf茅. Le pilote se d茅roulera pendant une p茅riode d茅finie dans un emplacement 脿 fort trafic, avec une possible extension selon les indicateurs de performance et les contraintes r茅glementaires.
Reborn Coffee (Nasdaq: REBN) hat Pl盲ne angek眉ndigt, an einem seiner zentralen Standorte in S眉dkalifornien einen digitalen Asset-ATM zu testen. Der ATM wird Bitcoin und ausgew盲hlte an den US-Dollar gekoppelte Stablecoins wie USD Coin (USDC) unterst眉tzen und von einem lizenzierten Drittanbieter betrieben.
Diese Initiative stellt den dritten Schritt in Reborns Digital-Asset-Strategie dar, nach der ersten Strategieank眉ndigung und den geplanten Krypto-Zahlungsfunktionen 眉ber Square POS. Das Pilotprogramm soll das Kundeninteresse, die operativen Abl盲ufe und die Zug盲nglichkeit digitaler Assets im Einzelhandel pr眉fen.
CEO Jay Kim betonte den vorsichtigen Ansatz bei der Integration digitaler Assets, w盲hrend das Unternehmen den Fokus auf sein Kernkaffee-Gesch盲ft beibehalte. Der Pilot l盲uft f眉r einen definierten Zeitraum an einem stark frequentierten Standort; eine Ausweitung ist abh盲ngig von Leistungskennzahlen und regulatorischen Rahmenbedingungen m枚glich.
- Strategic expansion into digital assets through phased approach
- Partnership with licensed third-party operator reduces operational risk
- Potential to attract crypto-savvy customers and enhance in-store experience
- Limited to single location pilot with no guaranteed expansion
- Success dependent on volatile crypto market conditions
- Additional regulatory compliance requirements and associated risks
Third Step in Digital Asset Strategy to Explore Customer Access to Crypto and Select Stablecoins in Retail Setting
BREA, Calif., Aug. 26, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that it intends to pilot a digital asset ATM at one of its flagship Southern California stores as part of its ongoing digital asset strategy. The ATM is expected to support transactions in Bitcoin and select U.S. dollar鈥損egged stablecoins such as USD Coin (USDC), subject to applicable laws and regulations.
The digital asset ATM will be installed and operated by a licensed third-party provider and is expected to allow customers to purchase or sell supported digital assets during regular store hours. By introducing this service in a retail environment, Reborn aims to evaluate customer interest, assess operational logistics, and explore the role of digital asset accessibility in enhancing the in-store experience.
鈥淭his pilot program reflects our measured, step-by-step approach to integrating digital asset capabilities into our operations,鈥� said Jay Kim, CEO of Reborn Coffee. 鈥淏y working with an experienced and licensed operator, we can study real-world customer engagement in a compliant manner while maintaining our focus on delivering quality coffee and service.鈥�
The pilot will be limited to one high-traffic location in Southern California and will run for a defined evaluation period. The Company will review usage data, customer feedback, and regulatory considerations before determining whether to expand or modify the initiative.
This announcement follows Reborn鈥檚 first two digital asset press releases: the initial and the planned crypto via Square POS in Southern California stores. Additional announcements in the series may address further opportunities to incorporate blockchain-enabled services into Reborn鈥檚 operations.
The Company cautions that the pilot is exploratory in nature, and there can be no assurance that the digital asset ATM initiative will be expanded beyond the initial location, support additional digital assets, or result in further deployments.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are 鈥渇orward-looking statements.鈥� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management鈥檚 Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (鈥淪EC鈥�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC鈥檚 website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company鈥檚 ability to continue as a going concern as indicated in an explanatory paragraph in the Company鈥檚 independent registered public accounting firm鈥檚 audit report as a result of recurring net losses, among other things, the Company鈥檚 ability to successfully open the additional locations described herein as planned or at all, the Company鈥檚 ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
Reborn Coffee, Inc.
FAQ
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