Reborn Coffee to Pilot Crypto Payment Option Through POS at Southern California Stores
Reborn Coffee (Nasdaq: REBN) has announced plans to pilot cryptocurrency payment capabilities at select Southern California locations in 2025. The initiative, which will integrate crypto payment functionality into the company's existing Point of Sale (POS) platform, marks the second phase of Reborn's digital asset strategy.
CEO Jay Kim highlighted that Southern California stores will serve as a testing ground to evaluate customer response to crypto payments in a retail environment. The pilot will assess operational integration, transaction flow, and customer engagement to inform future expansion decisions.
The company notes that the program's scope, timing, and outcome may change based on market conditions, regulatory requirements, and technical integration factors. Future updates will focus on blockchain-based tools, payment technologies, and customer engagement initiatives.
Reborn Coffee (Nasdaq: REBN) ha annunciato l'intenzione di avviare nel 2025 un progetto pilota per i pagamenti in criptovalute presso alcune sedi della California meridionale. L'iniziativa, che integrerà la funzione di pagamento in crypto nella piattaforma Point of Sale (POS) esistente dell'azienda, rappresenta la seconda fase della strategia sui beni digitali di Reborn.
Il CEO Jay Kim ha precisato che i negozi della California meridionale fungeranno da terreno di prova per valutare la reazione dei clienti ai pagamenti in criptovalute in un contesto retail. Il pilota verificherà l'integrazione operativa, il flusso delle transazioni e il coinvolgimento dei clienti per guidare le decisioni sull'eventuale espansione.
L'azienda specifica che portata, tempistiche e risultati del programma potrebbero variare in base alle condizioni di mercato, a requisiti normativi e a fattori tecnici di integrazione. I futuri aggiornamenti metteranno a fuoco strumenti basati su blockchain, tecnologie di pagamento e iniziative di engagement dei clienti.
Reborn Coffee (Nasdaq: REBN) ha anunciado planes para poner a prueba pagos con criptomonedas en determinadas ubicaciones del sur de California en 2025. La iniciativa, que incorporará la funcionalidad de pago con cripto en la plataforma de Punto de Venta (POS) existente de la compañía, constituye la segunda fase de la estrategia de activos digitales de Reborn.
El CEO Jay Kim destacó que las tiendas del sur de California serán un banco de pruebas para evaluar la respuesta de los clientes a los pagos en criptomonedas en un entorno minorista. El piloto evaluará la integración operativa, el flujo de transacciones y la interacción con los clientes para orientar futuras decisiones de expansión.
La compañía indica que el alcance, el calendario y los resultados del programa pueden cambiar según las condiciones del mercado, los requisitos regulatorios y factores técnicos de integración. Las actualizaciones futuras se centrarán en herramientas basadas en blockchain, tecnologías de pago e iniciativas de compromiso con el cliente.
Reborn Coffee (나스�: REBN)� 2025� 남부 캘리포니아의 일부 매장에서 암호화폐 결제 파일럿을 실시� 계획이라� 발표했습니다. � 이니셔티브는 회사� 기존 POS(판매시점관�) 플랫폼에 암호화폐 결제 기능� 통합하는 것으�, Reborn� 디지� 자산 전략� � 번째 단계� 해당합니�.
CEO 제이 킴은 남부 캘리포니� 매장� 소매 환경에서 암호화폐 결제� 대� 고객 반응� 시험하는 테스트베드가 � 것이라고 밝혔습니�. 파일럿은 운영 통합, 거래 흐름 � 고객 참여� 평가� 향후 확장 여부� 결정하는 � 필요� 정보� 제공� 예정입니�.
회사� 시장 상황, 규제 요구사항 � 기술� 통합 요소� 따라 프로그램� 범위, 일정 � 결과가 변경될 � 있다� 덧붙였습니�. 앞으로의 업데이트� 블록체인 기반 도구, 결제 기술 � 고객 참여 이니셔티브에 초점� 맞출 것입니다.
Reborn Coffee (Nasdaq: REBN) a annoncé son intention de lancer en 2025 un pilote de paiements en cryptomonnaies dans certains établissements du sud de la Californie. L'initiative, qui intégrera la fonctionnalité de paiement en crypto à la plateforme de point de vente (POS) existante de la société, constitue la deuxième phase de la stratégie en actifs numériques de Reborn.
Le PDG Jay Kim a souligné que les magasins du sud de la Californie serviront de terrain d'essai pour évaluer la réaction des clients aux paiements en cryptomonnaies en milieu retail. Le pilote analysera l'intégration opérationnelle, le flux des transactions et l'engagement client afin d'éclairer les décisions d'expansion futures.
La société précise que l'étendue, le calendrier et les résultats du programme peuvent évoluer en fonction des conditions de marché, des exigences réglementaires et des contraintes techniques d'intégration. Les prochaines mises à jour porteront sur les outils basés sur la blockchain, les technologies de paiement et les initiatives d'engagement client.
Reborn Coffee (Nasdaq: REBN) hat angekündigt, 2025 an ausgewählten Standorten in Südkalifornien ein Pilotprojekt für Kryptowährungszahlungen zu starten. Die Initiative, die die Krypto-Zahlungsfunktion in die bestehende POS-Plattform des Unternehmens integriert, stellt die zweite Phase von Reborns Digital-Asset-Strategie dar.
CEO Jay Kim betonte, dass die Filialen in Südkalifornien als Testfeld dienen sollen, um die Kundenreaktion auf Krypto-Zahlungen im Einzelhandel zu prüfen. Der Pilot wird die betriebliche Integration, den Transaktionsablauf und das Kundenengagement bewerten, um künftige Expansionsentscheidungen zu informieren.
Das Unternehmen weist darauf hin, dass Umfang, Zeitplan und Ergebnisse des Programms sich je nach Marktbedingungen, regulatorischen Vorgaben und technischen Integrationsfaktoren ändern können. Zukünftige Updates werden sich auf blockchain-basierte Werkzeuge, Zahlungstechnologien und Maßnahmen zur Kundenbindung konzentrieren.
- Expansion into digital payments through cryptocurrency integration
- Strategic pilot approach in key Southern California market
- Part of broader digital asset and blockchain strategy
- No guarantee of expansion beyond pilot program
- Implementation subject to market conditions and regulatory requirements
Second Step in Digital Asset Strategy Will Include Customer Use of Crypto Payments in 2025
BREA, Calif., Aug. 21, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced plans to pilot cryptocurrency (“crypto�) payment capabilities at select Southern California locations in 2025, by adding this functionality as a component within its existing Point of Sale (“POS�) platform. This initiative represents the second phase of the Company’s previously announced digital asset strategy.
Through this pilot program Reborn customers will have the option to complete transactions using crypto in addition to traditional payment methods.
“Our Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a real-world retail setting,� said Jay Kim, CEO of Reborn Coffee. “This pilot will focus on operational integration, transaction flow and customer engagement, which will inform our decision on broader applications in the future.�
The Company cautions that the scope, timing, and outcome of the pilot program remain subject to change based on market conditions, regulatory requirements, and technical integration. There is no assurance that crypto payments will expand beyond the pilot or to other regions.
This announcement follows Reborn’s recent announcement introducing its digital asset strategy. Additional updates are expected to highlight blockchain-based tools, payment technologies, and customer engagement initiatives designed to complement Reborn’s retail operations.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.� While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC�) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at . Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
949-491-8235
Company Contact:
William Kim
Senior Vice President
Reborn Coffee, Inc
310.985.1100
