Quad Announces Strategic Partnership with Scandinavian Designs
Quad (NYSE: QUAD) has been selected as the agency of record (AOR) by Scandinavian Designs, a nationwide modern home furnishings retailer. The strategic partnership aims to consolidate creative and media strategy under one agency, with Quad leading integrated marketing solutions to drive omnichannel growth.
Through its creative agency Betty and media agency Rise, Quad will help revive Scandinavian Designs' catalog program and expand its e-commerce presence across more than 50 U.S. markets. The partnership leverages Quad's proprietary data stack to target ideal markets and create seamless shopping experiences across in-store, at-home, and online channels.
Recent research indicates strong consumer demand for omnichannel experiences, with 78% of Gen Z and Millennials favoring brands that enhance physical shopping with digital touchpoints, and 65% of shoppers expressing interest in receiving brand catalogs.
Quad (NYSE: QUAD) 猫 stata scelta come agenzia di riferimento (AOR) da Scandinavian Designs, catena nazionale di arredamento moderno per la casa. La collaborazione strategica punta a riunire sotto un'unica agenzia creativit脿 e strategia media, con Quad a guidare soluzioni di marketing integrate per favorire la crescita omnicanale.
Attraverso la sua agenzia creativa Betty e l'agenzia media Rise, Quad contribuir脿 a rilanciare il programma di cataloghi di Scandinavian Designs e a potenziare la presenza e鈥慶ommerce in oltre 50 mercati USA. La partnership utilizza lo stack proprietario di dati di Quad per indirizzare i mercati ideali e creare esperienze di acquisto fluide in negozio, a casa e online.
Ricerche recenti mostrano una forte domanda di esperienze omnicanale: il 78% di Gen Z e Millennial preferisce brand che integrano il negozio fisico con punti di contatto digitali, e il 65% degli acquirenti 猫 interessato a ricevere cataloghi dei brand.
Quad (NYSE: QUAD) ha sido seleccionada como agencia de registro (AOR) por Scandinavian Designs, una cadena nacional de mobiliario moderno para el hogar. La alianza estrat茅gica busca consolidar la creatividad y la estrategia de medios en una sola agencia, con Quad liderando soluciones de marketing integradas para impulsar el crecimiento omnicanal.
A trav茅s de su agencia creativa Betty y la agencia de medios Rise, Quad ayudar谩 a revivir el programa de cat谩logos de Scandinavian Designs y a ampliar su presencia de comercio electr贸nico en m谩s de 50 mercados de EE. UU.. La asociaci贸n aprovecha la pila de datos propietaria de Quad para dirigirse a los mercados ideales y crear experiencias de compra continuas en tienda, en casa y en l铆nea.
Investigaciones recientes indican una fuerte demanda de experiencias omnicanal: el 78% de la Generaci贸n Z y los Millennials prefieren marcas que complementan la compra f铆sica con puntos de contacto digitales, y el 65% de los compradores muestra inter茅s en recibir cat谩logos de marca.
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Quad (NYSE: QUAD) a 茅t茅 choisie comme agence r茅f茅rente (AOR) par Scandinavian Designs, un d茅taillant national de mobilier moderne pour la maison. Ce partenariat strat茅gique vise 脿 regrouper la cr茅ation et la strat茅gie m茅dia au sein d'une seule agence, Quad pilotant des solutions marketing int茅gr茅es pour stimuler la croissance omnicanale.
Via son agence cr茅ative Betty et son agence m茅dia Rise, Quad aidera 脿 relancer le programme de catalogues de Scandinavian Designs et 脿 d茅velopper sa pr茅sence e鈥慶ommerce dans plus de 50 march茅s am茅ricains. Le partenariat s'appuie sur la pile de donn茅es propri茅taire de Quad pour cibler les march茅s pertinents et offrir des exp茅riences d'achat fluides en magasin, 脿 domicile et en ligne.
Des recherches r茅centes montrent une forte demande pour des exp茅riences omnicanales : 78 % de la g茅n茅ration Z et des mill茅niaux privil茅gient les marques qui enrichissent l鈥檃chat physique par des points de contact num茅riques, et 65 % des acheteurs se disent int茅ress茅s par la r茅ception de catalogues de marque.
Quad (NYSE: QUAD) wurde als Agentur des Vertrauens (AOR) von Scandinavian Designs, einem landesweiten Anbieter moderner Wohnm枚bel, ausgew盲hlt. Die strategische Partnerschaft zielt darauf ab, Kreativ鈥� und Medienstrategie unter einer Agentur zu b眉ndeln, wobei Quad integrierte Marketingl枚sungen zur F枚rderung des Omnichannel鈥慦achstums leitet.
脺ber seine Kreativagentur Betty und die Mediaagentur Rise wird Quad das Katalogprogramm von Scandinavian Designs wiederbeleben und die E鈥慍ommerce鈥慞r盲senz in mehr als 50 US鈥慚盲rkten ausbauen. Die Partnerschaft nutzt Quads propriet盲ren Datenstack, um ideale M盲rkte zu adressieren und nahtlose Einkaufserlebnisse im Laden, zu Hause und online zu schaffen.
Aktuelle Studien zeigen eine starke Nachfrage nach Omnichannel鈥慐rlebnissen: 78 % der Gen Z und Millennials bevorzugen Marken, die den station盲ren Einkauf mit digitalen Touchpoints erg盲nzen, und 65 % der K盲ufer haben Interesse daran, Marken鈥慘ataloge zu erhalten.
- Strategic consolidation of creative and media services under one agency streamlines operations
- Revival of catalog program supported by data-driven market targeting
- Expansion of omnichannel presence across 50+ U.S. markets
- Access to Quad's proprietary data stack for precise market targeting
- Costs associated with reintroducing previously discontinued catalog program
- Potential execution risks in managing multiple marketing channels simultaneously
Insights
Quad secures significant AOR partnership with Scandinavian Designs, expanding service scope while reviving catalog marketing in furniture retail.
This partnership represents a strategic win for Quad, positioning the company to capture additional revenue streams by consolidating multiple marketing functions under one roof. Scandinavian Designs' decision to name Quad as its agency of record demonstrates the market's validation of Quad's integrated marketing approach - particularly important in the competitive retail sector.
The deal's scope is comprehensive, engaging both Quad's creative agency (Betty) and media agency (Rise) to deliver cross-channel marketing services. Notably, Quad will revive Scandinavian Designs' previously discontinued catalog - a significant tactical decision that aligns with consumer research showing
This partnership creates multiple revenue opportunities for Quad: creative services, media planning/buying, data analytics, and crucially, print production - leveraging Quad's core manufacturing capabilities. For a company serving approximately 2,100 clients with 11,000 employees across 11 countries, expanding wallet share with clients through integrated service offerings is essential for maintaining competitive advantage.
The arrangement with a furniture retailer present in over 50 U.S. markets with 44 showrooms across 15 states also provides Quad with valuable experience in the home furnishings vertical - a sector that naturally benefits from visual marketing where Quad's print and omnichannel capabilities can demonstrate measurable impact. The focus on helping Scandinavian Designs grow its e-commerce footprint also positions Quad in the digital transformation journey of traditional retailers.
Quad will work with Scandinavian Designs to help the brand grow its e-commerce footprint, bring the furniture shopping experience to the home through a revival of its catalog and help build its brand equity across
"This AOR partnership is a testament to the impact of Quad's fully integrated marketing approach," said Mark Gehler, Chief Administrative Officer at Scandinavian Designs. "We're excited to work with a partner who can help us modernize the furniture shopping experience and make Scandinavian Designs a household name through bold, customer-focused marketing."
The work from Quad will feature Betty, Quad's creative agency, and Rise, Quad's media agency, for strategic creative direction and content production, plus omnichannel, integrated media management and advanced analytics services, respectively.
Additionally, Quad will print Scandinavian Designs' catalog 鈥� bringing this previously- discontinued mail piece back into the brand's marketing arsenal and helping Americans reimagine how they shop for furniture. Using the precision of its proprietary data stack, Quad will pinpoint Scandinavian Designs' ideal markets across the country and allow the brand to reach interested new consumers, helping drive measurable brand and business impact for the brand.
"This is an exciting moment of transformation for Scandinavian Designs," said Kevin Bridgewater, Senior Vice President of Strategic Retail Solutions at Quad. "They're scaling quickly, creating true omnichannel purchase journeys through their in-store, at-home and e-commerce efforts, and testing new markets to expand their national reach. Our integrated service offering is purpose-built for this exact kind of brand growth, and as a company we have a deep history of innovating for our clients. We can't wait to bring their vision to life."
The approach resonates. According to聽聽from The Harris Poll and Quad, consumers are actively seeking ways to experience and enjoy brands with a better blend of online and physical touchpoints:
About Scandinavian Designs
Scandinavian Designs Furniture is a contemporary home furnishing destination rooted in a love for Nordic culture, modern design and quality craftsmanship. Top product categories include living room, dining room, bedroom, outdoor furniture, a modern line of office furnishings and a wide assortment of accessories and decor. Headquartered in
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit .
Quad Media Contact
Hali Sawyer
Agency Communications Manager
414-622-2297
[email protected]
Scandinavian Designs Media Contact
Mark Gehler
Chief Administrative Officer
208-423-8869
[email protected]
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SOURCE Quad
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