Lifeway Foods Expands Distribution to San Diego Region Costco Wholesale Warehouse Locations with Kefir Variety Packs
Lifeway Foods (NASDAQ: LWAY) has announced the expansion of its distribution network through a partnership with Costco Wholesale in the San Diego region. The company will introduce its signature kefir products in 60 Costco locations across California, Arizona, Colorado, and New Mexico.
The offering includes a 12-count variety pack of 8oz bottles featuring strawberry and peach flavors. Each serving contains 10g of protein and 12 live & active probiotic cultures, with no artificial sweeteners or preservatives. The product is lactose intolerance-friendly and will be available in the refrigerated dairy section.
Lifeway Foods (NASDAQ: LWAY) ha annunciato l'espansione della propria rete di distribuzione grazie a una partnership con Costco Wholesale nella regione di San Diego. L'azienda introdurr脿 i suoi kefir distintivi in 60 punti vendita Costco in California, Arizona, Colorado e Nuovo Messico.
L'offerta include una confezione assortita da 12 bottiglie da 8 oz con gusti fragola e pesca. Ogni porzione contiene 10 g di proteine e 12 colture probiotiche vive e attive, senza dolcificanti artificiali n茅 conservanti. Il prodotto 猫 adatto a chi soffre di intolleranza al lattosio e sar脿 disponibile nella sezione latticini refrigerati.
Lifeway Foods (NASDAQ: LWAY) ha anunciado la expansi贸n de su red de distribuci贸n mediante una alianza con Costco Wholesale en la regi贸n de San Diego. La compa帽铆a introducir谩 sus distintivos productos de k茅fir en 60 tiendas Costco en California, Arizona, Colorado y Nuevo M茅xico.
La oferta incluye un paquete variado de 12 botellas de 8 oz con sabores fresa y durazno. Cada porci贸n contiene 10 g de prote铆na y 12 cultivos probi贸ticos vivos y activos, sin edulcorantes ni conservantes artificiales. El producto es apto para personas con intolerancia a la lactosa y estar谩 disponible en la secci贸n de l谩cteos refrigerados.
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Lifeway Foods (NASDAQ: LWAY) a annonc茅 l'茅largissement de son r茅seau de distribution via un partenariat avec Costco Wholesale dans la r茅gion de San Diego. L'entreprise lancera ses kefirs embl茅matiques dans 60 magasins Costco en Californie, Arizona, Colorado et Nouveau-Mexique.
L'offre comprend un pack assortiment de 12 bouteilles de 8 oz avec les saveurs fraise et p锚che. Chaque portion contient 10 g de prot茅ines et 12 cultures probiotiques vivantes et actives, sans 茅dulcorants ni conservateurs artificiels. Le produit convient aux personnes intol茅rantes au lactose et sera disponible au rayon produits laitiers r茅frig茅r茅s.
Lifeway Foods (NASDAQ: LWAY) hat die Erweiterung seines Vertriebsnetzes durch eine Partnerschaft mit Costco Wholesale in der Region San Diego angek眉ndigt. Das Unternehmen wird seine charakteristischen Kefir-Produkte in 60 Costco-Filialen in Kalifornien, Arizona, Colorado und New Mexico einf眉hren.
Das Angebot umfasst eine Sortimentspackung mit 12 Flaschen 脿 8 oz mit den Geschmacksrichtungen Erdbeere und Pfirsich. Jede Portion enth盲lt 10 g Protein und 12 lebende, aktive probiotische Kulturen, ohne k眉nstliche S眉脽stoffe oder Konservierungsstoffe. Das Produkt ist f眉r Laktoseintolerante geeignet und wird im gek眉hlten Milchproduktebereich erh盲ltlich sein.
- Expansion into 60 new Costco locations across multiple states
- Strategic placement in high-traffic Costco stores reaching millions of potential customers
- Product positioning aligns with growing consumer demand for functional foods and probiotics
- None.
Insights
Lifeway's Costco expansion into 60 stores across the San Diego region represents meaningful distribution growth potential for the kefir producer.
Lifeway Foods' expansion into the San Diego Costco region marks a significant distribution milestone for the company. The deal puts their kefir products in 60 new Costco locations across California, Arizona, Colorado, and New Mexico鈥攇iving them access to millions of Costco's high-spending membership base.
The strategic packaging choice of 12-count variety packs with 8oz bottles specifically designed for Costco indicates thoughtful channel adaptation. The company has selected their most popular flavors (strawberry and peach) to maximize appeal while highlighting protein content and probiotic benefits on the packaging鈥攁ligning perfectly with current consumer wellness trends.
For Lifeway, this Costco partnership represents a meaningful volume opportunity. Costco's business model typically drives high unit velocity through its warehouses, potentially delivering substantial incremental revenue for Lifeway if the product performs well. The multi-pack format also increases the purchase quantity compared to typical grocery store single-bottle purchases.
This expansion fits within the growing functional foods category, where consumers increasingly seek products offering specific health benefits. Kefir's position as a probiotic-rich, protein-packed beverage matches current market demand for digestive health products. The expanded distribution footprint should strengthen Lifeway's market position in the competitive fermented beverage segment while introducing their products to new customer demographics in the southwestern United States.
Costco Members Can Now Enjoy Lifeway's Probiotic, Protein-Packed Kefir in Convenient 8oz Multi-Pack Boxes
Each Costco box will contain a 12-count variety pack of 8oz bottles of Lifeway Kefir, featuring fan-favorite strawberry and peach flavors. The boxes will be in refrigerated dairy and prominently display key health callouts, for protein and probiotics on the packaging.
"We're thrilled to bring the probiotic power of Lifeway Kefir to even more families through our partnership with Costco in
Lifeway Kefir is a tart and tangy cultured dairy drink made from high-quality milk and live and active probiotic cultures. Each 8oz serving contains:
- 10g of complete protein
- 12 live & active probiotic cultures
- Lactose intolerance-friendly
- No artificial sweeteners or preservatives
The new Costco multi-packs are ideal for families, lunchboxes, post-workout recovery and anyone looking to support digestive and immune health in a delicious way.
This expansion into the San Diego Costco region marks another milestone in Lifeway's ongoing mission to make probiotic-rich foods more accessible nationwide. to find a Costco Wholesale Warehouse near you with the new Lifeway Kefir multipacks.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the company also produces a variety of cheeses and a ProBugs line for kids. Lifeway's tart and tangy fermented dairy products are now sold across听the United States,听Mexico,听Ireland,听South Africa,听United Arab Emirates, and听France. Learn how Lifeway is good for more than just you at听lifewayfoods.com.
Derek Miller听
Vice President of Communications, Lifeway Foods
贰尘补颈濒:听[email protected]
Perceptual Advisors
Dan Tarman
贰尘补颈濒:听[email protected]
General inquiries:
Lifeway Foods, Inc.
Phone: 847-967-1010
贰尘补颈濒:听[email protected]
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FAQ
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