Great Wall Motor and KUKE Music Forge Strategic Partnership; Globally Launch In-Car "KUKE Music" Smart Application
KUKE Music (NYSE: KUKE) has formed a strategic partnership with Great Wall Motor's WEY brand to launch a customized in-car "KUKE Music" smart application for GWM's new intelligent NEV models. The application, powered by GWM's Coffee OS and KUKE's AI algorithms, features four key innovations: AI-driven personalized recommendations, smart scenario synergy, emotional interaction through mood tiles, and a Classical Music Hall.
The partnership leverages KUKE's position as one of the world's largest classical music copyright holders and follows their previous collaboration with Huawei. The initiative aims to accelerate KUKE's entry into the global smart vehicle market, particularly the U.S. market. By 2025, the smart connected vehicle audio entertainment market is projected to exceed $10 billion, positioning KUKE advantageously in this growing sector.
KUKE Music (NYSE: KUKE) ha stretto una partnership strategica con il marchio WEY di Great Wall Motor per lanciare un'applicazione intelligente personalizzata "KUKE Music" integrata nei nuovi modelli NEV intelligenti di GWM. L'app, basata sul sistema Coffee OS di GWM e sugli algoritmi AI di KUKE, presenta quattro innovazioni principali: raccomandazioni personalizzate basate sull'AI, sinergia intelligente degli scenari, interazione emotiva tramite mood tiles e una Sala di Musica Classica.
La collaborazione sfrutta la posizione di KUKE come uno dei maggiori detentori mondiali di diritti d'autore sulla musica classica e segue la precedente collaborazione con Huawei. L'iniziativa mira ad accelerare l'ingresso di KUKE nel mercato globale dei veicoli intelligenti, in particolare in quello statunitense. Entro il 2025, il mercato dell'intrattenimento audio per veicoli connessi intelligenti superer脿 i 10 miliardi di dollari, posizionando KUKE in modo vantaggioso in questo settore in crescita.
KUKE Music (NYSE: KUKE) ha establecido una alianza estrat茅gica con la marca WEY de Great Wall Motor para lanzar una aplicaci贸n inteligente personalizada "KUKE Music" integrada en los nuevos modelos NEV inteligentes de GWM. La aplicaci贸n, impulsada por el sistema Coffee OS de GWM y los algoritmos de IA de KUKE, presenta cuatro innovaciones clave: recomendaciones personalizadas impulsadas por IA, sinergia inteligente de escenarios, interacci贸n emocional a trav茅s de mood tiles y un Sal贸n de M煤sica Cl谩sica.
La asociaci贸n aprovecha la posici贸n de KUKE como uno de los mayores titulares de derechos de autor de m煤sica cl谩sica del mundo y sigue su colaboraci贸n previa con Huawei. La iniciativa busca acelerar la entrada de KUKE en el mercado global de veh铆culos inteligentes, especialmente en el mercado estadounidense. Para 2025, se proyecta que el mercado de entretenimiento de audio para veh铆culos conectados inteligentes superar谩 los 10 mil millones de d贸lares, posicionando a KUKE de manera ventajosa en este sector en crecimiento.
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鞚措矆 韺岉姼雱堨嫮鞚� 靹戈硠 斓滊寑 韥措灅鞁� 鞚岇晠 鞝�鞛戧秾 氤挫湢鞛� 欷� 頃橂倶鞚� KUKE鞚� 鞛呾毳� 頇滌毄頃橂┌, 鞚挫爠 頇旍洦鞚挫檧鞚� 順戩梾鞐� 鞚挫潃 瓴冹瀰雼堧嫟. 鞚� 鞚措媹靺旐嫲敫岆姅 KUKE臧� 旮�搿滊矊 鞀る韸� 彀焿 鞁滌灔, 韸鬼瀳 氙戈淡 鞁滌灔 歆勳稖鞚� 臧�靻嶍檾頃橂姅 瓴冹潉 氇╉憸搿� 頃╇媹雼�. 2025雲勱箤歆� 鞀る韸� 旎る劌韹半摐 彀焿 鞓る敂鞓� 鞐旐劙韰岇澑毹柬姼 鞁滌灔鞚� 100鞏� 雼煬毳� 齑堦臣頃� 瓴冹溂搿� 鞓堨儊霅橂┌, KUKE電� 鞚� 靹膘灔頃橂姅 攵勳暭鞐愳劀 鞙犽Μ頃� 鞙勳箻毳� 彀頃橁矊 霅� 瓴冹瀰雼堧嫟.
KUKE Music (NYSE : KUKE) a 茅tabli un partenariat strat茅gique avec la marque WEY de Great Wall Motor pour lancer une application intelligente personnalis茅e "KUKE Music" int茅gr茅e aux nouveaux mod猫les NEV intelligents de GWM. L'application, propuls茅e par le syst猫me Coffee OS de GWM et les algorithmes d'IA de KUKE, propose quatre innovations cl茅s : recommandations personnalis茅es bas茅es sur l'IA, synergie intelligente des sc茅narios, interaction 茅motionnelle via des mood tiles, et une Salle de Musique Classique.
Ce partenariat s'appuie sur la position de KUKE en tant que l'un des plus grands d茅tenteurs mondiaux de droits d'auteur de musique classique et fait suite 脿 leur collaboration pr茅c茅dente avec Huawei. L'initiative vise 脿 acc茅l茅rer l'entr茅e de KUKE sur le march茅 mondial des v茅hicules intelligents, notamment sur le march茅 am茅ricain. D'ici 2025, le march茅 du divertissement audio pour v茅hicules connect茅s intelligents devrait d茅passer les 10 milliards de dollars, pla莽ant KUKE dans une position avantageuse dans ce secteur en pleine croissance.
KUKE Music (NYSE: KUKE) hat eine strategische Partnerschaft mit der WEY-Marke von Great Wall Motor geschlossen, um eine ma脽geschneiderte In-Car-"KUKE Music" Smart-Anwendung f眉r GWMs neue intelligente NEV-Modelle zu lancieren. Die Anwendung, die auf GWMs Coffee OS und den KI-Algorithmen von KUKE basiert, bietet vier zentrale Innovationen: KI-gesteuerte personalisierte Empfehlungen, intelligente Szenarien-Synergie, emotionale Interaktion durch Mood Tiles und eine Klassische Musikhalle.
Die Partnerschaft nutzt die Position von KUKE als einen der weltweit gr枚脽ten Inhaber von klassischen Musikrechten und baut auf der vorherigen Zusammenarbeit mit Huawei auf. Das Projekt zielt darauf ab, den Eintritt von KUKE in den globalen Markt f眉r intelligente Fahrzeuge, insbesondere den US-Markt, zu beschleunigen. Bis 2025 wird der Markt f眉r Audio-Unterhaltung in intelligent vernetzten Fahrzeugen voraussichtlich 10 Milliarden US-Dollar 眉bersteigen, was KUKE eine vorteilhafte Position in diesem wachsenden Sektor verschafft.
- Strategic entry into the lucrative global smart vehicle market, particularly the U.S. market
- Access to GWM's extensive NEV model lineup for application deployment
- Leverages KUKE's position as one of world's largest classical music copyright holders
- Targets smart connected vehicle audio entertainment market projected to exceed $10B by 2025
- High dependence on GWM's market performance and adoption rates
- Faces potential competition from established music streaming services in automotive sector
Insights
KUKE expands business through GWM partnership, leveraging its classical music library for in-car applications with global market potential.
This partnership between KUKE Music and Great Wall Motor represents a strategic expansion of KUKE's business model into the growing automotive infotainment sector. By integrating its vast classical music library with GWM's Coffee OS cockpit system, KUKE is creating a new revenue stream beyond its traditional markets.
The deal positions KUKE to capitalize on two significant trends: the rapid growth of smart vehicle ecosystems and increasing consumer demand for personalized in-car experiences. The partnership follows KUKE's previous collaboration with Huawei, indicating a deliberate strategy to embed their services within China's automotive technology landscape.
What's particularly notable is KUKE's global ambitions. The company is explicitly using this GWM partnership as a stepping stone to access international markets, especially the United States. This represents a clever approach to internationalization by first proving their technology domestically before expanding abroad.
The AI-driven personalization features addressing different driving scenarios and emotional states represent a sophisticated integration of KUKE's content library with contextual vehicle data. This differentiates their offering from standard music streaming services by creating genuine value specific to the driving experience.
From a competitive standpoint, KUKE's specialized focus on classical music gives them a unique position in the market compared to general music streaming services. By leveraging their niche expertise in a growing sector projected to exceed
*Music-Enhanced Driving Ushers in an Era of "More Economical, Farther-reaching, Safer" Intelligent Mobility, Accelerating Global Deployment*
Beijing, Aug. 07, 2025 (GLOBE NEWSWIRE) -- WEY, the premium intelligent new energy vehicle brand under Great Wall Motor (GWM), and KUKE Music (NYSE: KUKE)鈥攐ne of the world鈥檚 largest classical music copyright holders and service providers鈥攈ave officially signed an in-depth cooperation agreement. The two parties jointly launched the deeply customized in-car "KUKE Music" smart application, first deployed in GWM鈥檚 new intelligent NEV models. Centered on "Technology + Humanity," this collaboration integrates AI with immersive music scenarios to deliver a highly personalized and emotionally resonant driving experience, fully embodying WEY鈥檚 "More Economical, Farther-reaching, Safer" brand philosophy.
Following its partnership with Huawei, this initiative marks another milestone for KUKE Music in China鈥檚 smart vehicle ecosystem. Leveraging its global premium music library and AI expertise, KUKE accelerates its entry into the global smart vehicle market鈥攑articularly the U.S. market. Through deep co-creation with GWM in intelligent cockpit systems, KUKE Music has established robust capabilities to deliver premium in-car audio solutions for top-tier international automotive brands.
**Intelligent Cockpit Upgraded: AI-Driven Innovation Sets New Benchmark for In-Car Music**
Powered by GWM鈥檚 industry-leading Coffee OS smart cockpit system and KUKE鈥檚 advanced AI algorithms and world-class classical music library, the "KUKE Music" application introduces four groundbreaking features redefining the relationship between driver, vehicle, and music, to ensure that drivers enjoy an unprecedentedly smooth, intelligent and personalized music experience:
1. **AI Daily Personalized Recommendations**:聽
KUKE鈥檚 AI engine curates custom playlists and albums based on users鈥� historical preferences and real-time behavior, updating "Today鈥檚 Picks" daily for a fresh driving experience.
2. **Smart Scenario Synergy**:聽
Dynamically matches music to real-time location, weather, time, and driving status (e.g., soothing melodies for rainy days, upbeat tracks for long journeys).
3. **Emotional Interaction (Mood Tiles)**:
Users select mood-based tiles ("Joy," "Calm," "Focus") for instant playlist adjustments, making music an intuitive driving companion.
3. **Classical Music Hall**:
Offers orchestral, chamber, and traditional folk music from the world鈥檚 largest licensed classical music library for premium auditory experiences.
**Technology-Driven Experience: From Function to Emotion, Empowering Global Smart Vehicles**
A GWM Executive stated: "This collaboration transcends in-car entertainment鈥攊t鈥檚 a breakthrough in emotional cockpit interaction. KUKE鈥檚 global content ecosystem, cutting-edge AI, and Coffee OS鈥檚 computing power integrate music into the soul of driving, delivering 鈥榳orry-free, safe, and joyful鈥� mobility."
KUKE Music CEO Leng Shan emphasized*: "In-car audio is the golden track for music services and core to KUKE鈥檚 globalization. As the global classical music leader, our unmatched content and AI capabilities position us to serve top international smart vehicle brands. Our AI binds user preferences, environmental data, and vast music libraries to enable truly personalized experiences. Moving forward, we will continue to enhance smart interaction features such as 'mood, weather, and speed,' while accelerating the rollout in overseas smart vehicle markets. We note that certain Chinese smart vehicle technologies entering international markets have urgent demands for global music licensing. This creates an advantageous bridge for KUKE Music to rapidly serve global in-car users by leveraging our existing cooperation experience and technical platform"
**Global Rollout & Vision: A Benchmark for Cross-Industry Smart Integration**
The "KUKE Music" application will debut in GWM鈥檚 new intelligent NEV models, accessible via OTA updates or offline channels. Both parties affirmed that this cooperation serves as a benchmark case for cross-industry integration within the smart vehicle ecosystem. The collaboration will subsequently extend to more models under Great Wall Motor鈥檚 portfolio, with deeper partnership models鈥攕uch as membership services and immersive in-car audio effects鈥攖o be explored. Leveraging this proven model as a blueprint, KUKE Music will actively pursue partnerships with other leading smart vehicle brands domestically and internationally, with a focus on rapidly expanding overseas smart EV markets.
**Market Outlook**:
Authoritative analysts project explosive growth in global in-vehicle infotainment and smart cockpit markets鈥攅specially AI-driven personalized audio. By 2025, the smart connected vehicle audio entertainment market will exceed USD
About Great Wall Motor (GWM)
Founded in 1984, GWM is a leading Chinese automaker specializing in R&D, production, and sales of SUVs, pickups, and NEVs.
About KUKE Music (KUKE)
KUKE Music is a globally leading classical and folk music digital platform and copyright holder, possessing the world鈥檚 largest classical music library including extensive resources from renowned labels such as Naxos. The company specializes in driving scenario-based and personalized music services through AI technology, with business spanning multi-dimensional ecosystems encompassing automotive, home, and mobile terminals. KUKE Music is actively pushing its intelligent in-car music solution鈥攕uccessfully validated in the Chinese market鈥攖o global audiences, committed to becoming an indispensable music service partner within the worldwide smart vehicle ecosystem.
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Kuke Music Holding Limited:
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