Material Efficiency: The SMX Tool That Matches Intent with Promise
Security Matters (NASDAQ:SMX) is positioning itself as a key enabler of material efficiency and recycling verification in response to growing global recycling regulations. The company's technology embeds invisible markers into plastics and recyclables at the molecular level, enabling continuous tracking throughout the material lifecycle.
SMX's solution includes the Plastic Cycle Token (PCT), which transforms verified recycled content into a tradable asset. This infrastructure supports compliance with new regulations, such as the EU's 30% recycled content mandate for PET bottles, while helping brands verify sustainability claims with embedded data rather than estimates.
The technology enables companies to reuse their own materials across multiple lifecycles while maintaining quality and traceability, potentially reducing dependence on virgin materials and associated costs.
Security Matters (NASDAQ:SMX) si sta posizionando come un attore chiave per aumentare l'efficienza dei materiali e la verifica del riciclo in risposta al crescente panorama normativo globale sul riciclo. La tecnologia dell'azienda incorpora marcatori invisibili nelle plastiche e nei materiali riciclabili a livello molecolare, consentendo il tracciamento continuo per tutto il ciclo di vita dei materiali.
La soluzione di SMX include il Plastic Cycle Token (PCT), che trasforma il contenuto riciclato verificato in un asset negoziabile. Questa infrastruttura supporta la conformit脿 a nuove normative, come l'obbligo dell'UE del 30% di contenuto riciclato per le bottiglie in PET, e aiuta i brand a verificare le proprie dichiarazioni di sostenibilit脿 con dati incorporati invece che con stime.
La tecnologia permette alle aziende di riutilizzare i propri materiali attraverso pi霉 cicli di vita mantenendo qualit脿 e tracciabilit脿, riducendo potenzialmente la dipendenza da materie prime vergini e i costi associati.
Security Matters (NASDAQ:SMX) se est谩 posicionando como un facilitador clave de la eficiencia de materiales y la verificaci贸n del reciclaje, en respuesta al aumento de las regulaciones globales sobre reciclaje. La tecnolog铆a de la compa帽铆a inserta marcadores invisibles en pl谩sticos y reciclables a nivel molecular, lo que permite el seguimiento continuo a lo largo del ciclo de vida del material.
La soluci贸n de SMX incluye el Plastic Cycle Token (PCT), que convierte el contenido reciclado verificado en un activo negociable. Esta infraestructura respalda el cumplimiento de nuevas normativas, como el requisito de la UE del 30% de contenido reciclado en botellas PET, y ayuda a las marcas a verificar sus reivindicaciones de sostenibilidad con datos integrados en lugar de estimaciones.
La tecnolog铆a permite a las empresas reutilizar sus propios materiales durante m煤ltiples ciclos de vida manteniendo la calidad y la trazabilidad, reduciendo potencialmente la dependencia de materiales v铆rgenes y los costes asociados.
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Security Matters (NASDAQ:SMX) se positionne comme un acteur cl茅 pour am茅liorer l'efficacit茅 des mat茅riaux et la v茅rification du recyclage, en r茅ponse aux r茅glementations mondiales croissantes. La technologie de la soci茅t茅 int猫gre des marqueurs invisibles dans les plastiques et les recyclables au niveau mol茅culaire, permettant le suivi continu tout au long du cycle de vie des mat茅riaux.
La solution de SMX comprend le Plastic Cycle Token (PCT), qui transforme le contenu recycl茅 v茅rifi茅 en un actif n茅gociable. Cette infrastructure facilite la conformit茅 aux nouvelles r茅glementations, comme l'obligation de 30% de contenu recycl茅 pour les bouteilles PET dans l'UE, tout en aidant les marques 脿 v茅rifier leurs affirmations de durabilit茅 avec des donn茅es int茅gr茅es plut么t qu'avec des estimations.
La technologie permet aux entreprises de r茅utiliser leurs propres mat茅riaux sur plusieurs cycles de vie tout en conservant qualit茅 et tra莽abilit茅, r茅duisant potentiellement la d茅pendance aux mati猫res premi猫res vierges et les co没ts associ茅s.
Security Matters (NASDAQ:SMX) positioniert sich als wichtiger Erm枚glicher von Materialeffizienz und Recycling鈥慥erifizierung als Reaktion auf weltweit versch盲rfte Recyclingvorgaben. Die Technologie des Unternehmens setzt unsichtbare Marker auf molekularer Ebene in Kunststoffe und Wertstoffe ein und erm枚glicht so kontinuierliches Tracking 眉ber den gesamten Lebenszyklus des Materials.
Die L枚sung von SMX umfasst den Plastic Cycle Token (PCT), der verifizierte Recyclinganteile in ein handelbares Asset verwandelt. Diese Infrastruktur unterst眉tzt die Einhaltung neuer Vorschriften, etwa die EU鈥慥orgabe von 30% Recyclinganteil bei PET鈥慒laschen, und hilft Marken, Nachhaltigkeitsangaben mit eingebetteten Daten statt mit Sch盲tzungen zu belegen.
Die Technologie erm枚glicht es Unternehmen, ihre eigenen Materialien 眉ber mehrere Lebenszyklen hinweg wiederzuverwenden, dabei Qualit盲t und R眉ckverfolgbarkeit zu wahren und so potenziell die Abh盲ngigkeit von Prim盲rrohstoffen und die damit verbundenen Kosten zu verringern.
- Technology enables molecular-level tracking and verification of recycled content
- Plastic Cycle Token (PCT) creates monetizable value from verified recycled materials
- Solution helps companies meet regulatory compliance requirements
- Enables premium brands to maintain quality while using recycled materials
- Potential cost reduction through decreased virgin material dependence
- No specific revenue or financial metrics provided
- Technology adoption dependent on regulatory enforcement
- Implementation timeline and costs not disclosed
Insights
SMX's molecular tracking technology enables verification of recycled content claims, making circular economy regulations enforceable and economically viable for businesses.
This press release positions SMX at the intersection of increasing recycling regulations and the challenge of verifying compliance. As governments worldwide implement minimum recycled content thresholds and Extended Producer Responsibility (EPR) laws, SMX's technology provides the missing verification infrastructure.
The core innovation here is molecular-level tracking technology that embeds invisible markers into materials at their origin point. These markers persist throughout multiple lifecycles, enabling real-time verification of recycled content claims. This addresses a critical gap in current recycling systems where content claims are difficult to audit and often rely on self-reporting or inconsistent paperwork.
What makes this particularly valuable is the Plastic Cycle Token (PCT) system that transforms verified recycled content into a measurable, tradable asset. This creates economic incentives for circularity beyond mere compliance, potentially reshaping how businesses approach sustainability investments.
The timing is strategic, with the EU mandating 30% recycled content in PET beverage bottles and U.S. states implementing similar thresholds. Major brands like Coca-Cola and Unilever have pledged increased use of post-consumer recycled materials, creating substantial market demand for verification solutions.
Most significantly, SMX's approach enables premium brands to maintain quality and intellectual property while incorporating their own recycled materials back into production. This addresses the longstanding tension between sustainability goals and business performance, making circular economy principles economically advantageous rather than merely regulatory compliance costs.
NEW YORK, NY / / August 8, 2025 / Across industries and regions, momentum around recycling has shifted from aspiration to regulation. Governments are now setting minimum recycled content thresholds, enforcing Extended Producer Responsibility (EPR) laws, and pushing for detailed audit trails-all in an effort to accelerate the shift from linear to circular economies.
It's a major step forward - and one that advocacy groups like the Plastic Pollution Coalition (PPC) have long championed. Their tireless efforts to raise awareness, challenge greenwashing, and push for stronger legislation have helped shape the global conversation about plastic waste and corporate accountability.
But even they've pointed to the disconnect: intent doesn't equal impact without real enforcement. If the world is going to regulate recycled content and close the loop on plastic, it needs systems that go beyond slogans. That's where SMX (Security Matters) (NASDAQ:SMX) enters - not as a disruptor, regulator, or judge, but as a silent partner in verification.
SMX doesn't shape recycling policy. But once that policy is written, it provides the tools to help make it real. Because if circularity is going to be measured, it needs a way to be seen - from the inside out. And that's exactly what SMX enables.
Policy Is Leading, Now It Needs Infrastructure to Keep Pace
It also makes circularity economically viable through material efficiency. SMX's technology allows companies to reintroduce their own materials - those that have already completed lifecycle one, two, three, or more-into new production cycles without sacrificing quality, performance, or brand identity.
This means premium and original brand goods can be made from their own recycled inputs, with full traceability and without compromising intellectual property or brand integrity. At the corporate level, this capability unlocks meaningful cost advantages: eliminating dependence on virgin material amid geopolitical risks, reducing insurance exposure, and meeting corporate sustainability mandates with traceable proof. In short, SMX turns reuse into an asset - not a liability - making sustainability, and circularity, not only possible, but practical and profitable.
And this tool comes at a time when demand for it could soar. The EU has mandated
This is progress-and it deserves recognition.
But as mandates expand, so do the challenges. Recycled content is notoriously difficult to audit. Paperwork can be inconsistent. Labels are often self-reported. And material flows cross continents, making traceability even harder to enforce.
That's not a failure of leadership. It's a limitation of the tools available to support it.
Tracking The Circular Chain Through Material Efficiency
SMX provides a way to track and trace materials at the molecular level - embedding invisible markers into plastics and other recyclables at the point of origin. These markers stay with the material throughout its lifecycle, allowing for real-time verification of where it came from, how it was processed, and whether it meets regulatory standards.
It doesn't replace regulation. It supports it - with verifiable data that can't be altered, removed, or faked. And with SMX's Plastic Cycle Token (PCT), that verification becomes more than just compliance-it becomes measurable value. The PCT enables materials with verified recycled content to be accounted for, traded, and even monetized through trusted digital infrastructure.
It's how circularity evolves from ambition to execution-and from execution to economic reward.
Recycled Content Isn't a Label, It Should Be a Ledger
The Plastic Pollution Coalition is right to call out misleading claims and superficial fixes. But what they - and others - are emphasizing is the need for systems with teeth. Not more paperwork. More proof.
For governments, that means issuing certifications based on facts, not estimates. For brands, it means finally being able to support sustainability claims with embedded data - not marketing language that vanishes in the supply chain. And for consumers, it means being able to trust that "
SMX doesn't judge the claim. It simply provides the means to prove it - or not.
That shifts recycled content from slogan to asset - verifiable, traceable, and even monetizable. And it levels the playing field by exposing gaps without assigning blame.
Circularity Can't Be a Guess; It Has to Be Accountable
Let's be clear: SMX isn't here to write recycling mandates or enforce them. That work is being done - by policymakers, global brands, and advocacy groups like PPC, who continue to push for systems that are measurable, not theoretical.
But success takes more than vision. It requires infrastructure. Because if recycled content is going to be regulated, it also needs to be accounted for - not just estimated. And certainly not just once at the end of a product's life, but continuously, from production to reuse.
That's where SMX technology - and its Plastic Cycle Token (PCT) - fortifies the system, turning verified circularity into something measurable, tradable, and reportable. It transforms sustainability from a promise into a performance-based asset class, grounded in verifiable truth rather than aspirational claims. With precision, accountability, and trust built directly into the product, SMX delivers the infrastructure needed to make circularity real-and make it work.
Sources and references:
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
SMX (Security Matters)
EMAIL: [email protected]
SOURCE: SMX (Security Matters) Public Limited
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FAQ
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How does SMX's recycling verification technology work?
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