William Hill and Inspired Extend Long-Term Partnership with Enhanced Virtual Sports Experience Through Expanded Retail Rollout
Inspired Entertainment (NASDAQ: INSE) has expanded its long-term partnership with William Hill, enhancing Virtual Sports offerings across William Hill's 1,300+ UK betting shops. The upgraded service includes new and improved events in their broadcast networks, particularly for horse and greyhound racing.
The expansion features a new third channel dedicated to Virtual Racing and will add approximately 300 new Virtual Sports events daily. The enhancement includes newly refreshed 2D content and advanced titles like V-Play Horses Chase and V-Play U.S. Horses, building upon their 20+ year relationship.
Inspired Entertainment (NASDAQ: INSE) ha ampliato la sua partnership a lungo termine con William Hill, migliorando l'offerta di Sport Virtuali in oltre 1.300 punti scommessa nel Regno Unito di William Hill. Il servizio potenziato include nuovi e migliorati eventi nelle loro reti di trasmissione, in particolare per le corse di cavalli e levrieri.
L'espansione prevede un nuovo terzo canale dedicato alle Corse Virtuali e aggiunger脿 circa 300 nuovi eventi di Sport Virtuali ogni giorno. Il miglioramento comprende contenuti 2D rinnovati e titoli avanzati come V-Play Horses Chase e V-Play U.S. Horses, rafforzando una relazione di oltre 20 anni.
Inspired Entertainment (NASDAQ: INSE) ha ampliado su asociaci贸n a largo plazo con William Hill, mejorando la oferta de Deportes Virtuales en m谩s de 1.300 casas de apuestas del Reino Unido de William Hill. El servicio mejorado incluye nuevos y mejorados eventos en sus redes de transmisi贸n, especialmente para carreras de caballos y galgos.
La expansi贸n incluye un nuevo tercer canal dedicado a Carreras Virtuales y a帽adir谩 aproximadamente 300 nuevos eventos diarios de Deportes Virtuales. La mejora incluye contenido 2D renovado y t铆tulos avanzados como V-Play Horses Chase y V-Play U.S. Horses, fortaleciendo una relaci贸n de m谩s de 20 a帽os.
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Inspired Entertainment (NASDAQ : INSE) a 茅tendu son partenariat 脿 long terme avec William Hill, am茅liorant ainsi l'offre de Sports Virtuels dans plus de 1 300 points de vente William Hill au Royaume-Uni. Le service am茅lior茅 comprend de nouveaux 茅v茅nements et des 茅v茅nements am茅lior茅s dans leurs r茅seaux de diffusion, notamment pour les courses de chevaux et de l茅vriers.
L'expansion inclut un nouveau troisi猫me canal d茅di茅 aux Courses Virtuelles et ajoutera environ 300 nouveaux 茅v茅nements de Sports Virtuels par jour. L'am茅lioration comprend des contenus 2D rafra卯chis et des titres avanc茅s comme V-Play Horses Chase et V-Play U.S. Horses, renfor莽ant une relation de plus de 20 ans.
Inspired Entertainment (NASDAQ: INSE) hat seine langfristige Partnerschaft mit William Hill erweitert und das Angebot an virtuellen Sportarten in 眉ber 1.300 William Hill Wettshops im Vereinigten K枚nigreich verbessert. Der verbesserte Service umfasst neue und verbesserte Events in ihren Broadcast-Netzwerken, insbesondere f眉r Pferde- und Windhundrennen.
Die Erweiterung beinhaltet einen neuen dritten Kanal, der dem virtuellen Rennsport gewidmet ist, und wird t盲glich etwa 300 neue virtuelle Sportevents hinzuf眉gen. Die Verbesserung umfasst frisch 眉berarbeitete 2D-Inhalte und fortschrittliche Titel wie V-Play Horses Chase und V-Play U.S. Horses, basierend auf ihrer 眉ber 20-j盲hrigen Partnerschaft.
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Insights
Inspired Entertainment strengthens revenue stream through expanded William Hill partnership, adding 300 daily virtual events across UK betting shops.
This expanded partnership with William Hill represents a significant business development for Inspired Entertainment. The deal extends and enhances a 20+ year relationship with one of the UK's largest betting shop operators, which operates over 1,300 retail locations throughout the United Kingdom.
The agreement's core value lies in its comprehensive upgrade to William Hill's Virtual Sports offering, including enhanced 2D content for horse and greyhound racing plus the addition of a dedicated third channel for Virtual Racing. Most importantly, this expansion will deliver approximately 300 additional daily Virtual Sports events across William Hill's retail network.
From a business perspective, this deal strengthens Inspired's recurring revenue model in its Virtual Sports segment. The company's Virtual Sports products typically generate revenue through either revenue-sharing arrangements or fixed fee structures, meaning this expansion should directly increase Inspired's top-line performance from the UK retail betting market.
The partnership reinforces Inspired's position as a key strategic partner across multiple product verticals (Gaming, Interactive, and Virtual Sports). The timing is particularly strategic as UK retail betting locations continue recovering from pandemic-related disruptions, with operators investing in enhanced customer experiences to drive foot traffic back to physical locations.
For investors, this announcement demonstrates Inspired's ability to maintain and expand relationships with tier-one operators while increasing its products' presence within existing client operations 鈥� a more cost-effective growth strategy than acquiring entirely new customers.
NEW YORK, July 17, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (鈥淚nspired鈥� or the 鈥淐ompany鈥�) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the expansion of its long-term partnership with William Hill, the iconic sports betting and gaming brand with over 1,300 betting shops across the United Kingdom, and a principal brand within evoke plc (LSE: EVOK).
As part of the contract extension, Inspired will deliver a comprehensive upgrade to William Hill鈥檚 Virtual Sports offering across its UK retail estate. This rollout includes the integration of all-new and upgraded events into William Hill鈥檚 broadcast networks, significantly enhancing the customer experience for both horse and greyhound racing. Additionally, a new third channel dedicated entirely to Virtual Racing will be introduced, providing continuous action and increased variety to bettors.
The upgrades will add approximately 300 new Virtual Sports events daily, offering more entertainment and betting opportunities for retail customers than ever before.
鈥淚nspired鈥檚 enhanced Virtual Sports products will offer William Hill customers an unparalleled experience, featuring newly refreshed 2D content and state-of-the-art titles like V-Play Horses Chase and V-Play U.S. Horses,鈥� said Brooks Pierce, President and Chief Executive Officer of Inspired. 鈥淭his next chapter in our 20+ year relationship with William Hill underlines our shared commitment to innovation, quality, and customer satisfaction in the UK retail betting space.鈥�
鈥淲e鈥檙e always looking for new ways to elevate the customer experience in our shops, and this enhanced Virtual offering is a significant step forward. Working with Inspired, we鈥檙e excited to bring even more variety, energy and quality to our overall retail product range, helping us to engage customers up and down the country. It鈥檚 a great example of how we鈥檙e continuing to invest in innovation to meet the evolving expectations of our players,鈥� said Jon Sanders, Head of Retail Gaming at William Hill.
The extension further solidifies Inspired鈥檚 role as a key strategic partner across Gaming, Interactive, and Virtual Sports, and positions both companies for continued success and growth in the evolving UK retail betting market.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired鈥檚 gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at .
Forward-Looking Statements
This news release contains 鈥渇orward-looking statements鈥� within the meaning of the 鈥渟afe harbor鈥� provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆xpect,鈥� 鈥渆stimate,鈥� 鈥減lan,鈥� 鈥渨ill,鈥� 鈥渨ould鈥� and 鈥減roject鈥� and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired鈥檚 management鈥檚 current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired鈥檚 control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired鈥檚 views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the 鈥淩isk Factors鈥� section of Inspired鈥檚 annual report on Form 10-K for the fiscal year ended December 31, 20232, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission鈥檚 website at www.sec.gov and on Inspired鈥檚 website at .
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FAQ
What is the new partnership between William Hill and Inspired Entertainment (NASDAQ: INSE)?
How many new Virtual Sports events will be added to William Hill's daily offerings through INSE's partnership?
How many William Hill betting shops will feature Inspired Entertainment's Virtual Sports?
What new features are included in Inspired Entertainment's Virtual Sports upgrade for William Hill?
How long has Inspired Entertainment been partnering with William Hill?
