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IFF Launches POWERFRESH庐 ACE 2000, a Bread Fresh-Keeping Solution That 鈥楢ces鈥� the Shelf-Life Test

New enzyme solution delivers longer-lasting softness, operational efficiency and market-driven innovation tailored to U.S. bakery needs

NEW YORK--(BUSINESS WIRE)-- (NYSE: IFF) 鈥� a global leader in flavors, fragrances, food ingredients, health and biosciences 鈥� announces the launch of POWERFRESH庐 ACE 2000 to the U.S. market. This next-generation fresh-keeping enzyme solution is designed to help deliver bread with improved softness, resilience and cohesiveness throughout shelf life 鈥� meeting specific consumer demands while improving operational efficiency.

鈥淒eveloped by IFF鈥檚 experts, this advancement underscores our commitment to helping bakeries deliver exceptional value and maintain a competitive edge in the industry,鈥� said Clementina Dellomonaco, senior vice president of food biosciences at IFF. 鈥淲henever we enhance the consumer experience, we help our customers build stronger brand equity, drive repeat purchases and unlock long-term growth.鈥�

As ingredient prices rise and consumer expectations for long-lasting freshness continue to grow, U.S. bakeries face unprecedented pressure to maintain product quality without increasing operational strain. A recent survey shows that 60% of U.S. consumers would buy bread marketed as 鈥渇resher for longer,鈥� and more than half expect at least four days of freshness at purchase.¹ POWERFRESH庐 ACE 2000 addresses these priorities by improving softness and resilience for up to 34 days, while reducing waste and inventory complexity.

In IFF-led trials, POWERFRESH庐 ACE 2000 demonstrated a strong performance across both white and whole-wheat bread applications. This enzyme consistently delivered while maintaining structure and visual appeal, even at lower dosage levels compared to market alternatives, resulting in stable loaves with excellent texture and mouthfeel. Crucially, it preserved the soft, yet easy-to-butter texture that consumers prefer, even several days after purchase.

鈥淎s a staple food, bread is a regular fixture in consumers鈥� baskets 鈥� so expectations for quality are high and constant,鈥� said Emily Wagener, industry leader for food and beverage enzymes for North America at IFF. 鈥淎t the same time, bakeries face challenges that require smarter solutions. POWERFRESH庐 ACE 2000 is bakers鈥� ally to deliver high-quality products with the delicious texture and freshness consumers expect, every time.鈥�

As the latest addition to IFF鈥檚 established POWERFRESH庐 portfolio, this new solution offers a smarter path to consistent bread quality and 鈥� whether used in new formulations or to optimize existing ones. Improved product resilience enables industrial bakeries to extend distribution and better manage shelf-life targets. These operational gains also align with sustainability goals by reducing waste, minimizing returns and .

Learn more about POWERFRESH庐 ACE 2000 and IFF鈥檚 innovative bakery enzyme portfolio here.

Welcome to IFF

At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products 鈥� advancing wellness, delighting the senses and enhancing the human experience. Learn more at , , and .

漏2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with 鈩�, ^SM or 庐 are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.

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Andrea Virginia Leroux P谩ez

Global Communications Manager, Food Biosciences, Health & Biosciences

+34 664 17 82 17

[email protected]

Source: International Flavors & Fragrances