HubSpot unveils blueprint to building hybrid human-AI teams with 200+ product updates at INBOUND 2025
New products include Data Hub, new Breeze Agents, Breeze Marketplace and Studio, and the new AI-powered CPQ in Commerce Hub
HubSpot announced their Fall 2025 Spotlight with over 200 product updates.
鈥淲e鈥檙e at a pivotal moment,鈥� said Karen Ng, EVP of Product at HubSpot. 鈥淎I transformation is happening whether we鈥檙e ready or not. The question isn't if AI will change your business鈥攊t's whether you'll lead that change or be left behind. The companies that win won't be the ones with the most AI tools; they鈥檒l have the smartest hybrid teams where AI doesn鈥檛 replace people, but multiplies their impact.鈥�
At their , HubSpot unveiled exactly how to build those hybrid teams. The blueprint is simple:
1. Connect your data
鈼� Bringing together structured, unstructured, and external data is critical because hybrid teams are only as good as the data that powers them.
2. Enable your people
鈼� Embedded AI across HubSpot鈥檚 customer platform reduces busywork and allows humans to focus on strategy, creativity, and vision.
3. Build your AI team
鈼� A combination of assistants and agents will become digital teammates that work alongside humans to accelerate growth.
The products launched at the Fall 2025 Spotlight give GTM teams the tools they need to make their hybrid team a reality.
Connect your data
Most businesses are making
- Data Hub is a new hub** that brings together data from external sources and includes AI tools to connect, clean, and action data.
鈼� Data Studio uses AI to turn scattered context into unified data just by adding a column, powering smarter segmentation, automation, and reporting across HubSpot.
鈼� Data Quality is a new set of AI tools that automatically finds and fixes problems in customer data. No more manual clean-up.
- Updates to the Smart CRM, the context layer that provides the most complete view and understanding of the customer.
鈼� Flexible CRM Views allows for new data visualizations鈥攂oards, calendars, maps, or tables鈥攕o teams can view data however works for them.
鈼� Conversational and Intent Enrichment automatically enriches records with HubSpot's proprietary data, unstructured data like calls, emails and support tickets, and intent signals like website visits.
鈼� Smart Insights surfaces the most important patterns and trends, delivering actionable recommendations without digging through reports.
Enable your people
Embedded AI features across HubSpot鈥檚 customer platform help humans focus on strategy, creativity, and closing deals. This is AI that鈥檚 built into the workflows teams already use. No context switching and no data gaps. Marketing, sales, and service teams get intelligence where they need it to help them grow.
- Marketing Hub
鈼� Segments + Personalization unlock dynamic, AI-driven segmentation that grows with your business, with new powerful features for audience targeting that is truly personal.
鈼� In Marketing Studio, marketers can work with AI to generate a full set of campaign assets and optimize their campaign, all from a collaborative canvas.
鈼� AI-Powered Email uses your CRM data to create deeply personal messages for individual contacts for higher conversion.
鈼� AI Engine Optimization (AEO) Strategy helps optimize how your brand appears in LLM answers.
- CPQ (Configure-Price-Quote) in Commerce Hub
鈼� AI-powered Quote Creation drafts quotes automatically based on conversations and deal context, saving reps time and accelerating the deal closing process.
鈼� The new Closing Agent is available 24/7 to answer buyers鈥� product and pricing questions.
鈼� Quote Engagement notifies reps when a prospect views or shares a quote.
鈼� Flexible Approvals route quotes to the right people based on custom criteria.
鈼� The new Product Builder makes it easy to create everything from simple fixed-price items to complex, tiered structures and bundles.
Build your AI team
New Breeze Agents, Marketplace, and Studio give GTM teams everything they need to build, customize, and deploy AI teammates鈥攁ll powered by unified data for complete business context that point solutions can鈥檛 offer.
- Over 15 Breeze Agents across marketing, sales, and service:
鈼� Data Agent is a new AI agent from HubSpot that researches and answers custom questions about customers like which prospects are using competitive products.
鈼� Customer Agent is your AI front office concierge that instantly answers questions, resolves issues, and turns conversations into opportunities.
鈼� Prospecting Agent is a 24/7 BDR that understands your business, monitors prospects for buying signals, researches target accounts, personalizes outreach, and engages at the perfect moment.
- Breeze Assistant is an AI companion that works alongside GTM teams. Now with web search, memory, file upload, and connections to your teams鈥� favorite apps like Google Workspace and Slack, Breeze Assistant gives employees an expert that knows their business.
鈼� Custom Assistants take that a step further by allowing you to create specialized experts for specific business needs.
- In the Breeze Marketplace, you can discover, browse, and install Agents and Custom Assistants.
鈼� Breeze Studio is where you manage and customize Agents and Custom Assistants to work for your specific business needs.
Today, HubSpot also announced a new HubSpot connector for Gemini.**** Now customers can bring their HubSpot context to Gemini to surface insights, and generate content to be actioned back in HubSpot.
- Marketers can ask: "Show me a list of contacts in the 鈥榣ead鈥� lifecycle stage, and draft follow up notes that I can send in HubSpot."
- Sales reps can ask: "Show me a list of deals, and draft follow up emails that I can send in HubSpot."
- Support teams can ask: 鈥淪how me a list of companies, and recommend a follow up note that I can send in HubSpot."
Visit the .
*
**Data Hub replaces Operations Hub.
***HubSpot proprietary data
****Available in closed alpha now and available to all joint customers soon
View source version on businesswire.com:
HubSpot Communications
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Source: HubSpot
