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HubSpot Reports Q2 2025 Results

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- HubSpot, Inc. (NYSE: HUBS), the customer platform for scaling companies, today announced financial results for the second quarter ended June 30, 2025.

Financial Highlights:

Revenue

• Total revenue was $760.9 million, up 19% on an as-reported basis and 18% in constant currency compared to Q2'24.
  • Subscription revenue was $744.5 million, up 19% on an as-reported basis compared to Q2'24.
  • Professional services and other revenue was $16.3 million, up 21% on an as-reported basis compared to Q2'24.

Operating Income (Loss)

• GAAP operating margin was (3.2%), compared to (3.8%) in Q2'24.
• Non-GAAP operating margin was 17.0%, compared to 17.2% in Q2'24.
• GAAP operating loss was ($24.6) million, compared to ($23.9) million in Q2'24.
• Non-GAAP operating income was $129.1 million, compared to $109.3 million in Q2'24.

Net Income (Loss)

• GAAP net loss was ($3.3) million, or ($0.06) per basic and diluted share, compared to net loss of ($14.4) million, or ($0.28) per basic and diluted share in Q2'24.
• Non-GAAP net income was $117.3 million, or $2.23 per basic and $2.19 per diluted share, compared to $103.5 million, or $2.03 per basic and $1.94 per diluted share in Q2'24.
• Weighted average basic and diluted shares outstanding for GAAP net loss per share was 52.7 million, compared to 51.0 million basic and diluted shares in Q2'24.
• Weighted average basic and diluted shares outstanding for non-GAAP net income per share was 52.7 million and 53.5 million respectively, compared to 51.0 million and 53.4 million, respectively in Q2'24.

Balance Sheet and Cash Flow

• The company鈥檚 cash, cash equivalents, and short-term and long-term investments balance was $1.9 billion as of June 30, 2025.
• During the second quarter, the company used $125.0 million of its cash to repurchase its common stock. As of June 30, 2025, $375.0 million remained available for future stock repurchases.
• During the second quarter, the company generated $164.4 million of cash from operating cash flow, compared to $117.8 million during Q2'24.
• During the second quarter, the company generated $167.7 million of cash from non-GAAP operating cash flow and $116.2 million of non-GAAP free cash flow, compared to $121.7 million of cash from non-GAAP operating cash flow and $92.1 million of non-GAAP free cash flow during Q2'24.

Additional Recent Business Highlights

• Grew Customers to 267,982 at June 30, 2025, up 18% from June 30, 2024.
• Average Subscription Revenue Per Customer was $11,310 during the second quarter of 2025, up 1% on an as-reported basis compared to the second quarter of 2024.
• Calculated billings were $814.3 million in the second quarter of 2025, up 26% on an as-reported basis and 20% in constant currency compared to Q2'24.

鈥淨2 was another solid quarter of continued revenue growth and customer expansion,鈥� said Yamini Rangan, Chief Executive Officer at HubSpot. 鈥淥ur strategy is to be the leading AI-first customer platform for scaling companies, and I鈥檓 excited by the progress we鈥檙e making. Customer Agent and Prospecting Agent are delivering results for customers, and our embedded AI features are helping go-to-market teams work smarter and faster. We鈥檙e innovating rapidly, reimagining our product and our company to be AI-first, and relentlessly focused on delivering customer value. Heading into Q3, we鈥檙e strongly positioned to deliver durable, long-term growth.鈥�

Business Outlook
Based on information available as of August 6, 2025, HubSpot is issuing guidance for the third quarter and full year of 2025 as indicated below.

Third Quarter 2025:

• Total revenue is expected to be in the range of $785.0 million to $787.0 million, up 17% year over year on an as-reported basis and 16% in constant currency.
• Non-GAAP operating income is expected to be in the range of $156.0 million to $157.0 million, representing a 20% operating profit margin.
• Non-GAAP net income per common share is expected to be in the range of $2.56 to $2.58. This assumes approximately 53.0 million weighted average diluted shares outstanding.

Full Year 2025:

• Total revenue is expected to be in the range of $3.080 billion to $3.088 billion, up 17% year over year in both on an as-reported basis and in constant currency.
• Non-GAAP operating income is expected to be in the range of $568.0 million to $572.0 million, representing an 18% operating profit margin.
• Non-GAAP net income per common share is expected to be in the range of $9.47 to $9.53. This assumes approximately 53.4 million weighted average diluted shares outstanding.

Use of Non-GAAP Financial Measures
In our earnings press releases, conference calls, slide presentations, and webcasts, we may use or discuss non-GAAP financial measures, as defined by Regulation G. The GAAP financial measure most directly comparable to each non-GAAP financial measure used or discussed, and a reconciliation of the differences between each non-GAAP financial measure and the comparable GAAP financial measure, are included in this press release after the consolidated financial statements. Our earnings press releases containing such non-GAAP reconciliations can be found in the Investors section of our website .

Conference Call Information
HubSpot will host a conference call on Wednesday, August 6, 2025 at 4:30 p.m. Eastern Time (ET) to discuss the company鈥檚 second quarter 2025 financial results and its business outlook. To register for this conference call, please use or visit HubSpot's Investor Relations website at . After registering, a confirmation email will be sent, including dial-in details and a unique code for entry. Participants who wish to register for the conference call webcast please use .

An archived webcast of this conference call will also be available on HubSpot's Investor Relations website at .

The company has used, and intends to continue to use, the investor relations portion of its website as a means of disclosing material non-public information and for complying with disclosure obligations under Regulation FD.

About HubSpot
HubSpot is the customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at .

Cautionary Language Concerning Forward-Looking Statements
This press release includes certain 鈥渇orward-looking statements鈥� within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding management鈥檚 expectations of future financial and operational performance and operational expenditures, expected growth, foreign currency movement, and business outlook, including our financial guidance for the third fiscal quarter of and full year 2025 and our long-term financial framework; statements regarding our positioning for future growth and market leadership; statements regarding the economic environment; and statements regarding expected market trends, future priorities and related investments, and market opportunities. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as 鈥渆xpects,鈥� 鈥渁nticipates,鈥� 鈥渋ntends,鈥� 鈥減lans,鈥� 鈥渂elieves,鈥� 鈥渟eeks,鈥� 鈥渆stimates鈥� or words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies and prospects, which are based on the information currently available to us and on assumptions we have made. Although we believe that our plans, intentions, expectations, strategies and prospects as reflected in or suggested by those forward-looking statements are reasonable, we can give no assurance that the plans, intentions, expectations or strategies will be attained or achieved. Furthermore, actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control including, without limitation, risks associated with our history of losses; our ability to retain existing customers and add new customers; the continued growth of the market for a customer platform; our ability to develop new products and technologies and differentiate our platform from competing products and technologies, including artificial intelligence and machine learning technologies; our ability to manage our growth effectively over the long-term to maintain our high level of service; our ability to maintain and expand relationships with our solutions partners; the price volatility of our common stock; the impact of geopolitical conflicts, inflation, foreign currency movement, and macroeconomic instability on our business, the broader economy, our workforce and operations, the markets in which we and our partners and customers operate, and our ability to forecast our future financial performance; regulatory and legislative developments on the use of artificial intelligence and machine learning; and other risks set forth under the caption 鈥淩isk Factors鈥� in our SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.

HubSpot鈥檚 estimates of stock-based compensation, amortization of acquired intangible assets, non-cash interest expense for amortization of debt issuance costs, restructuring charges, and income tax effects of non-GAAP items assume, among other things, the occurrence of no additional acquisitions, changes in value of strategic investments, and no further revisions to stock-based compensation and related expenses.

Non-GAAP Financial Measures
We report our financial results in accordance with accounting principles generally accepted in the United States of America, or GAAP. However, management believes that, in order to properly understand our short-term and long-term financial and operational trends, investors may wish to consider the impact of certain non-cash or non-recurring items when used as a supplement to financial performance measures in accordance with GAAP. These items result from facts and circumstances that vary in frequency and impact on continuing operations. In this release, HubSpot鈥檚 non-GAAP operating income, operating margin, subscription margin, expense, expense as a percentage of revenue, net income, operating and free cash flow are not presented in accordance with GAAP and are not intended to be used in lieu of GAAP presentations of results of operations.

Calculated billings is defined as total revenue recognized in a period plus the sequential change in total deferred revenue in the corresponding period. Non-GAAP operating cash flow is defined as cash and cash equivalents provided by or used in operating activities plus payment of restructuring charges. Non-GAAP free cash flow is defined as cash and cash equivalents provided by or used in operating activities less purchases of property and equipment and capitalization of software development costs, plus payment of restructuring charges. Although non-GAAP operating cash flow and non-GAAP free cash flow are not residual cash flow available for our discretionary expenditures, we believe information regarding non-GAAP operating cash flow and non-GAAP free cash flow provide useful information to investors in understanding and evaluating the strength of our liquidity and provides a comparable framework for assessing how our business performed when compared to prior periods which were not impacted by restructuring charges paid from operating cash flow.

Constant currency amounts are presented to provide a framework for assessing our operating performance excluding the effect of foreign exchange rate fluctuations. To exclude the effect of foreign currency rate fluctuations, current period results for entities reporting in currencies other than U.S. Dollars (鈥淯SD鈥�) are converted into USD at the average exchange rates for the comparative period rather than the actual average exchange rates in effect during the respective periods.

Management believes that these non-GAAP financial measures provide additional means of evaluating period-over-period operating performance. Specifically, these non-GAAP financial measures provide management with additional means to understand and evaluate the operating results and trends in our ongoing business by eliminating certain non-cash expenses and other items that management believes might otherwise make comparisons of our ongoing business with prior periods more difficult, obscure trends in ongoing operations, or reduce management鈥檚 ability to make useful forecasts. In addition, management understands that some investors and financial analysts find this information helpful in analyzing our financial and operational performance and comparing this performance to our peers and competitors. However, these non-GAAP financial measures have limitations as an analytical tool and are not intended to be an alternative to financial measures prepared in accordance with GAAP. In addition, it should be noted that these non-GAAP financial measures may be different from non-GAAP measures used by other companies. We intend to provide these non-GAAP financial measures as part of our future earnings discussions and, therefore, the inclusion of these non-GAAP financial measures will provide consistency in our financial reporting. Management may, however, utilize other measures to illustrate performance in the future. Investors are encouraged to review the reconciliation of these non-GAAP measures to their most directly comparable GAAP financial measures. A reconciliation of our non-GAAP financial measures to their most directly comparable GAAP measures has been provided in the financial statement tables included above in this press release.

These non-GAAP measures exclude stock-based compensation, amortization of acquired intangible assets, acquisition related expenses, disposition related income, non-cash interest expense for the amortization of debt issuance costs, gain or impairment losses on strategic investments, restructuring charges, and account for the income tax effects of the exclusion of these non-GAAP items. We believe investors may want to incorporate the effects of these items in order to compare our financial performance with that of other companies and between time periods:

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Source: HubSpot, Inc.