DKNY Unveils Its Fall 2025 Campaign Featuring Hailey Bieber, Global Style Icon
DKNY (NASDAQ:GIII) has announced Hailey Bieber as its new global face for the Fall 2025 campaign. The collaboration showcases Bieber, a successful entrepreneur, model, and fashion icon, embodying DKNY's signature New York street style aesthetic.
The campaign features reimagined classics from the DKNY est. 1989 capsule collection, including structured blazers, varsity jackets, and outerwear pieces. Notable accessories include the new Hadlee Bag, Paula Commuter Tote, and Chana '89 bag, alongside a special New York Yankees鈩� cap collaboration. The campaign, photographed by Mikael Jansson, will be distributed through social media, digital platforms, outdoor advertising, print media, and influencer partnerships.
DKNY (NASDAQ:GIII) ha scelto Hailey Bieber come nuova protagonista globale della campagna Autunno 2025. La collaborazione mette in scena Bieber, imprenditrice di successo, modella e icona della moda, che incarna l'inconfondibile estetica street newyorkese del marchio.
La campagna propone una rivisitazione dei classici della capsule DKNY est. 1989, con blazer strutturati, giacche varsity e capispalla. Tra gli accessori spiccano la nuova Hadlee Bag, la Paula Commuter Tote e la Chana '89 bag, oltre a una speciale collaborazione per il cappellino New York Yankees鈩�. Scattata da Mikael Jansson, la campagna sar脿 diffusa via social media, piattaforme digitali, affissioni, stampa e partnership con influencer.
DKNY (NASDAQ:GIII) ha anunciado a Hailey Bieber como la nueva imagen global de la campa帽a Oto帽o 2025. La colaboraci贸n presenta a Bieber, empresaria, modelo e icono de la moda, encarnando la est茅tica callejera neoyorquina caracter铆stica de DKNY.
La campa帽a reinterpreta los cl谩sicos de la c谩psula DKNY est. 1989, con blazers estructurados, chaquetas varsity y prendas de abrigo. Entre los accesorios destacan la nueva Hadlee Bag, la Paula Commuter Tote y la Chana '89 bag, junto con una edici贸n especial del gorro New York Yankees鈩�. Fotografiada por Mikael Jansson, la campa帽a se difundir谩 en redes sociales, plataformas digitales, publicidad exterior, prensa y colaboraciones con influencers.
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旌犿帢鞚胳棎电� DKNY est. 1989 旌§姁鞚� 韥措灅鞁濎潉 鞛暣靹濏暅 鞝滍拡霌れ澊 霌膘灔頃橂┌, 甑“鞝侅澑 敫旊爤鞚挫爛, 氚旍嫓韹� 鞛偡, 鞎勳毎韯办洦鞏搓皜 韽暔霅╇媹雼�. 欤检殧 鞎§劯靹滊Μ搿滊姅 靸堧鞖� Hadlee Bag, Paula Commuter Tote, Chana '89 bag瓿� 雺挫殨 鞏戫偆鞀も劉 旌� 順戩梾 鞝滍拡鞚� 鞛堨姷雼堧嫟. 氙胳勾鞐� 鞏�靻�(Mikael Jansson)鞚� 齑榿頃� 鞚� 旌犿帢鞚胳潃 靻岇厹 氙鸽敂鞏�, 霐旍韯� 頂岆灚韽�, 鞓レ櫢 甏戧碃, 鞚胳噭 毵れ泊 氚� 鞚疙攲耄柛靹� 韺岉姼雱堨嫮鞚� 韱淀暣 瓿店皽霅╇媹雼�.
DKNY (NASDAQ:GIII) a annonc茅 Hailey Bieber comme nouvelle 茅g茅rie mondiale de la campagne automne 2025. La collaboration met en avant Bieber, entrepreneuse, mannequin et ic么ne de la mode, incarnant l'esth茅tique street new-yorkaise propre 脿 DKNY.
La campagne revisite les pi猫ces embl茅matiques de la capsule DKNY est. 1989, avec des blazers structur茅s, des vestes varsity et des manteaux. Parmi les accessoires, on retrouve le nouveau Hadlee Bag, Paula Commuter Tote et Chana '89 bag, ainsi qu'une collaboration sp茅ciale pour une casquette New York Yankees鈩�. Photographie sign茅e Mikael Jansson, la campagne sera diffus茅e via les r茅seaux sociaux, les plateformes digitales, l'affichage ext茅rieur, la presse et des partenariats avec des influenceurs.
DKNY (NASDAQ:GIII) hat Hailey Bieber als neues globales Gesicht der Herbstkampagne 2025 vorgestellt. Die Zusammenarbeit zeigt Bieber, erfolgreiche Unternehmerin, Model und Fashion-Ikone, die DKNYs typische New Yorker Street-脛sthetik verk枚rpert.
Die Kampagne pr盲sentiert neu interpretierte Klassiker aus der DKNY est. 1989 capsule, darunter strukturierte Blazer, Varsity-Jacken und Oberbekleidung. Zu den auff盲lligen Accessoires z盲hlen die neue Hadlee Bag, Paula Commuter Tote und Chana '89 bag sowie eine spezielle Kooperation f眉r eine New York Yankees鈩�-Cap. Fotografiert von Mikael Jansson, wird die Kampagne 眉ber Social Media, digitale Plattformen, Au脽enwerbung, Printmedien und Influencer-Partnerschaften verbreitet.
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NEW YORK, Sept. 02, 2025 (GLOBE NEWSWIRE) -- DKNY announces a bold, exciting partnership, introducing Hailey Bieber as its new global face. The collaboration marks a fresh chapter for the brand, rooted in New York street style and redefined through Hailey鈥檚 lens: timeless, self-assured, and effortlessly cool.
A modern-day muse and force of nature, Hailey brings a unique blend of quiet confidence, creative vision, and intuitive style that resonates worldwide. As a successful entrepreneur, model, new mother, and undeniable fashion force, she seamlessly bridges worlds 鈥� fashion and art, business and glamour鈥� while remaining true to herself.听听
Throughout the campaign, Hailey鈥檚 personal style takes center stage. Each look captures her instinctive sartorial sensibility to mix past and present, pairing reimagined classics from the DKNY est. 1989 capsule with modern silhouettes from the seasonal collection.听听听听
鈥淲e are excited to have Hailey as the global face of DKNY. Beyond her phenomenal success story, she has an aspirational yet relatable style that captures our brand ethos. Hailey gives off incredible energy through her attitude and style that captures the spirit of New York,鈥� says Jeff Goldfarb, Executive Vice President of G-III Apparel Group.听
A structured black blazer layered over a crisp white shirt鈥攁nd relaxed denim paired with chunky loafers captures the essence of off-duty style. A varsity jacket reworked in neon-accented lettering hints at nostalgia with a streetwise touch. A slouchy denim jacket with jeans radiates lived-in sensuality, while an oversized Glen plaid blazer styled with sculptural layers reinvents modern tailoring with Hailey鈥檚 signature twist.听
Voluminous outerwear contrasts with body-contoured pieces, creating a sense of laid-back allure. On Hailey, a deep black faux fur coat and a sleek brown leather bomber read as polished street style essentials.听
She moves seamlessly between key accessories for the season 鈥� the new Hadlee Bag, The Paula Commuter Tote, and the archival Chana 鈥�89 bag 鈥� each one a statement in its own right. Finishing the look is the ultimate New York emblem: the New York Yankees鈩� cap, reimagined in an official collaboration featuring the DKNY logo.听
Photographed by Mikael Jansson in a warehouse space that plays into the city鈥檚 raw, industrial aesthetic, the campaign highlights how Hailey extends the original DKNY attitude into today. Pops of the brand鈥檚 signature iconic taxi cab yellow color appear throughout the campaign to connect it to the original brand DNA.听听
Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group, says, 鈥淒KNY鈥檚 Fall 2025 campaign starring Hailey captures the brand鈥檚 timeless and iconic style, bringing New York鈥檚 energy to audiences globally. Launching today on @DKNY social channels, the campaign will debut worldwide through a diverse media mix, leading with impactful social, digital, premium outdoor, print and influencer partnerships."听听
The Fall 2025 collection is available to shop globally on DKNY.com and in select retailers.听
Creative Direction by Trey Laird
Photographed by Mikael Jansson
Styled by Clare Richardson
Hair by James Pecis
Make-up by Hannah Murray
BTS Images by Tyrell Hampton
Still Life Images by Natalie Paul
FOR MEDIA INQUIRIES PLEASE CONTACT:听
Gabriella Romero - 听
ABOUT DKNY
Since its inception in 1989, DKNY has been synonymous with New York鈥攊nspired by the energy and attitude of the city. Founded on a pair of jeans and the speed of sport, DKNY is utility and purpose鈥攊t's practical and contemporary. Drawing on Donna Karan's original principle of designing for the woman who never knew where the day would take her, DKNY has transformed into a global lifestyle powerhouse: the dynamic wardrobe of everything you need to live a New York life鈥攚herever that may be. Today, we reimagine and reinvent once again鈥攐ur love for New York City, serving as both muse and mentor. From stitch to silhouette, we invite the world to explore new collections where culture, confidence, and the heartbeat of New York converge and become part of a brand that is not just worn鈥攂ut lived. This is our love letter to the authentic street style and boundless energy that define the very DNA of New York鈥攁 narrative that unfolds in a new era of accessibility.听
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII) is a global fashion leader with expertise in design, sourcing, distribution, and marketing. The Company owns and licenses a portfolio of more than 30 preeminent brands, each differentiated by unique brand propositions, product categories, and consumer touchpoints. G-III owns ten iconic brands, including DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin, and licenses over 20 of the most sought-after names in global fashion, including Calvin Klein, Tommy Hilfiger, Levi鈥檚, Nautica, Halston, Converse, BCBG, and major national sports leagues, among others.
A photo accompanying this announcement is available at
FAQ
Who is the new global face of DKNY for Fall 2025?
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