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Fluent, Inc. Expands Data Intelligence & Data Collaboration Capabilities with Strategic Databricks Partnership and Key Leadership Hire

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Fluent Inc. (NASDAQ: FLNT) has announced two major strategic initiatives to enhance its data intelligence capabilities. The company has formed a partnership with Databricks to leverage its Data Intelligence Platform and Delta Sharing protocol for privacy-first data collaboration. Additionally, Fluent has appointed Virginia Marsh as Head of Data & Agencies to lead its new dedicated data solutions division.

The Databricks partnership will enable Fluent to offer enhanced capabilities including seamless data collaboration, high-intent audience segment activation, AI-powered modeling, and compliant data monetization. The integration focuses on privacy-first data sharing, allowing brands to exchange audience signals while maintaining control and compliance.

Fluent Inc. (NASDAQ: FLNT) ha annunciato due importanti iniziative strategiche per potenziare le sue capacità di data intelligence. L'azienda ha siglato una partnership con Databricks per sfruttare la sua Data Intelligence Platform e il protocollo Delta Sharing per una collaborazione sui dati orientata alla privacy. Inoltre, Fluent ha nominato Virginia Marsh responsabile di Data & Agencies per guidare la nuova divisione dedicata alle soluzioni dati.

La collaborazione con Databricks permetterà a Fluent di offrire funzionalità avanzate come collaborazione dati senza soluzione di continuità, attivazione di segmenti di pubblico ad alta intenzione, modellazione con AI e monetizzazione dei dati conforme alle normative. L'integrazione è incentrata sulla condivisione dei dati orientata alla privacy, consentendo ai brand di scambiarsi segnali di pubblico mantenendo controllo e conformità.

Fluent Inc. (NASDAQ: FLNT) ha anunciado dos importantes iniciativas estratégicas para reforzar sus capacidades de inteligencia de datos. La compañía ha establecido una alianza con Databricks para aprovechar su Data Intelligence Platform y el protocolo Delta Sharing en una colaboración de datos priorizando la privacidad. Además, Fluent ha nombrado a Virginia Marsh como directora de Data & Agencies para dirigir su nueva división de soluciones de datos.

La asociación con Databricks permitirá a Fluent ofrecer capacidades mejoradas como colaboración de datos fluida, activación de segmentos de audiencia de alta intención, modelado impulsado por IA y monetización de datos en cumplimiento. La integración se centra en la compartición de datos con enfoque en la privacidad, permitiendo a las marcas intercambiar señales de audiencia manteniendo el control y el cumplimiento normativo.

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Databricks와� 파트너십� 통해 Fluent� 원활� 데이� 협업, 높은 의도 기반 오디언스 세그먼트 활성�, AI 기반 모델�, 규정 준수에 맞춘 데이� 수익� � 향상� 기능� 제공� � 있게 됩니�. 해당 통합은 프라이버� 중심� 데이� 공유� 중점� 두어 브랜드가 제어권과 규정 준수를 유지하면� 오디언스 신호� 교환� � 있도� 합니�.

Fluent Inc. (NASDAQ: FLNT) a annoncé deux initiatives stratégiques majeures pour renforcer ses capacités en data intelligence. L'entreprise a conclu un partenariat avec Databricks afin d'exploiter sa Data Intelligence Platform et le protocole Delta Sharing pour une collaboration autour des données axée sur la confidentialité. De plus, Fluent a nommé Virginia Marsh responsable de Data & Agencies pour diriger sa nouvelle division dédiée aux solutions data.

Ce partenariat avec Databricks permettra à Fluent de proposer des fonctionnalités renforcées, telles qu'une collaboration de données fluide, l'activation de segments d'audience à forte intention, la modélisation assistée par IA et la monétisation des données en conformité avec les règles. L'intégration met l'accent sur le partage de données respectueux de la vie privée, permettant aux marques d'échanger des signaux d'audience tout en conservant le contrôle et la conformité.

Fluent Inc. (NASDAQ: FLNT) hat zwei bedeutende strategische Maßnahmen angekündigt, um seine Data-Intelligence-Fähigkeiten zu stärken. Das Unternehmen geht eine Partnerschaft mit Databricks ein, um dessen Data Intelligence Platform und das Delta Sharing-Protokoll für datenschutzorientierte Zusammenarbeit zu nutzen. Außerdem hat Fluent Virginia Marsh als Head of Data & Agencies berufen, die die neu eingerichtete Abteilung für datenbasierte Lösungen leiten wird.

Durch die Partnerschaft mit Databricks kann Fluent erweiterte Funktionen anbieten, darunter nahtlose Datenzusammenarbeit, Aktivierung von hochrelevanten Zielgruppensegmenten, KI-gestütztes Modellieren und datenschutzkonforme Monetarisierung. Die Integration fokussiert auf datenschutzfreundliches Teilen von Daten, sodass Marken Audience-Signale austauschen können und dabei Kontrolle und Compliance gewahrt bleiben.

Positive
  • Strategic partnership with Databricks enhances data intelligence capabilities
  • Launch of dedicated data solutions arm for expanded service offerings
  • Addition of experienced executive Virginia Marsh strengthens leadership team
  • Implementation of privacy-first data sharing technology positions company for post-cookie digital ecosystem
Negative
  • None.

Insights

Fluent expands data monetization capabilities through Databricks partnership and new leadership, positioning for post-cookie audience solutions.

Fluent's strategic partnership with Databricks represents a significant expansion of its data capabilities at a critical industry inflection point. The company is clearly positioning itself for the post-third-party cookie landscape by investing in privacy-compliant data collaboration infrastructure using Delta Sharing technology. This move addresses growing market demands for secure, compliant data sharing across organizational boundaries.

The appointment of Virginia Marsh as Head of Data & Agencies signals Fluent's serious commitment to scaling data monetization beyond its core offerings. With her cross-industry experience, Marsh brings valuable expertise to help transform Fluent's first-party audience data into monetizable assets through agency and platform partnerships.

The creation of a dedicated data solutions arm represents a strategic pivot toward higher-margin, recurring revenue opportunities beyond Fluent's traditional performance marketing business. By enabling brands to leverage audience modeling, activation, and measurement capabilities, Fluent is diversifying its revenue streams while creating stickier client relationships.

This initiative aligns with broader industry trends toward first-party data ownership and privacy-first collaboration frameworks. The Databricks partnership provides Fluent with enterprise-grade data infrastructure that should enhance its competitive positioning against both traditional competitors and data clean room providers.

For Fluent, successfully executing this strategy could transform the company from primarily a performance marketer into a more valuable data intelligence provider with potentially higher valuation multiples consistent with data and software companies.

Virginia Marsh joins Fluent as Head of Data & Agencies, bringing deep cross-industry experience to scale data monetization strategies with its owned and operated audience

NEW YORK, Aug. 27, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leader in commerce media, today announced the expansion of its data intelligence infrastructure through a strategic partnership with Databricks and the appointment of Virginia Marsh as Head of Data & Agencies.

This initiative marks the launch of Fluent's dedicated data solutions arm, designed to empower agencies, platforms, and brands through privacy-first data collaboration, real-time audience modeling, and scalable activation.

Fluent and Databricks: Powering Privacy-First Data Collaboration with Delta Sharing

As the digital ecosystem evolves beyond third-party cookies, Fluent is future-proofing audience strategy with data products designed for privacy, performance, and long-term growth. Powered by the Databricks Data Intelligence Platform and Delta Sharing protocol, Fluent’s enhanced capabilities support marketers looking to:

  • Seamlessly collaborate and share data across organizational boundaries using open, secure Delta Sharing technology
  • Enrich and activate high-intent audience segments across media platforms
  • Automate insights and measurement with AI-powered modeling
  • Monetize owned data assets in a compliant, privacy-forward way

“By investing in scalable, secure infrastructure, we’re connecting audience insights with performance—more intelligently and efficiently,� said Dan Hall, Chief Technology Officer at Fluent. “This partnership with Databricks, and our adoption of the Delta Sharing protocol, represents a major step forward in how we help brands activate and scale their data.�

“We’re proud to partner with Fluent to advance privacy-first data collaboration,� said Sarah Branfman, Global VP, ISV Sales and GTM at Databricks. “Powered by the Databricks Data Intelligence Platform and Delta Sharing, this partnership enables secure, open sharing of audience insights, helping brands and agencies innovate while keeping data private and compliant.�

At the core of the integration is a shared commitment to privacy-first data sharing—enabling brands to exchange high-value audience signals with Delta Sharing while maintaining full control, regulatory compliance, and measurement precision.

Virginia Marsh Spearheads Innovation Across Fluent’s Data Solutions

With more than a decade of experience across retail, CPG, AdTech, and MarTech, Virginia Marsh is leading Fluent’s external data strategy—building privacy-safe, outcome-driven data products and deepening partnerships with agencies, platforms, and brands.

“The market needs identity-resolved, real-time data that’s built for action,� said Marsh. “We’re building scalable, privacy-safe data products—not just to enhance Fluent campaigns, but to empower strategic collaboration, segmentation, and monetization well beyond our walls.�

To learn more about Fluent's data solutions, contact us .

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, privacy-first infrastructure, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights, visit .

Forward-Looking Statements

This press release contains “forward-looking statements,� as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as “expects,� “plans,� “projects,� “will,� “may,� “anticipate,� “believes,� “should,� “intends,� “estimates,� and other words of similar meaning. Such forward-looking statements are subject to risks and uncertainties that are often difficult to predict, are beyond our control and which may cause results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release. Readers are also advised to consider the factors under the heading “Forward-Looking Statements� and “Risk Factors� in the Company’s Annual Report on Form 10-K, as may be supplemented or amended by the Company’s Quarterly Reports on Form 10-Q and other SEC filings. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.

Contact Information

Investor Relations
Fluent, Inc.


FAQ

What is the strategic partnership between Fluent (NASDAQ:FLNT) and Databricks?

The partnership leverages Databricks' Data Intelligence Platform and Delta Sharing protocol to enable privacy-first data collaboration, allowing seamless data sharing, audience segment activation, and AI-powered modeling.

Who is Virginia Marsh and what is her role at Fluent (NASDAQ:FLNT)?

Virginia Marsh is Fluent's new Head of Data & Agencies, bringing over a decade of experience in retail, CPG, AdTech, and MarTech. She will lead Fluent's external data strategy and develop privacy-safe data products.

What are the main benefits of Fluent's (NASDAQ:FLNT) new data solutions arm?

The data solutions arm enables privacy-first data collaboration, real-time audience modeling, scalable activation, and compliant data monetization for agencies, platforms, and brands.

How is Fluent (NASDAQ:FLNT) preparing for the end of third-party cookies?

Fluent is future-proofing its audience strategy through the Databricks partnership, implementing privacy-first data products designed for performance and long-term growth in a post-cookie digital ecosystem.

What is Delta Sharing in Fluent's (NASDAQ:FLNT) new partnership?

Delta Sharing is a secure protocol that enables organizations to seamlessly collaborate and share data across boundaries while maintaining control, regulatory compliance, and measurement precision.
Fluent, Inc.

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