隆Nos Vamos al Mundial! Buchanan's Whisky and F煤tbol Announcer Andr茅s Cantor Kick Off a Global Celebration to FIFA World Cup 2026鈩� with Custom Chant and 叠耻肠丑补尘颈贸苍 Truck - A Mobile Activation Bringing Ritmo Latino to the Streets
Diageo's (NYSE:DEO) Buchanan's Whisky, the official North American whisky supporter of FIFA World Cup 2026鈩�, has launched a major marketing campaign featuring legendary f煤tbol commentator Andr茅s Cantor. The campaign centers around the 叠耻肠丑补尘颈贸苍 - a 27-foot mobile celebration truck equipped with sixteen speakers that will tour from New York City to Mexico City.
The initiative includes a custom-recorded chant by Cantor, a dance contest offering FIFA World Cup 2026鈩� tickets as prizes, and various promotional events across multiple U.S. host cities. The campaign kicked off on July 13, 2025, with the 叠耻肠丑补尘颈贸苍 touring Manhattan, Queens, and Brooklyn, where twelve fans won World Cup tickets through a "longest goal shout" competition.
The promotion includes a consumer contest running until February 28, 2026, where seven winners can receive up to four Group stage match tickets and a $6,500 e-gift card.Buchanan's Whisky di Diageo (NYSE:DEO), sponsor ufficiale del whisky per il FIFA World Cup 2026鈩� in Nord America, ha lanciato una grande campagna di marketing con la partecipazione del leggendario commentatore di f煤tbol Andr茅s Cantor. La campagna ruota attorno al 叠耻肠丑补尘颈贸苍, un camion mobile di 27 piedi dotato di sedici altoparlanti che far脿 tappa da New York City a Citt脿 del Messico.
L'iniziativa include un coro personalizzato registrato da Cantor, un concorso di danza con in palio biglietti per il FIFA World Cup 2026鈩� e vari eventi promozionali in diverse citt脿 ospitanti degli Stati Uniti. La campagna 猫 iniziata il 13 luglio 2025 con il 叠耻肠丑补尘颈贸苍 in tour a Manhattan, Queens e Brooklyn, dove dodici fan hanno vinto biglietti per la Coppa del Mondo grazie a una gara per il "grido di gol pi霉 lungo".
La promozione prevede un concorso per i consumatori valido fino al 28 febbraio 2026, in cui sette vincitori potranno ricevere fino a quattro biglietti per le partite della fase a gironi e una carta regalo elettronica da $6.500.
Buchanan's Whisky de Diageo (NYSE:DEO), patrocinador oficial del whisky para FIFA World Cup 2026鈩� en Norteam茅rica, ha lanzado una gran campa帽a de marketing con la participaci贸n del legendario comentarista de f煤tbol Andr茅s Cantor. La campa帽a gira en torno al 叠耻肠丑补尘颈贸苍, un cami贸n m贸vil de 27 pies equipado con diecis茅is altavoces que recorrer谩 desde Nueva York hasta Ciudad de M茅xico.
La iniciativa incluye un canto personalizado grabado por Cantor, un concurso de baile con boletos para el FIFA World Cup 2026鈩� como premios, y diversos eventos promocionales en varias ciudades anfitrionas de EE.UU. La campa帽a comenz贸 el 13 de julio de 2025 con el 叠耻肠丑补尘颈贸苍 recorriendo Manhattan, Queens y Brooklyn, donde doce fans ganaron boletos para la Copa Mundial mediante una competencia de "el grito de gol m谩s largo".
La promoci贸n incluye un concurso para consumidores que estar谩 vigente hasta el 28 de febrero de 2026, donde siete ganadores pueden recibir hasta cuatro boletos para partidos de la fase de grupos y una tarjeta de regalo electr贸nica de $6,500.
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Buchanan's Whisky de Diageo (NYSE:DEO), le whisky officiel du FIFA World Cup 2026鈩� en Am茅rique du Nord, a lanc茅 une grande campagne marketing mettant en vedette le l茅gendaire commentateur de football Andr茅s Cantor. La campagne s'articule autour du 叠耻肠丑补尘颈贸苍, un camion mobile de c茅l茅bration de 27 pieds 茅quip茅 de seize haut-parleurs, qui fera le tour de New York 脿 Mexico.
Cette initiative comprend un chant personnalis茅 enregistr茅 par Cantor, un concours de danse avec des billets pour la FIFA World Cup 2026鈩� 脿 gagner, ainsi que divers 茅v茅nements promotionnels dans plusieurs villes h么tes am茅ricaines. La campagne a d茅but茅 le 13 juillet 2025 avec le 叠耻肠丑补尘颈贸苍 parcourant Manhattan, Queens et Brooklyn, o霉 douze fans ont remport茅 des billets pour la Coupe du Monde gr芒ce 脿 un concours du 芦 cri de but le plus long 禄.
La promotion inclut un concours consommateur jusqu'au 28 f茅vrier 2026, o霉 sept gagnants peuvent recevoir jusqu'脿 quatre billets pour les matchs de phase de groupes ainsi qu'une carte cadeau 茅lectronique de 6 500 $.
Buchanan's Whisky von Diageo (NYSE:DEO), der offizielle Whisky-Partner der FIFA World Cup 2026鈩� in Nordamerika, hat eine gro脽e Marketingkampagne gestartet, bei der der legend盲re Fu脽ballkommentator Andr茅s Cantor mitwirkt. Im Mittelpunkt der Kampagne steht der 叠耻肠丑补尘颈贸苍 鈥� ein 27 Fu脽 langer mobiler Party-Truck mit sechzehn Lautsprechern, der von New York City bis Mexiko-Stadt touren wird.
Die Initiative umfasst einen von Cantor speziell aufgenommenen Fan-Gesang, einen Tanzwettbewerb mit FIFA World Cup 2026鈩� Tickets als Preise sowie verschiedene Promotion-Events in mehreren US-Gastgeberst盲dten. Die Kampagne startete am 13. Juli 2025, als der 叠耻肠丑补尘颈贸苍 durch Manhattan, Queens und Brooklyn tourte, wo zw枚lf Fans durch einen Wettbewerb f眉r den 鈥瀕盲ngsten Torjubel鈥� Weltcup-Tickets gewannen.
Die Aktion beinhaltet au脽erdem einen Verbrauchswettbewerb, der bis zum 28. Februar 2026 l盲uft, bei dem sieben Gewinner bis zu vier Tickets f眉r Gruppenspiele sowie eine elektronische Geschenkkarte im Wert von 6.500 $ erhalten k枚nnen.
- Strategic partnership with FIFA World Cup 2026鈩� strengthens brand visibility
- Multi-city marketing campaign targets key Latino demographic
- Contest and promotional activities drive consumer engagement
- None.
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Experience the full interactive Multichannel News Release here:
Inspired by the iconic听pregoneros听of Latin America鈥� trucks run by local vendors, known for blasting announcements and advertisements across local neighborhoods鈥攖he听叠耻肠丑补尘颈贸苍听features sixteen speakers atop a 27-foot truck decorated with vibrant, f煤tbol-inspired artwork designed by听听that brings the sound and energy of Latino celebration to fans across the city.
At the center of the experience is a custom-recorded chant created in partnership with United Masters and recorded by The legendary voice behind "隆GOOOOOOOOL!" 鈥� f煤tbol commentator, Andr茅s Cantor鈥攚hose unmistakable voice, set against the beat of Latin music, brings to life a chant that has echoed across
"I've been calling f煤tbol matches for the last 40 years, so to me, it is more than just a game 鈥� it's emotion, passion and part of my Argentinean identity that moves me every time I make a goal call! And to see it resonate so deeply with fans from around the world, Spanish speaking or not, is incredible,"听said Andr茅s Cantor. "Lending my voice to
On Sunday, July 13, marking less than a year until FIFA World Cup 2026鈩�, the听叠耻肠丑补尘颈贸苍听traveled across
The event culminated with a high-energy party and surprise performance by
With music, movement, and听el ritmo Latino听at the heart of every celebration,
"As the Official Whisky Supporter in
If dancing isn't your thing,
INGREDIENTS
- 1.5 oz
Buchanan's 12-Year-Old DeLuxe Blended Scotch Whisky - 4 oz fresh pineapple juice
- Garnish: Pineapple leaf
- Glassware: Rocks
DIRECTIONS
- Vigorously shake
Buchanan's DeLuxe with the juice in a cocktail shaker filled with ice. - Pour over a rocks glass filled with ice cubes and garnish with a pineapple leaf.
To learn more visit听.听
鈥�NO PURCHASE NECESSARY. VOID IN AK, HI & WHERE PROHIBITED BY LAW. INTERNET ACCESS & VALID E-MAIL REQUIRED. Video must be original, cannot violate 3rd party rights and only include persons 25+ with their consent. Videos with nudity and other inappropriate content automatically disqualified. By entering, you assign all rights in content to Diageo Americas, Inc. One (1) entry per person. Sponsor to choose Match in its sole discretion (Group Stage is June 12 鈥� 27, 2026). 1 National Prize and 1 Prize in each of the following: CA, FL, IL, NJ, NY, TX. Winner's guests must be 21+. Expenses are winner's sole responsibility. Alcohol NOT part of prize. See Official Rules at听听for full details, including prize restrictions, additional restrictions on video content and judging criteria. Sponsor: Diageo Americas, Inc.,
The FIFA World Cup logo is a trademark owned by the F茅d茅ration Internationale de Football Association.
F茅d茅ration Internationale de Football Association has not sponsored or offered the Contest.
About
About ANDR脡S CANTOR
For more than four decades, Andr茅s Cantor has been one of the most influential voices in sports broadcasting, championing the growth of soccer in
Before Telemundo, Cantor's groundbreaking work at Univision 鈥� particularly his electrifying calls during the 1994 FIFA World Cup 鈥� ignited national interest in soccer and cemented his status as a cultural icon. His career spans 14 FIFA World Cups and daily radio broadcasts through F煤tbol de Primera, the nationally syndicated network he founded, which airs across more than 100 U.S. markets.
A recipient of nine Emmys including a Lifetime Achievement Emmy and a member of the National Soccer Hall of Fame, Cantor has been honored by the Hispanic Heritage Foundation and recognized by FIFA Magazine as one of the world's top 10 broadcasters. His versatility extends to English-language coverage, most recently joining his son, Nico Cantor, on Paramount+ for the 2025 CONCACAF Nations League semifinals.
Born in
About DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Follow us on Instagram for news and information about DIAGEO North America:听@Diageo_NA. Celebrating life, every day, everywhere.
Media Contact:听[email protected]
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