TRAEGER GRILLS REIGNITES THE GRIDDLE CATEGORY FURTHER EXPANDING THE OUTDOOR COOKING EXPERIENCE BY LAUNCHING THE FLATROCK 2 ZONE
Traeger (NYSE: COOK) has announced the launch of its new Flatrock 2 Zone Griddle, expanding its griddle lineup with a more compact version of the award-winning Flatrock 3 Zone. The new model, priced at $699, features a two-zone cooking system and streamlined ignition process, designed for smaller spaces while maintaining high-end performance.
Key features include two distinct cooking zones for precise heat control, wind-blocking technology, U-shaped burners for consistent heat distribution, and an EZ-Clean鈩� grease management system. The griddle also comes with Pop-And-Lock鈩� accessory rail and folding side shelves for customizable cooking space.
This launch follows the successful introduction of the Flatrock 3 Zone, which established new standards in the griddle cookware category. The product will be available soon through Traeger.com and select retailers across the U.S. and Canada.
Traeger (NYSE: COOK) ha annunciato il lancio del suo nuovo Flatrock 2 Zone Griddle, ampliando la sua gamma di griglie con una versione pi霉 compatta del premiato Flatrock 3 Zone. Il nuovo modello, con un prezzo di $699, presenta un sistema di cottura a due zone e un processo di accensione semplificato, progettato per spazi pi霉 piccoli mantenendo elevate prestazioni.
Le caratteristiche principali includono due zone di cottura distinte per un controllo preciso del calore, tecnologia di blocco del vento, bruciatori a forma di U per una distribuzione uniforme del calore e un sistema di gestione dei grassi EZ-Clean鈩�. La griglia 猫 anche dotata di una guida per accessori Pop-And-Lock鈩� e ripiani laterali pieghevoli per uno spazio di cottura personalizzabile.
Questo lancio segue l'introduzione di successo del Flatrock 3 Zone, che ha stabilito nuovi standard nella categoria delle pentole da griglia. Il prodotto sar脿 disponibile a breve su Traeger.com e presso rivenditori selezionati negli Stati Uniti e in Canada.
Traeger (NYSE: COOK) ha anunciado el lanzamiento de su nuevo Flatrock 2 Zone Griddle, ampliando su l铆nea de planchas con una versi贸n m谩s compacta de la premiada Flatrock 3 Zone. El nuevo modelo, con un precio de $699, cuenta con un sistema de cocci贸n de dos zonas y un proceso de encendido simplificado, dise帽ado para espacios m谩s peque帽os mientras mantiene un alto rendimiento.
Las caracter铆sticas clave incluyen dos zonas de cocci贸n distintas para un control preciso del calor, tecnolog铆a de bloqueo del viento, quemadores en forma de U para una distribuci贸n uniforme del calor y un sistema de gesti贸n de grasa EZ-Clean鈩�. La plancha tambi茅n viene con un riel de accesorios Pop-And-Lock鈩� y estantes laterales plegables para un espacio de cocci贸n personalizable.
Este lanzamiento sigue a la exitosa introducci贸n del Flatrock 3 Zone, que estableci贸 nuevos est谩ndares en la categor铆a de utensilios de cocina para planchas. El producto estar谩 disponible pronto a trav茅s de Traeger.com y minoristas seleccionados en EE. UU. y Canad谩.
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鞚措矆 於滌嫓鞐愲姅 Flatrock 3 Zone鞚� 靹标车鞝侅澑 霃勳瀰鞚� 霋る敯毳措┌, 鞚措姅 攴鸽Μ霌� 臁半Μ旮瓣惮 旃错厡瓿犽Μ鞐愳劀 靸堧鞖� 旮办鞚� 靹れ爼頄堨姷雼堧嫟. 鞚� 鞝滍拡鞚� 瓿� Traeger.com瓿� 氙戈淡 氚� 旌愲倶雼れ潣 靹犿儩霅� 靻岆Г鞝愳潉 韱淀暣 甑Г頃� 靾� 鞛堨姷雼堧嫟.
Traeger (NYSE: COOK) a annonc茅 le lancement de son nouveau Flatrock 2 Zone Griddle, 茅largissant sa gamme de griddles avec une version plus compacte du Flatrock 3 Zone prim茅. Le nouveau mod猫le, au prix de $699, pr茅sente un syst猫me de cuisson 脿 deux zones et un processus d'allumage simplifi茅, con莽u pour des espaces plus petits tout en maintenant des performances haut de gamme.
Les caract茅ristiques cl茅s incluent deux zones de cuisson distinctes pour un contr么le pr茅cis de la chaleur, une technologie de blocage du vent, des br没leurs en U pour une distribution uniforme de la chaleur et un syst猫me de gestion des graisses EZ-Clean鈩�. Le griddle est 茅galement 茅quip茅 d'un rail d'accessoires Pop-And-Lock鈩� et de plateaux lat茅raux pliants pour un espace de cuisson personnalisable.
Ce lancement fait suite 脿 l'introduction r茅ussie du Flatrock 3 Zone, qui a 茅tabli de nouvelles normes dans la cat茅gorie des ustensiles de cuisine 脿 griller. Le produit sera bient么t disponible sur Traeger.com et chez des d茅taillants s茅lectionn茅s aux 脡tats-Unis et au Canada.
Traeger (NYSE: COOK) hat die Markteinf眉hrung seines neuen Flatrock 2 Zone Griddle angek眉ndigt und erweitert damit sein Griddle-Sortiment um eine kompaktere Version des preisgekr枚nten Flatrock 3 Zone. Das neue Modell, das zu einem Preis von $699 angeboten wird, verf眉gt 眉ber ein Zwei-Zonen-Kochsystem und einen vereinfachten Z眉ndprozess, der f眉r kleinere R盲ume konzipiert wurde und dennoch eine hochwertige Leistung bietet.
Zu den wichtigsten Merkmalen geh枚ren zwei separate Kochzonen f眉r pr盲zise Temperaturkontrolle, windabweisende Technologie, U-f枚rmige Brenner f眉r eine gleichm盲脽ige W盲rmeverteilung und ein EZ-Clean鈩�-Fettmanagementsystem. Das Griddle ist au脽erdem mit einer Pop-And-Lock鈩�-Zubeh枚rschiene und klappbaren Seitentischen ausgestattet, um den Kochbereich anpassbar zu gestalten.
Diese Markteinf眉hrung folgt auf die erfolgreiche Einf眉hrung des Flatrock 3 Zone, das neue Ma脽st盲be in der Kategorie der Griddle-Kochger盲te gesetzt hat. Das Produkt wird bald 眉ber Traeger.com und ausgew盲hlte Einzelh盲ndler in den USA und Kanada erh盲ltlich sein.
- Product line expansion with new compact griddle model
- Competitive pricing point at $699
- Builds on success of award-winning Flatrock 3 Zone model
- Space-efficient design targeting new market segment
- Reduced functionality compared to 3 Zone model (only two cooking zones)
- initial availability through select retailers
Insights
Traeger's launch of the Flatrock 2 Zone Griddle represents a strategic expansion of their product portfolio beyond their core wood-pellet grills. Following the successful reception of their award-winning Flatrock 3 Zone, this new $699 offering maintains premium features while delivering a more compact and accessible design - a calculated move to capture additional market segments.
The product positions Traeger to address different consumer needs with its space-saving design that targets urban dwellers and those with outdoor space. This diversification allows Traeger to extend their addressable market while leveraging existing manufacturing capabilities and brand equity.
The timing of this release ahead of the peak summer cooking season is particularly strategic, allowing Traeger to capitalize on seasonal demand patterns. The two-zone cooking system simplifies the user experience compared to the three-zone predecessor while maintaining premium positioning through features like wind-blocking technology and the EZ-Clean grease management system.
This product launch demonstrates Traeger's commitment to innovation beyond their original wood-pellet technology. By continuing to diversify their outdoor cooking solutions, Traeger is building resilience into their business model while creating new revenue streams that complement their core offerings.
Traeger's Flatrock 2 Zone Delivers High-End Performance in a Compact, Space-Saving Design Building Off the Award-Winning Innovation of the Flatrock 3 Zone
Traeger's initial entry into the griddle cookware category with the award-winning Flatrock 3 Zone sent shockwaves of excitement through the Traegerhood, setting a new standard and enabling customers to deliver next-level consistency with unmatched flavors. The Flatrock 2 Zone introduces a two-zone cooking system and streamlined ignition process for a more simple, efficient, and accessible cooking experience. Every part of the Flatrock Series of griddles creates an entirely new set of possibilities for all outdoor cooking, bringing fajitas, fried rice, smashed burgers, and epic breakfast feasts to your backyard gatherings.
"It was clear after launching our Flatrock 3 Zone that there is a unique hunger in the outdoor cooking space for the versatility that the griddle category provides," said Jeremy Andrus, Traeger Grills CEO. "As we continue evolving our product offerings, we knew we wanted to introduce that same game-changing innovation and best-in-class quality in a smaller footprint. With its streamlined design and two-zone temperature control, the Flatrock 2 Zone is the perfect outdoor cooking tool for those looking for a high-quality cooking experience without sacrificing space or quality."
Designed with versatility and the ideal cooking experience in mind, the Flatrock 2 Zone is engineered to deliver superior flavor and efficiency, making it an ideal solution for both everyday use and larger outdoor gatherings. The Flatrock 2 Zone is a valuable addition to any outdoor cooking environment and provides users with the following features and benefits.
- TWO DISTINCT COOKING ZONES聽鈥� Two separate cooking zones provide precise heat control across the entire griddle surface, eliminating hot and cold spots to ensure a perfectly even cook every time鈥攚hether you're making a pancake and egg breakfast or cooking fajitas and smashburgers.
- WIND-BLOCKING TECHNOLOGY聽鈥� Provides edge-to-edge heat coverage with an inlay design allowing users to cook on the entire griddle top without worry of burnout or flare ups.
- EVEN, EFFICIENT HEAT 鈥� U-shaped burners provide consistent heat across the griddle surface for reliable cooking performance every time.
- EZ-CLEAN鈩� GREASE MANAGEMENT聽鈥� Grease and drippings are funneled into a large, easy-to-access container for hassle-free cleanup after a cook.
- SLIMMED-DOWN SIZE聽鈥� A smaller form factor makes this grill ideal for tighter spaces, patios, or smaller households鈥攚hile still delivering expansive space to cook up breakfast, lunch, or dinner.
- 颁鲍厂罢翱惭滨窜础叠尝贰听颁翱翱碍厂笔础颁贰聽鈥� The Pop-And-Lock鈩� (P.A.L) accessory rail and folding side shelves let you tailor your grill setup to your cooking style.
Available soon on and select retailers across the
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