Vita Coco Unveils the 鈥淐oncrete Jungle Gym鈥� Experience in Brooklyn, Empowering Attendees to Break a Sweat and Recharge with Coconut Water, The Better Fitness Fuel鈩�
Vita Coco (NASDAQ:COCO), America's leading coconut water brand, is launching the Concrete Jungle Gym, a two-day pop-up fitness experience in Brooklyn's Domino Square on September 20-21, 2025. The event will feature high-intensity workouts led by renowned trainers Kirk Myers (Dogpound founder) and Joe Holder (Nike Global Trainer).
The experience highlights Vita Coco's positioning as a superior fitness beverage, featuring 3.5x more electrolytes than leading sports drinks. Participants can engage in fitness challenges, win NOBULL footwear, and access a recovery zone with smoothies, ice baths, massages, and Hyperice equipment.
["Event partnerships with high-profile fitness trainers Kirk Myers and Joe Holder", "Product differentiation highlighting 3.5x more electrolytes than leading sports drinks"]Vita Coco (NASDAQ:COCO), il principale marchio di acqua di cocco negli Stati Uniti, presenta il Concrete Jungle Gym, un pop-up fitness di due giorni che si terr脿 a Domino Square, Brooklyn, il 20 e 21 settembre 2025. L'evento proporr脿 allenamenti ad alta intensit脿 guidati dai celebri trainer Kirk Myers (fondatore di Dogpound) e Joe Holder (allenatore globale Nike).
L'iniziativa mette in risalto la posizione di Vita Coco come bevanda ideale per chi si allena, con 3,5 volte pi霉 elettroliti rispetto ai principali drink sportivi. I partecipanti potranno sfidarsi in attivit脿 fitness, vincere calzature NOBULL e usufruire di una zona recupero con smoothie, bagni di ghiaccio, massaggi e attrezzature Hyperice.
- Partnership con trainer di alto profilo: Kirk Myers e Joe Holder
- Differenziazione del prodotto: 3,5x pi霉 elettroliti rispetto alle principali bevande sportive
Vita Coco (NASDAQ:COCO), la principal marca de agua de coco en Estados Unidos, lanza el Concrete Jungle Gym, una experiencia pop-up de fitness de dos d铆as en Domino Square, Brooklyn, los d铆as 20 y 21 de septiembre de 2025. El evento incluir谩 entrenamientos de alta intensidad dirigidos por los reconocidos entrenadores Kirk Myers (fundador de Dogpound) y Joe Holder (entrenador global de Nike).
La experiencia subraya el posicionamiento de Vita Coco como bebida superior para el fitness, con 3,5 veces m谩s electrolitos que las principales bebidas deportivas. Los participantes podr谩n tomar parte en desaf铆os fitness, ganar calzado NOBULL y acceder a una zona de recuperaci贸n con batidos, ba帽os de hielo, masajes y equipo Hyperice.
- Colaboraci贸n con entrenadores de alto perfil: Kirk Myers y Joe Holder
- Diferenciaci贸n del producto: 3,5x m谩s electrolitos que las principales bebidas deportivas
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- 鞙犽獏 韸鸽爤鞚措剤 Kirk Myers 氚� Joe Holder鞕�鞚� 鞚措菠韸� 韺岉姼雱堨嫮
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Vita Coco (NASDAQ:COCO), la principale marque d'eau de coco aux 脡tats-Unis, lance le Concrete Jungle Gym, une exp茅rience fitness 茅ph茅m猫re de deux jours 脿 Domino Square, Brooklyn, les 20 et 21 septembre 2025. L'茅v茅nement proposera des entra卯nements intensifs dirig茅s par les c茅l猫bres coachs Kirk Myers (fondateur de Dogpound) et Joe Holder (coach global Nike).
Cette exp茅rience met en avant le positionnement de Vita Coco comme boisson sup茅rieure pour le fitness, avec 3,5 fois plus d'茅lectrolytes que les boissons sportives leaders. Les participants pourront relever des d茅fis fitness, gagner des chaussures NOBULL et profiter d'une zone de r茅cup茅ration avec smoothies, bains de glace, massages et 茅quipements Hyperice.
- Partenariats 茅v茅nementiels avec des coachs de renom : Kirk Myers et Joe Holder
- Differenciation du produit : 3,5x plus d'茅lectrolytes que les boissons sportives leaders
Vita Coco (NASDAQ:COCO), Amerikas f眉hrende Kokoswasser-Marke, startet das Concrete Jungle Gym, ein zweit盲giges Pop-up-Fitness-Event auf dem Domino Square in Brooklyn am 20. und 21. September 2025. Die Veranstaltung bietet hochintensive Workouts unter der Leitung der renommierten Trainer Kirk Myers (Gr眉nder von Dogpound) und Joe Holder (Nike Global Trainer).
Die Experience stellt Vita Coco als 眉berlegene Fitness-Getr盲nkemarke heraus und weist auf 3,5-mal mehr Elektrolyte im Vergleich zu f眉hrenden Sportgetr盲nken hin. Teilnehmende k枚nnen an Fitness-Challenges mitmachen, NOBULL-Schuhe gewinnen und eine Recovery-Zone mit Smoothies, Eisb盲dern, Massagen und Hyperice-Ger盲ten nutzen.
- Event-Partnerschaften mit Top-Trainern Kirk Myers und Joe Holder
- Produktdifferenzierung: 3,5x mehr Elektrolyte als f眉hrende Sportgetr盲nke
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On September 20th and 21st, Vita Coco invites New Yorkers to Brooklyn鈥檚 Domino Square to enjoy an exclusive outdoor pop-up experience, with workouts led by some of the biggest names in training
NEW YORK, Sept. 08, 2025 (GLOBE NEWSWIRE) -- (NASDAQ:COCO), America鈥檚 leading coconut water brand, announced today that it will bring the Concrete Jungle Gym, an immersive pop-up fitness experience, to Domino Square in Brooklyn from September 20th to the 21st. The pop-up is bringing the 鈥渏ungle鈥� to the concrete jungle with interactive challenges and fitness classes designed for high-intensity movement鈥攁llowing guests to break a serious sweat while staying fueled and refreshed with Vita Coco Original Coconut Water.
With 3.5x the electrolytes versus the leading sports drink*, Vita Coco may not look like something you usually pick up after a workout, but it works even harder. Vita Coco Coconut Water delivers naturally occurring electrolytes and nutrients that can help power even the most intense workouts, without the artificial coloring and other unnecessary junk found in other sports beverages鈥搈aking it the better fitness fuel.
Over the course of two days, Vita Coco will offer a unique space for visitors to push their strength to the limit with various challenges and a chance to land at the top of the leaderboard each day and win NOBULL footwear. Guests can also pre-register for high intensity fitness classes exclusively created for the Concrete Jungle Gym. These classes will be led by two of the biggest names in training - the founder of Dogpound, and , Nike Global Trainer and Performance Coach. After these classes, participants will be gifted a custom kit, filled with products and offers from brands like NOBULL, Jack Black and more, and get exclusive access to the experience鈥檚 recovery zone. The recovery zone will allow participants to help refuel their bodies with specially-crafted Vita Coco smoothies, ice baths, massages, Hyperice warm up and recovery equipment and, of course, plenty of coconut water.
鈥淲e designed the Concrete Jungle Gym so that guests could experience first hand how coconut water can help fuel their fitness and create a space that really personifies the idea that coconuts can be just as effective as processed sports drinks in refueling you after an intense, sweaty workout,鈥� said Jane Prior, Chief Marketing Officer of The Vita Coco Company. 鈥淲e鈥檙e excited to bring this experience to the concrete jungle in partnership with some of the most in-demand trainers and show consumers that Vita Coco has 3.5x the electrolytes versus the leading sports drink.鈥�
Guests interested in attending and signing up for classes at Vita Coco鈥檚 upcoming activation can learn more, save the date or sign up .
For additional information about Vita Coco, please visit vitacoco.com and follow the brand on , , , and .
*Vita Coco Original Coconut Water has 1149mg of electrolytes per 500ml; leading sports drink has ~292mg of electrolytes per 500ml
About The Vita Coco Company
The Vita Coco Company is a family of brands on a mission to reimagine what鈥檚 possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the world. This includes its flagship coconut water brand, Vita Coco, and protein-infused water, PWR LIFT. The Company was co-founded in 2004 by Michael Kirban and Ira Liran and is a public benefit corporation and Certified B Corporation. Vita Coco, the principal brand within the Company鈥檚 portfolio, is the leading coconut water brand in the U.S. With electrolytes, nutrients, and vitamins, coconut water has become a top beverage choice among consumers after a workout, in smoothies, as a cocktail mixer, after a night out, and more.
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FAQ
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