CAVA Enters the Blind-Bag Chat with New Pita Chip Plushies
Be the first to snag a pita chip plushie bag charm, exclusively available with the new Hot Harissa Meal
Be the first to snag a pita chip plushie bag charm, exclusively available with CAVA's new Hot Harissa Meal
Starting on Monday, August 11, while supplies last, spice fans can unlock the Hot Harissa Meal - featuring the popular Harissa Avocado Bowl, Hot Harissa Pita Chips, and one of four surprise blind-bagged plushies - exclusively in-restaurant at CAVA. Designed in partnership with former CAVA team member Thaddeus W. Coates, a NYC-based creator and founder of , everyone鈥檚 favorite pita chip, Peter Chip, returns to the spotlight in plushie form alongside three additional characters.
鈥淭urning CAVA鈥檚 pita chips into bold, lovable plushie personalities was a dream. Each one has its own vibe, just like CAVA鈥檚 unique flavors, and I wanted them to feel fun, nostalgic, and worthy of a spot on your shelf - or on your bag,鈥� said Thaddeus Coates, also known as Hippy Potter. 鈥淢y first interaction with CAVA was back in high school, when I worked at my local CAVA as a Team Member. I have since gone all in on my creative endeavors, so getting back to my roots to collaborate with the brand in this new way feels like a full-circle moment.鈥�
The four plushies are full of personality, designed to celebrate the bold, craveable flavors that make CAVA鈥檚 pita chips a fan-favorite. Meet the family:
- Peter Chip - Kind and wholesome, the OG
- Jimmy Harissa - Peter's spicy best bud
- Garlic Gus - Peter's gregarious uncle
- Sweet Sammy - Peter鈥檚 sweet sister
Each squishy Pita Chip plushie is inspired by one of CAVA鈥檚 crave-worthy pita chip flavors: Original, Garlic Ranch, and Hot Harissa. But here鈥檚 the twist - the fourth plushie in the mix is a sweet little mystery that hasn鈥檛 been revealed just yet. Guests may be able to guess Sweet Sammy鈥檚 flavor coming later this year, here鈥檚 a hint: she鈥檚 got a sprinkle of sugar, a dash of spice, and a whole lot of cuddle potential. With four characters and four flavor personalities, guests are encouraged to collect the whole pita chip plushie crew and bring a little flavor home.
鈥淭his collaboration taps into the collectible and blind bag culture in a way that only CAVA can - playful, unexpected, and rooted in flavor,鈥� said Andy Rebhun, Chief Experience Officer at CAVA. 鈥淭his Hot Harissa Meal launch is a fun blend of food and fandom, and we鈥檙e thrilled to partner with Thaddeus to give fans something totally new.鈥�
The Hot Harissa Meal will be available for purchase in-restaurant only at CAVA, and limited to one per person. Once they鈥檙e gone, they鈥檙e gone! Keep an eye on CAVA鈥檚 website and follow @CAVA on for more information about the meal.
About CAVA
CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers鈥� desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.
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Source: CAVA Group, Inc.
