Bottlecapps Strengthens Retail Media Capabilities for Alcohol Brands with Instacart Carrot Ads
Instacart (NASDAQ: CART) has announced a strategic partnership with Bottlecapps to integrate Instacart Carrot Ads across Bottlecapps' network of over 1,300 alcohol retailers in the US and Canada. The partnership expands their existing relationship, where Instacart has been providing same-day fulfillment for Bottlecapps' partners since 2022.
Through this integration, Bottlecapps' retailers will gain access to Instacart's performance-driven ad technology and advertising ecosystem. The partnership will enable alcohol brands to extend their Instacart campaigns to Bottlecapps' e-commerce platform, reaching more high-intent consumers. Currently, over 220 retailer banners use Carrot Ads for their retail media business. The new advertising capabilities will be available to Bottlecapps' partners later in 2025.
Instacart (NASDAQ: CART) ha annunciato una partnership strategica con Bottlecapps per integrare gli Instacart Carrot Ads nella rete di oltre 1.300 rivenditori di alcolici di Bottlecapps negli Stati Uniti e in Canada. Questa collaborazione amplia il rapporto gi脿 esistente, in cui Instacart fornisce il servizio di consegna nello stesso giorno ai partner di Bottlecapps dal 2022.
Grazie a questa integrazione, i rivenditori di Bottlecapps avranno accesso alla tecnologia pubblicitaria basata sulle performance e all'ecosistema pubblicitario di Instacart. La partnership permetter脿 ai marchi di alcolici di estendere le loro campagne Instacart alla piattaforma e-commerce di Bottlecapps, raggiungendo un maggior numero di consumatori con alta intenzione d'acquisto. Attualmente, pi霉 di 220 insegne di rivenditori utilizzano Carrot Ads per il loro business di media retail. Le nuove funzionalit脿 pubblicitarie saranno disponibili per i partner di Bottlecapps entro il 2025.
Instacart (NASDAQ: CART) ha anunciado una alianza estrat茅gica con Bottlecapps para integrar Instacart Carrot Ads en la red de m谩s de 1,300 minoristas de alcohol de Bottlecapps en Estados Unidos y Canad谩. Esta colaboraci贸n ampl铆a la relaci贸n existente, en la que Instacart ha estado ofreciendo cumplimiento el mismo d铆a para los socios de Bottlecapps desde 2022.
Con esta integraci贸n, los minoristas de Bottlecapps acceder谩n a la tecnolog铆a publicitaria orientada al rendimiento y al ecosistema publicitario de Instacart. La alianza permitir谩 a las marcas de alcohol extender sus campa帽as de Instacart a la plataforma de comercio electr贸nico de Bottlecapps, alcanzando a m谩s consumidores con alta intenci贸n de compra. Actualmente, m谩s de 220 cadenas de minoristas utilizan Carrot Ads para su negocio de medios de venta al por menor. Las nuevas capacidades publicitarias estar谩n disponibles para los socios de Bottlecapps a finales de 2025.
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Instacart (NASDAQ : CART) a annonc茅 un partenariat strat茅gique avec Bottlecapps pour int茅grer les Instacart Carrot Ads au sein du r茅seau de plus de 1 300 d茅taillants d'alcool de Bottlecapps aux 脡tats-Unis et au Canada. Ce partenariat 茅tend leur relation existante, Instacart assurant depuis 2022 la livraison le jour m锚me pour les partenaires de Bottlecapps.
Gr芒ce 脿 cette int茅gration, les d茅taillants de Bottlecapps auront acc猫s 脿 la technologie publicitaire ax茅e sur la performance et 脿 l'茅cosyst猫me publicitaire d'Instacart. Ce partenariat permettra aux marques d'alcool d'茅tendre leurs campagnes Instacart 脿 la plateforme e-commerce de Bottlecapps, atteignant ainsi davantage de consommateurs 脿 forte intention d'achat. Actuellement, plus de 220 enseignes de d茅taillants utilisent Carrot Ads pour leur activit茅 m茅dia en magasin. Les nouvelles fonctionnalit茅s publicitaires seront disponibles pour les partenaires de Bottlecapps d'ici la fin 2025.
Instacart (NASDAQ: CART) hat eine strategische Partnerschaft mit Bottlecapps angek眉ndigt, um Instacart Carrot Ads im Netzwerk von 眉ber 1.300 Spirituosenh盲ndlern von Bottlecapps in den USA und Kanada zu integrieren. Die Partnerschaft erweitert die bestehende Zusammenarbeit, bei der Instacart seit 2022 die Same-Day-Fulfillment-Dienste f眉r Bottlecapps-Partner bereitstellt.
Durch diese Integration erhalten die Einzelh盲ndler von Bottlecapps Zugang zu Instacarts leistungsorientierter Werbetechnologie und Werbe枚kosystem. Die Partnerschaft erm枚glicht es Alkoholmarken, ihre Instacart-Kampagnen auf die E-Commerce-Plattform von Bottlecapps auszuweiten und so mehr kaufbereite Verbraucher zu erreichen. Derzeit nutzen 眉ber 220 Einzelhandelsketten Carrot Ads f眉r ihr Retail-Media-Gesch盲ft. Die neuen Werbefunktionen werden den Bottlecapps-Partnern Ende 2025 zur Verf眉gung stehen.
- Expansion of advertising reach to over 1,300 alcohol retailers across US and Canada
- New revenue stream through retail media advertising for Bottlecapps partners
- Builds on existing successful fulfillment partnership since 2022
- Access to Instacart's established advertising ecosystem and technology
- None.
Insights
Instacart expands its advertising tech to 1,300+ alcohol retailers through Bottlecapps partnership, opening new revenue streams and market reach.
Instacart's partnership with Bottlecapps represents a significant expansion of its Carrot Ads retail media network into the specialized alcohol retail sector. By integrating with Bottlecapps' network of over 1,300 alcohol retailers across the US and Canada, Instacart is strategically expanding its advertising ecosystem into a high-margin vertical.
This move strengthens Instacart's dual-sided marketplace value proposition. For alcohol brands, it creates new digital shelf space to reach consumers with high purchase intent at the moment of decision. For Bottlecapps' retail partners, it unlocks a new revenue stream through advertising while enhancing product discovery for customers.
The partnership builds upon an existing relationship where Instacart has provided same-day fulfillment for Bottlecapps since 2022, showing Instacart's ability to layer additional services onto established relationships. This follows Instacart's broader strategy of expanding its retail media technology beyond its own marketplace, with over 220 retailer banners already using Carrot Ads.
For investors, this represents continued execution on Instacart's strategy to diversify revenue beyond transaction fees. Retail media typically carries higher profit margins than delivery services, potentially improving overall profitability as this segment grows. The alcohol category specifically offers attractive economics due to higher average order values and margins compared to standard grocery.
The timing of implementation ("later this year") suggests this partnership should begin contributing to revenue in the near term, though the financial impact will depend on advertiser adoption rates across Bottlecapps' network.
New partnership unlocks retail media advertising opportunities for alcohol brands across Bottlecapps' network of over 1,300 alcohol retailers
Bottlecapps' retailers will gain access to Instacart's performance-driven ad technology and extensive advertising ecosystem. Advertisers will soon be able to seamlessly extend their Instacart campaigns to Bottlecapps' e-commerce platform through expanded ad inventory, helping them reach additional high-intent consumers. Instacart Carrot Ads will bring alcohol brand advertising demand to Bottlecapps retailers, delivering personalized recommendations and product discovery for their customers.
"Our partners choose Carrot Ads because of our performant ad technology, strong advertiser demand, and trusted closed-loop measurement, making it easy for them to quickly launch and scale an advertising business," said Alice Luong, Senior Director of E-commerce & Retail Media at Instacart. "Bottlecapps has built a strong e-commerce foundation for alcohol retailers, and we're excited to help them take the next step in growing their retail media capabilities. Through this partnership, Bottlecapps' network of retailers will be able to enhance product discovery for customers shopping across their digital storefronts."
"We're committed to helping provide cutting edge e-commerce tools to help our alcohol retailers find new ways to inspire purchase with customers," said Corey Gerstner, Chief Operating Officer at Bottlecapps. "By choosing the Instacart Carrot Ads solution, we're now able to equip our network of retailers with effective tools to display the right products at the right moments to their customers. Together, we're generating new media revenue for our partners and optimizing the discovery and purchasing process for their customers from search to delivery."
This partnership builds on the existing Bottlecapps and Instacart relationship where Instacart has powered same-day fulfillment for Bottlecapps' alcohol retail partners since 2022. Carrot Ads capabilities will be available to Bottlecapps retailer partners later this year.
Carrot Ads brings Instacart advertising technology and demand to retail partners, enabling them to build and scale their own retail media networks across their websites and apps. Currently, over 220 retailer banners including Schnucks and Thrive Market rely on Carrot Ads to power their retail media business and e-commerce advertising.
For more information about Carrot Ads, visit .
About Instacart
Instacart, the leading grocery technology company in
About Bottlecapps:
Founded in 2011, Bottlecapps is a white-label technology solutions developer focusing primarily on e-commerce-enabled mobile apps and websites for off-premise alcohol retailers, but also maintains a complete portfolio of products and services including Digital Signage, Data Analytics, Programmatic Advertising, Marketing Services, and Social Commerce. Customized to match a store or supplier's branding, Bottlecapps' digital tools help clients Connect to Customers, Create Loyalty, and Drive Sales.
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SOURCE Maplebear Inc. dba Instacart
FAQ
What is the partnership between Instacart (CART) and Bottlecapps?
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What benefits will alcohol brands get from this partnership?
