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Leading B2B Lighting Distributor Selects HawkSearch to Power Search on BigCommerce Site

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Bridgeline Digital (NASDAQ:BLIN) announced that a major B2B lighting distributor has chosen HawkSearch to enhance search functionality on its BigCommerce platform. The implementation will cover a catalog of over 10,000 SKUs, featuring Hybrid Search, Product Recommendations, and Unit of Measure capabilities.

The solution aims to improve product discovery and optimize the B2B shopping experience by supporting complex product data and industry-specific requirements. This partnership reinforces HawkSearch's position in both the lighting vertical and B2B space.

Bridgeline Digital (NASDAQ:BLIN) ha annunciato che un importante distributore B2B di illuminazione ha scelto HawkSearch per migliorare la funzionalit脿 di ricerca sulla sua piattaforma BigCommerce. L'implementazione riguarder脿 un catalogo di oltre 10.000 SKU, includendo Hybrid Search, Raccomandazioni di Prodotti e funzionalit脿 di Unit脿 di Misura.

La soluzione punta a facilitare la scoperta dei prodotti e ottimizzare l'esperienza di acquisto B2B, supportando dati complessi e requisiti specifici del settore. Questa collaborazione rafforza la posizione di HawkSearch sia nel settore dell'illuminazione sia nello spazio B2B.

Bridgeline Digital (NASDAQ:BLIN) anunci贸 que un importante distribuidor B2B de iluminaci贸n ha elegido HawkSearch para mejorar la funcionalidad de b煤squeda en su plataforma BigCommerce. La implementaci贸n cubrir谩 un cat谩logo de m谩s de 10,000 SKUs, incluyendo B煤squeda H铆brida, Recomendaciones de Productos y capacidades de Unidad de Medida.

La soluci贸n tiene como objetivo mejorar el descubrimiento de productos y optimizar la experiencia de compra B2B, apoyando datos complejos y requisitos espec铆ficos de la industria. Esta asociaci贸n refuerza la posici贸n de HawkSearch tanto en el sector de iluminaci贸n como en el espacio B2B.

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鞚� 靻旊(靺橃潃 氤奠灐頃� 鞝滍拡 雿办澊韯办檧 鞐呹硠氤� 鞖旉惮靷暛鞚� 歆鞗愴晿鞐� 鞝滍拡 氚滉铂鞚� 臧滌劆頃橁碃 B2B 靽柬晳 瓴巾棙鞚� 斓滌爜頇旐晿電� 瓴冹潉 氇╉憸搿� 頃╇媹雼�. 鞚措矆 韺岉姼雱堨嫮鞚 臁半獏 攵勳暭鞕 B2B 鞁滌灔鞐愳劀 HawkSearch鞚� 鞛呾毳� 雿旍毐 臧曧檾頃╇媹雼�.

Bridgeline Digital (NASDAQ:BLIN) a annonc茅 qu'un important distributeur B2B dans le secteur de l'茅clairage a choisi HawkSearch pour am茅liorer la fonctionnalit茅 de recherche sur sa plateforme BigCommerce. La mise en 艙uvre concernera un catalogue de plus de 10 000 r茅f茅rences, int茅grant la recherche hybride, les recommandations de produits et les fonctionnalit茅s d'unit茅 de mesure.

Cette solution vise 脿 faciliter la d茅couverte des produits et 脿 optimiser l'exp茅rience d'achat B2B en prenant en charge des donn茅es produits complexes et des exigences sp茅cifiques au secteur. Ce partenariat renforce la position de HawkSearch tant dans le secteur de l'茅clairage que dans l'univers B2B.

Bridgeline Digital (NASDAQ:BLIN) gab bekannt, dass ein gro脽er B2B-Beleuchtungsvertrieb HawkSearch ausgew盲hlt hat, um die Suchfunktionalit盲t auf seiner BigCommerce-Plattform zu verbessern. Die Implementierung umfasst einen Katalog mit 眉ber 10.000 SKUs und beinhaltet Hybrid Search, Produktempfehlungen und Ma脽einheiten-Funktionen.

Die L枚sung zielt darauf ab, die Produktsuche zu verbessern und das B2B-Einkaufserlebnis zu optimieren, indem komplexe Produktdaten und branchenspezifische Anforderungen unterst眉tzt werden. Diese Partnerschaft st盲rkt HawkSearchs Position sowohl im Beleuchtungssektor als auch im B2B-Bereich.

Positive
  • New client acquisition in B2B lighting sector
  • Implementation across large catalog of 10,000+ SKUs
  • Expansion of presence in lighting vertical market
Negative
  • None.

WOBURN, MA / / July 10, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a leading B2B lighting distributor has selected HawkSearch to drive search and product discovery across its BigCommerce webstore.

The distributor will deploy HawkSearch across a catalog of more than 10,000 SKUs, utilizing its advanced capabilities to deliver fast, accurate results and an optimized B2B shopping experience. With support for complex product data and industry-specific requirements, HawkSearch will play a key role in enhancing usability and driving conversions across their digital storefront.

The implementation will include Hybrid Search, Product Recommendations, and Unit of Measure capabilities, critical features for companies managing technical product catalogs with varying measurement standards and purchasing behaviors.

"This win strengthens our position in the lighting vertical and reinforces HawkSearch's value in the B2B space," said Ari Kahn, CEO of Bridgeline. "Our platform continues to prove itself as the AI-powered solution of choice for manufacturers and distributors looking to optimize digital product discovery."

About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .

Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]

SOURCE: Bridgeline Digital



View the original on ACCESS Newswire

FAQ

What new partnership did Bridgeline Digital (BLIN) announce in July 2025?

Bridgeline Digital announced that a leading B2B lighting distributor selected their HawkSearch platform to power search and product discovery on their BigCommerce webstore.

How many SKUs will HawkSearch manage for the new lighting distributor client?

HawkSearch will manage and optimize search capabilities across a catalog of more than 10,000 SKUs.

What key features will be included in the HawkSearch implementation for the lighting distributor?

The implementation will include Hybrid Search, Product Recommendations, and Unit of Measure capabilities, designed for managing technical product catalogs.

How will this partnership benefit Bridgeline Digital's market position?

This partnership strengthens Bridgeline's position in the lighting vertical and reinforces HawkSearch's value in the B2B space as an AI-powered solution for manufacturers and distributors.
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