Latest HawkSearch Release Empowers Merchandisers with AI Control and Enterprise-Grade Analytics
Bridgeline Digital (NASDAQ:BLIN) has announced a significant upgrade to its HawkSearch platform, introducing new AI control and analytics features. The update includes the AI Workbench, which enables merchandisers to manage AI prompts without developer support, and Advanced Analytics powered by AWS QuickSight for enhanced product search insights.
The platform now allows developers to select specific embedding models and Large Language Models (LLMs) for Smart Response and Smart Search features. The upgrade integrates with Rapid UI and includes expanded analytics capabilities for tracking product searches and keyword analysis, with options for custom reporting and business intelligence integration.
[ "New AI Workbench enables merchandisers to control AI features without developer dependency", "Advanced Analytics provides deeper insights into product search performance", "Flexible integration with various embedding models and LLMs for customized AI implementation", "Enhanced data pipeline capabilities for business intelligence solutions" ]Bridgeline Digital (NASDAQ:BLIN) ha annunciato un importante aggiornamento della sua piattaforma HawkSearch, introducendo nuove funzionalit脿 di controllo AI e analisi avanzate. L'aggiornamento include il AI Workbench, che consente ai merchandiser di gestire i prompt AI senza il supporto degli sviluppatori, e le Advanced Analytics basate su AWS QuickSight per approfondimenti migliorati sulla ricerca di prodotti.
La piattaforma ora permette agli sviluppatori di scegliere modelli di embedding specifici e Large Language Models (LLM) per le funzioni Smart Response e Smart Search. L'aggiornamento si integra con Rapid UI e include capacit脿 analitiche ampliate per monitorare le ricerche di prodotti e l'analisi delle parole chiave, con opzioni per report personalizzati e integrazione con soluzioni di business intelligence.
Bridgeline Digital (NASDAQ:BLIN) ha anunciado una actualizaci贸n importante de su plataforma HawkSearch, introduciendo nuevas funciones de control de IA y an谩lisis avanzados. La actualizaci贸n incluye el AI Workbench, que permite a los comerciantes gestionar los prompts de IA sin necesidad de soporte de desarrolladores, y Advanced Analytics impulsado por AWS QuickSight para obtener mejores insights sobre la b煤squeda de productos.
La plataforma ahora permite a los desarrolladores seleccionar modelos espec铆ficos de embedding y Large Language Models (LLM) para las funciones Smart Response y Smart Search. La actualizaci贸n se integra con Rapid UI e incluye capacidades anal铆ticas ampliadas para rastrear b煤squedas de productos y an谩lisis de palabras clave, con opciones para informes personalizados e integraci贸n con inteligencia empresarial.
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Bridgeline Digital (NASDAQ:BLIN) a annonc茅 une mise 脿 jour majeure de sa plateforme HawkSearch, introduisant de nouvelles fonctionnalit茅s de contr么le IA et d'analytique avanc茅e. La mise 脿 jour inclut le AI Workbench, qui permet aux merchandisers de g茅rer les invites IA sans assistance d茅veloppeur, ainsi que les Advanced Analytics propuls茅es par AWS QuickSight pour des insights am茅lior茅s sur la recherche de produits.
La plateforme permet d茅sormais aux d茅veloppeurs de s茅lectionner des mod猫les d'embedding sp茅cifiques et des grands mod猫les de langage (LLM) pour les fonctionnalit茅s Smart Response et Smart Search. La mise 脿 jour s'int猫gre 脿 Rapid UI et offre des capacit茅s analytiques 茅tendues pour le suivi des recherches de produits et l'analyse des mots-cl茅s, avec des options de rapports personnalis茅s et d'int茅gration 脿 l'intelligence d'affaires.
Bridgeline Digital (NASDAQ:BLIN) hat ein bedeutendes Upgrade seiner HawkSearch-Plattform angek眉ndigt und neue KI-Steuerungs- und Analysefunktionen eingef眉hrt. Das Update beinhaltet die AI Workbench, die es Merchandisern erm枚glicht, KI-Prompts ohne Entwicklerunterst眉tzung zu verwalten, sowie Advanced Analytics basierend auf AWS QuickSight f眉r verbesserte Einblicke in Produktsuchen.
Die Plattform erlaubt Entwicklern nun die Auswahl spezifischer Embedding-Modelle und Large Language Models (LLMs) f眉r die Funktionen Smart Response und Smart Search. Das Upgrade integriert sich in Rapid UI und umfasst erweiterte Analysefunktionen zur Verfolgung von Produktsuchen und Keyword-Analysen, mit Optionen f眉r benutzerdefinierte Berichte und Integration in Business-Intelligence-L枚sungen.
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Insights
Bridgeline's HawkSearch upgrade introduces enterprise-grade AI controls and analytics that could strengthen their market position in e-commerce solutions.
Bridgeline Digital's latest HawkSearch platform upgrade represents a strategic product evolution that addresses two critical needs in the e-commerce technology market: AI customization and actionable analytics. The new AI Workbench is particularly significant as it democratizes AI technology by enabling merchandisers to refine AI prompts without developer dependency鈥攁 friction point that typically slows implementation and ROI for retailers.
The flexibility to select specific embedding models and LLMs demonstrates technical sophistication beyond simple AI implementation. This approach allows customers to optimize for specific use cases rather than forcing a one-size-fits-all solution, potentially reducing computational costs while improving relevancy for different retail categories.
The Advanced Analytics expansion represents a value-added service opportunity with the QuickSight integration, as it enables custom reporting that combines HawkSearch and Google Analytics data. This creates a more complete view of the customer journey while opening potential service revenue streams through customization services.
Most importantly, these features directly address the merchandiser productivity gap that plagues e-commerce operations. By shifting AI control from technical teams to merchandising teams, Bridgeline is positioning HawkSearch as a solution that shortens time-to-market for product discovery optimizations鈥攁 critical factor in e-commerce where merchandising agility directly impacts conversion rates.
This release shows Bridgeline is evolving beyond basic search functionality into a more comprehensive product discovery platform with AI at its core, potentially strengthening their competitive position against larger e-commerce technology providers.
New AI Workbench and Advanced Analytics allow merchandisers to personalize and optimize product discovery at scale.
WOBURN, MASSACHUSETTS / / August 7, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, today announced the latest HawkSearch platform upgrade, giving merchandisers greater control over generative AI and deeper visibility into site search performance. The update provides developers and administrators the ability to select which embedding models and/or Large Language Models (LLMs) they would like to leverage for Smart Response and Smart Search features.
The release introduces the AI Workbench, a powerful interface that allows merchandisers to manage and refine AI prompts without developer involvement. This functionality integrates directly with Smart Response to deliver more relevant, personalized search experiences.
The prompts managed in the AI Workbench can be included in Rapid UI, HawkSearch's component framework, as well as directly through a GenAI endpoint that leverages the HawkSearch Smart Response solution. The HawkSearch Developer Portal provides a reference example for developers.
Developers and administrators can also determine which embedding model they would like to leverage for Concept and Visual Search, as well as which LLM to use for GenAI features such as Smart Response.
HawkSearch's new Advanced Analytics includes new reports that include insights into what products are being searched the most, in addition to the previously included keyword analysis. It also expands insights into the relevancy and success of the new Smart Search and Smart Response features.
The new Advanced Analytics leverages QuickSight from AWS and allows the HawkSearch services team to build out custom reports that include both HawkSearch as well as Google Analytics data. Customers can also now set up data pipelines to their own Business Intelligence solutions.
"This update brings enterprise-grade AI to the merchandiser's fingertips," said Ari Kahn, CEO of Bridgeline. "It's designed to accelerate time to value while giving teams full control over how AI powers the customer experience."
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About Bridgeline
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
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