[Form 4] Vital Farms, Inc. Insider Trading Activity
Matthew Ohayer, Executive Chairperson, Director and 10% owner of Vital Farms, Inc. (VITL) reported a sale of 4,200 shares of common stock on 08/21/2025 at $50.25 per share executed under a Rule 10b5-1 trading plan adopted March 14, 2025. Following the reported sale, Mr. Ohayer directly beneficially owns 6,827,070 shares. He is also recorded as having 716,000 shares of indirect beneficial ownership held by a former spouse, over which he has sole voting control but no pecuniary interest per the filing. The Form 4 was signed by an attorney-in-fact on 08/25/2025.
Matthew Ohayer, presidente esecutivo, amministratore e titolare del 10% di Vital Farms, Inc. (VITL), ha dichiarato la vendita di 4.200 azioni di azioni ordinarie il 21/08/2025 al prezzo di $50,25 per azione, eseguita nell鈥檃mbito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato il 14 marzo 2025. Dopo la vendita dichiarata, il sig. Ohayer detiene direttamente in modo beneficiario 6.827.070 azioni. Nel deposito 猫 inoltre riportato che possiede indirettamente 716.000 azioni detenute da una ex coniuge, sulle quali esercita il solo diritto di voto ma non ha alcun interesse pecuniario. Il Modulo 4 猫 stato firmato da un procuratore il 25/08/2025.
Matthew Ohayer, presidente ejecutivo, director y propietario del 10% de Vital Farms, Inc. (VITL), inform贸 la venta de 4.200 acciones ordinarias el 21/08/2025 a $50,25 por acci贸n, realizada en virtud de un plan de operaciones conforme a la Regla 10b5-1 adoptado el 14 de marzo de 2025. Tras la venta reportada, el Sr. Ohayer posee directa y beneficiariamente 6.827.070 acciones. El informe tambi茅n registra 716.000 acciones de propiedad indirecta mantenidas por una ex c贸nyuge, sobre las que tiene 煤nicamente control de voto pero ning煤n inter茅s pecuniario. El Formulario 4 fue firmado por un apoderado el 25/08/2025.
毵ろ姕 鞓ろ棨鞚挫柎電� Vital Farms, Inc. (VITL)鞚� 歆戫枆 鞚橃灔(Executive Chairperson), 鞚挫偓 氚� 10% 欤检＜搿滌劀 2025雲� 8鞗� 21鞚�鞐� 氤错喌欤� 4,200欤�毳� 欤茧嫻 $50.25鞐� 毵り皝頄堧嫟瓿� 氤搓碃頄堨姷雼堧嫟. 頃措嫻 瓯半灅電� 2025雲� 3鞗� 14鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 鞁ろ枆霅橃棃鞀惦媹雼�. 氤搓碃霅� 毵り皝 鞚错泟 鞓ろ棨鞚挫柎 鞌姅 歆侅爲鞝侅溂搿� 靾橅槣鞝� 氤挫湢搿� 6,827,070欤�毳� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. 霕愴暅 鞁犼碃靹滌棎電� 鞝� 氚办毎鞛愱皜 氤挫湢頃橁碃 鞛堧姅 716,000欤�鞚� 臧勳爲鞝� 氤挫湢臧� 旮办灛霅橃柎 鞛堨溂氅�, 攴胳棎 雽�頃� 雼弲 鞚橁舶甓岇潃 鞛堨溂雮� 鞛偘靸� 鞚挫澋鞚� 鞐嗠嫟瓿� 氇呾嫓霅橃柎 鞛堨姷雼堧嫟. Form 4電� 2025雲� 8鞗� 25鞚�鞐� 雽�毽澑鞚� 靹滊獏頄堨姷雼堧嫟.
Matthew Ohayer, pr茅sident ex茅cutif, administrateur et d茅tenteur de 10% de Vital Farms, Inc. (VITL), a d茅clar茅 la vente de 4 200 actions ordinaires le 21/08/2025 au prix de 50,25 $ par action, r茅alis茅e dans le cadre d鈥檜n plan de n茅gociation conforme 脿 la r猫gle 10b5-1 adopt茅 le 14 mars 2025. Apr猫s la vente d茅clar茅e, M. Ohayer d茅tient directement 脿 titre b茅n茅ficiaire 6 827 070 actions. Le d茅p么t indique 茅galement qu鈥檌l d茅tient indirectement 716 000 actions d茅tenues par une ex-conjointe, sur lesquelles il exerce le seul droit de vote mais n鈥檃 aucun int茅r锚t p茅cuniaire. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 25/08/2025.
Matthew Ohayer, Executive Chairperson, Direktor und 10%-Eigent眉mer von Vital Farms, Inc. (VITL), meldete den Verkauf von 4.200 Aktien Stammaktien am 21.08.2025 zum Preis von $50,25 je Aktie, ausgef眉hrt im Rahmen eines Rule-10b5-1-Handelsplans, der am 14. M盲rz 2025 angenommen wurde. Nach dem gemeldeten Verkauf besitzt Herr Ohayer direkt wirtschaftlich 6.827.070 Aktien. In der Einreichung ist au脽erdem vermerkt, dass er 716.000 Aktien indirekt besitzt, die von einer Ex-Ehefrau gehalten werden; 眉ber diese hat er allein das Stimmrecht, jedoch keinen verm枚gensm盲脽igen Vorteil. Das Formular 4 wurde am 25.08.2025 von einem Bevollm盲chtigten unterschrieben.
- Transaction executed under a Rule 10b5-1 plan, indicating pre-planned disposition
- Clear disclosure of voting control over indirect shares held by former spouse
- Indirect ownership of 716,000 shares by a former spouse with sole voting control could complicate governance analysis
- Sale reduces direct holdings (4,200 shares disposed) though remaining direct stake is large
Insights
TL;DR: Routine insider sale under an established 10b5-1 plan; transaction is transparent and does not indicate diminished voting control.
The reported sale of 4,200 shares at $50.25 was executed under a pre-existing Rule 10b5-1 plan, which typically signals pre-planned disposition rather than opportunistic timing. After the transaction, the reporting person retains substantial direct ownership (6.8 million shares), indicating continued alignment with shareholders. The filing discloses an indirect block of 716,000 shares held by a former spouse where the reporting person retains sole voting control but no pecuniary interest; this distinction is material for control and governance analyses.
TL;DR: Governance disclosure is clear; voting control despite no pecuniary interest may affect control metrics but is properly disclosed.
The Form 4 clearly states the nature of indirect ownership and voting authority, which is important for assessing board influence and shareholder rights. The sale conducted via a 10b5-1 plan and the continuing large direct stake reduce immediate governance concerns. Investors should note the separation between pecuniary interest and voting control disclosed in the filing when evaluating control dynamics.
Matthew Ohayer, presidente esecutivo, amministratore e titolare del 10% di Vital Farms, Inc. (VITL), ha dichiarato la vendita di 4.200 azioni di azioni ordinarie il 21/08/2025 al prezzo di $50,25 per azione, eseguita nell鈥檃mbito di un piano di negoziazione ai sensi della Rule 10b5-1 adottato il 14 marzo 2025. Dopo la vendita dichiarata, il sig. Ohayer detiene direttamente in modo beneficiario 6.827.070 azioni. Nel deposito 猫 inoltre riportato che possiede indirettamente 716.000 azioni detenute da una ex coniuge, sulle quali esercita il solo diritto di voto ma non ha alcun interesse pecuniario. Il Modulo 4 猫 stato firmato da un procuratore il 25/08/2025.
Matthew Ohayer, presidente ejecutivo, director y propietario del 10% de Vital Farms, Inc. (VITL), inform贸 la venta de 4.200 acciones ordinarias el 21/08/2025 a $50,25 por acci贸n, realizada en virtud de un plan de operaciones conforme a la Regla 10b5-1 adoptado el 14 de marzo de 2025. Tras la venta reportada, el Sr. Ohayer posee directa y beneficiariamente 6.827.070 acciones. El informe tambi茅n registra 716.000 acciones de propiedad indirecta mantenidas por una ex c贸nyuge, sobre las que tiene 煤nicamente control de voto pero ning煤n inter茅s pecuniario. El Formulario 4 fue firmado por un apoderado el 25/08/2025.
毵ろ姕 鞓ろ棨鞚挫柎電� Vital Farms, Inc. (VITL)鞚� 歆戫枆 鞚橃灔(Executive Chairperson), 鞚挫偓 氚� 10% 欤检＜搿滌劀 2025雲� 8鞗� 21鞚�鞐� 氤错喌欤� 4,200欤�毳� 欤茧嫻 $50.25鞐� 毵り皝頄堧嫟瓿� 氤搓碃頄堨姷雼堧嫟. 頃措嫻 瓯半灅電� 2025雲� 3鞗� 14鞚� 毂勴儩霅� Rule 10b5-1 瓯半灅瓿勴殟鞐� 霐半澕 鞁ろ枆霅橃棃鞀惦媹雼�. 氤搓碃霅� 毵り皝 鞚错泟 鞓ろ棨鞚挫柎 鞌姅 歆侅爲鞝侅溂搿� 靾橅槣鞝� 氤挫湢搿� 6,827,070欤�毳� 氤挫湢頃橁碃 鞛堨姷雼堧嫟. 霕愴暅 鞁犼碃靹滌棎電� 鞝� 氚办毎鞛愱皜 氤挫湢頃橁碃 鞛堧姅 716,000欤�鞚� 臧勳爲鞝� 氤挫湢臧� 旮办灛霅橃柎 鞛堨溂氅�, 攴胳棎 雽�頃� 雼弲 鞚橁舶甓岇潃 鞛堨溂雮� 鞛偘靸� 鞚挫澋鞚� 鞐嗠嫟瓿� 氇呾嫓霅橃柎 鞛堨姷雼堧嫟. Form 4電� 2025雲� 8鞗� 25鞚�鞐� 雽�毽澑鞚� 靹滊獏頄堨姷雼堧嫟.
Matthew Ohayer, pr茅sident ex茅cutif, administrateur et d茅tenteur de 10% de Vital Farms, Inc. (VITL), a d茅clar茅 la vente de 4 200 actions ordinaires le 21/08/2025 au prix de 50,25 $ par action, r茅alis茅e dans le cadre d鈥檜n plan de n茅gociation conforme 脿 la r猫gle 10b5-1 adopt茅 le 14 mars 2025. Apr猫s la vente d茅clar茅e, M. Ohayer d茅tient directement 脿 titre b茅n茅ficiaire 6 827 070 actions. Le d茅p么t indique 茅galement qu鈥檌l d茅tient indirectement 716 000 actions d茅tenues par une ex-conjointe, sur lesquelles il exerce le seul droit de vote mais n鈥檃 aucun int茅r锚t p茅cuniaire. Le formulaire 4 a 茅t茅 sign茅 par un mandataire le 25/08/2025.
Matthew Ohayer, Executive Chairperson, Direktor und 10%-Eigent眉mer von Vital Farms, Inc. (VITL), meldete den Verkauf von 4.200 Aktien Stammaktien am 21.08.2025 zum Preis von $50,25 je Aktie, ausgef眉hrt im Rahmen eines Rule-10b5-1-Handelsplans, der am 14. M盲rz 2025 angenommen wurde. Nach dem gemeldeten Verkauf besitzt Herr Ohayer direkt wirtschaftlich 6.827.070 Aktien. In der Einreichung ist au脽erdem vermerkt, dass er 716.000 Aktien indirekt besitzt, die von einer Ex-Ehefrau gehalten werden; 眉ber diese hat er allein das Stimmrecht, jedoch keinen verm枚gensm盲脽igen Vorteil. Das Formular 4 wurde am 25.08.2025 von einem Bevollm盲chtigten unterschrieben.
FAQ
What did Matthew Ohayer report in the Form 4 for VITL?
How many Vital Farms (VITL) shares does the reporting person own after the sale?
What is the nature of the indirect ownership disclosed in the VITL Form 4?
Was the sale part of a pre-existing trading plan?
When was the Form 4 signed and filed?
