Rumble (RUM) Q2 2025: Revenue +12% and $283.8M Cash After Tether Deal

Q: What were Rumble's (RUM) revenues and growth in Q2 2025?

Rumble reported $25.08 million in total revenue for Q2 2025, a 12% increase from $22.47 million in Q2 2024.

Q: How did Rumble's cash position change after the Tether transaction?

After closing the $775.0 million investment from Tether and completing a $525.0 million tender, Rumble had $283.8 million in cash and cash equivalents as of June 30, 2025.

Q: What user and monetization metrics did Rumble report for Q2 2025?

Average MAUs were 51 million in Q2 2025 (down 14% QoQ). Quarterly ARPU was $0.42 , up 24% from the prior quarter.

Q: Does Rumble hold digital assets and how are they reported?

Yes. Rumble purchased 210.82 bitcoin at a cost basis of $19.1 million ; fair value at June 30, 2025 was $22.593 million , with changes in fair value recognized in operations.

Q: Are there any significant legal or control issues disclosed by Rumble?

Rumble disclosed material weaknesses in internal control as of Dec 31, 2024 and is defending a lawsuit seeking approximately $419.0 million in alleged damages.

Q: How much of the Tether proceeds did Rumble expect to use for growth?

The filing states the Company will use $250.0 million of the proceeds, less transaction costs, to support growth initiatives.

[10-Q] Rumble Inc. Quarterly Earnings Report

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

10-Q

Rhea-AI Filing Summary

Rumble Inc. reported mixed second-quarter results with revenue growth, a large financing event and continued operating losses. Revenue rose to $25.1 million in Q2 2025, up 12% from $22.5 million a year earlier, driven by Audience Monetization and Other Initiatives. The company recorded a quarterly net loss of $30.2 million, larger than the prior-year quarter, while six-month net loss improved to $32.9 million from $70.1 million in 2024.

Rumble closed a $775 million strategic investment from Tether and completed a $525 million tender to repurchase ~70.0 million shares, leaving net proceeds of $250.0 million and increasing cash to $283.8 million at June 30, 2025. Average MAUs were 51 million in Q2 (down 14% QoQ) while ARPU rose to $0.42 (up 24% QoQ). The company purchased bitcoin (cost $19.1 million; fair value $22.6 million) and disclosed material weaknesses in internal control as of Dec 31, 2024 and a lawsuit alleging approximately $419.0 million in damages.

Positive

Revenue growth of 12% year-over-year to $25.08 million in Q2 2025
Significant liquidity boost from a $775.0 million investment by Tether, with cash increasing to $283.8 million as of June 30, 2025
Improved six-month net loss to $(32.9) million from $(70.1) million a year earlier
Higher ARPU: $0.42 in Q2 2025, a 24% increase quarter-over-quarter
Bitcoin investment recognized at cost $19.1 million with fair value $22.6 million (gain reflected in period)

Negative

Ongoing operating losses: loss from operations of $(26.6) million in Q2 2025 and quarterly net loss of $(30.2) million
MAU decline: average MAUs of 51 million in Q2 2025, down 14% from the prior quarter
Material weaknesses in internal control identified as of December 31, 2024 (not yet remediated in the filing)
Material litigation: lawsuit seeking approximately $419.0 million (company considers payment likelihood remote)
Substantial non-recurring costs: $29.43 million of share issuance costs and significant share-based compensation impacting results

Insights

TL;DR: Capital infusion materially strengthens liquidity, but operating losses and MAU decline leave fundamentals mixed.

Rumble's $775 million equity investment from Tether and the concurrent $525 million tender significantly increased cash to $283.8 million and additional paid-in capital to $829.9 million, providing near-term runway. Revenue growth of 12% year-over-year to $25.1 million and a 24% QoQ ARPU increase to $0.42 indicate improving monetization per user. However, the company remains unprofitable at the operating level (loss from operations of $26.6 million in Q2) and reported a 14% QoQ decline in MAUs to an average of 51 million, which pressures long-term revenue prospects. Non-cash volatility from warrants, derivative accounting and share-based compensation continues to affect results.

TL;DR: Material governance flags include related-party transactions, material control weaknesses, and a large shareholder tender structure.

Key governance items: the Company executed support agreements and repurchased ~69.94 million shares from related parties as part of the Tether transaction; related-party vendor and compensation relationships are disclosed with meaningful amounts; material weaknesses in internal control over financial reporting were identified as of Dec 31, 2024. The Company also faces a lawsuit claiming approximately $419.0 million. These factors increase oversight risk and warrant scrutiny of remediation plans, related-party terms, and disclosure controls.

08/11/2025 - 07:02 AM

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2025

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to _________

Commission File Number: 001-40079

RUMBLE INC.

(Exact name of registrant as specified in its charter)

Delaware		80-0984597
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

444 Gulf of Mexico Dr
Longboat Key, FL 34228

(Address of Principal Executive Offices, including zip code)

(941) 210-0196

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Class A common stock, par value $0.0001 per share	RUM	The Nasdaq Global Market
Warrants to purchase one share of Class A common stock	RUMBW	The Nasdaq Global Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

☐	Large accelerated filer	☐	Accelerated filer
☒	Non-accelerated filer	☒	Smaller reporting company
		☒	Emerging growth company

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes ☐ No ☒

As of August 6, 2025, the registrant had issued and outstanding (i) 215,187,229 shares of Class A common stock, par value $0.0001 per share, (ii) 123,690,477 shares of Class C common stock, par value $0.0001 per share, and (iii) 95,791,120 shares of Class D common stock, par value $0.0001 per share.

RUMBLE INC.

Quarterly Report on Form 10-Q

TABLE OF CONTENTS

		Page
PART 1 - FINANCIAL INFORMATION		1

Item 1.	Unaudited Condensed Consolidated Financial Statements	1

	Unaudited Condensed Consolidated Statements of Operations	3

	Unaudited Condensed Consolidated Balance Sheets	4

	Unaudited Condensed Consolidated Statements of Shareholder’s Equity (Deficit)	5

	Unaudited Condensed Consolidated Statements of Cash Flows	7

	Notes to Unaudited Condensed Consolidated Financial Statements	8

Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	26

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	40

Item 4.	Control and Procedures	41

PART II - OTHER INFORMATION		42

Item 1A.	Risk Factors	44

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	45

Item 6.	Exhibits	46

SIGNATURES		47

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q (this “Quarterly Report”) contains forward-looking statements regarding, among other things, our plans, strategies and prospects, both business and financial. These statements are based on the beliefs and assumptions of our management. Although we believe that our plans, intentions and expectations reflected in or suggested by these forward-looking statements are reasonable, we cannot provide assurance that we will achieve or realize these plans, intentions or expectations. Forward-looking statements are inherently subject to risks, uncertainties and assumptions. Generally, statements that are not historical facts, including statements concerning possible or assumed future actions, business strategies, events or results of operations, are forward-looking statements. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Investors should read statements that contain these words carefully because they discuss future expectations, contain projects of future results of operations or financial condition; or state other “forward-looking” information. Forward-looking statements are based on information available as of the date of this Quarterly Report and may involve significant judgments and assumptions, known and unknown risks and uncertainties and other factors, many of which are outside our control. There may be events in the future that management is not able to predict accurately or over which we have no control. We do not undertake any obligation to update to otherwise correct any forward-looking statements contained herein to reflect events or circumstances after the date they were made, whether as a result of new information, future events, inaccuracies that become apparent after the date hereof or otherwise, except as may be required under applicable laws. The risk factors and cautionary language contained in this Quarterly Report provide examples of risks, uncertainties, and events that may cause actual results to differ materially from the expectations described in such forward-looking statements, including, among other things:

●

our ability to grow and manage future growth profitably over time, maintain relationships with customers, compete within our industry and retain key employees;

●

the possibility that we may be adversely impacted by economic, business, and/or competitive factors;

●

our limited operating history makes it difficult to evaluate our business and prospects;

●

our recent and rapid growth may not be indicative of future performance;

●

we may not continue to grow or maintain our active user base, and may not be able to achieve or maintain profitability;

●

risks relating to our ability to attract new advertisers, or the potential loss of existing advertisers or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets;

●

our cloud business may not achieve success, and, as a result, our business, financial condition and results of operations could be adversely affected;

●

negative media campaigns may adversely impact our financial performance, results of operations, and relationships with our business partners, including content creators and advertisers;

●

spam activity, including inauthentic and fraudulent user activity, if undetected, may contribute, from time to time, to some amount of overstatement of our performance indicators;

●

we collect, store, and process large amounts of user video content and personal information of our users and subscribers. If our security measures are breached, our sites and applications may be perceived as not being secure, traffic and advertisers may curtail or stop viewing our content or using our services, our business and operating results could be harmed, and we could face governmental investigations and legal claims from users and subscribers;

●

our bitcoin treasury strategy exposes us to various risks associated with holding bitcoin;

●

we may fail to comply with applicable privacy laws, subjecting us to liability and damages;

●

our cloud services business operates in a highly regulated environment, subject to a complex and rapidly evolving array of domestic and international laws, regulations, and industry standards governing data privacy, cybersecurity, data localization, and cross-border data transfers;

●

we are subject to cybersecurity risks and interruptions or failures in our information technology systems and as we grow and gain recognition, we will likely need to expend additional resources to enhance our protection from such risks. Notwithstanding our efforts, a cyber incident could occur and result in information theft, data corruption, operational disruption and/or financial loss;

●

we may be found to have infringed on the intellectual property of others, which could expose us to substantial losses or restrict our operations;

●

we may face liability for hosting a variety of tortious or unlawful materials uploaded by third parties, notwithstanding the liability protections of Section 230 of the Communications Decency Act of 1996 (“Section 230”);

●

we may face negative publicity for removing, or declining to remove, certain content, regardless of whether such content violated any law;

●

paid endorsements by our content creators may expose us to regulatory risk, liability, and compliance costs, and, as a result, may adversely affect our business, financial condition and results of operations;

●

our traffic growth, engagement, and monetization depend upon effective operation within and compatibility with operating systems, networks, devices, web browsers and standards, including mobile operating systems, networks, and standards that we do not control;

●

our business depends on continued and unimpeded access to our content and services on the internet. If we or those who engage with our content experience disruptions in internet service, or if internet service providers are able to block, degrade or charge for access to our content and services, we could incur additional expenses and the loss of traffic and advertisers;

●

we face significant market competition, and if we are unable to compete effectively with our competitors for traffic and advertising spend, our business and operating results could be harmed;

●

we rely on data from third parties to calculate certain of our performance metrics. AG真人官方 or perceived inaccuracies in such metrics may harm our reputation and negatively affect our business;

●

changes to our existing content and services could fail to attract traffic and advertisers or fail to generate revenue;

●

we derive the majority of our revenue from advertising. The failure to attract new advertisers, the loss of existing advertisers, or the reduction of or failure by existing advertisers to maintain or increase their advertising budgets would adversely affect our business;

●

we depend on third-party vendors, including internet service providers, advertising networks, and data centers, to provide core services;

iii

●

hosting and delivery costs may increase unexpectedly;

●

we have offered and intend to continue to offer incentives, including economic incentives, to content creators to join our platform, and these arrangements may involve fixed payment obligations that are not contingent on actual revenue or performance metrics generated by the applicable content creator but rather are based on our modeled financial projections for that creator, which if not satisfied may adversely impact our financial performance, results of operations and liquidity;

●

we may be unable to develop or maintain effective internal controls;

●

we have identified material weaknesses in our internal control over financial reporting as of December 31, 2024. If we are unable to remediate these material weaknesses, we may not be able to accurately or timely report our financial condition or results of operations;

●

potential diversion of management’s attention and consumption of resources as a result of acquisitions of other companies and success in integrating and otherwise achieving the benefits of recent and potential acquisitions;

●

we may fail to maintain adequate operational and financial resources or raise additional capital or generate sufficient cash flows;

●

changes in tax rates, changes in tax treatment of companies engaged in e-commerce, the adoption of new tax legislation, or exposure to additional tax liabilities may adversely impact our financial results;

●

compliance obligations imposed by new privacy laws, laws regulating online video sharing platforms, other online platforms, and online speech in certain jurisdictions in which we operate, or industry practices may adversely affect our business; and

●

other risks and uncertainties indicated in this Quarterly Report and in other filings that we have made or will make with the Securities and Exchange Commission (the “SEC”), including the risk factors described under the caption “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2024.

PART I - FINANCIAL INFORMATION

ITEM 1. UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

Rumble Inc.

Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

For the three and six months ended June 30, 2025 and 2024

Rumble Inc.

Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

For the three and six months ended June 30, 2025 and 2024

	Contents

Condensed Consolidated Interim Financial Statements

Condensed Consolidated Interim Statements of Operations	3

Condensed Consolidated Interim Balance Sheets	4

Condensed Consolidated Interim Statements of Shareholders’ Equity (Deficit)	5

Condensed Consolidated Interim Statements of Cash Flows	7

Notes to the Condensed Consolidated Interim Financial Statements	8-25

Rumble Inc.

Condensed Consolidated Interim Statements of Operations

(Expressed in U.S. Dollars)

(Unaudited)


	Three months ended June 30,						Six months ended June 30,
	2025			2024			2025			2024

Revenues	$	25,084,631		$	22,469,543		$	48,791,421		$	40,202,999

Expenses
Cost of services (content, hosting, and other)	$	26,542,307		$	35,692,133		$	56,578,481		$	67,520,487
General and administrative		11,666,331			10,415,016			28,300,054			19,737,395
Research and development		4,825,884			5,319,230			9,614,995			9,847,022
Sales and marketing		7,891,526			6,274,749			11,530,452			9,571,491
Acquisition-related transaction costs		2,388,105			-			2,388,105			-
Amortization and depreciation		3,602,160			3,564,219			6,894,869			5,990,361
Changes in fair value of digital assets		(5,192,441	)		-			(3,493,025	)		-
Changes in fair value of contingent consideration		-			17,768			-			1,354,357

Total expenses		51,723,872			61,283,115			111,813,931			114,021,113

Loss from operations		(26,639,241	)		(38,813,572	)		(63,022,510	)		(73,818,114	)
Interest income		2,898,945			2,174,166			5,083,231			4,696,118
Other expense		(22,773	)		(3,869	)		(47,377	)		(73,577	)
Changes in fair value of derivative		-			-			9,700,000			-
Changes in fair value of warrant liability		(6,461,861	)		10,014,200			15,442,843			(723,695	)

Loss before income taxes		(30,224,930	)		(26,629,075	)		(32,843,813	)		(69,919,268	)
Income tax expense		-			(151,625	)		(31,310	)		(151,472	)

Net loss	$	(30,224,930	)	$	(26,780,700	)	$	(32,875,123	)	$	(70,070,740	)

Loss per share – basic and diluted	$	(0.12	)	$	(0.13	)	$	(0.13	)	$	(0.35	)
Weighted-average number of common shares used in computing net loss per share - basic and diluted		260,327,707			204,091,819			248,754,135			202,998,041

Share-based compensation expense included in expenses:
Cost of services (content, hosting, and other)	$	1,036,433		$	2,538,203		$	2,563,013		$	2,927,113
General and administrative		2,950,885			3,061,516			9,235,196			7,037,387
Research and development		915,006			666,468			1,541,441			937,340
Sales and marketing		476,970			291,194			724,447			418,435
Total share-based compensation expense	$	5,379,294		$	6,557,381		$	14,064,097		$	11,320,275

The accompanying notes are an integral part of these condensed consolidated interim financial statements.

Rumble Inc.

Condensed Consolidated Interim Balance Sheets

(Expressed in U.S. Dollars)

(Unaudited)

	June 30, 2025			December 31, 2024

Assets

Current assets
Cash and cash equivalents	$	283,810,338		$	114,018,900
Accounts receivable, net		12,842,805			9,778,941
Prepaid expenses and other		4,692,947			12,329,789
		301,346,090			136,127,630

Other non-current assets		1,437,518			402,475
Digital assets		22,593,025			-
Property and equipment, net		15,037,338			17,068,076
Right-of-use assets, net		2,343,925			1,753,100
Intangible assets, net		26,512,679			29,306,135
Goodwill		10,655,391			10,655,391
	$	379,925,966		$	195,312,807

Liabilities and Shareholders’ Equity (Deficit)

Current liabilities
Accounts payable and accrued liabilities	$	20,700,194		$	18,223,372
Deferred revenue		17,141,007			12,812,984
Lease liabilities		1,223,850			1,000,643
Derivative liability		-			184,699,998
		39,065,051			216,736,997

Lease liabilities, net of current portion		1,191,458			799,910
Warrant liability		24,948,459			40,391,302
Other liability		500,000			500,000
		65,704,968			258,428,209
Commitments and contingencies (Note 14)

Shareholders’ equity (deficit)
Preferred shares ($0.0001 par value per share, 20,000,000 shares authorized, no shares issued or outstanding)		-			-
Common shares ($0.0001 par value per share, 700,000,000 Class A shares authorized, 215,171,066 and 118,808,857 shares issued and outstanding, as of June 30, 2025 and December 31, 2024, respectively; 170,000,000 Class C shares (and corresponding ExchangeCo Share) authorized, 123,690,470 and 165,153,621 shares issued and outstanding, as of June 30, 2025 and December 31, 2024, respectively; 110,000,000 Class D shares authorized, 95,791,120 and 105,782,403 shares issued and outstanding, as of June 30, 2025 and December 31, 2024, respectively)		773,383			768,892
Accumulated deficit		(516,441,065	)		(483,565,942	)
Additional paid-in capital		829,888,680			419,681,648
		314,220,998			(63,115,402	)
	$	379,925,966		$	195,312,807

The accompanying notes are an integral part of these condensed consolidated interim financial statements.

Rumble Inc.

Condensed Consolidated Interim Statements of Shareholders’ Equity(Deficit)

(Expressed in U.S. Dollars)

(Unaudited)

For the three months ended June 30, 2025
	Number of Common Stock
	Class A		Class C (and corresponding ExchangeCo Share)	Class D		Class A		Class C		Class D		Additional Paid-in Capital			Accumulated Deficit			Total
Balance March 31, 2025		214,817,160	123,690,470		95,791,120	$	751,399	$	12,369	$	9,579	$	825,052,644		$	(486,216,135	)	$	339,609,856
Issuance of Class A Common Stock upon exercise of stock options and vesting of restricted stock units		337,910	-		-		34		-		-		568,614			-			568,648
Net share settlement on restricted stock units		-	-		-		-		-		-		(1,386,195	)		-			(1,386,195	)
Issuance of Class A Common Stock under ESPP		15,996	-		-		2		-		-		129,372			-			129,374
Share-based compensation		-	-		-		-		-		-		5,524,245			-			5,524,245
Loss for the period		-	-		-		-		-		-		-			(30,224,930	)		(30,224,930	)
Balance June 30, 2025		215,171,066	123,690,470		95,791,120	$	751,435	$	12,369	$	9,579	$	829,888,680		$	(516,441,065	)	$	314,220,998

For the six months ended June 30, 2025
	Number of Common Stock
	Class A		Class C (and corresponding ExchangeCo Share)			Class D			Class A		Class C			Class D			Additional Paid-in Capital			Accumulated Deficit			Total
Balance December 31, 2024		118,808,857		165,153,621			105,782,403		$	741,799	$	16,515		$	10,578		$	419,681,648		$	(483,565,942	)	$	(63,115,402	)
Issuance of Class A Common Stock in exchange for Class C Common Stock (and corresponding ExchangeCo Share)		41,463,151		(41,463,151	)		-			4,146		(4,146	)		-			-			-			-
Cancellation of Class D Common Stock		-		-			(9,991,283	)		-		-			(999	)		999			-			-
Issuance of Class A Common Stock		33,333,333		-			-			3,333		-			-			424,996,665			-			424,999,998
Issuance of Class A Common Stock upon exercise of stock options and warrants as well as vesting of restricted stock units		21,549,729		-			-			2,155		-			-			1,962,455			-			1,964,610
Net share settlement on restricted stock units		-		-			-			-		-			-			(1,744,613	)		-			(1,744,613	)
Issuance of Class A Common Stock under ESPP		15,996		-			-			2		-			-			129,372			-			129,374
Share issuance costs		-		-			-			-		-			-			(29,429,791	)		-			(29,429,791	)
Share-based compensation		-		-			-			-		-			-			14,291,945			-			14,291,945
Loss for the period		-		-			-			-		-			-			-			(32,875,123	)		(32,875,123	)
Balance June 30, 2025		215,171,066		123,690,470			95,791,120		$	751,435	$	12,369		$	9,579		$	829,888,680		$	(516,441,065	)	$	314,220,998

The accompanying notes are an integral part of these condensed consolidated interim financial statements.

Rumble Inc.

Condensed Consolidated Interim Statements of Shareholders’ Equity

(Expressed in U.S. Dollars)

(Unaudited)

For the three months ended June 30, 2024
	Number of Common Stock
	Class A		Class C (and corresponding ExchangeCo Share)		Class D		Class A		Class C		Class D		Additional Paid-in Capital			Accumulated Deficit			Total
Balance March 31, 2024		115,126,700		165,153,621		105,782,403	$	741,430	$	16,515	$	10,578	$	398,420,787		$	(188,493,203	)	$	210,696,107
Issuance of Class A Common Stock in connection with the Callin acquisition		845,570		-		-		85		-		-		2,739,184			-			2,739,269
Issuance of Class A Common Stock upon exercise of stock options and vesting of restricted stock units		2,043,000		-		-		204		-		-		294,577			-			294,781
Net share settlement on restricted stock units		-		-		-		-		-		-		(788,128	)		-			(788,128	)
Share-based compensation		-		-		-		-		-		-		6,507,781			-			6,507,781
Loss for the period		-		-		-		-		-		-		-			(26,780,700	)		(26,780,700	)
Balance June 30, 2024		118,015,270		165,153,621		105,782,403	$	741,719	$	16,515	$	10,578	$	407,174,201		$	(215,273,903	)	$	192,669,110

For the six months ended June 30, 2024
	Number of Common Stock
	Class A		Class C (and corresponding ExchangeCo Share)			Class D		Class A		Class C			Class D		Additional Paid-in Capital			Accumulated Deficit			Total
Balance December 31, 2023		114,926,700		165,353,621			105,782,403	$	741,410	$	16,535		$	10,578	$	396,057,788		$	(145,203,163	)	$	251,623,148
Issuance of Class A Common Stock in exchange for Class C Common Stock (and corresponding ExchangeCo Share)		200,000		(200,000	)		-		20		(20	)		-		-			-			-
Issuance of Class A Common Stock in connection with Callin acquisition		845,570		-			-		85		-			-		2,739,184			-			2,739,269
Issuance of Class A Common Stock upon exercise of stock options and vesting of restricted stock units		2,043,000		-			-		204		-			-		294,577			-			294,781
Net share settlement on restricted stock units		-		-			-		-		-			-		(788,128	)		-			(788,128	)
Share-based compensation		-		-			-		-		-			-		8,870,780			-			8,870,780
Loss for the period		-		-			-		-		-			-		-			(70,070,740	)		(70,070,740	)
Balance June 30, 2024		118,015,270		165,153,621			105,782,403	$	741,719	$	16,515		$	10,578	$	407,174,201		$	(215,273,903	)	$	192,669,110

The accompanying notes are an integral part of these condensed consolidated interim financial statements.

Rumble Inc.

Condensed Consolidated Interim Statements of Cash Flows

(Expressed in U.S. Dollars)

(Unaudited)

For the six months ended June 30,	2025			2024
Cash flows provided by (used in)

Operating activities
Net loss for the period	$	(32,875,123	)	$	(70,070,740	)
Adjustments to reconcile net loss to net cash used in operating activities:
Amortization and depreciation		6,894,869			5,990,361
Share-based compensation		14,064,097			8,605,289
Non-cash interest expense		-			51,888
Non-cash lease expense		549,603			535,930
Net trade and barter revenue and expense		2,881,127			3,000,000
Change in fair value of derivative		(9,700,000	)		-
Change in fair value of warrants		(15,442,843	)		723,695
Change in fair value of contingent consideration		-			1,354,357
Change in fair value of digital assets		(3,493,025	)		-
Loss on disposal of property and equipment		6,627			-
Loss on lease termination		925			-

Changes in operating assets and liabilities:
Accounts receivable		(3,063,864	)		(4,653,134	)
Prepaid expenses and other		6,565,724			(4,845,637	)
Accounts payable and accrued liabilities		2,279,372			155,289
Deferred revenue		1,446,896			3,105,220
Deferred tax liability		-			1,030,757
Operating lease liabilities		(490,522	)		(575,345	)
Net cash used in operating activities		(30,376,137	)		(55,592,070	)

Investing activities
Purchase of property and equipment		(362,727	)		(1,790,891	)
Purchase of intangible assets		(1,289,278	)		(3,499,502	)
Purchase of digital assets		(19,100,000	)		-
Cash paid to non-accredited investors in connection with Callin acquisition		-			(204,846	)
Cash paid in connection with North River acquisition		-			(3,654,500	)
Net cash used in investing activities		(20,752,005	)		(9,149,739	)

Financing activities
Taxes paid from net share settlement for share-based compensation		(1,744,613	)		(788,128	)
Proceeds from the exercise of warrants and stock options		1,964,610			294,781
Proceeds from issuance of Class A Common Stock under ESPP		129,374			-
Proceeds from issuance of Class A Common Stock		775,000,000			-
Repurchase of Class A Common Stock		(525,000,000	)		-
Share issuance costs		(29,429,791	)		-
Net cash provided by (used in) financing activities		220,919,580			(493,347	)
Increase/ (decrease) in cash and cash equivalents during the period		169,791,438			(65,235,156	)

Cash and cash equivalents, beginning of period		114,018,900			218,338,658
Cash and cash equivalents, end of period	$	283,810,338		$	153,103,502

Supplemental cash flow information
Cash paid for income taxes	$	33,755		$	146,865
Cash paid for lease liabilities		449,945			535,930

Non-cash investing and financing activities:
Class A Common Stock issued to settle contingent consideration liability		-			1,404,753
Property and equipment in accounts payable and accrued liabilities		197,449			863,860
Recognition of operating right-of-use assets in exchange of operating lease Liabilities, net of derecognition of terminated leases		949,534			565,760
Share-based compensation capitalized related to intangible assets		227,848			265,490

The accompanying notes are an integral part of these condensed consolidated interim financial statements.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

1.	Overview and Basis of Presentation

Nature of Operations

Rumble Inc. (“Rumble” or the “Company”) is a high growth, video sharing platform and cloud services provider designed to help content creators manage, distribute, and monetize their content by connecting them with brands, publishers, and directly to their subscribers and followers. The Company’s registered office is located at 444 Gulf of Mexico Drive, Longboat Key, Florida, 34228. The Company’s shares of Class A common stock and warrants are traded on The Nasdaq Global Market (“Nasdaq”) under the symbol “RUM” and “RUMBW”, respectively.

Basis of Presentation

The accompanying unaudited condensed consolidated interim financial statements (the “financial statements”) are prepared in accordance with generally accepted accounting principles in the United States of America (“U.S. GAAP”) and include the results of the Company and its wholly-owned subsidiaries. Any reference in these notes to applicable guidance is meant to refer to the authoritative guidance found in the Accounting Standards Codification (“ASC”) and Accounting Standards Update (“ASU”). All intercompany balances and transactions have been eliminated upon consolidation. These financial statements are presented in U.S. dollars, which is the functional currency of the Company.

These financial statements should be read in conjunction with the Company’s annual consolidated financial statements for the year ended December 31, 2024 (the “Annual Financial Statements”). These financial statements have been prepared using the same accounting policies that were described in Note 2 to the Annual Financial Statements.

Use of Estimates

The preparation of these financial statements in conformity with U.S. GAAP requires management to make certain estimates, judgments, and assumptions that affect the reported amounts of assets and liabilities, and the disclosure of contingent assets and liabilities, as of the date of the financial statements, as well as the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, the Company evaluates the estimates used, which include but are not limited to: allowance for credit losses; valuation of share-based compensation awards; estimates in the determination of the fair value of assets acquired and liabilities assumed in connection with acquisitions; fair value of financial instruments including digital assets, contingent consideration, warrant liability, and derivative; discount rate in determining lease liabilities; valuation of long-lived assets and their associated useful lives, valuation of goodwill; the realization of tax assets, estimates of tax liabilities, and valuation of deferred taxes; and estimates in the determination of the fair value of non-cash consideration earned in trade and barter transactions. These estimates, judgments, and assumptions are reviewed periodically and the impact of any revisions are reflected in the financial statements in the period in which such revisions are made. Actual results could differ materially from those estimates, judgments, or assumptions, and such differences could be material to the Company’s consolidated financial position and results of operations.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

2.	Summary of Significant Accounting Policies

Digital Assets

The Company’s digital assets consist solely of our investment in bitcoin. We retain ownership of and control over our digital assets and use third-party custodial services to secure it. The cost basis of our digital assets is calculated using the first-in, first-out (FIFO) method.

Digital assets purchased are initially recorded at cost, including capitalizing any transaction costs or fees, and subsequently, remeasured at fair value based on the exchange quoted price each reporting period, with changes in fair value recognized on the consolidated statements of operations.

Trade and Barter Transactions

The Company engages in trade and barter transactions whereby the Company and its counterparty exchange media campaigns or other promotional services. The Company reviews each transaction to ensure the advertising it receives has economic substance and records revenue in an amount equal to the fair value of the products and services received unless this is not reasonable to estimate, in which case the consideration is measured based on the standalone selling price of the advertising inventory promised or delivered to the customer. Trade and barter revenue is recognized when the performance obligation is fulfilled and follows the same pattern of recognition as the Company’s normal advertising revenue. Trade and barter expense is recorded when goods or services are consumed. Trade and barter revenue was $nil and $nil for the three months ended June 30, 2025 and 2024, respectively. Trade and barter expenses were $3,000,000 and $3,000,000 for the three months ended June 30, 2025 and 2024, respectively. Trade and barter revenue was $118,873 and $nil for the six months ended June 30, 2025 and 2024, respectively. Trade and barter expenses were $3,000,000 and $3,000,000 for the six months ended June 30, 2025 and 2024, respectively. The trade and barter expense is recorded in sales and marketing expense in the condensed consolidated interim statement of operations.

Recent Accounting Pronouncements

The following amendments to existing standards have been issued up to and including the date of issuance of these financial statements, however are not yet effective for the Company:

●

Accounting Standards Update 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures. The amendments in this update require that public business entities on an annual basis (1) disclose specific categories in the rate reconciliation and (2) provide additional information for reconciling items that meet a quantitative threshold (if the effect of those reconciling items is equal to or greater than 5 percent of the amount computed by multiplying pretax income or loss by the applicable statutory income tax rate). This ASU is effective for fiscal years beginning after December 15, 2024, with early adoption permitted.

Accounting Standards Updates 2025-01and 2024-03, Income statement – Reporting Comprehensive Income – Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expense. The amendments in this update require public business entities to disclose, on an annual and interim basis, disaggregated information about certain income statement expense line items in the notes to the financial statements. Public business entities are required to apply the guidance prospectively and may elect to apply it retrospectively. This ASU is effective for fiscal years beginning after December 15, 2026 and interim periods within fiscal years beginning after December 15, 2027.

The Company is still evaluating the potential impact of implementing the above amendments to its consolidated financial statements.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

3.	Revenue from Contracts with Customers

The following table presents revenues disaggregated by type:

	Three months ended June 30				Six months ended June 30
	2025		2024		2025		2024

Audience Monetization	$	21,469,232	$	19,742,569	$	41,412,767	$	35,092,007
Other Initiatives		3,615,399		2,726,974		7,378,654		5,110,992
Total revenues	$	25,084,631	$	22,469,543	$	48,791,421	$	40,202,999

The Company recognizes revenue either at a point in time, or over time, depending upon the characteristics of the contract.

	Three months ended June 30				Six months ended June 30
	2025		2024		2025		2024

Point in time	$	9,344,948	$	7,304,391	$	18,578,535	$	13,817,795
Over time		15,739,683		15,165,152		30,212,886		26,385,204
Total revenues	$	25,084,631	$	22,469,543	$	48,791,421	$	40,202,999

Deferred Revenue

Deferred revenue recorded at June 30, 2025 is expected to be fully recognized by June 30, 2026. The deferred revenue balance was $17,141,007 and $12,812,984 as of June 30, 2025 and December 31, 2024, respectively.

4.	Cash and Cash Equivalents

Cash and cash equivalents consist of the following:

	Contracted		As of June 30, 2025		As of December 31, 2024
	Maturity		Balance		Balance

Cash		Demand	$	8,931,903	$	7,344,275
Treasury bills, money market funds and term deposits		Demand		274,878,435		106,674,625
			$	283,810,338	$	114,018,900

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

4.	Cash and Cash Equivalents (Continued)

As of June 30, 2025 and December 31, 2024, the Company entered into a guarantee/ standby letter of credit in the amount of $1,362,500 which will be used towards the issuance of credit for running the Company’s day-to-day business operations.

5.	Digital Assets

The Company’s digital assets holdings as of June 30, 2025 and December 31, 2024 consist of the following:

			As of June 30, 2025						As of December 31, 2024
	Units		Cost Basis		Fair Value		Units		Cost Basis		Fair Value
Bitcoin		210.82	$	19,100,000	$	22,593,025		-	$	-	$	-
			$	19,100,000	$	22,593,025			$	-	$	-

The following table presents a reconciliation of the Company’s digital asset holdings:

	Bitcoin
December 31, 2024	$	-
Purchase of digital assets		19,100,000
Change in fair value		3,493,025
June 30, 2025	$	22,593,025

6.	Property and Equipment

	As of June 30, 2025			As of December 31, 2024
Computer hardware	$	24,891,175		$	24,577,345
Furniture and fixtures		193,397			123,417
Leasehold improvements		2,097,077			1,942,799
		27,181,649			26,643,561
Accumulated depreciation		(12,144,311	)		(9,575,485	)
Net carrying value	$	15,037,338		$	17,068,076

Depreciation expense on property and equipment was $1,420,064 and $1,385,177 for the three months ended June 30, 2025 and 2024, respectively. Depreciation expense on property and equipment was $2,584,287 and $2,506,294 for the six months ended June 30, 2025 and 2024, respectively.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

7.	Right-of-Use Assets and Lease Liabilities

The Company leases several facilities and data centers under non-cancelable operating leases. Our leases have original lease periods expiring between 2025 and 2027. The lease agreements generally do not contain any material residual value guarantees or material restrictive covenants.

	As of June 30, 2025					As of December 31, 2024
			Accumulated					Accumulated
	Cost		Depreciation			Cost		Depreciation
Right-of-use assets	$	5,059,457	$	(2,715,532	)	$	4,109,922	$	(2,356,822	)
Net book value			$	2,343,925				$	1,753,100

Operating lease costs for the three months ended June 30, 2025 and 2024 was $308,999 and $314,855, respectively. Operating lease costs for the six months ended June 30, 2025 and 2024 was $549,603 and $637,368, respectively. These costs are included in general and administrative expenses in the condensed consolidated interim statements of operations.

Supplemental balance sheet information related to the operating lease liabilities is as follows:

As of

June 30,
2025

As of
December 31, 2024

Weighted-average remaining lease term

1.98 years

1.85 years

Weighted-average discount rate

7.67

7.26

The following shows the future minimum lease payments for the remaining years under the lease arrangement as of June 30, 2025.

2025	$	717,845
2026		1,312,237
2027		627,722
		2,657,804
Less: imputed interest		(242,496	)
		2,415,308
Current portion	$	1,223,850
Long-term portion	$	1,191,458

*	Imputed interest represents the difference between future cash flows and discounted cash flows.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

8.	Intangible Assets

			As of June 30, 2025
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Intellectual property	$	462,047	$	(213,799	)	$	248,248
Domain name		500,448		(136,772	)		363,676
Brand		1,284,000		(472,969	)		811,031
Software and technology		30,325,084		(11,093,639	)		19,231,445
Internal software development		8,093,353		(2,325,851	)		5,767,502
Assembled workforce		726,222		(635,445	)		90,777
	$	41,391,154	$	(14,878,475	)	$	26,512,679

			As of December 31, 2024
	Gross Carrying Amount		Accumulated Amortization			Net Carrying Value
Intellectual property	$	461,663	$	(179,563	)	$	282,100
Domain name		500,448		(120,089	)		380,359
Brand		1,284,000		(408,769	)		875,231
Software and technology		30,314,958		(8,063,413	)		22,251,545
Internal software development		6,586,351		(1,341,784	)		5,244,567
Assembled workforce		726,222		(453,889	)		272,333
	$	39,873,642	$	(10,567,507	)	$	29,306,135

Amortization expense related to intangible assets was $2,182,096 and $2,179,042 for the three months ended June 30, 2025 and 2024, respectively. Amortization expense related to intangible assets was $4,310,582 and $3,484,067 for the six months ended June 30, 2025 and 2024, respectively.

For intangible assets held as of June 30, 2025, future amortization expense is as follows:

Remainder of 2025	$	4,292,505
2026		8,149,131
2027		7,457,204
2028		5,627,224
2029		516,005
Thereafter		470,610
	$	26,512,679

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

9.	Derivative Liability

On December 20, 2024, the Company announced that it had entered into a definitive agreement (the “Transaction Agreement”) for a strategic investment of $775 million (the “Transaction”) from Tether Investments Limited (n/k/a Tether Investments S.A. de C.V.) (“Tether”) in exchange for 103,333,333 shares of Class A Common Stock. The Class A Common Stock has a par value of $0.0001 per share. The purchase price of the Class A Common Stock in the Transaction was $7.50 per share.

In connection with the Transaction Agreement, the Company executed support agreements with certain members of key management to provide a backstop to the anticipated tender offer and ensure 70,000,000 shares would be tendered and available for repurchase when the Transaction closed.

On January 3, 2025, the Company commenced a tender offer to purchase up to 70,000,000 shares of the Company’s Class A Common Stock using proceeds from the Transaction.

The Company accounted for the Transaction and support agreements as one unit of account, which met the definition of a derivative.

On February 7, 2025, the Transaction closed, which resulted in the Company settling the derivative by issuing 103,333,333 shares to Tether in exchange for $775,000,000 in cash proceeds and repurchasing 70,000,000 shares from existing shareholders for $525,000,000 in cash. The net proceeds of $250,000,000, together with the fair value of the derivative on that date of $174,999,998, were recorded in additional paid-in capital, net of transaction costs of $29,429,791. The Company recognized a gain on fair value of the derivative of $nil and $9,700,000 during the three and six months ended June 30, 2025.

10.

Other Liability

The Company has received certain amounts from a third party to assist with certain operating expenditures of the Company. These amounts are to be repaid upon settlement of those expenditures, are non-interest bearing, and have been treated as a long-term liability. As of June 30, 2025 and December 31, 2024, an amount of $500,000 related to these expenses was recorded in other liability.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

11.

Shareholders’ Equity (Deficit)

The Company has 1,000,000,000 authorized shares, consisting of:

	(i)	700,000,000 shares of Class A Common Stock with a par value of $0.0001 per share;

	(ii)	170,000,000 shares of Class C Common Stock with a par value of $0.0001 per share;

	(iii)	110,000,000 shares of Class D Common Stock with a par value of $0.0001 per share; and

(iv)

20,000,000 shares of preferred stock with a par value of $0.0001 per share.

The following shares of common stock are issued and outstanding as of June 30, 2025 and December 31, 2024, respectively:

	As of June 30, 2025				As of December 31, 2024
	Number		Amount		Number		Amount

Class A Common Stock		215,171,066	$	751,435		118,808,857	$	741,799
Class C Common Stock (and its corresponding ExchangeCo Share)		123,690,470		12,369		165,153,621		16,515
Class D Common Stock		95,791,120		9,579		105,782,403		10,578

Balance		434,652,656	$	773,383		389,744,881	$	768,892

Former holders of Legacy Rumble’s (as defined below) common shares are eligible to receive up to an aggregate of 105,000,000 additional shares of the Company’s Class A Common Stock, of which 76,412,604 shares are currently held in escrow and 28,587,396 shares will be issued if and when the contingency is met. Similarly, the Sponsor’s common shares are eligible to receive up to an aggregate of 1,973,750 additional shares of the Company’s Class A Common Stock, which will be issued if and when the contingency is met. The holders are eligible to the shares if the closing price of the Company’s Class A Common Stock is greater than or equal to $15.00 and $17.50, respectively (with 50% released at each target, or if the latter target is reached first, 100%) for a period of 20 trading days during any 30 trading-day period. The term will expire on September 16, 2027. If there is a change in control prior to September 16, 2027 resulting in a per share price equal to or in excess of the $15.00 and $17.50 share price milestones not previously met, then the Company shall issue the earnout shares to the holders.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

12.

Share-Based Compensation Expense

The Company’s stock award plans consist of:

Rumble Inc. Amended and Restated Stock Option Plan

The Company maintains a long-term incentive plan, the Rumble Inc. Amended and Restated Stock Option Plan (the “Stock Option Plan”). The Stock Option Plan governs the terms and conditions of the outstanding awards previously granted under the Stock Option Plan, as well as all options to purchase Legacy Rumble Class A common shares or Legacy Rumble Class B common shares which were converted into options to purchase shares of Class A Common Stock in connection with the business combination (the “Business Combination”) contemplated by that certain business combination agreement, dated December 1, 2021, by and between CF Acquisition Corp. VI, a Delaware corporation, and Rumble Inc., a corporation formed under the laws of the Province of Ontario Canada (“Legacy Rumble”).

Rumble Inc. 2022 Stock Incentive Plan

The Rumble Inc. 2022 Stock Incentive Plan (the “Stock Incentive Plan”) was approved by the board of directors and the stockholders of the Company and became effective on September 16, 2022. The Company initially reserved 27,121,733 shares of Common Stock for issuance under the Stock Incentive Plan, subject to a ten-year evergreen feature.

Rumble Inc. 2024 Employee Stock Purchase Plan

The Rumble Inc. 2024 Employee Stock Purchase Plan (the “Employee Stock Purchase Plan”) was approved by the board of directors and the stockholders of the Company, and became effective on March 26, 2024. The Company initially reserved 1,500,000 shares of Common Stock for issuance under the Employee Stock Purchase Plan.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

12.

Share-Based Compensation Expense (Continued)

Restricted Stock Units

The following table reflects the continuity of unvested restricted stock units (“RSUs”) transactions:

	Service Conditions
	Number			Weighted Average Grant Date Fair Value
Outstanding, December 31, 2024		2,226,775		$	8.24
Granted		884,758			8.03
Vested		(837,627	)		6.60
Forfeited		(78,584	)		6.45
Cancelled		-			-
Outstanding, June 30, 2025		2,195,322		$	9.26

During the six months ended June 30, 2025, the Company modified the terms of RSU awards by accelerating vesting of all unvested RSUs for certain officers and directors. The Company recorded an incremental share-based compensation expense of $nil and $nil for the three months ended June 30, 2025 and 2024, respectively. The Company recorded an incremental share-based compensation expense of $1,053,989 and $nil for the six months ended June 30, 2025 and 2024, respectively.

	Market Conditions
	Number			Weighted Average Grant Date Fair Value
Outstanding, December 31, 2024		676,243		$	2.48
Granted		-			-
Vested		-			-
Forfeited		-			-
Cancelled		(276,243	)		2.10
Outstanding, June 30, 2025		400,000		$	2.74

As of June 30, 2025, the Company has RSUs outstanding that have market-based vesting conditions if the closing price of the Company’s Class A Common Stock is greater than or equal to a specified price for a period of 20 trading days during any 30 trading-day period.

	Performance Conditions
	Number		Weighted Average Grant Date Fair Value
Outstanding, December 31, 2024		-	$	-
Granted		161,551		8.51
Vested		-		-
Forfeited		-		-
Cancelled		-		-
Outstanding, June 30, 2025		161,551	$	8.51

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

12.

Share-Based Compensation Expense (Continued)

Restricted Stock Units (Continued)

As of June 30, 2025, the Company has determined that it is not probable that the conditions related to the performance-based restricted stock units will be met, and therefore, the Company has not recognized the related expense in the condensed consolidated interim statements of operations.

The following table reflects additional information related to RSUs:

	As of June 30, 2025
	Service Conditions		Market Conditions		Performance Conditions
Unrecognized compensation cost	$	11,593,164	$	868,977	$	1,374,799
Weighted-average service period for unrecognized compensation cost		1.95 years		0.96 years
Grant date fair value of RSUs	$	20,388,026	$	1,097,541	$	1,374,799

Stock Options

The following table reflects the continuity of stock option transactions:

	Service Conditions
	Number			Weighted Average Exercise Price
Outstanding, December 31, 2024		62,285,572		$	0.28
Granted		2,462,417			4.74
Vested		(984,313	)		5.33
Exercised		(20,906,170	)		4.62
Forfeited		(206,967	)		7.30
Cancelled		(3,480	)		9.79
Outstanding, June 30, 2025		43,631,372		$	1.50

Vested and exercisable		37,810,151		$	0.62

During the six months ended June 30, 2025, the Company modified the terms of stock option awards of certain officers and directors who experienced changes in employment, by accelerating vesting of all unvested options and/or extending the post-termination exercise period. The Company recorded an incremental share-based compensation expense of $13,523 and $nil for the three months ended June 30, 2025 and 2024, respectively. The Company recorded an incremental share-based compensation expense of $2,805,952 and $nil for the six months ended June 30, 2025 and 2024, respectively.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

12.

Share-Based Compensation Expense (Continued)

Stock Options (Continued)

	Performance Conditions
	Number		Weighted Average Exercise Price
Outstanding, December 31, 2024		580,139	$	7.13
Granted		-		-
Vested		-		-
Exercised		-		-
Forfeited		-		-
Cancelled		-		-
Outstanding, June 30, 2025		580,139	$	7.13

Vested and exercisable		-	$	-

As of June 30, 2025, the Company has determined that it is not probable that the conditions related to the performance-based stock options will be met, and therefore, the Company has not recognized the related expense in the condensed consolidated interim statement of operations.

The aggregate intrinsic value of stock options is calculated as the difference between the exercise price of the stock options and the fair value of the Company’s Class A Common Stock for those stock options that had exercise prices lower than the fair value of the Company’s Class A Common Stock. As of June 30, 2025, the aggregate intrinsic value of options outstanding was $328,121,910 and the aggregate intrinsic value of the options vested and exercisable was $317,254,860.

The following table reflects additional information related to options:

	As of June 30, 2025
	Service Conditions		Performance Conditions
Unrecognized compensation cost	$	23,988,360	$	2,453,988
Weighted-average service period for unrecognized compensation cost		0.70 years
Weighted-average grant date fair value of options outstanding		$ 1.06 per share		$ 4.23 per share

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

12.

Share-Based Compensation Expense (Continued)

Employee Stock Purchase Plan

The first offering period of the Company’s Employee Stock Purchase Plan began on January 1, 2025. The Employee Stock Purchase Plan allows eligible employees to purchase shares of the Company’s Class A Common Stock at a discount through payroll deductions of up to 15%, subject to any plan limitations. The Employee Stock Purchase Plan provides for six-month offering periods. The offering periods are scheduled to start on the first trading day on or after January 1 and July 1, and ending on the last trading day on or before June 30 and December 31, respectively. Employees are able to purchase shares at 90% of the lower of the fair market value of the Company’s Class A Common Stock on the first trading day of the offering period or the last trading day of the purchase period.

The fair value of the Employee Stock Purchase Plan was determined using Black-Scholes option pricing model. The following table reflects the assumptions made:

	For the six months ended June 30, 2025
Share price	$	12.40
Risk-free interest rate		4.25	%
Volatility		65	%
Expected life		0.50 years
Dividend rate		0.00	%

Share-based compensation expense recognized in the condensed consolidated interim statements of operations related to the Employee Stock Purchase Plan was $21,078 and $nil for the three months ended June 30, 2025 and 2024, respectively. Share-based compensation expense recognized in the condensed consolidated interim statements of operations related to the Employee Stock Purchase Plan was $46,202 and $nil for the six months ended June 30, 2025 and 2024, respectively.

As of June 30, 2025, the Company’s employees purchased 15,996 shares of Class A Common Stock under the Employee Stock Purchase Plan.

Rights to Contingent Consideration

Share-based compensation expense recognized in the condensed consolidated interim statements of operations related to the rights to contingent consideration was $nil and $310,201 for the three months ended June 30, 2025 and 2024, respectively. Share-based compensation expense recognized in the condensed consolidated interim statements of operations related to the rights to contingent consideration was $nil and $2,033,781 for the six months ended June 30, 2025 and 2024, respectively.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

13.

Loss per Share

When taken together, an ExchangeCo Share and a share of Class C Common Stock are economically similar to a share of Class A Common Stock. As a result, the Company computed basic loss per share by dividing net loss attributable to the Company by the weighted-average number of Class A and ExchangeCo Shares issued and outstanding, excluding those held in escrow as these are contingently issuable shares and have been excluded from the calculation during the three months ended June 30, 2025, and 2024. Shares of Class D Common Stock do not share in earnings and are not participating securities (i.e., non-economic shares) and therefore, have been excluded from the calculation of weighted-average number of shares outstanding.

Diluted loss per share is computed giving effect to all potentially dilutive shares. Diluted loss per share for all periods presented is the same as basic loss per share as the inclusion of potentially issuable shares would be antidilutive.

14.

Commitments and Contingencies

Commitments

The Company has non-cancelable contractual commitments of approximately $41 million as of June 30, 2025, which are primarily related to programming and content, leases, and other service arrangements. The majority of commitments will be paid over two years commencing in 2025.

Legal Proceedings

In the normal course of business, to facilitate transactions in services and products, the Company indemnifies certain parties. The Company has agreed to hold certain parties harmless against losses arising from a breach of representations or covenants, or out of intellectual property infringement or other claims made against certain parties. Several of these agreements limit the time within which an indemnification claim can be made and the amount of the claim. In addition, the Company has entered into indemnification agreements with its officers and directors, and its bylaws contain similar indemnification obligations to its agents.

Furthermore, many of the Company’s agreements with its customers and partners require the Company to indemnify them for certain intellectual property infringement claims against them, which would increase costs as a result of defending such claims, and may require that we pay significant damages if there were an adverse ruling in any such claims. Customers and partners may discontinue the use of the Company’s services and technologies as a result of injunctions or otherwise, which could result in loss of revenues and adversely impact the business.

It is not possible to make a reasonable estimate of the maximum potential amount under these indemnification agreements due to the unique facts and circumstances involved in each particular agreement. As of June 30, 2025, there were no material indemnification claims that were probable or reasonably possible.

As of June 30, 2025, Rumble was defending a lawsuit against the Company and one of its shareholders seeking a variety of relief, including rescission of a share redemption sale agreement with the Company or damages alleged to be worth approximately $419.0 million.

The Company is defending the claims and considers the likelihood that it will be required to make a payment to plaintiffs to be remote.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

15.

Fair Value Measurements

The following table summarizes the assets and liabilities measured at fair value on a recurring basis:

	Level 1		Level 2			Level 3
	Digital Assets		Warrant Liability			Derivative Liability
December 31, 2024	$	-	$	40,391,302		$	184,699,998
Purchase of digital assets		19,100,000		-			-
Change in fair value		3,493,025		(15,442,843	)		(9,700,000	)
Settlement of derivative liability		-		-			(174,999,998	)
June 30, 2025	$	22,593,025	$	24,948,459		$	-

Digital Assets

Digital assets arose from our bitcoin investment. Changes in fair value of digital assets reflect gains or losses arising from the remeasurement of our bitcoin investment based on an exchanged quoted price. Refer to Note 5.

Warrant Liability

Warrant liability consists of warrants issued by the Company in public offerings, private placements, and forward purchase contracts. As of June 30, 2025 and December 31, 2024, the number of warrants outstanding was 8,046,073 and 8,046,076, respectively, with a weighted-average exercise price of $11.50. The warrants are exercisable and will expire on September 16, 2027, or earlier upon redemption or liquidation. All warrants are publicly traded.

Derivative Liability

The derivative liability relates to the net new shares from the Tether transaction. As of the settlement date on February 7, 2025, the fair value of the derivative was $174,999,998, determined as the difference between the value of the net new shares based on the settlement date share price of $12.75 and the forward price of $7.50.

16.

Credit and Concentration Risks

Credit risk is the risk that one party to a financial instrument will cause a financial loss for the other party by failing to discharge an obligation. The Company is exposed to credit risk resulting from the possibility that a customer or counterparty to a financial instrument defaults on their financial obligations or if there is a concentration of transactions carried out with the same counterparty. Financial instruments that potentially subject the Company to concentrations of credit risk include cash, cash equivalents and accounts receivable.

The Company’s cash and cash equivalents are held in reputable banks in its country of domicile and management believes the risk of loss to be remote. We maintain cash balances that exceed the insured limits by the Federal Deposit Insurance Corporation and the Canada Deposit Insurance Corporation.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

16.

Credit and Concentration Risks (Continued)

The Company is exposed to credit risk in the event of default by its customers. Accounts receivables are recorded at the invoiced amount, do not bear interest, and do not require collateral. For the three and six months ended June 30, 2025, no single customer represented 10% or more of the Company’s total revenue. For the three and six months ended June 30, 2024, one customer accounted for $5,803,843 and $8,479,419 or 26% and 21% of revenue, respectively. As of June 30, 2025 and December 31, 2024, no single customer represented 10% or more of the total accounts receivable.

17.

Related Party Transactions

The Company’s related parties include directors, shareholders and key management.

Compensation to related parties totaled $5,172,746 and $3,785,461 for the three months ended June 30, 2025 and 2024, respectively. Of the total compensation, the Company paid share-based compensation to key management amounting to $2,798,487 and $2,650,673 for the three months ended June 30, 2025 and 2024, respectively. Compensation to related parties totaled $13,593,810 and $7,130,608 for the six months ended June 30, 2025 and 2024, respectively. Of the total compensation, the Company paid share-based compensation to key management amounting to $8,970,789 and $4,852,905 for the six months ended June 30, 2025 and 2024, respectively. As of June 30, 2025 and December 31, 2024, accounts receivable from key management personnel were $995,550 and $727,903, respectively.

The Company has a customer relationship with Tether Operations S.A. de C.V., an affiliate of a significant shareholder of the Company. The Company recognized revenue of $987,500 for the three and six months ended June 30, 2025. These transactions were conducted in the ordinary course of business and on terms consistent with those offered to unaffiliated customers.

The Company has a vendor relationship with Cosmic Inc. and Kosmik Development Skopje doo (“Cosmic”) to provide content moderation and software development services. Cosmic is controlled by Chris Pavlovski, our Chairman and Chief Executive Officer, and Ryan Milnes, a member of our board of directors, each of whom holds a significant number of Rumble shares. The Company incurred related party expenses for these services of $825,504 and $884,131 during the three months ended June 30, 2025 and 2024, respectively. The Company incurred related party expenses for these services of $1,562,034 and $1,663,609 during the six months ended June 30, 2025 and 2024, respectively. Accounts payable and accrued liabilities for personnel services were $280,242 and $249,545 as of June 30, 2025 and December 31, 2024, respectively.

As discussed in Note 9, on December 20, 2024, the Company entered into support agreements with related parties to ensure that 70,000,000 shares of Class A Common Stock would be tendered and available for purchase if there were insufficient shares tendered by the public to satisfy the tender requirements in the Tether Agreement. On February 7, 2025, the Company repurchased 69,938,983 shares of Class A Common Stock from related parties with whom it had executed support agreements for $7.50 per share.

There were no other related party transactions during these periods.

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

18.

Segment and Geographic Information

The Company operates as one operating segment. The Company’s chief operating decision maker (“CODM”) is its chief executive officer, who reviews financial information presented on a consolidated basis to make decisions regarding how to allocate resources and assess performance. The CODM assesses performance and decides how to allocate resources based on net loss and is reported on the consolidated statements of operations as consolidated net loss. Net loss is used to monitor budget versus actual results in an effort to refine forecasts, control costs, and pricing strategies. The CODM does not evaluate operating segments using asset information.

The following presents selected financial information with respect to the Company’s single operating segment:

	Three months ended June 30						Six months ended June 30
	2025			2024			2025			2024

Revenues	$	25,084,631		$	22,469,543		$	48,791,421		$	40,202,999

Expenses
Programming and content	$	21,072,162		$	31,159,781		$	45,824,816		$	58,865,508
Other cost of services		5,470,145			4,532,352			10,753,665			8,654,979
General and administrative		11,666,331			10,415,016			28,300,054			19,737,395
Research and development		4,825,884			5,319,230			9,614,995			9,847,022
Sales and marketing		7,891,526			6,274,749			11,530,452			9,571,491
Acquisition-related transaction costs		2,388,105			-			2,388,105			-
Amortization and depreciation		3,602,160			3,564,219			6,894,869			5,990,361
Changes in fair value of digital assets		(5,192,441	)		-			(3,493,025	)		-
Changes in fair value of contingent consideration		-			17,768			-			1,354,357

Total expenses		51,723,872			61,283,115			111,813,931			114,021,113

Loss from operations		(26,639,241	)		(38,813,572	)		(63,022,510	)		(73,818,114	)
Interest income		2,898,945			2,174,166			5,083,231			4,696,118
Other expense		(22,773	)		(3,869	)		(47,377	)		(73,577	)
Changes in fair value of derivative		-			-			9,700,000			-
Changes in fair value of warrant liability		(6,461,861	)		10,014,200			15,442,843			(723,695	)

Loss before income taxes		(30,224,930	)		(26,629,075	)		(32,843,813	)		(69,919,268	)
Income tax expense		-			(151,625	)		(31,310	)		(151,472	)

Net loss	$	(30,224,930	)	$	(26,780,700	)	$	(32,875,123	)	$	(70,070,740	)

Rumble Inc.

Notes to the Condensed Consolidated Interim Financial Statements

(Expressed in U.S. Dollars)

(Unaudited)

For the three and six months ended June 30, 2025 and 2024

18.

Segment and Geographic Information (Continued)

The following presents revenue by geographic region:

	Three months ended				Six months ended
	June 30				June 30
	2025		2024		2025		2024

United States	$	22,039,133	$	20,850,168	$	44,305,508	$	37,808,444
Canada		346,063		939,213		764,638		1,121,494
Other		2,699,435		680,162		3,721,275		1,273,061

	$	25,084,631	$	22,469,543	$	48,791,421	$	40,202,999

The Company tracks assets by physical location. Long lived assets consists of property and equipment, net, and are shown below:

	As of June 30, 2025		As of December 31, 2024

United States	$	14,798,425	$	16,837,694
Canada		238,913		230,382
	$	15,037,338	$	17,068,076

19.

Subsequent Events

The Company’s management reviewed all material events through August 11, 2025 and there were no material subsequent events.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with Rumble Inc.’s (“Rumble” or the “Company”) unaudited condensed consolidated interim financial statements and the related notes included in Item 1 of Part I of this Quarterly Report on Form 10-Q and with our audited consolidated financial statements and related notes included in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ materially from such forward-looking statements. Factors that could cause or contribute to those differences include, but are not limited to, those identified below and those discussed in the sections titled “1A. Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” included elsewhere in this Quarterly Report and those discussed in our other filings with the SEC. Additionally, our historical results are not necessarily indicative of the results that may be expected in any future period. Amounts are presented in U.S. dollars.

Overview

We are a high growth, video sharing and cloud services provider platform designed to help content creators manage, distribute, and monetize their content by connecting them with brands, publishers, and directly to their subscribers and followers. Our registered office is 444 Gulf of Mexico Drive, Longboat Key, Florida, 34228. Our shares of Class A common stock and warrants are traded on The Nasdaq Global Market (“Nasdaq”) under the symbols “RUM” and “RUMBW”, respectively.

Significant Events and Transactions

On December 20, 2024, the Company announced that it had entered into a definitive agreement for a strategic investment of $775 million from Tether, the largest company in the digital assets industry and the most widely used dollar stablecoin across the world. The transaction closed on February 7, 2025, with Tether purchasing 103,333,333 shares of Class A Common Stock at a price per share of $7.50, totaling $775 million in gross proceeds to Rumble. As part of the closing of the transaction, the Company completed a tender offer to purchase 70,000,000 shares of its Class A Common Stock at a price of $7.50 per share (the “Tender Offer”) for a total of $525 million, excluding fees and expenses related to the Tender Offer. The Company will use $250 million of the proceeds, less transaction costs, to support growth initiatives.

Revenues

We generate revenues from Audience Monetization and Other Initiatives.

Audience Monetization includes advertising fees on the Rumble platform; subscription fees earned primarily from consumer product offerings such as Rumble Premium; Locals and badges; revenues generated from content that is licensed by third parties; pay-per-view; and fees from tipping and platform hosting fees. Advertising fees are generated by delivering digital video and display advertisements as well as cost-per-message-read advertisements. Digital video and display advertisements are placed on Rumble websites or mobile applications. Customers pay for advertisements either directly or through relationships with advertising agencies or resellers, based on the number of impressions delivered or the number of actions, such as clicks or purchases, taken by our users.

Other Initiatives includes digital advertisements that are placed on Rumble’s network of third-party publisher websites or mobile applications; and cloud. Cloud includes consumption-based fees, subscriptions for infrastructure and professional services.

Refer to Note 2, Summary of Significant Accounting Policies, to the Company’s annual consolidated financial statements for the year ended December 31, 2024 (the “Annual Financial Statements”)

Expenses

Expenses primarily include cost of services, general and administrative, research and development, sales and marketing, acquisition-related transaction costs, amortization and depreciation, change in fair value of digital assets, and changes in fair value of contingent consideration. The most significant components of our expenses on an ongoing basis are programming and content, service provider costs, and staffing-related costs.

We expect to continue to invest substantial resources to support our growth and anticipate that each of the following categories of expenses will increase in absolute dollar amounts for the foreseeable future.

Cost of Services (Exclusive of Amortization and Depreciation)

Cost of services consists of costs related to obtaining, supporting and hosting the Company’s product offerings. These costs primarily include:

●

Programming and content costs related to compensation, including share-based compensation, from whom video and other content are licensed. These costs are paid to these providers based on revenues generated or in fixed amounts. In certain circumstances, we incur additional costs related to incentivizing top content creators to promote and join our platform; and

●

Other cost of services, such as third-party service provider costs, including data center and networking costs, as well as payment processing fees and costs paid to publishers.

General and Administrative Expenses

General and administrative expenses consist primarily of payroll and related expenses, which include bonuses and share-based compensation for our executives and certain other employees. General and administrative expenses also include legal and professional fees, business insurance costs, operating lease costs and other costs. As a public company, we expect to continue to incur material costs related to compliance with applicable laws and regulations, including audit and accounting fees, legal, insurance, investor relations and other costs.

Research and Development Expenses

Research and development expenses consist primarily of payroll and related expenses, which include bonuses and share-based compensation for our employees on our engineering and development teams. Research and development expenses also include consultant fees related to our development activities to originate, develop and enhance our platforms.

Sales and Marketing Expenses

Sales and marketing expenses consist primarily of payroll and related expenses, which include bonuses and share-based compensation for our employees associated with our sales and marketing functions. Sales and marketing expenses also include consultant fees and direct marketing costs related to the promotion of our platforms and solutions. We expect our sales and marketing expenses to increase over time as we promote our platform and brand, increase marketing activities, and grow domestic and international operations.

Acquisition-related Transaction Costs

Acquisition-related transaction costs consist of professional fees and other expenses incurred in connection with acquisition-related initiatives.

Amortization and Depreciation

Amortization and depreciation represent the recognition of costs of assets used in operations, including property and equipment and intangible assets, over their estimated service lives.

Change in Fair Value of Digital Assets

Changes in fair value of digital assets reflect gains or losses arising from the remeasurement of our bitcoin investment.

Change in Fair Value of Contingent Consideration

Certain contingent consideration associated with the Callin acquisition does not meet the criteria for equity classification, and must be recorded as a liability in accordance with guidance contained in ASC 815-40, Derivatives and Hedging Contracts in Entity’s Own Equity (“ASC 815-40”). Because the contingent consideration meets the definition of a liability under ASC 815, Derivatives and Hedging (“ASC 815”), it is measured at fair value at inception and at each reporting date in accordance with the guidance in ASC 820, Fair Value Measurement (“ASC 820”), with any subsequent changes in fair value recognized in the consolidated statement of operations in the applicable period of change

Non-Operating Income and Other Items

Interest Income

Interest income consists of interest earned on our cash, cash equivalents, and marketable securities. We invest in highly liquid securities such as money market funds, treasury bills and term deposits.

Other Income (Expense)

Other income (expense) consists of miscellaneous income earned and expenses incurred outside of the normal course of business as well as foreign exchange gains and losses on transactions denominated in currencies other than the U.S. dollar.

Change in Fair Value of Warrant Liability

We account for our outstanding warrants in accordance with ASC 815-40, under which the warrants issued in connection with the Business Combination do not meet the criteria for equity classification, and must be recorded as liabilities. As these warrants meet the definition of a liability under ASC 815, they are measured at fair value at inception and at each reporting date in accordance with the guidance in ASC 820, with any subsequent changes in fair value recognized in the consolidated statement of operations in the applicable period of change.

Change in Fair Value of Derivative

The forward purchase contracts in connection with the Tether transaction do not meet the criteria for equity classification and must be recorded as a liability in accordance with guidance contained in ASC 815-40, Derivatives and Hedging Contracts in Entity’s Own Equity (“ASC 815-40”). Because the derivative meets the definition of a liability under ASC 815, Derivatives and Hedging (“ASC 815”), it is measured at fair value at inception and at each reporting date in accordance with the guidance in ASC 820, Fair Value Measurement (“ASC 820”), with any subsequent changes in fair value recognized in the consolidated statement of operations in the applicable period of change.

Income Tax (Expense) Benefit

Income tax (expense) benefit consists of the estimated federal, state, and foreign income taxes incurred in the U.S. and other jurisdictions in which we operate.

Key Business Metrics

To analyze our business performance, determine financial forecasts and help develop long-term strategic plans, we review the key business metrics described below.

Monthly Active Users (“MAUs”)

We use MAUs as a measure of audience engagement to help us understand the volume of users engaged with our content on a monthly basis. MAUs represent the total web, mobile app, and connected TV users of Rumble for each month, which allows us to measure our total user base calculated from data provided by Google, a third-party analytics provider. Google defines “active users” as the “[n]umber of distinct users who visited your website or application.”¹ We have used the Google analytics systems since we first began publicly reporting MAU statistics, and the resulting data have not been independently verified.

As of July 1, 2023, Universal Analytics (“UA”), Google’s analytics platform on which we historically relied for calculating MAUs using company-set parameters, was phased out by Google and ceased processing data. At that time, Google Analytics 4 (“GA4”) succeeded UA as Google’s next-generation analytics platform, which has been used to determine MAUs since the third quarter of 2023 and which we expect to continue to use to determine MAUs in future periods. Although Google has disclosed certain information regarding the transition to GA4,² Google does not currently make available sufficient information relating to its new GA4 algorithm for us to determine the full effect of the switch from UA to GA4 on our reported MAUs. Because Google has publicly stated that metrics in UA “may be more or less similar” to metrics in GA4, and that “[i]t is not unusual for there to be apparent discrepancies” between the two systems,³ we are unable to determine whether the transition from UA to GA4 has had a positive or negative effect, or the magnitude of such effect, if any, on our reported MAUs. It is therefore possible that MAUs that we reported based on the UA methodology (“MAUs (UA)”) for periods prior to July 1, 2023, cannot be meaningfully compared to MAUs based on the GA4 methodology (“MAUs (GA4)”) in subsequent periods.

MAUs (GA4) represent the total web, mobile app, and connected TV users of Rumble for each month,⁴ which allows us to measure our total user base calculated from data provided by Google.⁵ Connected TV users were not counted within MAUs within MAUs (UA) for periods prior to July 1, 2023, and we believe the number of such users was immaterial in those prior periods. We also believe that fewer than 1 million MAUs in the current period are from connected TV, making them similarly immaterial. Google’s parameters for measuring “active users” appear to exclude many, but not all, users who access content on Rumble through “embedded” videos on domains other than rumble.com, and we are unable to determine the exact number of users who access “embedded” content within our total number of MAUs. In addition, MAUs (GA4) may rely on statistical sampling and may be based on estimates of data that Google is missing “due to factors such as cookie consent.”⁶ In general, the implementation of a cookie consent banner, which is required under the laws of certain jurisdictions, may disproportionately affect certain user demographics or geographic regions, potentially leading to uneven reporting of MAUs.

As with our earlier MAU reporting, there is a potential for minor overlap in the resulting data due to users who access Rumble’s content through the web, our mobile apps, and connected TVs in a given measurement period; however, given that we believe this minor overlap to be immaterial, we do not separately track or report “unique users” as distinct from MAUs. Our reported MAUs have not historically included users of Locals. However, starting in mid-May 2024, Locals users began using Rumble’s single sign-on technology to access their accounts, which we expect will reduce the number of Locals users not included in our MAU reporting. We also do not separately report the number of users who register for accounts in any given period, which is different from MAUs.

Google, “[UA→GA4] Comparing Metrics: Google Analytics 4 vs. Universal Analytics, https://support.google.com/analytics/answer/11986666#zippy=%2Cin-this-article (last accessed Mar. 12, 2025) [hereinafter: “Google, Comparing Metrics.”] (providing the technical criteria Google uses to calculate active users).

Id.

⁴	During the measurement period, Rumble was available on the following connected TV systems: Roku, Android TV, Amazon Fire, LG, and Samsung TVs.

⁵	Google provides additional information on its definition of an “active user,” see Google, Comparing Metrics.

⁶	According to the GA4 dashboard, “[a]s of August 26, 2023, Analytics is estimating data that’s missing due to factors such as cookie consent.”

Like many other major online platforms, we rely on significant paid advertising in order to attract users to our platform; however, we cannot be certain that all or substantially all activity that results from such advertising is genuine. Spam activity, including inauthentic and fraudulent user activity, if undetected, may contribute to some amount of overstatement of our performance indicators, including reporting of MAUs by Google. We continually seek to improve our ability to estimate the total number of spam-generated users, and we eliminate material activity that is substantially likely to be spam from the calculation of our MAUs. We will not, however, succeed in identifying and removing all spam.

Our MAUs (GA4) were 51 million on average in the second quarter of 2025, a decrease of 14% from the first quarter of 2025. We believe that the decrease from the third and fourth quarters of 2024 continues to be the result of a slowdown of news and political commentary outside of a U.S. election cycle.

Average Revenue Per User (“ARPU”)

We use ARPU as a measure of our ability to monetize our user base. Quarterly ARPU is calculated as quarterly Audience Monetization revenue divided by MAUs for the relevant quarter (as reported by Google Analytics). ARPU does not include Other Initiatives revenue.

ARPU was $0.42 in the second quarter of 2025, an increase of 24% from the first quarter of 2025. The increase from the first quarter of 2025 is attributable to higher subscription and licensing revenue.

We regularly review, have adjusted in the past, and may in the future adjust our processes for calculating our key business metrics to improve their accuracy, including through the application of new data or technologies or product changes that may allow us to identify previously undetected spam activity. As a result of such adjustments, our key business metrics may not be comparable period-over-period.

Results of Operations

The following table sets forth our results of operations data for the periods presented:

Comparisons for three months ended June 30, 2025 and 2024:

The following table sets forth our unaudited condensed consolidated interim statements of operations for the three months ended June 30, 2025 and 2024 and the dollar and percentage change between the two periods:

For the three months ended June 30,	2025			2024			Variance ($)			Variance (%)

Revenues	$	25,084,631		$	22,469,543		$	2,615,088			12	%

Expenses
Cost of services (content, hosting and other)	$	26,542,307		$	35,692,133		$	(9,149,826	)		(26	)%
General and administrative		11,666,331			10,415,016			1,251,315			12	%
Research and development		4,825,884			5,319,230			(493,346	)		(9	)%
Sales and marketing		7,891,526			6,274,749			1,616,777			26	%
Acquisition-related transaction costs		2,388,105			-			2,388,105			*NM
Amortization and depreciation		3,602,160			3,564,219			37,941			1	%
Changes in fair value of digital assets		(5,192,441	)		-			(5,192,441	)		*NM
Changes in fair value of contingent consideration		-			17,768			(17,768	)		(100	)%
Total expenses		51,723,872			61,283,115			(9,559,243	)		(16	)%
Loss from operations		(26,639,241	)		(38,813,572	)		12,147,331			(31	)%
Interest income		2,898,945			2,174,166			724,779			33	%
Other expense		(22,773	)		(3,869	)		(18,904	)		489	%
Change in fair value of warrant liability		(6,461,861	)		10,014,200			(16,476,061	)		(165	)%
Loss before income taxes		(30,224,930	)		(26,629,075	)		(3,595,855	)		14	%
Income tax expense		-			(151,625	)		151,625			(100	)%
Net loss	$	(30,224,930	)	$	(26,780,700	)	$	(3,444,230	)		13	%

*	NM- Percentage change not meaningful.

Revenues

Revenues increased by $2.6 million to $25.1 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024, of which $1.7 million was attributable to an increase in Audience Monetization revenues, in addition to higher Other Initiatives revenues of $0.9 million. The increase in Audience Monetization revenues was due to $4.4 million in higher subscriptions revenue as well as $1.0 million from licensing and tipping fees, offset by a $3.7 million decrease in advertising revenue. The increase in revenue from Other Initiatives revenue was due to a $0.8 million increase in cloud services offered and a $0.1 million increase in advertising inventory being monetized by our publisher network.

Cost of Services

Cost of services decreased by $9.1 million to $26.5 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The decrease was due to a reduction in programming and content costs of $10.1 million, offset by an increase in other costs of services of $1.0 million.

General and Administrative Expenses

General and administrative expenses increased by $1.3 million to $11.7 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was driven by a $1.5 million rise in administrative expenses, which included higher professional fees and other administrative services, offset by a decrease of $0.2 million in payroll and related expenses.

Research and Development Expenses

Research and development expenses decreased by $0.5 million to $4.8 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The decrease resulted from a $0.2 million reduction in payroll and related expenses, along with $0.3 million in costs associated with computer software, hardware, and other expenditures used in research and development-related activities.

Sales and Marketing Expenses

Sales and marketing expenses increased by $1.6 million to $7.9 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was due to an increase in marketing and public relations activities of $1.3 million as well as payroll and related expenses of $0.3 million.

Acquisition-related Transaction Costs

Acquisition-related transaction costs increased by $2.4 million to $2.4 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was driven by professional fees and other expenses incurred in connection with acquisition-related initiatives. These costs reflect the Company’s continued evaluation of strategic opportunities to support growth.

Amortization and Depreciation

Amortization and depreciation increased by $37.9 thousand to $3.6 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was due to an increase from depreciation on our property and equipment as we continue to build out our infrastructure, as well as an increase in amortization from intangible assets.

Change in Fair Value of Digital Assets

Change in fair value of digital assets expense decreased by $5.2 million to $5.2 million for the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The change in fair value of digital assets reflects the remeasurement of our Bitcoin investment to its fair value at each reporting period. There were no investments in Bitcoin during the three months ended June 30, 2024.

Change in Fair Value of Contingent Consideration

Change in fair value of contingent consideration decreased by $17.8 thousand to $nil for the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The contingent consideration liability arose in connection with the Callin acquisition and the fair value of this contingent consideration was measured using the fair value of the expected number of shares to be issued and the Company’s share price at closing. The change in fair value of contingent consideration for the three months ended June 30, 2025 was directly attributable to changes in the Company’s share price since the closing and the probability of contingencies being met. No comparable change occurred following the derecognition and reclassification of the contingent consideration to equity on May 15, 2024.

Interest Income

Interest income increased by $0.7 million to $2.9 million in the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was due to the Company’s investment in money market funds, treasury bills and term deposits.

Other Expense

Other expense increased by $18.9 thousand to $22.3 thousand for the three months ended June 30, 2025 compared to the three months ended June 30, 2024. The increase was driven by foreign currency rate fluctuations, as the majority of our cash balance was held in U.S. dollars, our functional currency, as of June 30, 2025.

Change in Fair Value of Warrant Liability

Change in fair value of warrant liability decreased by $16.5 million, resulting in a loss of $6.5 million in the three months ended June 30, 2025. The warrant liability arose in connection with the warrants offered as part of the Business Combination. As these warrants meet the classification of a financial liability in accordance with ASC 815-40, the related warrant liability is measured at its fair value, determined in accordance with ASC 820, at each reporting period. The fair value of this warrant liability was measured using the fair value of the Company’s warrants listed on the Nasdaq. The decrease in the change in fair value of warrant liability is directly attributable to changes in the trading price of Rumble’s warrants.

Income Tax Expense

Income tax expense decreased by $0.2 million to $nil in the three months ended June 30, 2025 compared to the three months ended June 30, 2024.

Comparisons for six months ended June 30, 2025 and 2024:

The following table sets forth our unaudited condensed consolidated interim statements of operations for the six months ended June 30, 2025 and 2024 and the dollar and percentage change between the two periods:

For the six months ended June 30,	2025			2024			Variance ($)			Variance (%)

Revenues	$	48,791,421		$	40,202,999		$	8,588,422			21	%

Expenses
Cost of services (content, hosting and other)	$	56,578,481		$	67,520,487		$	(10,942,006	)		(16	)%
General and administrative		28,300,054			19,737,395			8,562,659			43	%
Research and development		9,614,995			9,847,022			(232,027	)		(2	)%
Sales and marketing		11,530,452			9,571,491			1,958,961			20	%
Acquisition-related transaction costs		2,388,105			-			2,388,105			*NM
Amortization and depreciation		6,894,869			5,990,361			904,508			15	%
Changes in fair value of digital assets		(3,493,025	)		-			(3,493,025	)		*NM
Changes in fair value of contingent consideration		-			1,354,357			(1,354,357	)		(100	)%
Total expenses		111,813,931			114,021,113			(2,207,182	)		(2	)%
Loss from operations		(63,022,510	)		(73,818,114	)		10,795,604			(15	)%
Interest income		5,083,231			4,696,118			387,113			8	%
Other expense		(47,377	)		(73,577	)		26,200			(36	)%
Change in fair value of warrant liability		15,442,843			(723,695	)		16,166,538			(2,234	)%
Change in fair value of derivative		9,700,000			-			9,700,000			*NM
Loss before income taxes		(32,843,813	)		(69,919,268	)		37,075,455			(53	)%
Income tax expense		(31,310	)		(151,472	)		120,162			(79	)%
Net loss	$	(32,875,123	)	$	(70,070,740	)	$	37,195,617			(53	)%

*	NM - Percentage change not meaningful.

Revenues

Revenues increased by $8.6 million to $48.8 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024, of which $6.3 million was attributable to an increase in Audience Monetization revenues, in addition to higher Other Initiatives revenues of $2.3 million. The increase in Audience Monetization revenues was due to $8.1 million in higher subscription fees as well as $1.8 million from licensing and tipping fees, offset by a $3.6 million decrease in advertising. The increase in revenue from Other Initiative revenue was due to a $1.1 million increase in cloud services offered and a $1.2 million increase in advertising inventory being monetized by our publisher network.

Cost of Services

Cost of services decreased by $10.9 million to $56.6 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The decrease was due to a reduction in programming and content costs of $13.2 million, offset by an increase in other costs of services of $2.3 million.

General and Administrative Expenses

General and administrative expenses increased by $8.6 million to $28.3 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The increase was due to an increase of $5.6 million in payroll and related expense and $3.0 million in other administrative expenses. The increase in payroll and related expense is primarily driven by: a one-time $4.8 million increase in compensation costs related to the departures of an executive and director; a one-time $2.3 million increase in payroll taxes associated with stock options exercised related to the tender offer stemming from the strategic investment from Tether; offset by a $2.0 million decrease in share-based compensation related to the recognition of contingent shares issued in connection with the Callin acquisition that were accounted for as a post-combination expense. The increase in other administrative expenses of $3.0 million was due to a rise in expenses related to public company-related costs, including legal, accounting, and other administrative services.

Research and Development Expenses

Research and development expenses decreased by $0.2 million to $9.6 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The decrease resulted from a $0.4 million reduction in costs associated with computer software, hardware, and other expenditures used in research and development-related activities, offset by $0.2 million increase in payroll and related expenses.

Sales and Marketing Expenses

Sales and marketing expenses increased by $2.0 million to $11.5 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The increase was driven by an increase in marketing and public relations activities of $1.6 million and a rise in payroll and related expenses of $0.7 million, offset by a reduction in consulting expenses of $0.3 million.

Acquisition-related Transaction Costs

Acquisition-related transaction costs increased by $2.4 million to $2.4 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The increase was primarily driven by professional fees and other expenses incurred in connection with acquisition-related initiatives. These costs reflect the Company’s continued evaluation of strategic opportunities to support growth.

Amortization and Depreciation

Amortization and depreciation increased by $0.9 million to $6.9 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The increase was due to an increase of $0.1 million from depreciation on our property and equipment as we continue to build out our infrastructure, as well as an increase in amortization from intangible assets of $0.8 million.

Change in Fair Value of Digital Assets

Change in fair value of digital assets expense decreased by $3.5 million to $3.5 million for the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The change in fair value of digital assets reflects the remeasurement of our Bitcoin investment to its fair value at each reporting period. There were no investments in Bitcoin during the six months ended June 30, 2024.

Change in Fair Value of Contingent Consideration

Change in fair value of contingent consideration decreased by $1.4 million to $nil for the six months ended June 30, 2025. The contingent consideration liability arose in connection with the Callin acquisition and the fair value of this contingent consideration was measured using the fair value of the expected number of shares to be issued and the Company’s share price at closing. The change in fair value of contingent consideration for the three months ended June 30, 2025 was directly attributable to changes in the Company’s share price since the closing and the probability of contingencies being met. No comparable change occurred following the derecognition and reclassification of the contingent consideration to equity on May 15, 2024.

Interest Income

Interest income increased by $0.4 million to $5.1 million in the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The increase was due to the Company’s investment in money market funds, treasury bills and term deposits.

Other Expense

Other expense decreased by $26.2 thousand to $47.4 thousand for the six months ended June 30, 2025 compared to the six months ended June 30, 2024. The decrease was driven by foreign currency rate fluctuations, as the majority of our cash balance was held in U.S. dollars, our functional currency, as of June 30, 2025.

Change in Fair Value of Warrant Liability

Change in fair value of warrant liability increased by $16.2 million, resulting in a gain of $15.4 million in the six months ended June 30, 2025. The warrant liability arose in connection with the warrants offered as part of the Business Combination. As these warrants meet the classification of a financial liability in accordance with ASC 815-40, the related warrant liability is measured at its fair value, determined in accordance with ASC 820, at each reporting period. The fair value of this warrant liability was measured using the fair value of the Company’s warrants listed on the Nasdaq. The increase in the change in fair value of warrant liability is directly attributable to changes in the trading price of Rumble’s warrants.

Income Tax Expense

Income tax expense decreased by $0.1 million to $31.2 thousand in the six months ended June 30, 2025 compared to the six months ended June 30, 2024.

Liquidity and Capital Resources

Our principal sources of liquidity are cash generated from operating activities and funds previously raised. The primary short-term requirements for liquidity and capital are to fund general working capital and capital expenditures.

As of June 30, 2025, our cash and cash equivalents balance was $284 million. Cash and cash equivalents consist of cash on deposit with banks and amounts held in money market funds, treasury bills, and term deposits.

As of June 30, 2025, our digital asset holdings were valued at $22.6 million and consisted of 210.82 bitcoin. Our corporate treasury diversification strategy of allocating a portion of the Company’s excess cash reserves to bitcoin emphasizes our belief in bitcoin as a valuable tool for strategic planning and is designed to accelerate the Company’s expansion into cryptocurrency.

As we have consistently stated, we are using a substantial portion of funds to acquire content by providing economic incentives to a small number of content creators. As of June 30, 2025, we had entered into programming and content agreements with a minimum contractual cash commitment of $34 million. A significant amount of these minimum contractual cash commitments will be paid over 12 to 24 months, commencing in 2025.

The following table presents a summary of the unaudited condensed consolidated interim statement of cash flows for the six months ended June 30, 2025 and 2024:

	Six months ended June 30,
Net cash provided by (used in):	2025			2024			Variance ($)
Operating activities	$	(30,376,137	)	$	(55,592,070	)	$	25,215,933
Investing activities		(20,752,005	)		(9,149,739	)		(11,602,266	)
Financing activities		220,919,581			(493,347	)		221,412,928

Operating Activities

Net cash used in operating activities for the six months ended June 30, 2025 primarily consisted of net loss adjusted for certain non-cash items, including $28.6 million in gains from the changes in fair value of warrants, derivatives and digital assets, partially offset by a $14.1 million change in share-based compensation, $6.9 million in changes in amortization and depreciation, $2.9 million in changes in trade and barter revenue and expense, as well as changes in operating assets and liabilities. The decrease in net cash used in operating activities during the six months ended June 30, 2025 compared to the six months ended June 30, 2024 was due to changes in net loss adjusted for certain non-cash items, offset in part by changes in operating assets and liabilities.

Investing Activities

Net cash used in investing activities for the six months ended June 30, 2025 consisted of $19.1 million in purchases of digital assets and $1.7 million in purchases of property plant and equipment and intellectual property. The increase in net cash used in investing activities during the six months ended June 30, 2025 compared to the six months ended June 30, 2024 was due to the investment in digital assets, offset by a decrease in purchases of property, equipment and intangible assets. Additionally, the cash paid to non-accredited investors related to the Callin acquisition and cash paid in connection with the North River acquisition in the six months ended June 30, 2024 contributed to the decrease in net cash used in investing activities.

Financing Activities

Net cash provided by financing activities for the six months ended June 30, 2025 consisted of the issuance of $775 million in shares of Class A Common Stock and a corresponding $525 million share repurchase completed in connection with the tender offer, both related to the strategic investment from Tether. The transaction incurred $29.4 million in share issuance costs. Additionally, the net cash provided by financing activities includes $2.1 million from proceeds related to stock options exercised and employee stock purchase plan contributions, offset by $1.7 million in taxes paid from the net share settlement of share-based compensation. The increase in net cash provided by financing activities compared to the six months ended June 30, 2024 was due to the proceeds from the strategic investment from Tether as well as the proceeds from stock options exercised and employee stock purchase plan contributions. These inflows were partially offset by the share repurchases in connection with the tender offer and taxes paid from the net share settlement of share-based compensation.

Summary of Quarterly Results

Information for the most recent quarters presented are as follows:

	June 30, 2025			Mar 31, 2025			Dec 31, 2024			Sep 30, 2024
Total revenue	$	25,084,631		$	23,706,790		$	30,228,287		$	25,056,904
Net loss	$	(30,244,930	)	$	(2,650,193	)	$	(236,752,626	)	$	(31,539,413	)

	Jun 30, 2024			Mar 31, 2024			Dec 31, 2023			Sep 30, 2023
Total revenue	$	22,469,543		$	17,733,456		$	20,391,872		$	17,982,150
Net loss	$	(26,780,700	)	$	(43,290,040	)	$	(29,277,227	)	$	(29,021,042	)

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss) excluding interest income (expense), net, other income (expense), net, provision for income taxes, depreciation and amortization, share-based compensation expense, acquisition-related expense, change in fair value of warrants, change in fair value of digital assets, change in fair value of contingent consideration, and change in the fair value of derivative. The Company’s management believes that it is important to consider Adjusted EBITDA, in addition to net income (loss), as it helps identify trends in our business that could otherwise be masked by the effect of the gains and losses that are included in net income (loss) but excluded from Adjusted EBITDA.

Adjusted EBITDA should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. There are a number of limitations related to the use of Adjusted EBITDA rather than net income (loss), the nearest GAAP equivalent. As a result of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including net income (loss) and our other financial results presented in accordance with GAAP. The following table presents a reconciliation of net income (loss), the most directly comparable financial measure calculated and presented in accordance with GAAP, to Adjusted EBITDA:

Reconciliation of Adjusted EBITDA

	Three months ended June 30,						Six months ended June 30,
	2025			2024			2025			2024

Net loss	$	(30,224,930	)	$	(26,780,700	)	$	(32,875,123	)	$	(70,070,740	)
Adjustments:
Amortization and depreciation		3,602,160			3,564,219			6,894,869			5,990,361
Share-based compensation expense		5,379,294			6,557,381			14,064,097			11,320,275
Interest income		(2,898,945	)		(2,174,166	)		(5,083,231	)		(4,696,118	)
Other expense		22,773			3,869			47,377			73,577
Income tax expense		-			151,625			31,310			151,472
Change in fair value of warrants liability		6,461,861			(10,014,200	)		(15,442,843	)		723,695
Change in fair value of digital assets		(5,192,441	)		-			(3,493,025	)		-
Change in fair value of contingent consideration		-			17,768			-			1,354,357
Change in fair value of derivative		-			-			(9,700,000	)		-
Acquisition-related transaction costs		2,388,105			-			2,388,105			-
Adjusted EBITDA	$	(20,462,123	)	$	(28,674,204	)	$	(43,168,464	)	$	(55,153,121	)

Critical Accounting Policies and Estimates

We prepare our unaudited condensed consolidated interim financial statements in accordance with accounting principles generally accepted in the United States of America. The preparation of the unaudited condensed consolidated interim financial statements also requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, costs and expenses and related disclosures. We evaluate our estimates on a continuous basis. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Actual results could differ significantly from the estimates made by our management. To the extent that there are differences between our estimates and actual results, our future financial statement presentation, financial condition, results of operations and cash flows will be affected.

We believe that the following key accounting policies require significant judgments and estimates used in the preparation of our unaudited condensed consolidated interim financial statements. Critical accounting policies and estimates are those that we consider the most important to the portrayal of our financial condition and results of operations because they require our most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effects of matters that are inherently uncertain. Accordingly, we believe that these are the most critical to aid in fully understanding and evaluating our financial condition and results of operations.

For further information on the summary of significant accounting policies and the effect on our unaudited condensed consolidated interim financial statements, see Note 2, Summary of Significant Accounting Policies, to the Annual Financial Statements.

Share-based Compensation

The Company issues equity awards such as stock options and restricted stock units to certain of its employees, directors, officers and consultants. We account for equity awards by recognizing the fair value of share-based compensation expense on a straight-line basis over the service period of the award.

For equity awards with a service condition, the fair value is estimated on the grant date using the Black-Scholes option pricing model, which takes into account the following inputs: stock price, expected term, volatility, and risk-free interest rate.

For equity awards with a market condition, the fair value is estimated on the grant date using a Monte Carlo simulation methodology that includes simulating the stock price using a risk-neutral Geometric Brownian Motion-based pricing model. Changes in the estimated inputs or using other option valuation methods may result in materially different option values and share-based compensation expense.

For equity awards with a performance condition, the Company assesses the likelihood of the performance condition underlying an award being met and recognizes a share-based compensation expense associated with that award only if it is probable the performance condition will be met. Where the performance condition underlying an award is a change in control, the Company considers the performance condition to be probable only when it occurs.

Income Taxes

The Company is subject to income taxes in the United States and other foreign jurisdictions. Significant judgment is required in determining our provision for income taxes and income tax assets and liabilities, including evaluating uncertainties in the application of accounting principles and complex tax laws.

Uncertain tax positions are accounted for using a comprehensive model for the manner in which a company should recognize, measure, present and disclose in its financial statements all material uncertain income tax positions. The Company reviews its nexus in various tax jurisdictions and the Company’s tax positions related to all open tax years for events that could change the status of its tax liability, if any, or require an additional liability to be recorded. Such events may be the resolution of issues raised by a taxing authority, expiration of the statute of limitations for a prior open tax year or new transactions for which a tax position may be deemed to be uncertain. Those positions, for which management’s assessment is that there is more than a 50 percent probability of sustaining the position upon challenge by a taxing authority based upon its technical merits, are subjected to the measurement criteria.

Trade and Barter Transactions

Arrangement to Sell Shares to Tether (Unit of Account)

The Company applied judgment in determining whether the support agreements and agreement to sell shares to Tether were a single unit or multiple units of account. Given that the agreements were entered into contemporaneously and in contemplation of one another, the closing of the support agreements was contingent on the close of the sale of shares to Tether, and the agreements relate to the same underlying risk (the price risk of the Company’s shares), the Company determined that the overall arrangement was one unit of account. As a result, the arrangement is accounted for as a derivative, initially and subsequently measured at fair value with changes through net loss. See Note 15 for information regarding the estimation of the fair value of the derivative.

New Accounting Pronouncements

See Note 2, Summary of Significant Accounting Policies, to our Annual Financial Statements for the years ended December 31, 2024 and 2023.

JOBS Act Accounting Election

We are an emerging growth company, as defined in the JOBS Act. Under the JOBS Act, emerging growth companies can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We intend to elect to adopt new or revised accounting standards under private company adoption timelines. Accordingly, the timing of our adoption of new or revised accounting standards will not be the same as other public companies that are not emerging growth companies or that have opted out of using such extended transition period and our financial statements may not be comparable to the financial statements of public companies that comply with such new or revised accounting standards.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

We are exposed to certain market risks as part of our ongoing business operations.

Credit and Concentration Risk

We are exposed to credit risk on our cash, cash equivalents, and accounts receivable. We place cash and cash equivalents with financial institutions with high credit standing, and we place excess cash in money market funds, treasury bills, and term deposits. We are exposed to credit risk on our accounts receivable in the event of default by a customer. We bill our customers under customary payment terms and review customers for their creditworthiness. The term between invoicing and payment due date is not significant. For the three and six months ended June 30, 2025, no single customer represented 10% or more of the Company’s total revenue. For the three and six months ended June 30, 2024, one customer accounted for $5,803,843 and $8,479,419 or 26% and 21% of revenue, respectively. As of June 30, 2025 and December 31, 2024, no single customer represented 10% or more of the total accounts receivable.

Interest Rate Risk

We are exposed to interest rate risk on our cash and cash equivalents. As of June 30, 2025, we had cash and cash equivalents of $283.8 million, consisting of investments in money market funds, treasury bills, and term deposits for which the fair market value would be affected by changes in the general level of interest rates. However, due to the short-term maturities and the low-risk profile of our investments, an immediate 10% change in interest rates would not have a material effect on the fair market value of our cash, cash equivalents and marketable securities.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our principal executive officer and principal financial officer, have reviewed and evaluated the effectiveness of our disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) as of the end of the period covered by this Quarterly Report. Based on this review and evaluation, our principal executive officer and principal financial officer concluded that, as of such date, our disclosure controls and procedures were effective to ensure that information required by us in reports that we file or submit under the Exchange Act is (i) recorded, processed, summarized, and reported within the time periods specified in SEC rules and forms and (ii) accumulated and communicated to management, including our principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

Changes in Internal Controls over Financial Reporting

There were no changes in our internal control over financial reporting during the period covered by this Quarterly Report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

As previously reported in our Annual Report on Form 10-K, we identified material weaknesses in our internal control over financial reporting as of December 31, 2024, corresponding to the control activities component of internal control under the COSO Framework. Specifically, we did not adequately design certain key controls at a sufficient level of precision, including account reconciliation, to address relevant financial reporting risks including inadequate design of procedures to ensure completeness and accuracy of the accounting for content creator agreements, and associated assets, liabilities and expenses. See Item 9A “Controls and Procedures” of the Annual Report on Form 10-K for further information. We and our Board of Directors are committed to maintaining a strong internal control environment. Management, with the oversight of the audit committee of our Board of Directors have evaluated the material weaknesses and have implemented a remediation plan to address the material weaknesses and enhance our control environment. We are taking steps to strengthen our internal control over financial reporting through the continued hiring of additional appropriately skilled finance and accounting personnel with the requisite technical knowledge and skills. With the additional skilled personnel, we are taking appropriate and reasonable steps to remediate these material weaknesses through formalization of accounting policies and controls around content creator agreements, and retention of external accounting advisors for complex accounting transactions. We will not be able to fully remediate material weaknesses until these steps have been completed and have been operating effectively for a sufficient period of time.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS.

We are, and from time to time may become, involved in various legal proceedings arising in the normal course of our business activities, such as copyright infringement and tort claims arising from user-uploaded content, patent infringement claims, breach of contract claims, government demands, putative class actions based upon consumer protection or privacy laws and other matters. The amounts that may be recovered in such matters may be subject to insurance coverage.

In January 2021, we filed an antitrust lawsuit against Google in the U.S. District Court for the Northern District of California, alleging that Google unlawfully gives an advantage to its YouTube platform over Rumble in search engine results and in the mobile phone market. In June 2021, Google filed a partial motion to dismiss the lawsuit and a motion to strike; in July 2022, the court denied Google’s motion. Discovery has concluded, and the court heard argument on Google’s motion for summary judgment in February 2025. The trial was scheduled for July 7, 2025. On May 21, 2025, the court granted Google’s motion for summary judgment on statute of limitations grounds and dismissed the case. The Company has filed a notice of appeal to the U.S. Court of Appeals for the Ninth Circuit. The Company’s appeal brief is due by September 10, 2025.

In addition, in May 2024, we filed a second antitrust lawsuit against Google in the U.S. District Court for the Northern District of California related to Google’s monopolization of the online advertising market. This lawsuit is separate and distinct from the self-preferencing lawsuit filed in January 2021. In August 2024, we filed an amended complaint, and in September 2024, Google filed a motion to dismiss. In December 2024, the U.S. Judicial Panel on Multidistrict Litigation (JPML) transferred the case to the existing proceeding, In re: Google Digital Advertising Antitrust Litigation (JPML No. 3010). After common questions of fact are resolved in the Multidistrict Litigation proceeding, this case would be transferred back to the Northern District of California for trial. A second amended complaint was filed in April 2025. Google sought leave to file a motion to dismiss, which motion was filed on August 1, 2025. The Company’s response to such motion to dismiss [is] due by September 3, 2025, and any reply by Google to the Company’s response will be due by September 26, 2025.

In January 2022, we received notification of a lawsuit filed by Kosmayer Investment Inc. (“KII”) against Rumble and Mr. Pavlovski in the Ontario Superior Court of Justice, alleging fraudulent misrepresentation in connection with KII’s decision to redeem its shares of Rumble in August 2020. KII is seeking rescission of such redemption such that, following such rescission, KII would own 20% of the issued and outstanding shares of Rumble or, in the alternative, damages for the lost value of the redeemed shares, which KII has alleged to be worth $419.0 million (based on the value ascribed to the shares of Rumble in the Business Combination), together with other damages including punitive damages and costs. The case is currently in discovery. Although we believe that the allegations are meritless and intend to vigorously defend against them, the result or impact of such claims is uncertain, and could result in, among other things, damages, and/or awards of attorneys’ fees or expenses. A mediation session was held in April 2025. No settlement was reached.

Along with co-plaintiff Eugene Volokh, in December 2022, we filed a lawsuit in the U.S. District Court for the Southern District of New York to block the enforcement of New York State’s Social Media Law. In February 2023, the court granted our motion for a preliminary injunction, halting enforcement of the law. The New York Attorney General appealed that decision to the U.S. Court of Appeals for the Second Circuit. In a 2-1 decision, the court held that if the law were interpreted our way, it would be unconstitutional; that said, they believe a different interpretation of the law is possible and have certified the questions to state high court to interpret the law, putting off federal appellate ruling on constitutionality. The injunction remains in place. We are evaluating next moves.

In August 2024, we filed an antitrust lawsuit in the U.S. District Court for the Northern District of Texas against the World Federation of Advertisers, WPP plc, and GroupM Worldwide LLC alleging a conspiracy to withhold advertising revenue from Rumble and other digital media platforms. The lawsuit seeks a declaration that the defendants’ conduct is illegal, a permanent injunction against the conduct, damages, interest, and legal fees, among other relief. In September 2024, we filed an amended complaint, which added Diageo plc as a defendant. The defendants filed a motion to dismiss on February 21, 2025. Our answer was filed on April 15, 2025, and the defendants’ response was filed on June 17, 2025. GroupM subsequently filed a motion to transfer the case to the U.S. District Court for the Southern District of New York. Our response to such motion is due by August 14, 2025, and any reply by defendants will be due by August 28, 2025.

In October 2024, plaintiff David Stebbins filed a lawsuit in the U.S. District Court for the District of Delaware naming Rumble and an unaffiliated entity doing business as “The Specter Report” as defendants. Mr. Stebbins, who is not represented by counsel, alleges six counts of copyright infringement and one count of slander and seeks injunctive relief and $900,000 in damages from Rumble. We have not yet been formally served with the lawsuit and believe that the allegations are meritless. The court dismissed the case against the Company in May 2025. The plaintiff appealed to the U.S. Court of Appeals for the Third Circuit.

In November 2024, we filed a lawsuit against the California Attorney General and Secretary of State in the U.S. District Court for the Eastern District of California to enjoin the enforcement of AB 2655, a recently enacted state law regulating online platforms. The law would require online platforms to receive reports about posts related to elections, public officials, and candidates for office that are deemed “materially deceptive,” then remove or label the content. Our lawsuit was consolidated with similar lawsuits filed by other affected online platforms and content creators, and the state of California has agreed to enjoin the enforcement of the law during the initial phases of the litigation. The plaintiffs’ summary judgment motions were filed on March 7, 2025. A further stay of enforcement was issued by the court through October 25, 2025. The summary judgment hearing took place on August 5, 2025. The judge granted our summary judgment motion from the bench. He ruled that Section 230 preempted all of AB 2655.

In February 2025, we filed a complaint and a request for a Temporary Restraining Order (“TRO”) in the U.S. District Court for the Middle District of Florida against Brazilian Supreme Court Justice Alexandre de Moraes related to content blocking orders issued by him against Rumble. The court denied, without prejudice, Rumble’s motion for a TRO on the grounds that the matter was not ripe for judicial review. The court noted that Justice Moraes’s pronouncements and directives had not been properly served on Rumble, that Rumble was not obligated to comply with such pronouncements and directives, and that no U.S. entity was required to enforce them. We filed an amended complaint on June 6, 2025. We filed a request to supplement the amended complaint on July 13, 2025 in response to a new illegal blocking order from Justice Moraes and filed a further amended complaint on July 16, 2025, which will be served via the Hague Service Convention..

In April 2025, along with Rebel News, we filed a lawsuit in the Ontario Superior Court of Justice against Canada, Canada Lands Company, Ya’ara Saks, et al alleging that the defendants tried to block two lawful and peaceful public gatherings celebrating free speech in the Toronto area in 2024 because they disagreed with the political points of view of the organizers (Rebel News) and participants. We alleged that the officials tried to thwart the events by imposing unreasonably high charges for security measures that were not needed and designed only to prevent the events from taking place. Various motions have been filed by the defendants in an effort to remove certain parties from the action. A notice of discontinuance (without prejudice) was filed by Rebel News and the Company in respect of His Majesty the King in Right of Canada and The Attorney General of Canada.

In June 2025, we were served with a lawsuit from an individual named Michael Goldstein, alleging that the Company violated the California Invasion of Privacy Act by improperly disclosing personally identifiable information by way of the Facebook Pixel. The case was brought in California state court. We have filed a motion for removal to federal court in the U.S. District Court for the Central District of California. As with prior privacy-related lawsuits, we believe that the plaintiff’s allegations are meritless.

ITEM 1A. RISK FACTORS.

Except as set forth below, there have been no material changes to the risk factors described under the caption “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2024. You should carefully consider the risks, uncertainties and cautionary statements described therein, together with the other disclosures in this Quarterly Report on Form 10-Q and in our other public filings with the SEC. Any such risks and uncertainties, as well as risks and uncertainties not currently known to us or that we currently deem to be immaterial, may materially adversely affect our business, financial condition and operating results.

Risks Related to Our Business

Prolonged or escalating trade disputes could materially and adversely affect our business, financial condition, and results of operations.

Our business, operations, and financial condition may be adversely affected by ongoing trade disputes, including tariffs, trade restrictions, and other protectionist measures imposed by governments globally. While we do not directly engage in the importation or exportation of goods, we operate within a complex global ecosystem that is highly sensitive to disruptions caused by trade conflicts. These disputes could lead to increased costs, supply chain disruptions, and reduced demand for our products and services, even though our operations are primarily service-based. Trade disputes may result in higher costs for hardware, components, or software services provided by our suppliers, who may face tariffs or other trade barriers and are likely to pass these costs on to us. Additionally, trade disputes may disrupt the global supply chains on which our partners or customers rely, potentially reducing advertising spend and delaying the development, deployment, or adoption of our cloud technology solutions. Trade disputes may also contribute to broader economic uncertainty, including inflationary pressures, currency fluctuations, or reduced global investment in advertising and technology, leading to decreased demand for our advertising and cloud offerings, as customers seek to reduce costs. Geopolitical tensions arising from trade conflicts could also result in regulatory changes, such as export controls or data localization requirements, which may increase our compliance costs or restrict our ability to operate in certain markets.

The unpredictable nature, duration, and severity of trade disputes make it difficult to mitigate their impact fully. Prolonged or escalating trade disputes could materially and adversely affect our business, financial condition, and results of operations.

Risks Related to the Legal and Regulatory Environment in Which We Operate

Transition to Large Accelerated Filer status will require additional resources and exposes us to additional risks.

As a result of our public float exceeding the threshold established by the SEC, we will become a large accelerated filer as of December 31, 2025. This transition will subject us to more stringent reporting and compliance obligations, including shorter deadlines for filing periodic reports, such as our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q, and increased scrutiny of our internal controls over financial reporting under Section 404 of the Sarbanes-Oxley Act. Compliance with these heightened requirements will require significant additional resources, including increased management time and attention, as well as higher legal, accounting, and other professional fees. The transition to large accelerated filer status may strain our financial and operational resources, particularly if we are unable to scale our systems, processes, and internal controls effectively to meet these obligations. Any failure to comply with these requirements in a timely or accurate manner could result in regulatory penalties, reputational harm, or a loss of investor confidence, which could adversely affect our stock price and our ability to raise capital in the future. Additionally, the increased demands of compliance may divert management’s focus from other strategic and operational priorities, potentially impacting our business performance.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

Item 3. Defaults Upon Senior Securities.

Not applicable.

Item 4. Mine Safety DisclosureS.

Not applicable.

Item 5. Other Information.

During the quarter ended June 30, 2025, none of our directors or Section 16 officers adopted or terminated a “Rule 10b5-1 trading arrangement” or “non-Rule 10b5-1 trading arrangement” (as each term is defined in Item 408(a) of Regulation S-K).

ITEM 6. EXHIBITS.

The following exhibits are filed as part of, or incorporated by reference into, this Quarterly Report.

Exhibit No.		Description
31.1*		Certification of Principal Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as amended.
31.2*		Certification of Principal Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities Exchange Act of 1934, as amended.
32.1*		Certification of Principal Executive Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2*		Certification of Principal Financial Officer Pursuant to 18 U.S.C. Section 1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS		Inline XBRL Instance Document.
101.SCH		Inline XBRL Taxonomy Extension Schema Document.
101.CAL		Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF		Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB		Inline XBRL Taxonomy Extension Label Linkbase Document.
101.PRE		Inline XBRL Taxonomy Extension Presentation Linkbase Document.
104		Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101).

*	Filed herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	RUMBLE INC.

Date: August 11, 2025		/s/ Chris Pavlovski
	Name:	Chris Pavlovski
	Title:	Chief Executive Officer and Chairman

Date: August 11, 2025		/s/ Brandon Alexandroff
	Name:	Brandon Alexandroff
	Title:	Chief Financial Officer

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Source:

FAQ

What were Rumble's (RUM) revenues and growth in Q2 2025?

Rumble reported $25.08 million in total revenue for Q2 2025, a 12% increase from $22.47 million in Q2 2024.

How did Rumble's cash position change after the Tether transaction?

After closing the $775.0 million investment from Tether and completing a $525.0 million tender, Rumble had $283.8 million in cash and cash equivalents as of June 30, 2025.

What user and monetization metrics did Rumble report for Q2 2025?

Average MAUs were 51 million in Q2 2025 (down 14% QoQ). Quarterly ARPU was $0.42, up 24% from the prior quarter.

Does Rumble hold digital assets and how are they reported?

Yes. Rumble purchased 210.82 bitcoin at a cost basis of $19.1 million; fair value at June 30, 2025 was $22.593 million, with changes in fair value recognized in operations.

Are there any significant legal or control issues disclosed by Rumble?

Rumble disclosed material weaknesses in internal control as of Dec 31, 2024 and is defending a lawsuit seeking approximately $419.0 million in alleged damages.

How much of the Tether proceeds did Rumble expect to use for growth?

The filing states the Company will use $250.0 million of the proceeds, less transaction costs, to support growth initiatives.

AG真人官方

[10-Q] Rumble Inc. Quarterly Earnings Report

Insights

FAQ

What were Rumble's (RUM) revenues and growth in Q2 2025?

How did Rumble's cash position change after the Tether transaction?

What user and monetization metrics did Rumble report for Q2 2025?

Does Rumble hold digital assets and how are they reported?

Are there any significant legal or control issues disclosed by Rumble?

How much of the Tether proceeds did Rumble expect to use for growth?

NASDAQ:RUM

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AG真人官方

Trending News

[10-Q] Rumble Inc. Quarterly Earnings Report

Insights

Financial Analyst neutral

Corporate Governance Expert negative

FAQ

What were Rumble's (RUM) revenues and growth in Q2 2025?

How did Rumble's cash position change after the Tether transaction?

What user and monetization metrics did Rumble report for Q2 2025?

Does Rumble hold digital assets and how are they reported?

Are there any significant legal or control issues disclosed by Rumble?

How much of the Tether proceeds did Rumble expect to use for growth?

NASDAQ:RUM

RUM Rankings

RUM Latest News

RUM Latest SEC Filings

RUM Stock Data