[Form 4] MediaAlpha, Inc. Insider Trading Activity
MediaAlpha, Inc. (MAX) insider Yi Steven reported the vesting of restricted stock units into Class A common stock on August 15, 2025. The filing shows 18,294 RSUs vested, resulting in issuance of 18,294 shares at no cash price and leaving the reporting person with 2,981,036 shares beneficially owned. The Form 4 also records that 36,588 RSU-equivalent derivative units are beneficially owned following the transaction. The reporting person is identified as a director and officer (Chief Executive Officer, President and Co鈥慒ounder) of the issuer. The Form 4 was signed on August 18, 2025 by Jeffrey B. Coyne.
Yi Steven, insider di MediaAlpha, Inc. (MAX), ha comunicato la conversione in azioni ordinarie di Classe A di unit脿 azionarie ristrette (RSU) avvenuta il 15 agosto 2025. La comunicazione indica che 18.294 RSU sono maturate, portando all'emissione di 18.294 azioni a titolo gratuito e lasciando alla persona segnalante la titolarit脿 beneficiaria di 2.981.036 azioni. Il Modulo 4 annota inoltre che, a seguito della transazione, sono detenute beneficiariamente 36.588 unit脿 derivanti da RSU-equivalenti. La persona segnalante 猫 identificata come direttore e dirigente (Amministratore Delegato, Presidente e Co鈥慒ondatore) dell'emittente. Il Modulo 4 猫 stato firmato il 18 agosto 2025 da Jeffrey B. Coyne.
Yi Steven, insider de MediaAlpha, Inc. (MAX), notific贸 la conversi贸n en acciones ordinarias Clase A de unidades restringidas (RSU) ocurrida el 15 de agosto de 2025. El informe muestra que 18.294 RSU vencieron, resultando en la emisi贸n de 18.294 acciones sin pago en efectivo y dejando a la persona informante con 2.981.036 acciones en propiedad beneficiaria. El Formulario 4 tambi茅n registra que, tras la transacci贸n, se poseen beneficiariamente 36.588 unidades derivadas equivalentes a RSU. La persona informante figura como director y funcionario (Director Ejecutivo, Presidente y Cofundador) del emisor. El Formulario 4 fue firmado el 18 de agosto de 2025 por Jeffrey B. Coyne.
MediaAlpha, Inc.(MAX)鞚� 雮措秬鞛� Yi Steven鞚� 2025雲� 8鞗� 15鞚� 鞝滍暅欤检嫕雼渼(RSU)鞚� 氤错喌欤�(Class A) 鞝勴櫂鞚� 氤搓碃頄堨姷雼堧嫟. 鞁犼碃靹滌棎 霐半ゴ氅� 18,294 RSU臧� 氩犾姢韺呺悩鞐�瓿�, 鞚挫棎 霐半澕 順勱笀 雽�臧� 鞐嗢澊 18,294欤缄皜 氚滍枆霅橃柎 鞁犼碃鞛愳潣 鞁れ鞝� 氤挫湢 欤检嫕 靾橂姅 2,981,036欤�搿� 雮晿鞀惦媹雼�. 頃措嫻 Form 4電� 瓯半灅 頉� 36,588臧滌潣 RSU 霌标皜 韺岇儩 雼渼臧� 鞁れ鞝侅溂搿� 氤挫湢 欷戩瀯鞚� 旮半頃橁碃 鞛堨姷雼堧嫟. 鞁犼碃鞛愲姅 氚滍枆須岇偓鞚� 鞚挫偓鞚挫瀽 鞛勳洂(斓滉碃瓴届榿鞛�, 靷灔 氚� 瓿惦彊彀届梾鞛�)鞙茧 鞁濍硠霅╇媹雼�. Form 4電� 2025雲� 8鞗� 18鞚� Jeffrey B. Coyne臧� 靹滊獏頄堨姷雼堧嫟.
Yi Steven, initi茅 de MediaAlpha, Inc. (MAX), a d茅clar茅 la conversion d'unit茅s d'actions restreintes en actions ordinaires de cat茅gorie A le 15 ao没t 2025. Le d茅p么t indique que 18 294 RSU ont acquis des droits, entra卯nant l'茅mission de 18 294 actions sans contrepartie en num茅raire et laissant 脿 la personne d茅clar茅e la d茅tention b茅n茅ficiaire de 2 981 036 actions. Le formulaire 4 enregistre 茅galement que 36 588 unit茅s d茅riv茅es 茅quivalentes 脿 des RSU sont d茅tenues b茅n茅ficiairement apr猫s la transaction. La personne d茅clar茅e est identifi茅e comme administrateur et dirigeant (directeur g茅n茅ral, pr茅sident et cofondateur) de l'茅metteur. Le formulaire 4 a 茅t茅 sign茅 le 18 ao没t 2025 par Jeffrey B. Coyne.
Yi Steven, Insider von MediaAlpha, Inc. (MAX), meldete die Umwandlung von Restricted Stock Units in Class鈥慉鈥慡tammaktien zum 15. August 2025. Die Meldung weist aus, dass 18.294 RSUs f盲llig wurden, wodurch 18.294 Aktien ohne Barzahlung ausgegeben wurden und die meldende Person nun 2.981.036 Aktien wirtschaftlich besitzt. Das Formular 4 verzeichnet au脽erdem, dass nach der Transaktion 36.588 RSU鈥懨uivalente Derivateinheiten wirtschaftlich gehalten werden. Die meldende Person wird als Direktor und leitender Angestellter (Chief Executive Officer, President und Mitbegr眉nder) des Emittenten genannt. Das Formular 4 wurde am 18. August 2025 von Jeffrey B. Coyne unterzeichnet.
- 18,294 RSUs vested, converting into Class A common shares, demonstrating executive equity alignment with shareholders
- Reporting person remains a major holder with 2,981,036 shares beneficially owned after the transaction
- No insider sale reported in this Form 4; the transaction reflects compensation vesting rather than liquidity-driven disposition
- None.
Insights
TL;DR: Insider executive Yi Steven received vested RSUs converting to shares, increasing his direct holdings without cash purchase.
The filing documents routine equity compensation vesting: 18,294 restricted stock units vested and were converted into Class A common stock at no cash cost to the reporting person, consistent with typical executive equity compensation. The report confirms the reporting person retains substantial ownership (2,981,036 shares) and holds 36,588 RSU-equivalents post-transaction, which aligns incentives between management and shareholders. This is a standard disclosure under Section 16 and appears procedural rather than indicating a change in strategic ownership.
TL;DR: Transaction is vesting-driven issuance; no sale or purchase price paid, so no immediate liquidity signal.
The Form 4 shows code "M" transactions on 08/15/2025 for 18,294 RSUs that converted into 18,294 shares with $0 price, reflecting vesting rather than a market purchase or sale. Such conversions increase outstanding shares minimally and reflect compensation expense recognition timing for the company. There is no indication of share disposals or insider selling in this filing, and the signature date is 08/18/2025.
Yi Steven, insider di MediaAlpha, Inc. (MAX), ha comunicato la conversione in azioni ordinarie di Classe A di unit脿 azionarie ristrette (RSU) avvenuta il 15 agosto 2025. La comunicazione indica che 18.294 RSU sono maturate, portando all'emissione di 18.294 azioni a titolo gratuito e lasciando alla persona segnalante la titolarit脿 beneficiaria di 2.981.036 azioni. Il Modulo 4 annota inoltre che, a seguito della transazione, sono detenute beneficiariamente 36.588 unit脿 derivanti da RSU-equivalenti. La persona segnalante 猫 identificata come direttore e dirigente (Amministratore Delegato, Presidente e Co鈥慒ondatore) dell'emittente. Il Modulo 4 猫 stato firmato il 18 agosto 2025 da Jeffrey B. Coyne.
Yi Steven, insider de MediaAlpha, Inc. (MAX), notific贸 la conversi贸n en acciones ordinarias Clase A de unidades restringidas (RSU) ocurrida el 15 de agosto de 2025. El informe muestra que 18.294 RSU vencieron, resultando en la emisi贸n de 18.294 acciones sin pago en efectivo y dejando a la persona informante con 2.981.036 acciones en propiedad beneficiaria. El Formulario 4 tambi茅n registra que, tras la transacci贸n, se poseen beneficiariamente 36.588 unidades derivadas equivalentes a RSU. La persona informante figura como director y funcionario (Director Ejecutivo, Presidente y Cofundador) del emisor. El Formulario 4 fue firmado el 18 de agosto de 2025 por Jeffrey B. Coyne.
MediaAlpha, Inc.(MAX)鞚� 雮措秬鞛� Yi Steven鞚� 2025雲� 8鞗� 15鞚� 鞝滍暅欤检嫕雼渼(RSU)鞚� 氤错喌欤�(Class A) 鞝勴櫂鞚� 氤搓碃頄堨姷雼堧嫟. 鞁犼碃靹滌棎 霐半ゴ氅� 18,294 RSU臧� 氩犾姢韺呺悩鞐�瓿�, 鞚挫棎 霐半澕 順勱笀 雽�臧� 鞐嗢澊 18,294欤缄皜 氚滍枆霅橃柎 鞁犼碃鞛愳潣 鞁れ鞝� 氤挫湢 欤检嫕 靾橂姅 2,981,036欤�搿� 雮晿鞀惦媹雼�. 頃措嫻 Form 4電� 瓯半灅 頉� 36,588臧滌潣 RSU 霌标皜 韺岇儩 雼渼臧� 鞁れ鞝侅溂搿� 氤挫湢 欷戩瀯鞚� 旮半頃橁碃 鞛堨姷雼堧嫟. 鞁犼碃鞛愲姅 氚滍枆須岇偓鞚� 鞚挫偓鞚挫瀽 鞛勳洂(斓滉碃瓴届榿鞛�, 靷灔 氚� 瓿惦彊彀届梾鞛�)鞙茧 鞁濍硠霅╇媹雼�. Form 4電� 2025雲� 8鞗� 18鞚� Jeffrey B. Coyne臧� 靹滊獏頄堨姷雼堧嫟.
Yi Steven, initi茅 de MediaAlpha, Inc. (MAX), a d茅clar茅 la conversion d'unit茅s d'actions restreintes en actions ordinaires de cat茅gorie A le 15 ao没t 2025. Le d茅p么t indique que 18 294 RSU ont acquis des droits, entra卯nant l'茅mission de 18 294 actions sans contrepartie en num茅raire et laissant 脿 la personne d茅clar茅e la d茅tention b茅n茅ficiaire de 2 981 036 actions. Le formulaire 4 enregistre 茅galement que 36 588 unit茅s d茅riv茅es 茅quivalentes 脿 des RSU sont d茅tenues b茅n茅ficiairement apr猫s la transaction. La personne d茅clar茅e est identifi茅e comme administrateur et dirigeant (directeur g茅n茅ral, pr茅sident et cofondateur) de l'茅metteur. Le formulaire 4 a 茅t茅 sign茅 le 18 ao没t 2025 par Jeffrey B. Coyne.
Yi Steven, Insider von MediaAlpha, Inc. (MAX), meldete die Umwandlung von Restricted Stock Units in Class鈥慉鈥慡tammaktien zum 15. August 2025. Die Meldung weist aus, dass 18.294 RSUs f盲llig wurden, wodurch 18.294 Aktien ohne Barzahlung ausgegeben wurden und die meldende Person nun 2.981.036 Aktien wirtschaftlich besitzt. Das Formular 4 verzeichnet au脽erdem, dass nach der Transaktion 36.588 RSU鈥懨uivalente Derivateinheiten wirtschaftlich gehalten werden. Die meldende Person wird als Direktor und leitender Angestellter (Chief Executive Officer, President und Mitbegr眉nder) des Emittenten genannt. Das Formular 4 wurde am 18. August 2025 von Jeffrey B. Coyne unterzeichnet.
FAQ
What did MediaAlpha insider Yi Steven report on Form 4 (MAX)?
How many shares does Yi Steven beneficially own after the reported transaction?
Were any shares sold by the insider in this Form 4 for MAX?
How many RSU-related derivative units are reported after the transaction?
What is Yi Steven鈥檚 role at MediaAlpha as listed on the Form 4?
