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Dustin A. Moskovitz, a director and reported 10% owner of Asana, purchased Class A common stock in two transactions totaling 448,905 shares under a Rule 10b5-1 trading plan adopted September 5, 2024. The filings report weighted average purchase prices of $14.4839 and $14.0998, and show beneficial ownership after the reported purchases of 55,755,999 and 55,979,904 shares, respectively. The filing also notes 4,147,046 shares are held of record by the Dustin A. Moskovitz Trust. These entries document insider purchases that increased the reporting person鈥檚 disclosed stake and specify the use of a pre-established 10b5-1 plan for execution.
Reporting person: Krista Anderson-Copperman, Director of Asana, Inc. (ASAN). Transaction date: 08/01/2025. Security: Class A Common Stock. Acquired: 885 shares (Transaction Code A) elected in lieu of cash compensation under the Issuer's Non-Employee Director Compensation Policy for the quarter ended July 31, 2025. Price: $0 per share as elected. Ownership after transaction: 63,595 shares, held directly.
Filing details: Form 4 filed by one reporting person. Explanation states shares were calculated based on the closing price on July 31, 2025. Form executed by Attorney-in-Fact Katie Colendich on 08/05/2025. No derivative transactions or other securities were reported on this Form 4.
Asana, Inc. (ASAN) 鈥� Form 4 filing dated 08/05/2025
Director Lorrie M. Norrington reported acquiring 1,001 Class A shares on 08/01/2025. The shares represent quarterly board compensation that Ms. Norrington elected to receive in stock rather than cash under the company鈥檚 Non-Employee Director Compensation Policy. Per the Directors鈥� Deferred Compensation Plan, receipt of the shares is deferred to a future date; therefore, no cash outlay occurred (price recorded at $0 in the form, pegged to ASAN鈥檚 07/31/2025 closing price for share calculation).
Post-transaction beneficial ownership stands at 139,746 directly held shares and 2,295 shares held indirectly through Norrington Advisory Services, LLC. No derivative securities activity was reported.
The filing signals a modest increase (<0.1% of outstanding Class A) in insider equity exposure, deriving from routine director compensation rather than an open-market purchase. Market impact is therefore expected to be limited.
Insider activity: Asana (ASAN) co-founder, Director and >10% holder Dustin A. Moskovitz purchased a total of 450,000 Class A shares on 1-Aug-2025 and 4-Aug-2025 under a pre-arranged Rule 10b5-1 trading plan adopted 5-Sep-2024.
- Aug 1: 225,000 shares at a $14.041 weighted-average price (range $13.85-$14.60).
- Aug 4: 225,000 shares at a $14.3833 weighted-average price (range $14.15-$14.52).
After the transactions Moskovitz holds 55,530,999 shares directly and 4,147,046 shares indirectly via trust, confirming continued insider ownership concentration.
No derivative security transactions were reported. The filing was signed 5-Aug-2025.
Dustin A. Moskovitz, Asana鈥檚 co-founder, director and 10%+ owner, disclosed buying 450,000 Class A shares on 29-30 Jul 2025 via a Rule 10b5-1 plan. The two blocks were purchased at weighted-average prices of $15.2401 and $15.3242, totaling roughly $6.9 million.
After these trades his direct stake rises to 55,080,999 shares; he also controls 4,147,046 shares through a trust, for about 59.2 million beneficially owned. No derivative instruments were bought or sold.
While the incremental purchase is small relative to his existing position, additional buying by a founder-insider can be viewed as a confidence signal to investors. The filing does not alter fundamentals, guidance, or capital structure.
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