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[Form 4] Amazon.Com Inc Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

CEO Worldwide Amazon Stores Douglas J. Herrington filed a Form 4 reporting one trade in Amazon.com Inc. (AMZN) on 08/01/2025.

  • Sold 2,500 common shares at $217 each, generating roughly $0.54 M in gross proceeds. The trade was executed under a Rule 10b5-1 plan adopted 11/07/2024.
  • Post-sale holdings: 512,050 shares held directly and 6,593.887 shares held indirectly through the Amazon 401(k) plan.
  • No derivative securities were exercised or disposed of.

The sale equals about 0.5 % of Herrington’s direct stake, suggesting a routine, pre-planned liquidity move rather than a change in outlook. The filing contains no operating results or guidance.

Douglas J. Herrington, CEO Worldwide dei negozi Amazon, ha presentato un Modulo 4 segnalando una transazione su Amazon.com Inc. (AMZN) il 01/08/2025.

  • Ha venduto 2.500 azioni ordinarie a 217$ ciascuna, generando circa 0,54 milioni di $ di ricavi lordi. L'operazione è stata effettuata nell'ambito di un piano Rule 10b5-1 adottato il 07/11/2024.
  • Detenzioni post-vendita: 512.050 azioni detenute direttamente e 6.593,887 azioni detenute indirettamente tramite il piano 401(k) di Amazon.
  • Non sono stati esercitati né ceduti strumenti derivati.

La vendita corrisponde a circa lo 0,5% della partecipazione diretta di Herrington, suggerendo un'operazione di liquidità di routine e pre-pianificata piuttosto che un cambiamento di prospettiva. La comunicazione non contiene risultati operativi né indicazioni future.

Douglas J. Herrington, CEO Mundial de las tiendas Amazon, presentó un Formulario 4 reportando una operación en Amazon.com Inc. (AMZN) el 01/08/2025.

  • ձԻ徱ó 2,500 acciones comunes a $217 cada una, generando aproximadamente $0.54 millones en ingresos brutos. La operación se ejecutó bajo un plan Rule 10b5-1 adoptado el 07/11/2024.
  • Participaciones tras la venta: 512,050 acciones en propiedad directa y 6,593.887 acciones en propiedad indirecta a través del plan 401(k) de Amazon.
  • No se ejercieron ni dispusieron valores derivados.

La venta equivale a aproximadamente el 0,5% de la participación directa de Herrington, lo que sugiere un movimiento de liquidez rutinario y preplaneado en lugar de un cambio en la perspectiva. El reporte no contiene resultados operativos ni previsiones.

아마� � 세계 매장 CEO 더글라스 J. 허링�� 2025� 8� 1� 아마존닷�(AMZN) 주식 거래� 관� Form 4� 제출했습니다.

  • 보통� 2,500�� 주당 217달러� 매도하여 � 54� 달러� � 수익� 창출했습니다. � 거래� 2024� 11� 7� 채택� Rule 10b5-1 계획� 따라 실행되었습니�.
  • 매도 � 보유 주식: 직접 보유 512,050�, 아마� 401(k) 플랜� 통한 간접 보유 6,593.887�.
  • 파생상품은 행사하거� 처분하지 않았습니�.

이번 매도� 허링턴의 직접 지� � 0.5%� 해당하며, 이는 전망 변경보다는 일상적이� 사전� 계획� 유동� 조치임을 시사합니�. 제출 서류에는 영업 실적이나 전망� 포함되어 있지 않습니다.

Douglas J. Herrington, PDG mondial des boutiques Amazon, a déposé un formulaire 4 signalant une transaction sur Amazon.com Inc. (AMZN) le 01/08/2025.

  • A vendu 2 500 actions ordinaires à 217 $ chacune, générant environ 0,54 million $ de produit brut. La transaction a été réalisée dans le cadre d'un plan Rule 10b5-1 adopté le 07/11/2024.
  • Détentions après la vente : 512 050 actions détenues directement et 6 593,887 actions détenues indirectement via le plan 401(k) d'Amazon.
  • Aucun titre dérivé n'a été exercé ou cédé.

La vente représente environ 0,5 % de la participation directe de Herrington, ce qui suggère une opération de liquidité de routine et pré-planifiée plutôt qu'un changement de perspective. Le dépôt ne contient ni résultats opérationnels ni prévisions.

Douglas J. Herrington, CEO Worldwide Amazon Stores, reichte am 01.08.2025 ein Formular 4 ein, das einen Handel mit Amazon.com Inc. (AMZN) meldet.

  • Verkauf von 2.500 Stammaktien zu je 217 $, was etwa 0,54 Mio. $ Bruttoerlös einbrachte. Der Handel erfolgte im Rahmen eines Rule 10b5-1 Plans, der am 07.11.2024 angenommen wurde.
  • Bestände nach dem Verkauf: 512.050 Aktien direkt gehalten und 6.593,887 Aktien indirekt über den Amazon 401(k)-Plan.
  • Keine Derivate wurden ausgeübt oder veräußert.

Der Verkauf entspricht etwa 0,5 % von Herringtons direktem Anteil und deutet auf eine routinemäßige, vorab geplante Liquiditätsmaßnahme hin, nicht auf eine Änderung der Einschätzung. Die Meldung enthält keine Betriebsergebnisse oder Prognosen.

Positive
  • Large remaining stake: Herrington still holds 512,050 shares, maintaining strong alignment with shareholders.
  • Rule 10b5-1 plan use demonstrates adherence to SEC best-practice trading protocols.
Negative
  • Insider selling: Any share disposal can be perceived as a bearish signal, even if modest and pre-planned.

Insights

TL;DR: Minor, scheduled insider sale; unlikely to affect AMZN valuation.

The 2,500-share disposal under a pre-existing 10b5-1 plan is negligible versus Herrington’s remaining 512k shares. Proceeds are immaterial relative to Amazon’s $2T market cap, so I view the filing as neutral for investors. Continued sizable ownership aligns management incentives with shareholders. No new information on fundamentals or guidance is provided.

TL;DR: Pre-planned trade supports governance best practices; impact neutral.

Use of a Rule 10b5-1 plan limits information-asymmetry risk and signals compliance with updated SEC guidelines. The small sale (0.5 % of holdings) should not raise governance red flags. Insider still maintains a substantial equity stake, preserving alignment. I assign a neutral impact.

Douglas J. Herrington, CEO Worldwide dei negozi Amazon, ha presentato un Modulo 4 segnalando una transazione su Amazon.com Inc. (AMZN) il 01/08/2025.

  • Ha venduto 2.500 azioni ordinarie a 217$ ciascuna, generando circa 0,54 milioni di $ di ricavi lordi. L'operazione è stata effettuata nell'ambito di un piano Rule 10b5-1 adottato il 07/11/2024.
  • Detenzioni post-vendita: 512.050 azioni detenute direttamente e 6.593,887 azioni detenute indirettamente tramite il piano 401(k) di Amazon.
  • Non sono stati esercitati né ceduti strumenti derivati.

La vendita corrisponde a circa lo 0,5% della partecipazione diretta di Herrington, suggerendo un'operazione di liquidità di routine e pre-pianificata piuttosto che un cambiamento di prospettiva. La comunicazione non contiene risultati operativi né indicazioni future.

Douglas J. Herrington, CEO Mundial de las tiendas Amazon, presentó un Formulario 4 reportando una operación en Amazon.com Inc. (AMZN) el 01/08/2025.

  • ձԻ徱ó 2,500 acciones comunes a $217 cada una, generando aproximadamente $0.54 millones en ingresos brutos. La operación se ejecutó bajo un plan Rule 10b5-1 adoptado el 07/11/2024.
  • Participaciones tras la venta: 512,050 acciones en propiedad directa y 6,593.887 acciones en propiedad indirecta a través del plan 401(k) de Amazon.
  • No se ejercieron ni dispusieron valores derivados.

La venta equivale a aproximadamente el 0,5% de la participación directa de Herrington, lo que sugiere un movimiento de liquidez rutinario y preplaneado en lugar de un cambio en la perspectiva. El reporte no contiene resultados operativos ni previsiones.

아마� � 세계 매장 CEO 더글라스 J. 허링�� 2025� 8� 1� 아마존닷�(AMZN) 주식 거래� 관� Form 4� 제출했습니다.

  • 보통� 2,500�� 주당 217달러� 매도하여 � 54� 달러� � 수익� 창출했습니다. � 거래� 2024� 11� 7� 채택� Rule 10b5-1 계획� 따라 실행되었습니�.
  • 매도 � 보유 주식: 직접 보유 512,050�, 아마� 401(k) 플랜� 통한 간접 보유 6,593.887�.
  • 파생상품은 행사하거� 처분하지 않았습니�.

이번 매도� 허링턴의 직접 지� � 0.5%� 해당하며, 이는 전망 변경보다는 일상적이� 사전� 계획� 유동� 조치임을 시사합니�. 제출 서류에는 영업 실적이나 전망� 포함되어 있지 않습니다.

Douglas J. Herrington, PDG mondial des boutiques Amazon, a déposé un formulaire 4 signalant une transaction sur Amazon.com Inc. (AMZN) le 01/08/2025.

  • A vendu 2 500 actions ordinaires à 217 $ chacune, générant environ 0,54 million $ de produit brut. La transaction a été réalisée dans le cadre d'un plan Rule 10b5-1 adopté le 07/11/2024.
  • Détentions après la vente : 512 050 actions détenues directement et 6 593,887 actions détenues indirectement via le plan 401(k) d'Amazon.
  • Aucun titre dérivé n'a été exercé ou cédé.

La vente représente environ 0,5 % de la participation directe de Herrington, ce qui suggère une opération de liquidité de routine et pré-planifiée plutôt qu'un changement de perspective. Le dépôt ne contient ni résultats opérationnels ni prévisions.

Douglas J. Herrington, CEO Worldwide Amazon Stores, reichte am 01.08.2025 ein Formular 4 ein, das einen Handel mit Amazon.com Inc. (AMZN) meldet.

  • Verkauf von 2.500 Stammaktien zu je 217 $, was etwa 0,54 Mio. $ Bruttoerlös einbrachte. Der Handel erfolgte im Rahmen eines Rule 10b5-1 Plans, der am 07.11.2024 angenommen wurde.
  • Bestände nach dem Verkauf: 512.050 Aktien direkt gehalten und 6.593,887 Aktien indirekt über den Amazon 401(k)-Plan.
  • Keine Derivate wurden ausgeübt oder veräußert.

Der Verkauf entspricht etwa 0,5 % von Herringtons direktem Anteil und deutet auf eine routinemäßige, vorab geplante Liquiditätsmaßnahme hin, nicht auf eine Änderung der Einschätzung. Die Meldung enthält keine Betriebsergebnisse oder Prognosen.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Herrington Douglas J

(Last) (First) (Middle)
P.O. BOX 81226

(Street)
SEATTLE WA 98108-1226

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
AMAZON COM INC [ AMZN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CEO Worldwide Amazon Stores
3. Date of Earliest Transaction (Month/Day/Year)
08/01/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $.01 per share 08/01/2025 S(1) 2,500 D $217 512,050 D
Common Stock, par value $.01 per share 6,593.887 I Amazon.com 401(k) plan account
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/07/2024.
Remarks:
/s/ by Mark F. Hoffman as attorney-in-fact for Douglas J. Herrington, CEO Worldwide Amazon Stores 08/05/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Amazon (AMZN) shares did Douglas J. Herrington sell?

He sold 2,500 common shares on 08/01/2025.

At what price were the AMZN shares sold?

The shares were sold at $217 per share.

Does Herrington still own Amazon stock after the sale?

Yes. He owns 512,050 shares directly and 6,593.887 shares indirectly via a 401(k) plan.

Was the transaction part of a 10b5-1 trading plan?

Yes, the sale was executed under a Rule 10b5-1 plan adopted on 11/07/2024.

Were any derivative securities exercised or sold?

No derivative security activity was reported in this Form 4.
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