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Zoomlion Advances Global Localization Through Community Action, Building Trust with Care and Long-Term Commitment

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Zoomlion (OTC:ZLIOY) has demonstrated its commitment to community engagement through a recent volunteer initiative at the Rehoboth Sampaloc Orphanage in Tanay, Rizal, Philippines. Led by General Manager Xu Jian, the Zoomlion Philippines team provided essential supplies and spent time with 27 children at the facility.

Since establishing its Philippine subsidiary in 2021, Zoomlion has focused on meaningful local engagement beyond business operations. The company's approach to localization emphasizes building lasting community relationships and developing local talent, as exemplified by William Joshua M. Cruz's career progression from inventory support to marketing specialist.

Zoomlion (OTC:ZLIOY) ha dimostrato il suo impegno verso la comunità attraverso una recente iniziativa di volontariato presso l'Orfanotrofio Rehoboth Sampaloc a Tanay, Rizal, Filippine. Guidato dal Direttore Generale Xu Jian, il team di Zoomlion Filippine ha fornito materiali essenziali e trascorso del tempo con 27 bambini della struttura.

Dalla fondazione della sua filiale filippina nel 2021, Zoomlion si è concentrata su un coinvolgimento locale significativo che va oltre le operazioni commerciali. L'approccio dell'azienda alla localizzazione punta a costruire relazioni durature con la comunità e a sviluppare talenti locali, come dimostrato dalla carriera di William Joshua M. Cruz che è passato dal supporto inventariale a specialista di marketing.

Zoomlion (OTC:ZLIOY) ha demostrado su compromiso con la comunidad a través de una reciente iniciativa de voluntariado en el Orfanato Rehoboth Sampaloc en Tanay, Rizal, Filipinas. Liderado por el Gerente General Xu Jian, el equipo de Zoomlion Filipinas proporcionó suministros esenciales y pasó tiempo con 27 niños en el centro.

Desde la creación de su filial en Filipinas en 2021, Zoomlion se ha enfocado en un compromiso local significativo más allá de sus operaciones comerciales. El enfoque de la empresa hacia la localización enfatiza la construcción de relaciones duraderas con la comunidad y el desarrollo de talento local, como lo ejemplifica la trayectoria profesional de William Joshua M. Cruz, quien pasó de soporte de inventario a especialista en marketing.

Zoomlion (OTC:ZLIOY)� 필리핀 리잘 � 타나이� 위치� Rehoboth Sampaloc 고아원에� 최근 자원봉사 활동� 통해 지역사� 참여� 대� 의지� 보여주었습니�. 총괄 매니저 � 지�(Xu Jian)� 이끄� Zoomlion 필리핀 팀은 필수 물품� 제공하고 시설 � 27명의 아이들과 시간� 보냈습니�.

2021�� 필리핀 자회사를 설립� 이후, Zoomlion은 단순� 사업 운영� 넘어 의미 있는 지역사� 참여� 집중해왔습니�. 회사� 현지� 접근법은 지속적� 지역사� 관� 구축� 현지 인재 육성� 중점� 두고 있으�, 재고 지원에� 마케� 전문가� 성장� 윌리� 조슈� M. 크루즈의 경력� � 예입니다.

Zoomlion (OTC:ZLIOY) a démontré son engagement envers la communauté à travers une récente initiative de bénévolat à l'orphelinat Rehoboth Sampaloc à Tanay, Rizal, Philippines. Sous la direction du directeur général Xu Jian, l'équipe de Zoomlion Philippines a fourni des fournitures essentielles et passé du temps avec 27 enfants de l'établissement.

Depuis la création de sa filiale philippine en 2021, Zoomlion s'est concentrée sur un engagement local significatif au-delà de ses opérations commerciales. L'approche de localisation de l'entreprise met l'accent sur la construction de relations durables avec la communauté et le développement des talents locaux, comme en témoigne la progression de carrière de William Joshua M. Cruz, passé du support inventaire au spécialiste marketing.

Zoomlion (OTC:ZLIOY) hat sein Engagement für die Gemeinschaft durch eine kürzliche Freiwilligeninitiative im Rehoboth Sampaloc Waisenhaus in Tanay, Rizal, Philippinen, unter Beweis gestellt. Unter der Leitung von General Manager Xu Jian stellte das Zoomlion-Philippinen-Team wichtige Versorgungsgüter bereit und verbrachte Zeit mit 27 Kindern der Einrichtung.

Seit der Gründung seiner philippinischen Tochtergesellschaft im Jahr 2021 legt Zoomlion Wert auf eine sinnvolle lokale Einbindung, die über die Geschäftstätigkeiten hinausgeht. Der Ansatz des Unternehmens zur Lokalisierung betont den Aufbau nachhaltiger Gemeinschaftsbeziehungen und die Entwicklung lokaler Talente, wie am beruflichen Werdegang von William Joshua M. Cruz zu sehen ist, der vom Lagerunterstützer zum Marketingspezialisten aufgestiegen ist.

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MANILA, Philippines, July 25, 2025 /PRNewswire/ -- Zoomlion Heavy Industry Science & Technology Co., Ltd. ("Zoomlion") is strengthening its long-term commitment to localization with a series of meaningful actions that go beyond business. In its latest initiative, Zoomlion Philippines organized a volunteer visit to the Rehoboth Sampaloc Orphanage in Tanay, Rizal, delivering supplies and sharing time with 27 children, an effort that reflects the company's broader mission of growing with communities, supporting employees, and building lasting trust.

Led by General Manager Xu Jian, the Zoomlion Philippines team brought infant formula, diapers, food packs, toys, and other daily essentials. Carefully selected to meet the children's needs, the supplies reflected the company's sincere commitment to giving back. The team spent the day with the children, sharing laughter and warmth. In appreciation, the orphanage awarded a certificate recognizing Zoomlion's long-standing dedication to social responsibility and meaningful community engagement.

This initiative goes beyond charity, as it reflects Zoomlion's broader approach to engaging with local communities. Since its establishment in 2021, the subsidiary has steadily expanded its presence across the country. Through this growth, Zoomlion shows that localization is not only about expanding presence, but also about earning trust and creating lasting community value.

For William Joshua M. Cruz, a marketing specialist at Zoomlion Philippines, the journey has been deeply personal. Starting from a support role in inventory, he has grown into a position that blends marketing, operations, and brand management. "My time at Zoomlion has been both thrilling and rewarding," he shared. "I've had the opportunity to take on responsibilities that challenged me and helped me grow. More importantly, I've come to see that our work carries real meaning. We don't just deliver machines; we help shape communities."

Cruz recalled the moment the children received the toys as deeply moving. "Their smiles said it all. It was a heartfelt reminder that what we do can make a real difference. Initiatives like this remind us that we belong to the community, not apart from it."

As Zoomlion continues to advance its global strategy, it remains committed to creating shared value in every market it serves. In the Philippines, this means nurturing relationships, growing alongside local communities, and building a brand rooted in care and responsibility. Through each genuine action, Zoomlion is shaping a sustainable future, and is earning the trust that turns presence into partnership.

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FAQ

What community initiative did Zoomlion (ZLIOY) undertake in the Philippines in July 2025?

Zoomlion organized a volunteer visit to the Rehoboth Sampaloc Orphanage in Tanay, Rizal, providing essential supplies like infant formula, diapers, food packs, and toys to 27 children.

When did Zoomlion establish its Philippine subsidiary?

Zoomlion established its Philippine subsidiary in 2021 and has since been expanding its presence across the country.

Who leads Zoomlion Philippines operations?

Xu Jian serves as the General Manager of Zoomlion Philippines.

How is Zoomlion implementing its localization strategy in the Philippines?

Zoomlion is implementing its localization strategy through community engagement, employee development, and social responsibility initiatives, focusing on building lasting relationships and trust within local communities.
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