XTI Aerospace Engages IDEO to Drive Customer-Centric Innovation Across Aircraft Design and Experience
XTI Aerospace (NASDAQ: XTIA), developer of the TriFan 600 xVTOL aircraft, has announced a strategic partnership with global design firm IDEO to enhance its customer experience and aircraft design. The collaboration will focus on transforming XTI's product development through human-centered design principles.
The multi-phase partnership will encompass market research, product-market fit validation, aircraft interior design, user interfaces, and service models. IDEO's Transportation and Mobility team, led by Partner Heather Boesch, will utilize ethnographic research and rapid prototyping to develop integrated experiences across the customer journey.
XTI Aerospace (NASDAQ: XTIA), sviluppatore dell'aeromobile xVTOL TriFan 600, ha annunciato una partnership strategica con la societ脿 di design globale IDEO per migliorare l'esperienza cliente e il design dell'aeromobile. La collaborazione si concentrer脿 sulla trasformazione dello sviluppo prodotto di XTI attraverso principi di design centrati sull'uomo.
La partnership, articolata in pi霉 fasi, comprender脿 ricerche di mercato, validazione dell'adattamento prodotto-mercato, design degli interni dell'aeromobile, interfacce utente e modelli di servizio. Il team Transportation and Mobility di IDEO, guidato dalla Partner Heather Boesch, utilizzer脿 la ricerca etnografica e il prototyping rapido per sviluppare esperienze integrate lungo tutto il percorso del cliente.
XTI Aerospace (NASDAQ: XTIA), desarrollador del avi贸n xVTOL TriFan 600, ha anunciado una alianza estrat茅gica con la firma global de dise帽o IDEO para mejorar la experiencia del cliente y el dise帽o de la aeronave. La colaboraci贸n se centrar谩 en transformar el desarrollo de productos de XTI mediante principios de dise帽o centrados en el ser humano.
La asociaci贸n, que se desarrollar谩 en varias fases, abarcar谩 investigaci贸n de mercado, validaci贸n de ajuste producto-mercado, dise帽o interior de la aeronave, interfaces de usuario y modelos de servicio. El equipo de Transporte y Movilidad de IDEO, liderado por la socia Heather Boesch, emplear谩 investigaci贸n etnogr谩fica y prototipos r谩pidos para desarrollar experiencias integradas a lo largo del recorrido del cliente.
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XTI Aerospace (NASDAQ : XTIA), d茅veloppeur de l鈥檃茅ronef xVTOL TriFan 600, a annonc茅 un partenariat strat茅gique avec le cabinet de design mondial IDEO pour am茅liorer l鈥檈xp茅rience client et le design de l鈥檃ppareil. Cette collaboration visera 脿 transformer le d茅veloppement produit de XTI gr芒ce 脿 des principes de design centr茅s sur l鈥檋umain.
Le partenariat, qui se d茅roulera en plusieurs phases, couvrira la recherche de march茅, la validation de l鈥檃d茅quation produit-march茅, le design int茅rieur de l鈥檃茅ronef, les interfaces utilisateur et les mod猫les de service. L鈥櫭﹒uipe Transport et Mobilit茅 d鈥橧DEO, dirig茅e par la partenaire Heather Boesch, utilisera la recherche ethnographique et le prototypage rapide pour d茅velopper des exp茅riences int茅gr茅es tout au long du parcours client.
XTI Aerospace (NASDAQ: XTIA), Entwickler des TriFan 600 xVTOL-Flugzeugs, hat eine strategische Partnerschaft mit der globalen Designfirma IDEO angek眉ndigt, um das Kundenerlebnis und das Flugzeugdesign zu verbessern. Die Zusammenarbeit wird sich darauf konzentrieren, die Produktentwicklung von XTI durch menschenzentrierte Designprinzipien zu transformieren.
Die mehrphasige Partnerschaft umfasst Marktforschung, Validierung der Produkt-Markt-Passung, Flugzeuginnenraumgestaltung, Benutzeroberfl盲chen und Servicemodelle. IDEOs Transportation and Mobility Team unter der Leitung von Partnerin Heather Boesch wird ethnographische Forschung und schnelles Prototyping einsetzen, um integrierte Erlebnisse entlang der gesamten Kundenreise zu entwickeln.
- Partnership with renowned design firm IDEO brings expertise in human-centered design
- Comprehensive scope covering product development, customer experience, and market validation
- Strategic expansion into customer-centric design could enhance market positioning
- None.
Insights
XTI's IDEO partnership strengthens product-market fit strategy and customer experience design for TriFan 600, potentially improving market positioning.
XTI Aerospace's partnership with IDEO represents a strategic pivot toward customer-centric design in its aircraft development process. This collaboration goes beyond typical aerospace engineering approaches by introducing human-centered design methodology to the development of the TriFan 600 and future xVTOL aircraft models.
The multi-phase engagement covers critical aspects of product development that aerospace companies often overlook 鈥� from ethnographic research and rapid prototyping to comprehensive customer journey mapping. By focusing on the entire user experience, from interior cabin ergonomics to digital interfaces and ownership models, XTI is addressing the holistic ecosystem necessary for vertical mobility adoption.
This partnership signals that XTI is moving beyond the purely technical challenges of vertical flight into the equally important realm of user experience and market acceptance. The involvement of IDEO's Transportation and Mobility team brings proven expertise from adjacent industries that could help XTI avoid common pitfalls in new transportation modality introductions.
The emphasis on product-market fit validation suggests XTI is appropriately focused on ensuring commercial viability across multiple customer segments before finalizing designs. This systematic approach to market research and customer segmentation (executive travelers, fleet operators, logistics applications) indicates a disciplined commercialization strategy rather than a technology-first mindset that has hampered other aerospace innovations.
While this partnership won't directly accelerate the technical certification timeline, it demonstrates management's understanding that commercial success requires more than just innovative engineering 鈥� it demands thoughtful integration with user needs and expectations.
This partnership comes as XTI accelerates development of its TriFan 600 and lays the groundwork for a future family of xVTOL aircraft while further expanding its ecosystem of partners dedicated to creating a compelling vision of vertical mobility. IDEO will work closely with XTI on a multi-phase, long-term engagement designed to transform the XTI customer experience into a seamless, human-centered ecosystem. The collaboration spans from early-stage market research and product-market fit validation to the nuanced design of aircraft interiors, user interfaces, service models, and ownership journeys.
Together, the teams will apply IDEO's methodology of deep ethnographic research, rapid prototyping, and systems-level design to shape not just how XTI's aircraft look and function鈥攂ut how they are perceived, accessed, and experienced by the customer. From the tactile details of seat ergonomics and lighting to the digital ecosystem supporting booking, ownership, and support, the collaboration intends to build an integrated experience that is both intelligent and intuitive.
"We are thrilled to partner with IDEO, one of the most respected names in human-centered design," said Scott Pomeroy, CEO of XTI Aerospace. "Our vision has always been bold, but now we're backing it with the discipline of world-class customer insight and design thinking. IDEO will help us develop the XTI family of aircraft to not only redefine how people fly, but how they feel and interact with that journey from first touch to long-term ownership."
Heather Boesch, Partner at IDEO, is leading the XTI account, bringing deep experience in systems-level innovation and transportation. She is joined by senior members of IDEO's Transportation and Mobility team鈥攁n elite group of strategists, designers, and engineers known for crafting user experiences across industries including aerospace, automotive, and urban mobility.
The partnership has begun the engagement with deep customer research and co-creation workshops aimed at clarifying product-market fit across different user segments鈥攔anging from executive travelers and fleet operators to logistics applications. As the engagement progresses, IDEO will support:
- Refinement of aircraft interior and exterior aesthetics
- Design of cabin environments tailored to mission-specific use cases
- Trade show and public engagement strategy
- Web and digital experience overhaul
- End-to-end customer journey design鈥攆rom initial brand discovery through ownership and service
"IDEO is excited to partner with XTI to help shape the future of vertical mobility," said Boesch. "XTI's dedication to engineering excellence is complemented by a clear willingness to embrace bold ideas and integrated design. Together, we're not just developing advanced aircraft 鈥� we're creating thoughtful, user-centered solutions that elevate the entire travel experience."
About XTI Aerospace, Inc.听
XTI Aerospace () (Nasdaq: XTIA) is the parent company of XTI Aircraft Company, an aviation business based near
About IDEO
IDEO is a global design and innovation company. The company partners with organizations to tackle complex challenges, uncover new opportunities, and create meaningful and positive impact across business, society, and culture. From designing iconic products and services to crafting new ventures, to building creative capabilities within organizations, IDEO's work is rooted in empathy and experimentation. Part of , a collective of strategically curated creative organizations, IDEO has offices in the US,
Cautionary Statement Regarding Forward-Looking Statements
This press release contains certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act, and Section 21E of the Exchange Act. All statements other than statements of historical fact contained in this press release, including without limitation, statements about the scope, objectives and expected benefits of XTI's collaboration with IDEO, the products under development by XTI, the advantages of XTI's technology, and XTI's customers, plans and strategies are forward-looking statements.
Some of these forward-looking statements can be identified by the use of forward-looking words, including "believe," "continue," "could," "would," "will," "estimate," "expect," "intend," "plan," "target," "projects," or the negatives of these terms or variations of them or similar expressions. All forward-looking statements are subject to risks, uncertainties, and other factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements. All forward-looking statements are based upon estimates, forecasts, and assumptions that, while considered reasonable by XTI and its management, are inherently uncertain, and many factors may cause the actual results to differ materially from current expectations. XTI undertakes no obligation to revise any forward-looking statements in order to reflect events or circumstances that might subsequently arise. Readers are urged to carefully review and consider the risk factors discussed from time to time in XTI Aerospace, Inc.'s filings with the SEC, including those factors discussed under the caption "Risk Factors" in its most recent annual report on Form 10-K, filed with the SEC on April 15, 2025, and in subsequent reports filed with or furnished to the SEC.
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FAQ
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