WOLVERINE BOOTS TEAMS UP WITH COUNTRY ARTIST JORDAN DAVIS
Wolverine, the 142-year-old boot and clothing company, has announced a partnership with multi-platinum country artist Jordan Davis. The collaboration focuses on celebrating the blue-collar mindset and work ethic, drawing from Davis's family background in skilled trades.
The partnership includes the launch of 'Jordan Davis Picks' collection, available on Wolverine.com and select retailers, featuring Davis's favorite boots, apparel, and accessories. A new custom collection is planned for Fall 2025, along with events supporting the skilled trades community.
Davis's connection to Wolverine stems from his family heritage, watching his father and grandfather wear Wolverine boots while working. The partnership aims to promote skilled trades careers and embody the values of craftsmanship and hard work, whether on jobsites, farms, or stages.
Wolverine, l'azienda di stivali e abbigliamento con 142 anni di storia, ha annunciato una collaborazione con l'artista country multi-platino Jordan Davis. Questa collaborazione si concentra sulla celebrazione della mentalit脿 e dell'etica del lavoro tipiche delle persone comuni, attingendo dalle radici familiari di Davis nel settore delle professioni qualificate.
La partnership include il lancio della collezione 'Jordan Davis Picks', disponibile su Wolverine.com e presso rivenditori selezionati, che presenta gli stivali, l'abbigliamento e gli accessori preferiti da Davis. 脠 prevista una nuova collezione personalizzata per l'autunno 2025, insieme a eventi a sostegno della comunit脿 delle professioni qualificate.
Il legame di Davis con Wolverine deriva dalla sua eredit脿 familiare, avendo visto suo padre e suo nonno indossare stivali Wolverine mentre lavoravano. L'obiettivo della partnership 猫 promuovere le carriere nelle professioni qualificate e incarnare i valori dell'artigianato e del duro lavoro, sia nei cantieri, nelle fattorie o sui palcoscenici.
Wolverine, la empresa de botas y ropa con 142 a帽os de historia, ha anunciado una colaboraci贸n con el artista country multiplatino Jordan Davis. Esta colaboraci贸n se centra en celebrar la mentalidad y la 茅tica de trabajo de la clase trabajadora, inspir谩ndose en el trasfondo familiar de Davis en oficios calificados.
La asociaci贸n incluye el lanzamiento de la colecci贸n 'Jordan Davis Picks', disponible en Wolverine.com y en minoristas seleccionados, que presenta las botas, ropa y accesorios favoritos de Davis. Se planea una nueva colecci贸n personalizada para el oto帽o de 2025, junto con eventos que apoyan a la comunidad de oficios calificados.
La conexi贸n de Davis con Wolverine proviene de su herencia familiar, al ver a su padre y su abuelo usar botas Wolverine mientras trabajaban. La asociaci贸n tiene como objetivo promover las carreras en oficios calificados y encarnar los valores de la artesan铆a y el trabajo duro, ya sea en obras, granjas o escenarios.
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Wolverine, l'entreprise de bottes et de v锚tements 芒g茅e de 142 ans, a annonc茅 un partenariat avec l'artiste country multi-platine Jordan Davis. Cette collaboration vise 脿 c茅l茅brer l'茅tat d'esprit et l'茅thique de travail des classes ouvri猫res, s'inspirant du parcours familial de Davis dans les m茅tiers qualifi茅s.
Le partenariat inclut le lancement de la collection 'Jordan Davis Picks', disponible sur Wolverine.com et chez des d茅taillants s茅lectionn茅s, pr茅sentant les bottes, v锚tements et accessoires pr茅f茅r茅s de Davis. Une nouvelle collection personnalis茅e est pr茅vue pour l'automne 2025, ainsi que des 茅v茅nements pour soutenir la communaut茅 des m茅tiers qualifi茅s.
Le lien de Davis avec Wolverine vient de son h茅ritage familial, ayant vu son p猫re et son grand-p猫re porter des bottes Wolverine en travaillant. L'objectif de ce partenariat est de promouvoir les carri猫res dans les m茅tiers qualifi茅s et d'incarner les valeurs de l'artisanat et du travail acharn茅, que ce soit sur les chantiers, dans les fermes ou sur sc猫ne.
Wolverine, das 142 Jahre alte Unternehmen f眉r Stiefel und Bekleidung, hat eine Partnerschaft mit dem mehrfachen Platin-Country-K眉nstler Jordan Davis angek眉ndigt. Die Zusammenarbeit konzentriert sich darauf, die Mentalit盲t und die Arbeitsmoral der Arbeiterklasse zu feiern, inspiriert von Davis' famili盲rem Hintergrund in den Fachberufen.
Die Partnerschaft umfasst die Einf眉hrung der Kollektion 'Jordan Davis Picks', die auf Wolverine.com und bei ausgew盲hlten Einzelh盲ndlern erh盲ltlich ist und Davis' Lieblingsstiefel, Bekleidung und Accessoires pr盲sentiert. Eine neue ma脽geschneiderte Kollektion ist f眉r den Herbst 2025 geplant, zusammen mit Veranstaltungen zur Unterst眉tzung der Gemeinschaft der Fachberufe.
Davis' Verbindung zu Wolverine stammt aus seinem famili盲ren Erbe, da er seinen Vater und Gro脽vater gesehen hat, die beim Arbeiten Wolverine-Stiefel trugen. Ziel der Partnerschaft ist es, Karrieren in den Fachberufen zu f枚rdern und die Werte von Handwerkskunst und harter Arbeit zu verk枚rpern, sei es auf Baustellen, auf Bauernh枚fen oder auf B眉hnen.
- New product line expansion through Jordan Davis Picks collection
- Additional custom collection launching Fall 2025
- Strategic partnership with award-winning, multi-platinum artist expanding brand reach
- Enhanced marketing presence in country music demographic
- None.
The original work boot brand and the award-winning country musician are bringing a fresh, modern country aesthetic to the聽worksite and beyond.
Wolverine's longtime commitment to creating comfortable and trustworthy workwear seamlessly complements
Jordan Davis' rise from blue-collar roots to country star reflects the true Wolverine spirit. Raised by generations of skilled trades workers, he learned the value of hard work and grit, watching his dad and grandpa tackle long days in their trusted Wolverine boots. Now, he brings that same dedication to his
"My partnership with Wolverine is a special one," said Jordan Davis. "Growing up, I watched my dad, and his dad do what they love 鈥� whether it was fishing or refurbishing furniture at the shop 鈥� all with their trusted Wolverine boots on. I learned a lot about life from them, and I take pride in living out the lessons and skills they taught me both while I'm performing on stage and working at my farm. Partnering with Wolverine allows me to honor this legacy and inspire others to do what they love."
Fans can now shop the "Jordan Davis Picks" collection on and in select retailers across the country featuring
"Our work with Jordan Davis perfectly reflects our values at Wolverine. His embodiment of hard work on and off the jobsite and reaping its rewards resonates deeply with our purpose and consumer," said Lauren King, Sr. Director of Marketing at Wolverine Boots and Apparel. "As a celebrated musician,
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ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a mission to honor the spirit and tenacity of the American worker and build the next generation of skilled trades people. Taking pride in crafting durable boots with unrivaled craftsmanship and the highest quality materials, Wolverine is dedicated to serving hardworking people all over the world. Through Project Bootstrap, Wolverine has contributed over
ABOUT
Award winning, multi-platinum singer/songwriter Jordan Davis' Platinum-selling sophomore album,聽Bluebird Days聽produced four consecutive #1s and three "song of the year" award-winning titles including the 5X Platinum-selling hit "Buy Dirt," (CMA Awards 2023, NSAI Awards 2023) and 3X Platinum-selling "Next Thing You Know" (ACM Awards 2024). All penned by Davis, the
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