Severance at 30,000 Feet: Award-Winning Apple Originals Now Playing on United
United Airlines (NYSE:UAL) has announced a significant entertainment upgrade through a partnership with Apple TV+. The airline will offer full seasons of award-winning Apple Original series for free on its 130,000+ seatback screens and United mobile app, featuring shows like Severance, Ted Lasso, and Silo.
As part of its United Next growth plan, the company aims to expand to 300,000+ screens across its fleet, featuring new 27-inch, 4K OLED Bluetooth-enabled screens - the largest among U.S. carriers. The partnership will initially include complete first seasons of several popular series, with The Morning Show and Bad Sisters joining in September 2025.
United Airlines (NYSE:UAL) ha annunciato un importante aggiornamento dell'intrattenimento grazie a una partnership con Apple TV+. La compagnia offrirà stagioni complete di Apple Original pluripremiate gratuitamente sui suoi più di 130.000 schermi a sedile e sull'app mobile United, con titoli come Severance, Ted Lasso e Silo.
Come parte del piano di crescita United Next, l'azienda punta a espandere la copertura a oltre 300.000 schermi su tutta la flotta, introducendo nuovi schermi OLED 4K Bluetooth da 27 pollici � i più grandi tra le compagnie statunitensi. La partnership includerà inizialmente le prime stagioni complete di diverse serie popolari; The Morning Show e Bad Sisters si uniranno a settembre 2025.
United Airlines (NYSE:UAL) ha anunciado una importante mejora en su oferta de entretenimiento gracias a una alianza con Apple TV+. La aerolínea ofrecerá temporadas completas de Apple Original premiadas de forma gratuita en sus más de 130.000 pantallas en los respaldos de los asientos y en la app móvil de United, con títulos como Severance, Ted Lasso y Silo.
Como parte del plan de crecimiento United Next, la compañía pretende ampliar a más de 300.000 pantallas en toda su flota, incorporando nuevas pantallas OLED 4K Bluetooth de 27 pulgadas � las más grandes entre las aerolíneas de EE.UU. La asociación incluirá inicialmente las primeras temporadas completas de varias series populares; The Morning Show y Bad Sisters se sumarán en septiembre de 2025.
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United Airlines (NYSE:UAL) a annoncé une importante amélioration de son offre de divertissement grâce à un partenariat avec Apple TV+. La compagnie proposera des saisons complètes de séries Apple Originals primées gratuitement sur ses plus de 130 000 écrans intégrés aux dossiers de sièges et sur l'application mobile United, avec des titres comme Severance, Ted Lasso et Silo.
Dans le cadre de son plan de développement United Next, l'entreprise vise à étendre à plus de 300 000 écrans à bord, en déployant de nouveaux écrans OLED 4K Bluetooth de 27 pouces � les plus grands parmi les compagnies américaines. Le partenariat inclura initialement l'intégralité des premières saisons de plusieurs séries populaires; The Morning Show et Bad Sisters les rejoindront en septembre 2025.
United Airlines (NYSE:UAL) hat in Zusammenarbeit mit Apple TV+ ein bedeutendes Entertainment-Upgrade angekündigt. Die Airline wird komplette Staffeln preisgekrönter Apple Originals kostenlos auf ihren über 130.000 Rücksitzbildschirmen und in der United-Mobile-App anbieten, darunter Serien wie Severance, Ted Lasso und Silo.
Im Rahmen des Wachstumsplans United Next plant das Unternehmen, die Flotte auf über 300.000 Bildschirme auszubauen und neue 27-Zoll-4K-OLED-Bluetooth-fähige Bildschirme einzuführen � die größten unter den US-Fluggesellschaften. Die Partnerschaft wird zunächst komplette erste Staffeln mehrerer beliebter Serien umfassen; The Morning Show und Bad Sisters kommen im September 2025 hinzu.
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Full seasons of award-winning shows like Severance, Shrinking, Ted Lasso, Slow Horses and Silo are now available on demand on seatback screens and United mobile app, and new shows will be added every month
United plans to have 300,000+ screens across its fleet � more than any other
United has made a series of investments in the seatback experience in recent years, including installing seatback screens in every seat as part of its growth plan and most recently announcing a that includes huge, Bluetooth-enabled, 27-inch, 4K OLED seatback screens, the largest among
United customers enjoy thousands of hours of fresh new entertainment content every month, and the addition of more premium originals from Apple TV+ gives travelers even more options to watch during their travel journey. Last month, Apple TV+ landed a record-breaking 81 Emmy Award nominations, with Severance leading as this year's most-nominated series.
"Apple creates groundbreaking original series, and United travelers are going to love watching fan-favorite Apple Originals for free on their next flight," said Mark Muren, United's Managing Director of Product, Identity and Loyalty. "We're setting a new standard for a premium inflight experience, and our first-of-its-kind collaboration with Apple TV+ gives fliers more high-quality content options on the latest high-definition seatback screens."
Apple Original series will appear on a featured Apple TV+ channel and include the entire first seasons of Severance, Shrinking, Ted Lasso, Slow Horses and Silo, with The Morning Show and Bad Sisters to be added this September. The airline will continue adding new seasons and content each month, including more than 250 TV show episodes, feature documentaries and films � all for free inflight on United's seatback screens and in the United app.
In addition to being this year's most Emmy nominated series, Severance is one of the most critically acclaimed shows of 2025, and now, United travelers can watch all nine episodes of the first season of Severance onboard any domestic or international United flight with inflight entertainment or in the United app. That means customers can catch an episode or two on a short-haul route and pick up right where they left off on their next United flight, or binge the entire season in one-sitting on a long-haul flight.
United has previously partnered with Apple to launch game-changing innovations that help customers and employees, including:
- Live flight updates for iPhone and Apple Watch:United was the first
U.S. airline to support Live Activities for iPhone, allowing customers to get live, personalized flight notifications for details such as countdown to boarding, gate number, seat, bag tracking and more right on their iPhone Lock Screen or Dynamic Island � all without opening the United app. Similarly, with Live Activities on Apple Watch, customers can access important flight information right from their wrist. The live updates have helped millions of travelers since last year, especially during peak travel times. - Bag tracking enhancements:United integratedApple's Share Item Location for AirTag, so customers everywhere who travel with an AirTag or Find My network accessory can seamlessly share the accessory location with United's customer service team to help locate their luggage in the event that it is mishandled.
- Mobilized employees: With iPhone and iPad, United employees are fully mobile and empowered to be their most effective � making tasks simpler to complete, communication easier, and flying more enjoyable for customers.
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