LendingTree Applauds Landmark Privacy Bill Protecting Homebuyers from Unwanted Solicitation
LendingTree (NASDAQ: TREE) celebrates the signing of the landmark Homebuyer Privacy Protection Act, also known as the Trigger Leads Bill, into law. The bipartisan legislation amends the Fair Credit Reporting Act to protect mortgage applicants from unwanted solicitations by prohibiting consumer reporting agencies from selling trigger leads without explicit consumer permission.
A LendingTree survey revealed that 56% of loan applicants received 10-50 unwanted communications, with 83% reporting being bothered by them. The law, which received unanimous support in Congress, will be implemented within 180 days and take effect in March 2026. The legislation gained backing from major industry groups including the Mortgage Bankers Association and Brokerage Action Coalition.
LendingTree (NASDAQ: TREE) celebra la firma della legge storica Homebuyer Privacy Protection Act, nota anche come Trigger Leads Bill. La normativa bipartisan modifica il Fair Credit Reporting Act per tutelare i richiedenti mutuo dalle comunicazioni indesiderate, vietando alle agenzie di informazioni creditizie di vendere i trigger leads senza il consenso esplicito del consumatore.
Un sondaggio di LendingTree ha rilevato che il 56% dei richiedenti ha ricevuto tra 10 e 50 comunicazioni indesiderate, e l'83% dichiara di esserne infastidito. La legge, approvata all'unanimit脿 dal Congresso, sar脿 attuata entro 180 giorni e entrer脿 in vigore a marzo 2026. Il provvedimento ha ricevuto il sostegno di importanti associazioni di settore, tra cui la Mortgage Bankers Association e la Brokerage Action Coalition.
LendingTree (NASDAQ: TREE) celebra la firma de la hist贸rica Homebuyer Privacy Protection Act, tambi茅n conocida como la Trigger Leads Bill. La legislaci贸n bipartidista enmienda el Fair Credit Reporting Act para proteger a los solicitantes de hipoteca de las comunicaciones no deseadas, prohibiendo que las agencias de informaci贸n crediticia vendan trigger leads sin el permiso expl铆cito del consumidor.
Una encuesta de LendingTree revel贸 que el 56% de los solicitantes recibi贸 entre 10 y 50 comunicaciones no solicitadas, y el 83% afirm贸 sentirse molesto por ellas. La ley, aprobada por unanimidad en el Congreso, se implementar谩 en 180 d铆as y entrar谩 en vigor en marzo de 2026. La normativa cont贸 con el respaldo de importantes grupos del sector, incluida la Mortgage Bankers Association y la Brokerage Action Coalition.
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LendingTree (NASDAQ: TREE) se f茅licite de la signature de la loi marquante Homebuyer Privacy Protection Act, 茅galement appel茅e Trigger Leads Bill. Cette loi bipartisane modifie le Fair Credit Reporting Act afin de prot茅ger les demandeurs de pr锚t hypoth茅caire des sollicitations ind茅sirables, en interdisant aux agences d'information consommateurs de vendre des 芦 trigger leads 禄 sans l'autorisation explicite du consommateur.
Un sondage LendingTree a r茅v茅l茅 que 56 % des demandeurs ont re莽u entre 10 et 50 communications non sollicit茅es, et que 83 % ont d茅clar茅 en 锚tre importun茅s. La loi, adopt茅e 脿 l'unanimit茅 au Congr猫s, sera mise en 艙uvre dans les 180 jours et entrera en vigueur en mars 2026. Le texte a re莽u le soutien d'importants groupes professionnels, dont la Mortgage Bankers Association et la Brokerage Action Coalition.
LendingTree (NASDAQ: TREE) begr眉脽t die Unterzeichnung des wegweisenden Homebuyer Privacy Protection Act, auch bekannt als Trigger Leads Bill. Die partei眉bergreifende Gesetzgebung 盲ndert das Fair Credit Reporting Act, um Hypothekenbewerber vor unerw眉nschten Werbekontakten zu sch眉tzen, indem Verbraucherauskunfteien verboten wird, Trigger Leads ohne ausdr眉ckliche Einwilligung der Verbraucher zu verkaufen.
Eine Umfrage von LendingTree ergab, dass 56 % der Antragsteller 10鈥�50 unerw眉nschte Kommunikationserlebnisse hatten, wobei 83 % angaben, sich dadurch gest枚rt zu f眉hlen. Das Gesetz, das im Kongress einstimmig unterst眉tzt wurde, wird innerhalb von 180 Tagen umgesetzt und tritt im M盲rz 2026 in Kraft. Die Gesetzesinitiative fand Unterst眉tzung bei gro脽en Branchenverb盲nden wie der Mortgage Bankers Association und der Brokerage Action Coalition.
- Bipartisan legislation received unanimous support in Congress, demonstrating strong regulatory backing
- Law strengthens LendingTree's position as an advocate for consumer protection in the mortgage industry
- Company played a leading role in advancing consumer-friendly legislation, enhancing brand reputation
- Implementation period of 180 days may create temporary uncertainty in lead generation practices
- New restrictions on trigger leads could impact certain aspects of industry marketing strategies
Insights
New privacy law restricts trigger leads in mortgage industry, potentially reshaping LendingTree's competitive landscape while enhancing consumer protection.
The newly signed Homebuyer Privacy Protection Act represents a significant regulatory shift for the mortgage industry that will have meaningful implications for LendingTree's business environment. The legislation effectively eliminates the practice of selling "trigger leads" - consumer financial data generated when someone applies for a mortgage - without explicit permission or a pre-existing relationship.
This regulatory change directly addresses a widespread consumer pain point:
The law creates a more controlled customer acquisition environment that may benefit established players like LendingTree while disadvantaging competitors who rely heavily on purchased leads. By reducing the "noise" in the mortgage shopping process, this could enhance the value proposition of marketplace platforms that connect consumers with lenders through more transparent means.
The legislation's unanimous bipartisan support and broad industry backing - including from the Mortgage Bankers Association and Brokerage Action Coalition - signals stability for this regulatory framework. The 180-day implementation period before the March 2026 effective date gives industry participants adequate time to adjust their operations and compliance protocols.
For LendingTree specifically, this appears strategically advantageous as the company positions itself as a consumer advocate rather than a beneficiary of potentially predatory data practices. Their public support for the legislation suggests alignment with their business model, which may rely less on trigger leads and more on direct consumer engagement.
Introduced by Reps. John Rose (R-TN) and Ritchie Torres (D-NY), with a Senate companion from Sens. Bill Hagerty (R-TN) and Jack Reed (D-RI), the bill passed both chambers unanimously before heading to the President's desk.
The law amends the Fair Credit Reporting Act to strengthen consumer privacy by prohibiting consumer reporting agencies from selling or distributing these trigger leads unless the requesting party has the consumer's explicit permission or a pre-existing relationship. This includes entities servicing the consumer's current mortgage or holding their bank account.
A growing concern among the homebuying industry, trigger leads are prescreened consumer reports that are generated when someone applies for a mortgage. This consumer financial data is often sold to lenders who then bombard consumers with unsolicited communication through phone calls, emails, text messages, and physical mail. A LendingTree found that
"Trigger leads treat consumers as sales targets, not as people making one of the most important decisions of their lives," said Congressman Ritchie Torres, co-sponsor. "With this law, we're putting privacy and consumer choice ahead of predatory practices."
The same found that
"This is a big deal for Tennesseans and all Americans," Representative John Rose said, the bill's chief sponsor. "I am elated that my bill received broad support in the House and Senate and truly honored that President Trump signed it into law. The homebuying process is difficult enough without a barrage of calls and messages. I am proud to bring an end to these unsolicited sales tactics and restore privacy for homebuyers."
The legislation's unanimous bipartisan support is rare in today's divided Congress and underscores a shared commitment to protecting American homebuyers from predatory data practices. LendingTree applauds the leadership of Senators Bill Hagerty (R-TN) and Jack Reed and Representatives John Rose (R-TN) and Ritchie Torres (D-NY), as well as Senate Banking Committee Chair Tim Scott (R-SC) and Congressman Tim Moore (R-NC).
"This bill is a clear example of what can happen when we put consumers first," said Congressman Tim Moore. "By closing the door on abusive trigger lead practices, we're giving families the privacy and peace of mind they deserve during one of life's most important financial decisions."
The legislation also received widespread backing from consumer advocacy and industry groups, including the Mortgage Bankers Association, Brokerage Action Coalition, and companies like LendingTree, which played a leading role in the bill's advancement.
"It's a major win for transparency, trust, and homebuyers everywhere. For years, consumers have faced an uphill battle when applying for a mortgage with the flood of unsolicited calls and pressure tactics from lenders not associated with their search," says LendingTree Chairman and CEO Doug Lebda. "The Homebuyer Privacy Protection Act puts control back in the hands of consumers and helps them make smart, confident financial decisions without being harassed."
聽This historic, bipartisan effort reflects a shared commitment across government, industry, and advocacy groups to protect Americans from predatory practices and ensure a safer, more transparent homebuying experience for all.
"This legislation is a testament to what's possible when our industry not only shares the same goal but works together to achieve it." says Brendan McKay President of the Brokers Action Coalition. "It's a win for brokers, lenders, and most importantly, consumers, made possible through true collaboration."
"This new law will help protect consumers from the barrage of unwanted calls, texts and emails that they too often receive immediately after applying for a mortgage." Said Bob Broeksmit President and CEO of the Mortgage Bankers Association. "It marks a major victory for borrowers and will create a more efficient, responsible and respectful home buying process."
The homebuyer protection act has 180 days to be implemented and goes into effect in March of 2026.
About LendingTree, Inc.
LendingTree (NASDAQ: TREE) is one of the nation's largest, most experienced online financial platforms, created to give consumers the power to win financially.聽 LendingTree provides customers with access to the best offers on loans, credit cards, insurance and more through its network of over 600 financial partners.聽 Since its founding, LendingTree has helped millions of customers obtain financing, save money, and improve their financial and credit health in their personal journeys. With a portfolio of innovative products and tools and personalized financial recommendations, LendingTree helps customers achieve everyday financial wins.
LendingTree, Inc. is headquartered in
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