Blis Integrates T-Mobile Advertising Solutions Data into DSP, Redefining Audience Discovery in Omnichannel Advertising
T-Mobile (NYSE:TMUS) has announced a strategic partnership with Blis, integrating T-Mobile Advertising Solutions' app ownership and engagement data into Blis's omnichannel demand-side platform (DSP). This integration makes Blis the only omnichannel DSP combining T-Mobile's US-based app insights with real-world movement patterns and verified transactions.
The partnership aims to enhance audience targeting capabilities by connecting real-world behavior with digital intelligence in a privacy-focused way. Marketers can now reach new customers in ID-limited environments, improve targeting efficiency, and measure full-funnel impact from awareness to sales lift. The collaboration represents a significant advancement in privacy-first advertising solutions, offering advertisers expanded visibility into premium environments while providing deeper audience intent signals.
T-Mobile (NYSE:TMUS) ha annunciato una partnership strategica con Blis, integrando i dati di propriet脿 e di coinvolgimento delle app di T-Mobile Advertising Solutions nella piattaforma omnicanale di demand-side (DSP) di Blis. Questa integrazione rende Blis l'unica DSP omnicanale che combina le informazioni sulle app basate negli Stati Uniti di T-Mobile con i modelli di movimento nel mondo reale e le transazioni verificate.
La collaborazione punta a migliorare le capacit脿 di targeting del pubblico collegando il comportamento nel mondo reale all'intelligenza digitale in modo attento alla privacy. I marketer possono ora raggiungere nuovi clienti in ambienti con limitazioni sugli ID, aumentare l'efficienza del targeting e misurare l'impatto sull'intero funnel, dalla consapevolezza fino all'aumento delle vendite. La partnership rappresenta un importante progresso nelle soluzioni pubblicitarie privacy-first, offrendo agli inserzionisti una maggiore visibilit脿 in ambienti premium e segnali di intento del pubblico pi霉 profondi.
T-Mobile (NYSE:TMUS) ha anunciado una alianza estrat茅gica con Blis, integrando los datos de propiedad y engagement de aplicaciones de T-Mobile Advertising Solutions en la plataforma omnicanal de demanda (DSP) de Blis. Esta integraci贸n convierte a Blis en la 煤nica DSP omnicanal que combina los insights de apps de T-Mobile en EE. UU. con patrones de movimiento en el mundo real y transacciones verificadas.
La asociaci贸n busca mejorar las capacidades de segmentaci贸n conectando el comportamiento del mundo real con la inteligencia digital de forma centrada en la privacidad. Los anunciantes ahora pueden alcanzar nuevos clientes en entornos con limitaciones de ID, mejorar la eficiencia del targeting y medir el impacto en todo el embudo, desde el conocimiento hasta el incremento de ventas. La colaboraci贸n supone un avance significativo en soluciones publicitarias privacy-first, ofreciendo a los anunciantes mayor visibilidad en entornos premium y se帽ales de intenci贸n de audiencia m谩s profundas.
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T-Mobile (NYSE:TMUS) a annonc茅 un partenariat strat茅gique avec Blis, int茅grant les donn茅es de propri茅t茅 et d'engagement des applications de T-Mobile Advertising Solutions 脿 la plateforme omnicanale c么t茅 demande (DSP) de Blis. Cette int茅gration fait de Blis la seule DSP omnicanale combinant les insights d'applications de T-Mobile aux 脡tats-Unis avec les sch茅mas de d茅placement dans le monde r茅el et les transactions v茅rifi茅es.
Le partenariat vise 脿 renforcer les capacit茅s de ciblage en reliant le comportement r茅el 脿 l'intelligence digitale de mani猫re respectueuse de la vie priv茅e. Les marketeurs peuvent d茅sormais atteindre de nouveaux clients dans des environnements 脿 ID limit茅, am茅liorer l'efficacit茅 du ciblage et mesurer l'impact sur l'ensemble du tunnel, de la notori茅t茅 脿 la hausse des ventes. Cette collaboration repr茅sente une avanc茅e significative dans les solutions publicitaires ax茅es sur la confidentialit茅, offrant aux annonceurs une visibilit茅 accrue sur des environnements premium et des signaux d'intention d'audience plus profonds.
T-Mobile (NYSE:TMUS) hat eine strategische Partnerschaft mit Blis angek眉ndigt und die App-Besitz- und Engagement-Daten von T-Mobile Advertising Solutions in Blis' omnichannel Demand-Side-Plattform (DSP) integriert. Dadurch ist Blis die einzige omnichannel DSP, die T-Mobiles US-basierte App-Insights mit realen Bewegungsmustern und verifizierten Transaktionen kombiniert.
Die Partnerschaft zielt darauf ab, die Zielgruppenausrichtung zu verbessern, indem reales Verhalten mit digitaler Intelligenz auf datenschutzorientierte Weise verkn眉pft wird. Marketer k枚nnen nun in ID-begrenzten Umgebungen neue Kunden erreichen, die Effizienz der Zielansprache erh枚hen und den vollst盲ndigen Funnel-Effekt von Bekanntheit bis hin zur Umsatzsteigerung messen. Die Zusammenarbeit stellt einen bedeutenden Fortschritt bei privacy-first Werbel枚sungen dar und bietet Werbetreibenden erweiterte Einblicke in Premium-Umgebungen sowie tiefere Hinweise auf Nutzerintentionen.
- First-of-its-kind integration combining T-Mobile's app data with real-world movement patterns
- Enhanced audience targeting capabilities in ID-limited environments
- Access to premium first-party data for improved advertising efficiency
- None.
Blis becomes the only omnichannel DSP that combines T-Mobile's US-based app insights data with real-world movement patterns and verified transactions 鈥� layering the strongest predictors of consumer behavior into a complete online and offline view. Powered by Blis' non-ID-reliant proprietary technology, advertisers can now identify, reach, and convert high-value audiences with greater accuracy, scale, and efficiency.
With this integration and Blis's advanced technology, marketers can:
- Reach new customers competitors can't: Unlock addressability across every impression, even in ID-limited environments.
- Eliminate wasted spend: Improve efficiency by targeting high-intent audiences most likely to convert.
- Prove full-funnel impact: Measure incremental outcomes from awareness to visits to sales lift.
"The future of advertising lies in connecting real-world behavior with digital intelligence in a privacy-focused way," said Andrea Zapata, Vice President of Advertising Data, Measurement, and Partnerships, T-Mobile Advertising Solutions. "By bringing our premium first-party data and insights into Blis' platform, we're creating a differentiated model for audience discovery and activation 鈥� one that makes advertising dollars work harder and every impression count."
A next-gen advertising offering
Blis has always focused on delivering precision at scale, helping advertisers understand how audiences behave in the real world, predict what they'll do next, and reach them across every screen. By incorporating T-Mobile's high-intent behavioral data, Blis now enhances this foundation with national-scale insights into mobile behavior, sharpening audience discovery and enriching omnichannel activation.
As advertisers seek durable alternatives in a privacy-first landscape, T-Mobile Advertising Solutions and Blis are committed to investing in future-proof solutions that deliver full-funnel outcomes that matter most to brands and agencies.
"Most platforms are limited to a shrinking slice of the digital ecosystem as signal loss and fragmentation accelerate," said Alex Boras, President Blis. "By uniting T-Mobile's app insights with movement and purchase data, we expand visibility into premium environments while unlocking deeper signals of audience intent. This gives advertisers the clarity and performance edge to drive unparalleled outcomes."
To learn more about T-Mobile Advertising Solutions, go to
To learn more about Blis, go to:
About Blis
Blis is the only omnichannel DSP that unites telco data, real-world movement patterns, and transactions to deliver a complete view of the consumer. Powered by T-Mobile and built for precision at scale, Blis' omnichannel platform helps marketers map the full purchase journey 鈥� from impression to transaction 鈥� and expand their audience reach, driving incremental results across every screen.
Founded in the
About T-Mobile聽聽
T-Mobile US, Inc. (NASDAQ: TMUS) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and indisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in
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