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Tilray Brands Launches The Humble Seed Whole Wheat Protein Crackers at Whole Foods Market

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Tilray Brands (NASDAQ: TLRY) has announced the launch of its new Whole Wheat Protein Crackers under The Humble Seed brand, exclusively at select Whole Foods Market stores nationwide. The crackers feature 5g of plant-based protein per serving and are available in three flavors: Sea Salt, Garlic Herb, and Rosemary Sea Salt.

The innovative snack combines a blend of superseeds (hemp, chia, flax, pumpkin, sesame, and sunflower) with whole wheat flour. Each 30g serving contains approximately 21 bite-sized crackers. The products are plant-based, Non-GMO Project Verified, Kosher, and soy-free, targeting the growing market demand for protein-rich snack alternatives.

Tilray Brands (NASDAQ: TLRY) ha annunciato il lancio dei suoi nuovi Whole Wheat Protein Crackers sotto il marchio The Humble Seed, disponibili in esclusiva in alcuni negozi Whole Foods Market a livello nazionale. I cracker offrono 5g di proteine vegetali per porzione e sono disponibili in tre gusti: Sale Marino, Aglio e Erbe, e Rosmarino con Sale Marino.

Questo snack innovativo combina un mix di supersemi (canapa, chia, lino, zucca, sesamo e girasole) con farina integrale di grano. Ogni porzione da 30g contiene circa 21 cracker di piccole dimensioni. I prodotti sono a base vegetale, certificati Non-GMO Project, Kosher e privi di soia, rispondendo alla crescente domanda di snack proteici alternativi.

Tilray Brands (NASDAQ: TLRY) ha anunciado el lanzamiento de sus nuevos Whole Wheat Protein Crackers bajo la marca The Humble Seed, disponibles exclusivamente en tiendas selectas de Whole Foods Market a nivel nacional. Las galletas contienen 5g de proteína vegetal por porción y están disponibles en tres sabores: Sal Marina, Ajo y Hierbas, y Romero con Sal Marina.

Este innovador snack combina una mezcla de supersemillas (cáñamo, chía, lino, calabaza, sésamo y girasol) con harina de trigo integral. Cada porción de 30g contiene aproximadamente 21 galletas pequeñas. Los productos son a base de plantas, certificados por Non-GMO Project, Kosher y libres de soja, apuntando a la creciente demanda de alternativas de snacks ricos en proteínas.

Tilray Brands (NASDAQ: TLRY)� The Humble Seed 브랜드의 새로� 통밀 단백� 크래커를 전국� 일부 Whole Foods Market 매장에서 독점 출시했다� 발표했습니다. � 크래커는 1� 제공량당 5g� 식물� 단백�� 함유하고 있으�, 바다 소금, 마늘 허브, 로즈마리 바다 소금� � 가지 맛으� 제공됩니�.

� 혁신적인 스낵은 슈퍼씨앗(헴프, 치아, 아마, 호박, 참깨, 해바라기)� 통밀가루를 혼합하여 만듭니다. 30g 1� 제공량에� � 21개의 � � 크기 크래커가 들어 있습니다. 제품은 식물�, Non-GMO 프로젝트 인증, 코셔, � 무첨가� 단백질이 풍부� 스낵 대안에 대� 증가하는 시장 수요� 겨냥하고 있습니다.

Tilray Brands (NASDAQ: TLRY) a annoncé le lancement de ses nouveaux Whole Wheat Protein Crackers sous la marque The Humble Seed, disponibles exclusivement dans certains magasins Whole Foods Market à l’échelle nationale. Ces crackers contiennent 5g de protéines végétales par portion et sont proposés en trois saveurs : Sel de Mer, Ail aux Herbes, et Romarin au Sel de Mer.

Cette collation innovante combine un mélange de supergraines (chanvre, chia, lin, citrouille, sésame et tournesol) avec de la farine de blé complet. Chaque portion de 30g comprend environ 21 crackers de petite taille. Les produits sont à base de plantes, certifiés Non-GMO Project, casher et sans soja, répondant ainsi à la demande croissante pour des alternatives de snacks riches en protéines.

Tilray Brands (NASDAQ: TLRY) hat die Einführung seiner neuen Whole Wheat Protein Crackers unter der Marke The Humble Seed bekanntgegeben, die exklusiv in ausgewählten Whole Foods Market Filialen landesweit erhältlich sind. Die Cracker enthalten 5g pflanzliches Protein pro Portion und sind in drei Geschmacksrichtungen erhältlich: Meersalz, Knoblauch-Kräuter und Rosmarin-Meersalz.

Der innovative Snack kombiniert eine Mischung aus Superkörnern (Hanfsamen, Chia, Leinsamen, Kürbis, Sesam und Sonnenblumen) mit Vollkornweizenmehl. Jede 30g-Portion enthält etwa 21 mundgerechte Cracker. Die Produkte sind pflanzenbasiert, Non-GMO Project zertifiziert, koscher und sojafrei und sprechen die wachsende Nachfrage nach proteinreichen Snackalternativen an.

Positive
  • Product launch in major retail chain Whole Foods Market
  • Addresses growing consumer demand for protein-rich snack alternatives
  • Product features clean label certifications (Non-GMO, Kosher, Plant-based)
Negative
  • None.

The Humble Seed Introduces the Ultimate Protein Snack and Better-for-You Crackers with 5g of Superseed Protein

NEW YORK and WINNIPEG, Manitoba, Aug. 07, 2025 (GLOBE NEWSWIRE) -- The Humble Seed, a better-for-you snack brand from Tilray Wellness a subsidiary of Tilray Brands, Inc. (“Tilray�) (NASDAQ: TLRY; TSX: TLRY), today announced the launch of its new featuring 5g of plant-based protein per serving. Available in three crave-worthy flavors�Sea Salt, Garlic Herb, and Rosemary Sea Salt—this innovation is now debuting exclusively at select Whole Foods Market stores nationwide.

The Humble Seed makes wholesome superseeds the star of the show. The brand’s new Whole Wheat Protein Crackers combine a blend of hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour for a crunchy, satisfying snack. Each 30g serving (about 21 bite-sized crackers) contains 5g of plant-based protein—perfect for fueling nourishing, everyday snacking.

The Humble Seed Protein Crackers

“Consumers want more protein in their diets—but not just from shakes or bars,� said Jared Simon, President of Tilray Wellness. “Seeds are a plant-based, sustainable way to add protein without compromising taste or texture. These crackers deliver just that—bold flavor, real herbs, and a protein boost in every bite.�

“Crackers are a pantry staple, but we’ve seen that shoppers are increasingly on the look for more protein-forward options,� added Jennifer Mandanici, Store Support Merchant for Cookies, Crackers and Crispbreads at Whole Foods Market. “We’ve seen fiber-rich crackers gain momentum, and we believe protein could be the next frontier. That’s why we’re thrilled to introduce this innovation from The Humble Seed at Whole Foods Market.�

Perfectly Bite-Sized. Deliciously Crisp.
The Humble Seed Whole Wheat Protein Crackers are now available in three flavors:

  • Sea Salt: With a hint of sea salt and 5g protein per 30g serving, these crackers are an instant classic with all your snack time favorites - from hummus and guacamole to cottage cheese.
  • Garlic Herb: An iconic flavor duo gets the superseed treatment. Packed with savory herbs and 5g of protein per 30g serving, this one is hard to put down.
  • Rosemary Sea Salt: Elevated with a touch of rosemary, these crackers with 5g of protein per 30g serving shine solo or alongside any cheese or snack board.

The Humble Seed Whole Wheat Protein Crackers are plant-based and Non-GMO Project Verified, Kosher made without soy and packed with wholesome ingredients. Find them now at select Whole Foods Market stores nationwide and online at .

About The Humble Seed
The Humble Seed, a brand of Tilray Wellness, puts the power of seeds - sunflower, flax, pumpkin, chia, and hemp—at the heart of every snack. With nationally available grain-free and whole wheat options in multiple savory flavors, The Humble Seed crackers are plant-based, Non-GMO Project Verified, and Kosher, offering a deliciously sustainable way to snack.

About Tilray Brands

Tilray Brands, Inc. (“Tilray�) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we are elevating lives through moments of connection, visit and follow @Tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements�) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor� created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,� “future,� “should,� “could,� “enable,� “potential,� “contemplate,� “believe,� “anticipate,� “estimate,� “plan,� “expect,� “intend,� “may,� “project,� “will,� “would� and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

For further information:

Tilray Brands Media: [email protected]
Investor Relations: [email protected]

A photo accompanying this announcement is available at


FAQ

What are the new protein crackers launched by Tilray Brands (TLRY) at Whole Foods?

The Humble Seed Whole Wheat Protein Crackers contain 5g of plant-based protein per serving and come in three flavors: Sea Salt, Garlic Herb, and Rosemary Sea Salt.

How many crackers are in one serving of The Humble Seed protein crackers?

Each 30g serving contains approximately 21 bite-sized crackers with 5g of protein.

What ingredients are used in Tilray's Humble Seed protein crackers?

The crackers combine hemp, chia, flax, pumpkin, sesame, and sunflower seeds with whole wheat flour.

Where can consumers buy The Humble Seed protein crackers?

The crackers are available exclusively at select Whole Foods Market stores nationwide and online at www.humbleseed.com.

Are The Humble Seed protein crackers allergen-friendly?

The crackers are plant-based, Non-GMO Project Verified, Kosher, and soy-free.
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