Dodge Showcases New 2026 Muscle Lineup at Woodward Cruise
Dodge (NYSE: STLA) unveiled its 2026 muscle car lineup at the Woodward Cruise, North America's largest one-day automotive event. The showcase features the new SIXPACK-powered Dodge Charger Scat Pack, delivering 550 horsepower and priced under $55,000, alongside the 670-horsepower all-electric Charger Daytona Scat Pack priced under $60,000.
The display includes the Dodge Durango SRT Hellcat Jailbreak with over 6 million customization options and the new HEMI-powered Dodge Durango GT. For 2026, all Durango models will come standard with HEMI V-8 engines. The event takes place on August 16, 2025, at St. George Greek Orthodox Church in Bloomfield Township from 10 a.m. to 6 p.m.
Dodge (NYSE: STLA) ha presentato la sua gamma di muscle car 2026 al Woodward Cruise, il pi霉 grande evento automobilistico di un giorno del Nord America. La vetrina include la nuova Dodge Charger Scat Pack con motore SIXPACK, che eroga 550 cavalli e ha un prezzo inferiore a $55,000, insieme alla Charger Daytona Scat Pack totalmente elettrica da 670 cavalli con prezzo inferiore a $60,000.
Esposti anche il Dodge Durango SRT Hellcat Jailbreak con oltre 6 milioni di opzioni di personalizzazione e la nuova Dodge Durango GT con motore HEMI. Per il 2026 tutti i modelli Durango saranno dotati di serie del V-8 HEMI. L'evento si svolge il 16 agosto 2025 presso la St. George Greek Orthodox Church a Bloomfield Township dalle 10:00 alle 18:00.
Dodge (NYSE: STLA) present贸 su gama de muscle cars 2026 en el Woodward Cruise, el mayor evento automovil铆stico de un d铆a de Norteam茅rica. La muestra incluye el nuevo Dodge Charger Scat Pack con motor SIXPACK, que ofrece 550 caballos y cuesta menos de $55,000, junto con el Charger Daytona Scat Pack totalmente el茅ctrico de 670 caballos con un precio por debajo de $60,000.
Tambi茅n se exhibe el Dodge Durango SRT Hellcat Jailbreak con m谩s de 6 millones de opciones de personalizaci贸n y la nueva Dodge Durango GT con motor HEMI. Para 2026, todos los Durango llevar谩n de serie el V-8 HEMI. El evento tendr谩 lugar el 16 de agosto de 2025 en la St. George Greek Orthodox Church en Bloomfield Township de 10:00 a 18:00.
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Dodge (NYSE: STLA) a d茅voil茅 sa gamme de muscle cars 2026 au Woodward Cruise, le plus grand 茅v茅nement automobile d'une journ茅e en Am茅rique du Nord. La pr茅sentation comprend la nouvelle Dodge Charger Scat Pack 茅quip茅e du SIXPACK, d茅veloppant 550 chevaux et affich茅e 脿 moins de $55,000, ainsi que la Charger Daytona Scat Pack 100% 茅lectrique de 670 chevaux propos茅e 脿 moins de $60,000.
L'exposition inclut le Dodge Durango SRT Hellcat Jailbreak offrant plus de 6 millions d'options de personnalisation et la nouvelle Dodge Durango GT anim茅e par un moteur HEMI. Pour 2026, tous les mod猫les Durango seront 茅quip茅s de s茅rie d'un V8 HEMI. L'茅v茅nement se tiendra le 16 ao没t 2025 脿 la St. George Greek Orthodox Church 脿 Bloomfield Township, de 10h00 脿 18h00.
Dodge (NYSE: STLA) hat auf dem Woodward Cruise, der gr枚脽ten eint盲gigen Automobilveranstaltung Nordamerikas, seine Muscle-Car-Produktpalette f眉r 2026 vorgestellt. Gezeigt werden der neue mit SIXPACK ausgestattete Dodge Charger Scat Pack mit 550 PS zu einem Preis unter $55,000 sowie der 670-PS-starke, vollelektrische Charger Daytona Scat Pack zu einem Preis unter $60,000.
Au脽erdem zu sehen: der Dodge Durango SRT Hellcat Jailbreak mit 眉ber 6 Millionen Individualisierungsm枚glichkeiten und der neue HEMI-betriebene Dodge Durango GT. F眉r 2026 sind alle Durango-Modelle serienm盲脽ig mit dem HEMI V-8 ausgestattet. Die Veranstaltung findet am 16. August 2025 in der St. George Greek Orthodox Church in Bloomfield Township von 10:00 bis 18:00 Uhr statt.
- New Charger Scat Pack offers industry-leading 550 horsepower under $55,000
- All-electric Charger Daytona delivers 670 horsepower under $60,000
- All 2026 Durango models now come standard with HEMI V-8 engines
- Durango SRT Hellcat Jailbreak offers over 6 million customization combinations
- None.
Insights
Dodge's 2026 muscle lineup showcases strategic balance of ICE and EV technology with competitive performance-per-dollar positioning.
Dodge's 2026 lineup reveal at Woodward Cruise strategically positions the brand at a pivotal industry inflection point. The 550-horsepower SIXPACK-powered Charger Scat Pack and 670-horsepower all-electric Charger Daytona demonstrate Stellantis' dual-pathway approach to market transition. By marketing vehicles as "most powerful under $55,000" and "most powerful under $60,000" respectively, Dodge maintains its performance-per-dollar value proposition while navigating the EV transition.
The announcement reveals Dodge's calculated product strategy: preserving HEMI V8 engines across the entire Durango lineup while simultaneously advancing electrification through the Charger Daytona. This multi-energy approach differs from competitors rushing to full electrification, potentially creating a strategic advantage with traditional muscle car buyers resistant to change.
Performance metrics (3.9-second 0-60 time for SIXPACK, 3.3-second 0-60 for EV) position both powertrains competitively, with deliberate spacing between ICE and EV performance to justify the price differential. The SIXPACK twin-turbo technology signals significant investment in extending ICE relevance through the decade.
The Durango SRT Hellcat Jailbreak's six million customization options demonstrates Stellantis' ability to generate higher-margin sales through personalization rather than base price increases. This strategy enhances per-vehicle profitability while maintaining market positioning.
The marketing approach connecting to brand heritage (111 years) while simultaneously embracing technology transition could strengthen customer loyalty during a potentially disruptive product transition. Dodge's balance between tradition and innovation appears calibrated to minimize sales volatility during industry transformation.
AUBURN HILLS,听Mich., Aug. 14, 2025 /PRNewswire/ --
- Dodge is back on Woodward with the brand's new 2026 muscle lineup at
North America's largest one-day automotive event - 550-horsepower SIXPACK-powered 2026 Dodge Charger Scat Pack, the most powerful vehicle in the industry under
$55,000 - 670-horsepower, all-electric Dodge Charger Daytona Scat Pack, the most powerful vehicle in the industry under
$60,000 - Dodge Durango SRT Hellcat Jailbreak, which unlocks more than six million potential customization combinations, and new 5.7-liter HEMI庐-powered Dodge Durango GT vehicles on display at Woodward callout new all-HEMI, all the time Durango lineup
Dodge is driving into听Woodward Cruise weekend on Saturday, August 16, in Metro Detroit with a new lineup of 2026 model-year muscle, including the new SIXPACK-powered Dodge Charger Scat Pack, Dodge Durango SRT Hellcat Jailbreak and 5.7-liter HEMI庐-powered Dodge Durango GT.
For the fifth year in a row, Dodge will team up with the Modern Street听HEMI Shootout car club for a prime location at
Dodge provided an early start to the action on听Woodward Avenue with the new 2026 Dodge Charger Scat Pack reveal on August 8 and the 10th edition of on August 9, unleashing street-legal drag racing and new Dodge muscle debuts on Woodward.
On August 16, Dodge will be back on听Woodward in full force with its muscle lineup, including:
- Twin-turbocharged SIXPACK-powered , the most powerful vehicle in the industry under
$55,000 - 670-horsepower, all-electric Scat Pack, the most powerful vehicle in the industry under
$60,000 - opens up a can of crazy on the supercharged, 6.2-liter HEMI Hellcat V-8 engine-powered Durango, unlocking more than six million potential customization combinations; pre-production Jailbreak models in the new-for-2026 model-year Green Machine paint color and a custom Stryker Purple paint will be on display
- HEMI-powered, all-wheel-drive 2026 Dodge Durango GT models, starting with orders placed August 13, and 鈥� from the well-equipped entry GT model to the SRT Hellcat 鈥� will, for the first time, come standard with a legendary HEMI V-8 engine
The Dodge Direct Connection display offers cruisers the chance to check out a variety of performance parts and crate motors from the Dodge performance parts brand. Attendees can test their knowledge of Dodge brand and Dodge vehicle trivia for the chance to win Dodge swag, and Dodge product specialists will be on hand to answer questions.
The Dodge display at the annual听Woodward Cruise event will be located at St. George Greek Orthodox Church at 43816 Woodward Avenue, just north of East Square Lake Road in Bloomfield Township, and will be open from 10 a.m. to 6 p.m. on Saturday, August 16.
For more information on the Dodge brand, visit听 and .
Dodge
For 111 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge, America's performance brand, shifts into high gear with a lineup that delivers unrivaled performance in each of its segments.
The new, next-generation Dodge Charger听muliti-energy lineup is led by the 670-horsepower Dodge Charger Daytona Scat Pack 鈥� the world's quickest and most powerful muscle car. For 2026, the all-new 550-horsepower Dodge Charger Scat Pack, powered by the 3.0L Twin Turbo SIXPACK H.O. engine, expands the Charger lineup, powered by the most powerful Hurricane engine in production.
Dodge also keeps its foot on the pedal as a pure performance brand with the 710-horsepower Dodge听Durango SRT Hellcat, the most powerful gas engine SUV ever, and best-in-class standard performance in the compact-utility vehicle segment with the Dodge Hornet.
Dodge is part of the portfolio of brands offered by leading global听automaker and mobility provider Stellantis. For more information regarding Stellantis (NYSE: STLA), please visit .
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FAQ
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