Bloomberg Expands Alternative Data Offering with Web Traffic Data from Similarweb
Doubles company coverage of Bloomberg鈥檚 {ALTD<GO>} and empowers Bloomberg Terminal clients to generate deeper insights and make more informed investment decisions using alternative data
ALTD: Similarweb web traffic (red), Placer.ai foot traffic (blue), and Bloomberg Second Measure transaction data analytics (white) shown for Walmart
Similarweb, a global leader in web analytics and digital performance data, delivers robust web and app analytics sourced from over 200 million devices, 100 million websites, and 4 million apps worldwide. Now available through {ALTD<GO>}, the web traffic dataset provides Bloomberg Terminal users with granular, daily-level intelligence on web traffic across 190 countries. The data is delivered on a 7-day lag with 5 years of history.
鈥淲e鈥檙e thrilled to bring Similarweb鈥檚 web traffic data to the Bloomberg Terminal at a time when understanding online behavior is more critical than ever,鈥� said Or Offer, Co-Founder and CEO of Similarweb. 鈥淚n today鈥檚 digital-first economy, a company鈥檚 online footprint often reveals shifts in performance long before traditional indicators. By collaborating with Bloomberg, we鈥檙e giving investors a powerful edge鈥攅nabling them to spot emerging trends, benchmark competitive activity and make even more confident decisions, all within the Bloomberg Terminal workflows they already value.鈥�
鈥淎s clients increasingly seek faster, more predictive signals鈥攅specially in today鈥檚 volatile markets鈥擝loomberg is continuing to invest in alternative datasets that offer early, actionable insights,鈥� said Richard Lai, Global Head of Alternative Data at Bloomberg. 鈥淏y embedding Similarweb鈥檚 digital intelligence data directly into the Bloomberg Terminal, we鈥檙e enabling our clients to make timelier and better-informed investment decisions through another incredibly powerful dataset. We are thrilled to be partnering with Similarweb, an industry leader, in offering these valuable insights to our clients.鈥�
Key highlights of Bloomberg鈥檚 expansion of {ALTD<GO>} with data from Similarweb include:
- Increase in Company Coverage: Company coverage in {ALTD<GO>} will expand to more than 3,000 companies, including international and private companies.
- Expanding Sector Coverage: Coverage will increase across high-interest sectors including SaaS, e-commerce, AI, streaming, TMT, and health care.
- Enhanced Data Signal: Similarweb will allow for improved tracking of company KPIs, and trend validation across alternative datasets.
Similarweb is the latest alternative dataset integrated with {ALTD<GO>} ( in 2023). By making the data available alongside consumer transaction data analytics from Bloomberg Second Measure and foot traffic analytics from Placer.ai, Bloomberg provides a multi-dimensional view of company performance and macroeconomic shifts, offering investors a decisive edge.
About Bloomberg
Bloomberg is a global leader in business and financial information, delivering trusted data, news, and insights that bring transparency, efficiency, and fairness to markets. The company helps connect influential communities across the global financial ecosystem via reliable technology solutions that enable our customers to make more informed decisions and foster better collaboration. For more information, visit Bloomberg.com/company or request a demo.
About Similarweb
Similarweb powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we empower our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization. Similarweb products are integrated into users鈥� workflow, powered by advanced technology, and based on leading comprehensive Digital Data.
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Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision made or action taken by any third party based in whole or in part on such data, reports, and materials.
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Source: Similarweb
