AI Assistants Go Mobile: Comscore Reports Surge in Mobile AI Tool Usage
Comscore (Nasdaq: SCOR) has released new data revealing a significant shift in AI tool usage patterns, with mobile adoption surging as desktop usage declines. Mobile reach increased 5.3% to 73.4M users in the past three months, while PC usage dropped 11.1%.
The study, based on Comscore's AI tool tracking across 117 platforms, shows mobile AI adoption grew 82% from November 2024 to June 2025. Leading mobile growth were Microsoft Copilot (+175%), Google Gemini (+68%), and OpenAI ChatGPT (+17.9%). Notable findings include 85% user loyalty to single platforms, with OpenAI showing strongest user retention.
Comscore (Nasdaq: SCOR) ha pubblicato nuovi dati che mostrano un cambiamento significativo nelle modalit脿 d'uso degli strumenti di IA: l'adozione su mobile 猫 in forte aumento mentre l'uso su desktop cala. Nei tre mesi pi霉 recenti la copertura mobile 猫 cresciuta del 5,3% arrivando a 73,4 milioni di utenti, mentre l'uso su PC 猫 diminuito dell'11,1%.
Lo studio, basato sul monitoraggio di Comscore su 117 piattaforme di strumenti IA, indica che l'adozione mobile 猫 aumentata dell'82% tra novembre 2024 e giugno 2025. I maggiori incrementi su mobile sono stati registrati da Microsoft Copilot (+175%), Google Gemini (+68%) e OpenAI ChatGPT (+17,9%). Tra i riscontri pi霉 rilevanti emerge una fedelt脿 dell'85% degli utenti a una singola piattaforma, con OpenAI che mostra la retention pi霉 forte.
Comscore (Nasdaq: SCOR) ha publicado nuevos datos que revelan un cambio notable en los patrones de uso de herramientas de IA: la adopci贸n m贸vil se dispara mientras el uso en escritorio disminuye. En los 煤ltimos tres meses, el alcance m贸vil aument贸 un 5,3% hasta 73,4 millones de usuarios, mientras que el uso en PC cay贸 un 11,1%.
El estudio, basado en el seguimiento de Comscore de 117 plataformas de herramientas de IA, muestra que la adopci贸n m贸vil creci贸 un 82% entre noviembre de 2024 y junio de 2025. Los mayores crecimientos en m贸vil fueron para Microsoft Copilot (+175%), Google Gemini (+68%) y OpenAI ChatGPT (+17,9%). Entre los hallazgos destaca una lealtad del 85% de los usuarios a una sola plataforma, siendo OpenAI la que presenta la retenci贸n m谩s alta.
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Comscore臧� 117臧� 頂岆灚韽检潣 AI 霃勱惮毳� 於旍爜頃� 鞚措矆 鞐瓣惮鞐� 霐半ゴ氅� 氇皵鞚� AI 毂勴儩鞚� 2024雲� 11鞗旍棎靹� 2025雲� 6鞗� 靷澊鞐� 82% 歃濌皜頄堨姷雼堧嫟. 氇皵鞚� 靹膘灔鞐愳劀 霊愲摐霟 靹滊箘鞀る姅 Microsoft Copilot (+175%), Google Gemini (+68%), OpenAI ChatGPT (+17.9%)鞓�鞀惦媹雼�. 欤茧頃� 毵岉暅 瓴瓣臣搿滊姅 靷毄鞛愳潣 85%臧� 雼澕 頂岆灚韽检棎 於╈劚頃橂姅 瓴巾枼鞚� 氤挫榾鞙茧┌, OpenAI臧� 臧�鞛� 雴掛潃 靷毄鞛� 鞙犾鞙潉 旮半頄堨姷雼堧嫟.
Comscore (Nasdaq: SCOR) a publi茅 de nouvelles donn茅es montrant un changement notable dans les usages des outils d'IA聽: l'adoption mobile augmente fortement tandis que l'utilisation sur desktop diminue. Sur les trois derniers mois, la port茅e mobile a augment茅 de 5,3聽% pour atteindre 73,4聽M d'utilisateurs, alors que l'utilisation sur PC a baiss茅 de 11,1听%.
Bas茅e sur le suivi par Comscore de 117 plateformes d'outils d'IA, l'茅tude r茅v猫le que l'adoption mobile a cru de 82听% entre novembre聽2024 et juin聽2025. Les plus fortes croissances sur mobile concernent Microsoft Copilot (+175%), Google Gemini (+68%) et OpenAI ChatGPT (+17,9%). Parmi les principaux constats, 85听% des utilisateurs restent fid猫les 脿 une seule plateforme, OpenAI affichant la meilleure r茅tention.
Comscore (Nasdaq: SCOR) hat neue Daten ver枚ffentlicht, die eine deutliche Verschiebung in der Nutzung von KI-Tools zeigen: Mobile Nutzung steigt stark, w盲hrend Desktop-Anwendungen zur眉ckgehen. In den letzten drei Monaten stieg die mobile Reichweite um 5,3% auf 73,4 Mio. Nutzer, w盲hrend die PC-Nutzung um 11,1% 锄耻谤眉肠办驳颈苍驳.
Die Studie, basierend auf Comscores Tracking von KI-Tools 眉ber 117 Plattformen, zeigt, dass die mobile KI-Nutzung von November 2024 bis Juni 2025 um 82% zulegte. Angef眉hrt wurde das mobile Wachstum von Microsoft Copilot (+175%), Google Gemini (+68%) und OpenAI ChatGPT (+17,9%). Bemerkenswert ist au脽erdem, dass 85% der Nutzer einer einzigen Plattform treu bleiben; OpenAI weist die st盲rkste Nutzerbindung auf.
- None.
- 11.1% decline in PC usage for AI tools
Mobile adoption outpaces PC as AI tools fit seamlessly into connected life
RESTON, Va., Sept. 03, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today released new data showing a clear shift in where consumers access AI tools, as mobile reach expands and desktop usage declines.
In the past three months, mobile reach - which includes both mobile web and native app usage - grew +
From November 2024 to June 2025, mobile adoption of AI assistants grew +
- Microsoft Copilot: +
175% - Google Gemini: +
68% - OpenAI ChatGPT: +
17.9%
鈥淭he evolution of how consumers use AI tools on mobile isn鈥檛 just about convenience, it鈥檚 about behavior,鈥� said Smriti Sharma, SVP Custom IQ, Comscore. 鈥淟eading brands are positioning AI assistants as personal, always-available companions, and users are responding. From voice commands to image inputs, users are gravitating toward AI tools that feel native to mobile environments.鈥�
Comscore鈥檚 audience deduplication and聽cross-visitation data shows that over
To see the latest rankings visit the Comscore website
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
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Marie Scoutas
Comscore Inc
FAQ
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