REMAX Launches 'Marketing as a Service' Platform to Empower Affiliates and Strengthen Market Leadership
RE/MAX (NYSE:RMAX) has launched Marketing as a Service (MaaS), an AI-powered marketing platform designed to enhance the capabilities of its 145,000+ agents across the U.S. and Canada. The platform, powered by AG真人官方force, offers automated listing packages, customizable ad programs, and real-time analytics in a unified dashboard.
MaaS features include simplified marketing tools, smart automation, performance reporting, quarterly market report emails via MAXTech庐, and polished brand presence. The platform's base package is available at no cost to RE/MAX affiliates, with advanced features like lead generation and video capabilities planned for future rollout.
This launch follows several recent RE/MAX innovations, including a brand refresh, 惭础齿搁别蹿别谤鈩� for global referrals, 惭础齿贰苍驳补驳别鈩� for social media engagement, and 础蝉辫颈谤别鈩� for agent onboarding.
RE/MAX (NYSE:RMAX) ha lanciato Marketing as a Service (MaaS), una piattaforma di marketing potenziata dall'IA progettata per migliorare le capacit脿 dei suoi oltre 145.000 agenti negli Stati Uniti e in Canada. La piattaforma, basata su AG真人官方force, offre pacchetti di annunci automatizzati, programmi pubblicitari personalizzabili e analisi in tempo reale in un cruscotto unificato.
Le funzionalit脿 di MaaS includono strumenti di marketing semplificati, automazione intelligente, report sulle prestazioni, email trimestrali con report di mercato tramite MAXTech庐 e una presenza di brand pi霉 curata. Il pacchetto base della piattaforma 猫 disponibile gratuitamente per gli affiliati RE/MAX, mentre funzionalit脿 avanzate come generazione di lead e strumenti video sono previste per un rilascio futuro.
Questo lancio segue diverse recenti innovazioni di RE/MAX, tra cui un restyling del brand, 惭础齿搁别蹿别谤鈩� per i referral globali, 惭础齿贰苍驳补驳别鈩� per l'engagement sui social media e 础蝉辫颈谤别鈩� per l'onboarding degli agenti.
RE/MAX (NYSE:RMAX) ha lanzado Marketing as a Service (MaaS), una plataforma de marketing impulsada por IA dise帽ada para potenciar las capacidades de sus m谩s de 145.000 agentes en EE. UU. y Canad谩. La plataforma, respaldada por AG真人官方force, ofrece paquetes de anuncios automatizados, programas publicitarios personalizables y anal铆ticas en tiempo real en un panel unificado.
Las caracter铆sticas de MaaS incluyen herramientas de marketing simplificadas, automatizaci贸n inteligente, informes de rendimiento, correos trimestrales con informes de mercado v铆a MAXTech庐 y una presencia de marca m谩s pulida. El paquete base de la plataforma est谩 disponible sin coste para los afiliados RE/MAX, y se planea incorporar en el futuro funciones avanzadas como generaci贸n de leads y capacidades de v铆deo.
Este lanzamiento sigue a varias innovaciones recientes de RE/MAX, incluido un redise帽o de la marca, 惭础齿搁别蹿别谤鈩� para referidos globales, 惭础齿贰苍驳补驳别鈩� para la interacci贸n en redes sociales y 础蝉辫颈谤别鈩� para la incorporaci贸n de agentes.
RE/MAX (NYSE:RMAX)電� 毵堨紑韺� 靹滊箘鞀�(MaaS)毳� 於滌嫓頄堨姷雼堧嫟. 鞚� AI 旮半皹 毵堨紑韺� 頂岆灚韽检潃 氙戈淡瓿� 旌愲倶雼れ棎 鞛堧姅 145,000氇� 鞚挫儊鞚� 鞐愳澊鞝勴姼鞚� 鞐焿鞚� 臧曧檾頃橂弰搿� 靹り硠霅橃棃鞀惦媹雼�. AG真人官方force臧� 歆�鞗愴晿電� 鞚� 頂岆灚韽检潃 鞛愲彊頇旊悳 毽姢韺� 韺偆歆�, 毵烄钉順� 甏戧碃 頂勲攴鸽灗, 鞁れ嫓臧� 攵勳劃鞚� 韱淀暕 雽�鞁滊炒霌滌棎靹� 鞝滉车頃╇媹雼�.
MaaS鞚� 旮半姤鞐愲姅 臧勳唽頇旊悳 毵堨紑韺� 霃勱惮, 鞀る韸� 鞛愲彊頇�, 靹标臣 氤搓碃, MAXTech庐毳� 韱淀暅 攵勱赴氤� 鞁滌灔 毽彫韸� 鞚措⿺鞚� 氚� 靹鸽牗霅� 敫岆灉霌� 臁挫灛臧愳澊 韽暔霅╇媹雼�. 頂岆灚韽检潣 旮半掣 韺偆歆�電� RE/MAX 臧�毵轨爯鞐� 氍措搿� 鞝滉车霅橂┌, 毽摐 靸濎劚 氚� 牍勲敂鞓� 旮半姤瓿� 臧欖潃 瓿犼笁 旮半姤鞚� 頄ロ泟 霃勳瀰霅� 鞓堨爼鞛呺媹雼�.
鞚措矆 於滌嫓電� 敫岆灉霌� 毽攧霠堨嫓, 旮�搿滊矊 於旍矞鞚� 鞙勴暅 惭础齿搁别蹿别谤鈩�, 靻岇厹 氙鸽敂鞏� 彀胳棳毳� 鞙勴暅 惭础齿贰苍驳补驳别鈩�, 鞐愳澊鞝勴姼 鞓炒霐╈潉 鞙勴暅 础蝉辫颈谤别鈩� 霌� RE/MAX鞚� 斓滉芳 鞐煬 順侅嫚鞐� 鞚挫潃 瓴冹瀰雼堧嫟.
RE/MAX (NYSE:RMAX) a lanc茅 Marketing as a Service (MaaS), une plateforme marketing propuls茅e par l'IA con莽ue pour renforcer les capacit茅s de ses plus de 145 000 agents aux 脡tats-Unis et au Canada. La plateforme, aliment茅e par AG真人官方force, propose des packs d'annonces automatis茅s, des programmes publicitaires personnalisables et des analyses en temps r茅el dans un tableau de bord unifi茅.
Parmi les fonctionnalit茅s de MaaS : des outils marketing simplifi茅s, une automatisation intelligente, des rapports de performance, des e-mails trimestriels de rapport de march茅 via MAXTech庐 et une pr茅sence de marque soign茅e. Le pack de base de la plateforme est propos茅 gratuitement aux affili茅s RE/MAX, des fonctionnalit茅s avanc茅es comme la g茅n茅ration de leads et la vid茅o 茅tant pr茅vues ult茅rieurement.
Ce lancement s'inscrit dans la continuit茅 de plusieurs innovations r茅centes de RE/MAX, notamment un rafra卯chissement de la marque, 惭础齿搁别蹿别谤鈩� pour les recommandations mondiales, 惭础齿贰苍驳补驳别鈩� pour l'engagement sur les r茅seaux sociaux et 础蝉辫颈谤别鈩� pour l'int茅gration des agents.
RE/MAX (NYSE:RMAX) hat Marketing as a Service (MaaS) eingef眉hrt, eine KI-gest眉tzte Marketingplattform, die darauf ausgelegt ist, die F盲higkeiten seiner 眉ber 145.000 Makler in den USA und Kanada zu verbessern. Die von AG真人官方force unterst眉tzte Plattform bietet automatisierte Inseratspakete, anpassbare Werbeprogramme und Echtzeit-Analysen in einem einheitlichen Dashboard.
Zu den MaaS-Funktionen geh枚ren vereinfachte Marketing-Tools, intelligente Automatisierung, Leistungsberichte, viertelj盲hrliche Marktbericht-E-Mails 眉ber MAXTech庐 und ein polierter Markenauftritt. Das Basispaket der Plattform steht RE/MAX-Partnern kostenfrei zur Verf眉gung; erweiterte Funktionen wie Leadgenerierung und Video-Tools sind f眉r zuk眉nftige Rollouts geplant.
Dieser Launch folgt mehreren j眉ngsten Innovationen von RE/MAX, darunter ein Marken-Relaunch, 惭础齿搁别蹿别谤鈩� f眉r globale Weiterleitungen, 惭础齿贰苍驳补驳别鈩� f眉r Social-Media-Engagement und 础蝉辫颈谤别鈩� f眉r die Agenten-Einarbeitung.
- Platform offered at no cost for base package to RE/MAX affiliates
- AI-powered automation to improve agent efficiency and marketing effectiveness
- Integration with existing RE/MAX tools and brand refresh initiatives
- Expansion planned with advanced features like lead generation and video capabilities
- Advanced features not immediately available
- Limited to U.S. and Canada markets only
Insights
REMAX strengthens competitive position with AI-powered marketing platform designed to boost agent productivity and attract/retain talent.
REMAX's new Marketing as a Service (MaaS) platform represents a significant strategic investment in the company's core value proposition. By consolidating marketing tools into a single AI-powered dashboard, the company is directly addressing two critical business challenges: agent productivity and affiliate retention in a competitive real estate market.
The platform's architecture is noteworthy for its tiered approach - offering no-cost base services to all affiliates while creating an upgrade path for premium features. This strategy serves dual purposes: providing immediate value to all 145,000+ agents while establishing foundations for potential future revenue streams from advanced features.
MaaS fits into REMAX's broader technology transformation, following the launch of several other AI-powered tools including MAXRefer (global referral platform), MAXEngage (social media amplification), and Aspire (agent onboarding). This consistent investment pattern signals the company is executing a cohesive digital strategy rather than pursuing disconnected initiatives.
The focus on automating marketing functions directly addresses a key productivity bottleneck for agents. By simplifying listing promotion and client communication, REMAX is targeting increased transaction volume per agent - a critical metric for the company's revenue model. Additionally, the performance reporting features create a feedback mechanism that helps quantify ROI to both agents and sellers.
Particularly valuable is the platform's integration with the company's recent brand refresh, ensuring consistent representation across all digital touchpoints. In the increasingly digital-first real estate market, this alignment between marketing tools and brand identity strengthens REMAX's competitive positioning against both traditional brokerages and tech-focused disruptors.
The new marketing resource provides a seamless way for affiliates to market smarter and offer elevated service to clients.
Powered by AG真人官方force, MaaS is a seamless, AI-fueled system that enables affiliates, including Broker/Owners, agents and teams,听to launch strategic marketing campaigns with minimal effort and maximum impact. From automated listing packages to customizable ad programs and real-time analytics, MaaS consolidates top-tier marketing tools into a single, easy-to-navigate experience.听
"This is about giving REMAX affiliates every advantage in this highly competitive industry," said Abby Lee, EVP of Marketing, Communications and Events for RE/MAX Holdings, Inc. "Marketing as a Service is designed to run in the background while REMAX agents stay front and center with their clients. It's another great example 鈥� one of many this year 鈥� of REMAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses."听
MaaS featured highlights include:听
- Simplified Marketing Tools: MaaS consolidates the best REMAX listing assets into one intuitive dashboard, enabling ready-to-go campaigns in just a few clicks.听
- Smart Automation: Set and save campaign preferences, allowing the platform to auto-launch personalized outreach across channels.听
- Performance Reporting: Access to shareable, real-time dashboards with campaign metrics that can be forwarded to sellers and teams.听
- Quarterly Market Report Emails: Delivered via MAXTech庐 powered by BoldTrail, branded updates offer insightful market snapshots directly to an agent's sphere.听
- Polished Brand Presence: Campaigns reflect the refreshed branding from REMAX, delivering a modern, consistent look that reinforces professionalism and elevates brand perception.听
REMAX affiliates throughout the
Lee added, "We're being very aggressive in providing REMAX affiliates with difference-making competitive advantages that help them stand out鈥攅specially on social and digital platforms where most people being their home search. REMAX is the most productive real estate network in the world2 and REMAX agents are the most trusted3 professionals in the business 鈥� we want consumers to know that when they're choosing an agent to work with."听
Strengthening the REMAX Value Proposition听
MaaS arrives at a pivotal time in the brand's evolution. Earlier this year, REMAX unveiled a bold, digital-forward brand refresh designed to help agents shine in competitive markets. The company also launched听MAXReferSM, a global referral platform powered by AI to enhance agent connectivity across borders; MAXEngageSM, a rewards-based app that encourages agents to get loud on social media; and AspireSM, an innovative onboarding program that will help attract and develop the next generation of top-producing REMAX agents.听
MaaS strengthens the REMAX value proposition by making it easier for agents to market listings, put clients first and grow their businesses. It's a smarter, faster way to work, and part of a broader strategy to ensure REMAX remains an industry leader through purposeful innovation.听
1 Source: MMR Strategy Group study of unaided awareness.
2 As measured by residential transaction sides.
3听Voted most trusted AG真人官方 Estate Agency brand by American shoppers based on the BrandSpark庐 American Trust Study, years 2022-2025, and 2019.听
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals庐 and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit . For the latest news about REMAX, please visit .
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SOURCE RE/MAX, LLC
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