Rocket Appoints Viral Nation as Social Media Agency of Record, Replacing Glossy Social Feeds with AG真人官方 Stories
Rocket (NYSE:RKT) has appointed Viral Nation as its Social Media Agency of Record to transform its social media strategy with authentic homeownership storytelling. The partnership aims to move beyond curated content to deliver real stories and guidance for potential homeowners.
The collaboration builds on the success of Rocket's "Own the Dream" campaign, which included a Super Bowl ad and social campaigns that generated 247 million views nationwide. Viral Nation will focus on showcasing genuine client stories, implementing influencer ambassador programs, and managing community engagement to help Rocket connect with Americans throughout their homebuying journey.
Rocket (NYSE:RKT) ha nominato Viral Nation come sua agenzia ufficiale per i social media, con l'obiettivo di rinnovare la strategia social attraverso racconti autentici sulla propriet脿 della casa. La partnership punta a superare i contenuti curati per offrire storie reali e consigli concreti ai potenziali acquirenti.
La collaborazione si basa sul successo della campagna di Rocket "Own the Dream", che ha incluso uno spot al Super Bowl e campagne social che hanno generato 247 milioni di visualizzazioni in tutto il Paese. Viral Nation si concentrer脿 sul mettere in luce storie autentiche di clienti, sull'implementazione di programmi di ambassador influencer e sulla gestione dell'engagement della community per aiutare Rocket a connettersi con gli americani lungo tutto il percorso d'acquisto della casa.
Rocket (NYSE:RKT) ha nombrado a Viral Nation como su agencia oficial de redes sociales para renovar su estrategia social mediante relatos aut茅nticos sobre la compra de vivienda. La alianza busca ir m谩s all谩 del contenido curado para ofrecer historias reales y orientaci贸n a posibles compradores.
La colaboraci贸n se basa en el 茅xito de la campa帽a "Own the Dream" de Rocket, que incluy贸 un anuncio en el Super Bowl y campa帽as sociales que generaron 247 millones de visualizaciones a nivel nacional. Viral Nation se centrar谩 en mostrar historias genuinas de clientes, poner en marcha programas de embajadores influencers y gestionar el compromiso de la comunidad para ayudar a Rocket a conectar con los estadounidenses durante todo su proceso de compra de vivienda.
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鞚措矆 順戩梾鞚� Super Bowl 甏戧碃鞕� 鞝勱淡鞝侅溂搿� 2鞏�4700毵� 須岇潣 臁绊殞靾�毳� 旮半頃� Rocket鞚� "Own the Dream" 旌犿帢鞚胳潣 靹标车鞚� 氚旐儠鞙茧 頃╇媹雼�. Viral Nation鞚� 鞁れ牅 瓿犼皾 靷毳� 氤挫棳欤缄碃, 鞚疙攲耄柛靹� 鞎半鞍靹滊崝 頂勲攴鸽灗鞚� 鞖挫榿頃橂┌, 旎る雼堩嫲 彀胳棳 甏�毽ゼ 韱淀暣 Rocket鞚� 氙戈淡鞚鸽摛鞚� 欤柬儩 甑Г 鞐爼 鞝勲皹鞐� 瓯胳硱 鞐瓣舶霅橂弰搿� 霃曤姅 雿� 欤茧牓頃� 瓴冹瀰雼堧嫟.
Rocket (NYSE:RKT) a nomm茅 Viral Nation comme son agence officielle pour les r茅seaux sociaux afin de transformer sa strat茅gie sociale par des r茅cits authentiques autour de l'accession 脿 la propri茅t茅. Le partenariat vise 脿 aller au-del脿 des contenus soign茅s pour proposer des histoires r茅elles et des conseils utiles aux futurs propri茅taires.
La collaboration s'appuie sur le succ猫s de la campagne "Own the Dream" de Rocket, qui comprenait une publicit茅 au Super Bowl et des campagnes sociales ayant g茅n茅r茅 247 millions de vues 脿 l'茅chelle nationale. Viral Nation mettra l'accent sur des t茅moignages clients authentiques, la mise en place de programmes d'ambassadeurs influenceurs et la gestion de l'engagement communautaire pour aider Rocket 脿 se rapprocher des Am茅ricains tout au long de leur parcours d'achat de logement.
Rocket (NYSE:RKT) hat Viral Nation als seine offizielle Social-Media-Agentur verpflichtet, um die Social-Media-Strategie mit authentischen Geschichten rund ums Eigenheim neu auszurichten. Die Partnerschaft zielt darauf ab, 眉ber kuratierte Inhalte hinauszugehen und potenziellen Hauseigent眉mern echte Geschichten und praktische Hinweise zu liefern.
Die Zusammenarbeit baut auf dem Erfolg von Rockets Kampagne "Own the Dream" auf, die einen Super-Bowl-Spot und Social-Kampagnen umfasste und landesweit 247 Millionen Aufrufe erzielte. Viral Nation wird echte Kundengeschichten in den Vordergrund stellen, Influencer-Ambassador-Programme umsetzen und das Community-Engagement managen, um Rocket dabei zu helfen, sich mit Amerikanern w盲hrend ihrer gesamten Hauskaufreise zu verbinden.
- Social media campaigns achieved 247 million views nationwide
- Strategic partnership with leading social-first transformation agency
- Expansion of "Own the Dream" campaign reach through new social channels
- None.
At a time when nearly
"Homeownership is the single most powerful expression of the American dream 鈥� and everyone deserves to see themselves in that story," said Jonathan Mildenhall, Chief Marketing Officer for Rocket. "With Viral Nation as our social media agency of record, we're using content to build a movement. One grounded in honest storytelling, vibrant communities, and meaningful solutions. We know that when people see others like them owning their dream, it sparks belief. And belief is where transformation begins."
Rocket launched "Own the Dream," the company's new core creative idea, with an unforgettable Super Bowl ad. The message was amplified by Viral Nation's strategic social campaigns, which drove 247 million views nationwide and sparked genuine conversations across all platforms. This new partnership builds on that moment by fostering a vibrant, welcoming community through voices from Rocket's network of everyday home-seekers and homebuying experts.
Viral Nation will help Rocket cut through noisy feeds by showcasing real client stories, influencer ambassador programs, and dynamic community management. Together, Rocket and Viral Nation will ignite moments that resonate deeply with Americans 鈥� piercing through challenges to offer guidance on every step of the homebuying journey.
"Rocket's mission to redefine homeownership inspires us to build a social movement that empowers every American to envision themselves on this journey," said Joe Gagliese, CEO and Co-Founder of Viral Nation. "Rocket is more than a financial services company; it's a culturally influential brand, authentically leading and shaping the communities it serves."
Through this new partnership, Rocket's social presence won't just inspire鈥攊t will guide. Together, the brands are building tools, stories, and spaces that turn aspiration into action.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a
With insights from more than 65 million calls with clients each year, 14 petabytes of data and a mission to Help Everyone Home, Rocket Companies is well positioned to be the destination for AI-fueled home ownership. Known for providing exceptional client experiences, J.D. Power has ranked Rocket Mortgage #1 in client satisfaction for primary mortgage origination and mortgage servicing a total of 22 times 鈥� the most of any mortgage lender.
For more information, please visit the Company's听 or.
About Viral Nation
Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, experiential marketing, social strategy, and our talent representation agency. Our AI-powered brand safety solution, Secure鈩�, allows us to maximize creator partnerships while safeguarding brand reputation. Viral Nation powers global growth for brands like e.l.f. Cosmetics, Audible, A24, MGM Resorts International, Microsoft, Tencent, Zillow, and Walmart, redefining how brands engage and thrive in an ever-evolving digital world. For more information, please visit听 and follow us on , , , , and .
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