Coco Robotics and Prime Video Launch Innovative Campaign Transforming Delivery Robots into Mobile, Interactive Movie Experiences
Coco Robotics has partnered with Prime Video and Omnicom Media Group (NYSE:OMC) to launch an innovative advertising campaign for the upcoming film "The Pickup." The campaign transforms Coco's Los Angeles delivery robots into mobile brand activations featuring movie-themed wrapping and voice lines from the film.
The month-long campaign, which began July 21, turns Coco's robocouriers into interactive promotional vehicles designed to resemble the film's armored money trucks. The robots deliver both food and measurable out-of-home advertising impressions, utilizing proprietary tracking technology and dynamic OOH measurement tools to provide data-driven insights into campaign performance.
The initiative includes a custom commercial featuring Coco's robots in a heist scene, promoting "The Pickup" which premieres globally on Prime Video on August 6, 2025.
Coco Robotics ha collaborato con Prime Video e Omnicom Media Group (NYSE:OMC) per lanciare una campagna pubblicitaria innovativa per il prossimo film "The Pickup." La campagna trasforma i robot per le consegne di Coco a Los Angeles in attivazioni mobili del brand, con grafiche a tema film e frasi vocali tratte dal film.
La campagna, della durata di un mese e iniziata il 21 luglio, trasforma i robocorrieri di Coco in veicoli promozionali interattivi che ricordano i camion blindati del film. I robot consegnano cibo e offrono impressioni pubblicitarie misurabili fuori casa, utilizzando tecnologia proprietaria di tracciamento e strumenti dinamici di misurazione OOH per fornire dati dettagliati sulle prestazioni della campagna.
L'iniziativa include uno spot personalizzato con i robot di Coco in una scena di rapina, promuovendo "The Pickup" che debutter脿 a livello globale su Prime Video il 6 agosto 2025.
Coco Robotics se ha asociado con Prime Video y Omnicom Media Group (NYSE:OMC) para lanzar una campa帽a publicitaria innovadora para la pr贸xima pel铆cula "The Pickup." La campa帽a convierte los robots de entrega de Coco en Los 脕ngeles en activaciones m贸viles de la marca con envoltorios tem谩ticos de la pel铆cula y l铆neas de voz del filme.
La campa帽a de un mes, que comenz贸 el 21 de julio, transforma a los robocorrieres de Coco en veh铆culos promocionales interactivos dise帽ados para parecerse a los camiones blindados de dinero de la pel铆cula. Los robots entregan comida y proporcionan impresiones publicitarias medibles fuera del hogar, utilizando tecnolog铆a de seguimiento patentada y herramientas din谩micas de medici贸n OOH para ofrecer informaci贸n basada en datos sobre el rendimiento de la campa帽a.
La iniciativa incluye un comercial personalizado con los robots de Coco en una escena de robo, promocionando "The Pickup," que se estrenar谩 globalmente en Prime Video el 6 de agosto de 2025.
Coco Robotics电� Prime Video 氚� Omnicom Media Group (NYSE:OMC)瓿� 順戨牓頃橃棳 雼り皜鞓さ鐢 鞓來檾 "The Pickup"鞚� 順侅嫚鞝侅澑 甏戧碃 旌犿帢鞚胳潉 鞁滌瀾頄堨姷雼堧嫟. 鞚措矆 旌犿帢鞚胳潃 Coco鞚� 搿滌姢鞎れ牑霠堨姢 氚半嫭 搿滊磭鞚� 鞓來檾 韰岆 霝╉晳瓿� 鞓來檾 靻� 鞚岇劚 雽�靷皜 韽暔霅� 鞚措彊順� 敫岆灉霌� 頇滌劚頇� 旮瓣赴搿� 氤�鞁犾嫓旒办姷雼堧嫟.
7鞗� 21鞚茧秬韯� 鞁滌瀾霅� 頃� 雼皠鞚� 旌犿帢鞚胳潃 Coco鞚� 搿滊磭 氚半嫭鞗愳潉 鞓來檾 靻� 鞛リ皯 順勱笀 鞖措皹 彀焿鞚� 雼潃 鞚疙劙霝欗嫲敫� 頂勲氇厴 彀焿鞙茧 韮堧皵昕堨嫓旒办姷雼堧嫟. 鞚� 搿滊磭霌れ潃 鞚岇嫕 氚半嫭瓿� 頃粯 霃呾瀽鞝侅澑 於旍爜 旮办垹瓿� 霃欖爜 鞓レ櫢 甏戧碃 旄§爼 霃勱惮毳� 頇滌毄頃橃棳 旄§爼 臧�電ロ暅 鞓レ櫢 甏戧碃 雲胳稖鞚� 鞝滉车頃橂┌, 雿办澊韯� 旮半皹鞚� 旌犿帢鞚� 靹标臣 鞚胳偓鞚错姼毳� 鞝滉车頃╇媹雼�.
鞚措矆 頂勲鞝濏姼鞐惖鐢 Coco 搿滊磭霌れ澊 臧曤弰 鞛ル┐鞐� 霌膘灔頃樀鐢 毵烄钉順� 甏戧碃霃� 韽暔霅橃柎 鞛堨溂氅�, "The Pickup"鞚� 2025雲� 8鞗� 6鞚� 鞝� 靹戈硠 Prime Video鞐愳劀 瓿店皽霅╇媹雼�.
Coco Robotics s'est associ茅 脿 Prime Video et Omnicom Media Group (NYSE:OMC) pour lancer une campagne publicitaire innovante autour du prochain film "The Pickup." La campagne transforme les robots de livraison de Coco 脿 Los Angeles en activations mobiles de marque avec un habillage th茅matique du film et des r茅pliques audio tir茅es du film.
Cette campagne d'un mois, d茅but茅e le 21 juillet, transforme les robocoursiers de Coco en v茅hicules promotionnels interactifs con莽us pour ressembler aux camions blind茅s du film. Les robots livrent 脿 la fois de la nourriture et des impressions publicitaires mesurables en affichage ext茅rieur, utilisant une technologie de suivi propri茅taire et des outils dynamiques de mesure OOH pour fournir des donn茅es pr茅cises sur la performance de la campagne.
L'initiative comprend une publicit茅 personnalis茅e mettant en sc猫ne les robots de Coco dans une sc猫ne de braquage, promouvant "The Pickup" qui sera diffus茅 mondialement sur Prime Video le 6 ao没t 2025.
Coco Robotics hat sich mit Prime Video und Omnicom Media Group (NYSE:OMC) zusammengetan, um eine innovative Werbekampagne f眉r den kommenden Film "The Pickup" zu starten. Die Kampagne verwandelt die Lieferroboter von Coco in Los Angeles in mobile Markenaktivierungen mit filmbezogenem Design und Sprachzeilen aus dem Film.
Die einmonatige Kampagne, die am 21. Juli begann, macht aus den Robokurierern von Coco interaktive Werbefahrzeuge, die den gepanzerten Geldtransportern aus dem Film nachempfunden sind. Die Roboter liefern sowohl Essen als auch messbare Au脽enwerbeimpressionen und nutzen dabei propriet盲re Tracking-Technologie und dynamische OOH-Messinstrumente, um datenbasierte Einblicke in die Kampagnenleistung zu bieten.
Die Initiative umfasst einen ma脽geschneiderten Werbespot mit den Robotern von Coco in einer Raubszene und bewirbt "The Pickup", das am 6. August 2025 weltweit auf Prime Video Premiere feiert.
- Innovative blend of robotics and advertising creates unique brand experiences
- Campaign provides measurable out-of-home impressions with data-driven insights
- High visibility in dense urban areas with built-in viral potential
- None.
To promote the heist comedy film The Pickup, Prime Video turns Coco's fleet into interactive, movie-themed robocouriers ushering in a new era of experiential out-of-home advertising
As part of the campaign, Coco wrapped its LA-based robocouriers in Prime Video and The Pickup branding, designed to evoke the film's iconic armored money trucks. This design brings the film's central theme to life on the streets, turning each robot into a moving extension of the film's story. The robots also play voice lines from the film at delivery pickup - turning each vehicle into an in-world character that expands the cinematic universe from screen to sidewalk.
With a high-visibility fleet navigating dense urban neighborhoods with heavy foot traffic, Coco's robocouriers deliver not only food, but also broad exposure generating measurable out-of-home impressions that rival traditional street-level media and billboards. Unlike static ads, Coco's robots draw eyes wherever they go - making them an attention-grabbing ad surface in any city that naturally sparks filming and sharing, giving every campaign built-in viral momentum. The visibility is powered by a combination of proprietary impression-tracking technology and best-in-class dynamic OOH measurement tools, giving clients unmatched, data-driven insights into real-world exposure and campaign impact.
"This campaign聽 shows how our robots can amplify brand storytelling in real time," said Josh Dubin, Head of Ads at Coco Robotics. "It聽 transforms routine deliveries into personal, one-to-one brand experiences that connect with consumers in a natural, memorable way."
The project signals an evolution in out-of-home advertising, pointing to a future where autonomous delivery devices that merge mobile, dynamic media with high-impact one-to-one connections play a central role in the modern marketing mix.
"We're always looking for ways to push boundaries and create media moments that people haven't seen before," said Elizabeth Boone, Senior Associate in Emerging Platforms and Partnerships at Omnicom Media Group. "This campaign聽 is a glimpse into the future of media. It's a perfect example of a unique integration of robotics, storytelling, and neighborhood-scale visibility that can come together to bring a movie to life in the real world."
The campaign also includes a custom commercial (will link once live) starring聽 Coco's delivery robots in a heist scene from The Pickup, further blurring the line between media and narrative. The spot will run across social and digital platforms throughout the campaign ahead of the film's premiere globally on Prime Video August 6.
About Coco Robotics
Coco Robotics is the world's largest urban robot delivery platform. Founded in 2020, Coco has completed over 500,000 zero-emission deliveries, serving customers in the
About Omnicom Media Group
Omnicom (NYSE: ) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom's iconic agency brands are home to the industry's most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.
View original content to download multimedia:
SOURCE Coco Robotics
FAQ
What is the innovative advertising campaign between Coco Robotics and Prime Video?
When does The Pickup movie release on Prime Video?
How does Omnicom Media Group (NYSE:OMC) measure the effectiveness of the robot advertising campaign?
Who are the main stars in The Pickup movie being promoted through Coco's robots?
When did the Coco Robotics advertising campaign for The Pickup begin?
