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PLAYSTUDIOS, Inc. Announces Second Quarter Results

Second Quarter Revenue of $59.3 million and Net loss of $2.9 million

Consolidated AEBITDA of $10.7 million

LAS VEGAS--(BUSINESS WIRE)-- PLAYSTUDIOS, Inc. (NASDAQ: MYPS) (鈥淧LAYSTUDIOS鈥� or the 鈥淐ompany鈥�), an award-winning developer of free-to-play mobile and social games and the developer of the playAWARDS loyalty platform, today announced financial results for the second quarter ended June 30, 2025.

Andrew Pascal, Chairman and Chief Executive Officer of PLAYSTUDIOS, commented, 鈥淲hile our core business continues to navigate meaningful market headwinds, we remain focused and energized by the progress we're making across our strategic priorities. We're seeing growing traction in our direct-to-consumer channel, promising early momentum in our sweepstakes initiative, and continued progress on the development of Tetris Block Party. Together, these efforts validate our direction and reinforce our confidence in the future. As we work to stabilize the business, we're also building the capabilities we believe will fuel the next phase of growth in the quarters ahead.鈥�

Second Quarter Financial Highlights

• Revenue was $59.3 million during the second quarter of 2025, compared to $72.6 million during the second quarter of 2024.
• Net loss was $2.9 million during the second quarter of 2025, representing a net loss margin of 5.0%, compared to net loss of $2.6 million during the second quarter of 2024, representing a net loss margin of 3.6%.
• Consolidated AEBITDA, a non-GAAP financial measure defined below, was $10.7 million during the second quarter of 2025, representing a margin of 18.1%, compared to $14.1 million during the second quarter of 2024, representing a margin of 19.5%.
• KPIs playGAMES. During the second quarter of 2025, PLAYSTUDIOS had Average DAU and Average MAU of 2.3 million and 10.0 million, respectively. ARPDAU was $0.28.
• Direct to Consumer revenue was $6.7 million during the second quarter of 2025, compared to $3.2 million during the second quarter of 2024, representing an increase of 107%.
• KPIs playAWARDS. During the second quarter of 2025, players purchased 199,485 rewards with a retail value of $13 million.
• Liquidity. As of June 30, 2025, cash and cash equivalents on the balance sheet was $112.9 million. PLAYSTUDIOS鈥� $81 million revolving credit facility remains undrawn.
• Shares outstanding. As of June 30, 2025, the Company had 125.2 million shares outstanding.

Year to Date Financial Highlights

• Revenue was $122.0 million through the second quarter of 2025, compared to $150.4 million through the second quarter of 2024.
• Net loss was $5.8 million through the second quarter of 2025, representing a net loss margin of 4.8%, compared to net loss of $3.2 million through the second quarter of 2024, representing a net loss margin of 2.1%.
• Consolidated AEBITDA, a non-GAAP financial measure defined below, was $23.2 million through the second quarter of 2025, representing a margin of 19.0%, compared to $29.5 million through the second quarter of 2024, representing a margin of 19.6%.
• KPIs playGAMES. Through the second quarter of 2025, PLAYSTUDIOS had Average DAU and Average MAU of 2.5 million and 10.7 million, respectively. ARPDAU was $0.27.
• Direct to Consumer revenue was $11.7 million through the second quarter of 2025, compared to $5.6 million through the second quarter of 2024, representing an increase of 110%.
• KPIs playAWARDS. Through the second quarter of 2025, players purchased 480,137 rewards with a retail value of $29.6 million.

Recent Business Highlights

• Continued development of sweepstakes promotional capabilities, expected to launch externally in available markets in Q4 2025
• Expanded direct-to-consumer monetization progress
• Progressed development of Tetris Block Party, targeting launch in Q4 2025
• Strengthened playAWARDS platform and released in game promotional events around the second annual myVIP World Tournament of Slots
• Repurchased an aggregate of 1.4 million shares of our Class A common stock at an average price of $1.41 per share in the quarter

Although currently not on pace, the Company is not changing its full year 2025 guidance of net revenue in the range of $250 to $270 million and Consolidated AEBITDA in the range of $45 to $55 million.

We have not provided the most directly comparable GAAP measure for our Consolidated AEBITDA outlook because certain items that are part of the projected non-GAAP financial measure are outside of our control or cannot be reasonably estimated without unreasonable effort.

Conference Call Details

PLAYSTUDIOS will host a conference call at 5:00 p.m. Eastern Time today, which will include a brief discussion of the results followed by a question and answer session.

The call will be accessible via the Internet through or by calling (866) 405-1203 for domestic callers and (201) 689-8432 for international callers.

A replay of the call will be archived at .

About PLAYSTUDIOS, Inc.

PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and developer of award-winning mobile games, including the iconic Tetris庐 mobile app, Pop! Slots, myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo, MGM Slots Live, Solitaire, Spider Solitaire and Sudoku. The playAWARDS loyalty platform enables players to earn real-world rewards from a global collection of hospitality, entertainment, and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps combine the best elements of popular casual games with compelling real-world benefits. To learn more about PLAYSTUDIOS, visit playstudios.com.

Performance Indicators

We manage our business by regularly reviewing several key operating metrics to track historical performance, identify trends in player activity, and set strategic goals for the future. Our key performance metrics are impacted by several factors that could cause them to fluctuate on a quarterly basis, such as platform providers鈥� policies, seasonality, player connectivity, and the addition of new content to games. We believe these measures are useful to investors for the same reasons. The key performance indicators may differ from similarly titled measures presented by other companies. For more information on our key performance indicators, please refer to the definitions below and the 鈥淪upplemental Data鈥攑layGAMES Key Performance Indicators鈥� and 鈥淪upplemental Data鈥攑layAWARDS Key Performance Indicators鈥� sections of this press release.

Daily Active Users (鈥淒AU鈥�): DAU is defined as the number of individuals who played a game on a particular day. We track DAU by the player ID, which is assigned for each game installed by an individual. As such, an individual who plays two different PLAYSTUDIOS games on the same day is counted as two DAU while an individual who plays the same PLAYSTUDIOS game on two different devices is counted as one DAU. Brainium tracks DAU by app instance ID, which is assigned to each installation of a game on a particular device. As such, an individual who plays two different Brainium games on the same day is counted as two DAU while an individual who plays the same game on two different devices is counted as two DAU. The term 鈥淎verage DAU鈥� is defined as the average of the DAU, determined as described above, for each day during the period presented. We use DAU and Average DAU as measures of audience engagement to help us understand the size of the active player base engaged with our games on a daily basis.

Monthly Active Users (鈥淢AU鈥�): MAU is defined as the number of individuals who played a game in a particular month. As with DAU, an individual who plays two different PLAYSTUDIOS games in the same month is counted as two MAU while an individual who plays the same game on two different devices is counted as one MAU, and an individual who plays two different Brainium games on the same day is counted as two MAU while an individual who plays the same game on two different devices is counted as two MAU. The term 鈥淎verage MAU鈥� is defined as the average of the MAU, determined as described above, for each calendar month during the period presented. We use MAU and Average MAU as measures of audience engagement to help us understand the size of the active player base engaged with our games on a monthly basis.

Daily Paying Users (鈥淒PU鈥�): DPU is defined as the number of individuals who made a purchase in a mobile game during a particular day. As with DAU and MAU, we track DPU based on account activity. As such, an individual who makes a purchase on two different games in a particular day is counted as two DPU while an individual who makes purchases in the same game on two different devices is counted as one DPU. The term 鈥淎verage DPU鈥� is defined as the average of the DPU, determined as described above, for each day during the period presented. We use DPU and Average DPU to help us understand the size of our active player base that makes in-game purchases. This focus directs our strategic goals in setting player acquisition and pricing strategy.

Daily Payer Conversion: Daily Payer Conversion is defined as DPU as a percentage of DAU on a particular day. Daily Player Conversion is also sometimes referred to as 鈥淧ercentage of Paying Users鈥� or 鈥淧PU鈥�. The term 鈥淎verage Daily Payer Conversion鈥� is defined as the Average DPU divided by the Average DAU for a given period. We use Daily Payer Conversion and Average Daily Payer Conversion to help us understand the monetization of our active players.

Average Daily Revenue Per DAU (鈥淎RPDAU鈥�): ARPDAU is defined for a given period as the average daily revenue per Average DAU, and is calculated as game and advertising revenue for the period, divided by the number of days in the period, divided by the Average DAU during the period. We use ARPDAU as a measure of overall monetization of our active players.

playAWARDS Platform Metrics

Available Rewards: Available Rewards is defined as the monthly average number of unique rewards available in our applications鈥� rewards stores. A reward appearing in more than one application鈥檚 reward store is counted only once. A reward is counted only once irrespective of the inventory available through that reward. For example, one reward for a free night in a hotel room with ten rooms available for such free night is counted as one reward. Available Rewards only include real-world partner rewards and exclude PLAYSTUDIOS digital rewards. We use Available Rewards as a measure of the value and potential impact of the program for an interested player. It is assumed that the greater the variety and breadth of rewards offered, the more likely players will be to ascribe value to the program.

Purchases: Purchases is defined as the total number of rewards purchased for the period identified in which a player exchanges loyalty points for a reward. Purchases are net of refunds. Purchases only include purchases of real-world partner rewards and exclude any PLAYSTUDIOS digital rewards. Purchases are redeemed by the player directly with the rewards partner within the specified terms and conditions of the reward. The Company does not receive any compensation or revenue from Purchases. We use Purchases as a measure of audience interest and engagement with our playAWARDS platform.

Retail Value of Purchases: Retail Value of Purchases is defined as the cumulative retail value of all rewards listed as Purchases for the period identified. The retail value of each reward listed as Purchases is the retail value as determined by the partner upon creation of the reward. In the case where the retail value of a reward adjusts depending on time of redemption, the average retail value is used. Retail Value of Purchases only include the retail value of real-world partner rewards and exclude the cost of any PLAYSTUDIOS branded merchandise. We use Retail Value of Purchases to help us understand the real-world value of the rewards that are purchased by our players.

Retail Value of Daily Rewards Inventory: Retail Value of Daily Rewards Inventory is defined as the cumulative retail value of all rewards listed as available for the period divided by the number days in the period. For rewards with unlimited inventory, the maximum of number of rewards used in the calculation is 50. The retail value of each reward listed as available is the retail value as specified by the rewards partner upon creation of the reward. Retail Value of Daily Rewards Inventory only includes the retail value of real-world partner rewards and excludes the cost of any PLAYSTUDIOS branded merchandise. We use Retail Value of Daily Rewards Inventory to help us understand the real-world value of the rewards within our playAWARDS platform.

Non-GAAP Financial Measures

To provide investors with information in addition to results as determined by GAAP, the Company discloses Consolidated Adjusted Earnings Before Interest Taxes Depreciation and Amortization (鈥淐onsolidated AEBITDA鈥�) as a non-GAAP measure that management believes provides useful information to investors. This measure is not a financial measure calculated in accordance with GAAP and should not be considered as a substitute for revenue, net income or any other operating performance measure calculated in accordance with GAAP.

We define Consolidated AEBITDA as net income (loss) before interest, income taxes, depreciation and amortization, restructuring and related costs (consisting primarily of severance and other restructuring related costs), stock-based compensation expense, and other income and expense items (including special infrequent items, foreign currency gains and losses, and other non-cash items). We also present Consolidated AEBITDA Margin, a non-GAAP measure, which we calculate as Consolidated AEBITDA as a percentage of net revenue.

We believe that the presentation of Consolidated AEBITDA provides useful information to investors regarding the Company鈥檚 results of operations because the measure assists both investors and management in analyzing and benchmarking the performance and value of our business. Consolidated AEBITDA provides an indicator of performance that is not affected by fluctuations in certain costs or other items. Accordingly, management believes that this measure is useful for comparing general operating performance from period to period, and management relies on this measure for planning and forecasting of future periods. Additionally, this measure allows management to compare results with those of other companies that have different financing and capital structures. However, other companies may define Consolidated AEBITDA differently, and as a result, our measure of Consolidated AEBITDA may not be directly comparable to that of other companies. For further information regarding these non-GAAP measures, including the reconciliation of these non-GAAP financial measures to their most directly comparable GAAP financial measures, please refer to the 鈥淩econciliation of Net Loss to Consolidated AEBITDA鈥� section of this press release.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our future financial and operating performance (including statements regarding outlook or guidance), our liquidity and capital resources, the development and release plans of our games, the impact of business restructuring and cost control initiatives including estimated amounts and timing of anticipated cost reductions, and our mergers and acquisition strategy, all of which involve risks and uncertainties. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as 鈥渕ay,鈥� 鈥渕ight,鈥� 鈥渨ill,鈥� 鈥渟hould,鈥� 鈥渆xpects,鈥� 鈥減lans,鈥� 鈥減rojects,鈥� 鈥渁nticipates,鈥� 鈥渋ntends,鈥� 鈥渂elieves,鈥� 鈥済oal,鈥� 鈥渨ork towards,鈥� 鈥渆stimates,鈥� 鈥減redicts,鈥� 鈥減otential鈥� or 鈥渃ontinue,鈥� the negative of these terms and other comparable terminology that conveys uncertainty of future events or outcomes. These forward-looking statements involve known and unknown risks, uncertainties, assumptions and other factors that may cause actual results to differ materially from statements made in this press release, including our ability to develop and publish our games; risks related to defects, errors, or vulnerabilities in our games and IT infrastructure; our ability to attract new, and retain existing, players of our games; the failure to timely develop and achieve market acceptance of new games and maintain the popularity of our existing games; rapidly evolving technological developments in the gaming market; competition in the industry in which we operate; our financial performance; our ability to execute merger and acquisition transactions; legal and regulatory developments; risks associated with our international operations; geopolitical events and conditions; risks associated with business restructuring efforts, including the potential impact of restructuring activities on our business operations and financial performance; and general market, political, economic and business conditions. The achievement or success of the matters covered by such forward-looking statements involves significant risks, uncertainties and assumptions, including, but not limited to, the risks and uncertainties discussed in our filings with the Securities and Exchange Commission. All information provided in this release is based on information available to us as of the date of this press release and any forward-looking statements contained herein are based on assumptions that we believe are reasonable as of this date. Undue reliance should not be placed on the forward-looking statements in this press release, which are inherently uncertain. We undertake no duty to update this information unless required by law.

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PLAYSTUDIOS CONTACTS

Investor Relations

Jason Hahn

[email protected]

Media Relations

[email protected]

Source: PLAYSTUDIOS, Inc.