Moving iMage Technologies Partners with the Historic Cherry Lane Theatre to Create a State-of-the-Art Cinema and Performing Arts Venue
Moving iMage Technologies (NYSE American: MITQ) has announced a partnership with New York City's historic Cherry Lane Theatre to transform it into a state-of-the-art 60-seat cinema and performing arts venue. The project includes collaboration with A24 to create a premium entertainment space featuring advanced technology installations.
The renovation incorporates cutting-edge features including a motorized Stewart Screen with QSC speaker system, Barco SP4K-12 laser projector, immersive audio system with APX AuroMax processor, and premium camera systems for live streaming capabilities. The venue will also include a full-service restaurant and bar in the lobby.
Moving iMage Technologies (NYSE American: MITQ) ha annunciato una collaborazione con il storico Cherry Lane Theatre di New York per trasformarlo in un moderno cinema e spazio performing arts da 60 posti. Il progetto prevede una partnership con A24 per creare un luogo di intrattenimento di alta qualità dotato di tecnologie avanzate.
I lavori di ristrutturazione includono soluzioni all'avanguardia come uno schermo motorizzato Stewart con impianto audio QSC, un proiettore laser Barco SP4K-12, un sistema audio immersivo con processore APX AuroMax e telecamere professionali per lo streaming live. Il locale comprenderà inoltre un ristorante e un bar di servizio nella hall.
Moving iMage Technologies (NYSE American: MITQ) ha anunciado una colaboración con el histórico Cherry Lane Theatre de Nueva York para transformarlo en un moderno cine y sala de artes escénicas de 60 asientos. El proyecto incluye una alianza con A24 para crear un espacio de entretenimiento premium con instalaciones tecnológicas avanzadas.
La renovación incorpora características de vanguardia como una pantalla motorizada Stewart con sistema de altavoces QSC, un proyector láser Barco SP4K-12, un sistema de audio inmersivo con procesador APX AuroMax y cámaras de alta gama para capacidades de transmisión en vivo. El recinto también contará con un restaurante y bar de servicio completo en el vestíbulo.
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리노베이션에� 모터라이즈드 Stewart 스크린과 QSC 스피� 시스�, Barco SP4K-12 레이저 프로젝터, APX AuroMax 프로세서� 갖춘 몰입� 오디� 시스�, 라이� 스트리밍� 고급 카메� 시스� � 최첨� 설비가 포함됩니�. 로비에는 풀서비� 레스토랑� 바도 들어� 예정입니�.
Moving iMage Technologies (NYSE American: MITQ) a annoncé un partenariat avec le historique Cherry Lane Theatre de New York pour le transformer en un lieu de cinéma et de spectacle de 60 places à la pointe de la technologie. Le projet inclut une collaboration avec A24 pour créer un espace de divertissement haut de gamme doté d'installations technologiques avancées.
La rénovation intègre des équipements de pointe tels qu'un écran motorisé Stewart avec système d'enceintes QSC, un projecteur laser Barco SP4K-12, un système audio immersif avec processeur APX AuroMax et des systèmes de caméras premium pour la diffusion en direct. Le lieu comprendra également un restaurant et un bar en libre-service dans le hall.
Moving iMage Technologies (NYSE American: MITQ) hat eine Partnerschaft mit dem historischen Cherry Lane Theatre in New York City angekündigt, um diesen in einen hochmodernen 60 Sitzplätze fassenden Kino- und Veranstaltungsort für darstellende Künste zu verwandeln. Das Projekt sieht eine Zusammenarbeit mit A24 vor, um einen hochwertigen Unterhaltungsraum mit fortschrittlichen technischen Installationen zu schaffen.
Die Renovierung umfasst moderne Features wie eine motorisierte Stewart-Leinwand mit QSC-Lautsprechersystem, einen Barco SP4K-12 Laserprojektor, ein immersives Audiosystem mit APX AuroMax-Prozessor sowie hochwertige Kamerasysteme für Live-Streaming-Funktionen. Zudem wird das Foyer ein voll ausgestattetes Restaurant und eine Bar erhalten.
- Partnership with prestigious A24 entertainment company expands business relationships
- Showcases technological integration capabilities in high-profile venue
- Potential for recurring revenue through maintenance and support services
- Live streaming capabilities create additional revenue opportunities
- Financial terms and project costs not disclosed
- Single venue project may have limited immediate revenue impact
Insights
MiT's partnership with Cherry Lane Theatre showcases technical expertise and expands their entertainment venue portfolio with a prestigious client.
Moving iMage Technologies' collaboration with the historic Cherry Lane Theatre represents a strategic implementation of their cinema and performance venue technology expertise. The 60-seat multipurpose venue demonstrates MiT's ability to execute sophisticated entertainment space transformations that serve dual purposes � both cinema screenings and live performances.
The technical specifications reveal a comprehensive solution featuring premium components including LEA Professional's IoT-enabled amplifiers, immersive audio systems, QSC speakers, Q-Sys control, and Barco projection systems. Particularly noteworthy is their custom engineering approach with a motorized Stewart Screen and QSC Speaker Lift system that transitions between film and performance configurations, showcasing MiT's specialized integration capabilities.
The implementation of IAB immersive audio via the APX AuroMax processor positions this venue at the cutting edge of sound technology, while the Barco SP4K-12 laser projector provides high-end visual performance. The addition of premium camera systems for live streaming demonstrates MiT's forward-thinking approach to venue monetization through virtual attendance.
This project with A24, a respected independent entertainment company, adds a prestigious client to MiT's portfolio and showcases their ability to blend technological innovation with cultural preservation in a historic New York venue. The project aligns with emerging entertainment venue trends that emphasize multifunctionality and premium audience experiences across different content formats.
New York, New York and Fountain Valley, California--(Newsfile Corp. - September 3, 2025) - (NYSE American: MITQ) ("MiT"), a leading provider of cutting-edge out-of-home entertainment technology and services for cinema, Esports, stadiums, arenas, today announced its collaboration with New York City's historic to create a state-of-the-art 60 seat cinema screening room and performing arts venue. This transformation will blend Cherry Lane's rich theatrical legacy with cutting-edge technology, offering a premier venue for both film screenings and live performances with a full-service restaurant and bar in the lobby.
Moving iMage President and COO, Francois Godfrey, commented, "At MiT, we're committed to redefining venue innovation, and this project with is a perfect example of that mission. A24's groundbreaking films and TV deserve an equally exceptional viewing environment, and we've designed every aspect of this space to deliver an immersive, high-end experience. From LEA Professional's IoT-enabled Cinema Digital Series power amplifiers and an IAB immersive audio system to QSC speakers, Q-Sys control and Barco projection systems, every element has been carefully selected to enhance both cinema and live performances. We are thrilled to work alongside A24 in transforming Cherry Lane into a top-tier destination for film lovers and performing arts audiences alike."
MiT's design and advanced cinema and audio integration deliver a new level of sophistication, featuring:
Motorized Screen & QSC Speaker Lift: MiT engineered a custom screen frame integrating QSC screen channels and subwoofers, with a seamless Stewart screen affixed to the assembly. The entire unit glides into position for film presentations and retracts cleanly to reveal the stage for live performances.
A SP4K-12 laser projector and Alchemy ICMP-X integrated cinema media processor module to deliver exceptional image clarity and vibrant color accuracy for unmatched visual presentations and advanced content management.
Immersive Audio System: Equipped with immersive audio bitstream (IAB), the venue offers an enveloping sound experience, courtesy of an processor, to rival the best cinemas in the world in creating an ambiance that enhances the magic of film.
Premium Camera System for Live Streaming: Cutting-edge camera systems have been installed to enable live-streaming of performances to extend the theater's exclusive experiences to audiences around the world.
Forward-Looking Statements
All statements above that are not purely about historical facts, including, but not limited to, those in which we use the words "believe," "anticipate," "expect," "plan," "intend," "estimate," "target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent our current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors. Our filings with the SEC provide detailed information on such statements and risks and should be consulted along with this release. To the extent permitted under applicable law, we assume no obligation to update any forward-looking statements.
About The Cherry Lane Theater
As the oldest Off-Broadway theatre in New York City, the century-old Cherry Lane Theatre has long been a staple in New York's cultural landscape. Acquired by A24 in 2022, the theatre has undergone a multi-year renovation and will reopen in September 2025. Its programming will expand to include theater, as well as comedy, music and film. A new addition to the theater is Wild Cherry, the latest bar restaurant from Lee Hanson and Riad Nasr, the team behind Frenchette, Le Rock, and Le Veau d'Or.
About Moving iMage Technologies ()
With a focus on innovation, service, and quality, Moving iMage Technologies ("MiT) is a trusted partner in delivering state-of-the-art out-of-home entertainment environments. Founded in 2003, MiT provides products, integrated systems design, custom engineering, proprietary products, software, and installation services for cinemas, screening rooms, postproduction facilities, high-end home theaters, Esports venues, arenas, stadiums, and other entertainment spaces.
MiT manufactures a broad line of digital cinema peripherals in the U.S., including automation systems, projector pedestals/bases, projector lifts, hush boxes, direct-view LED frames, lighting fixtures and dimmers, power management devices, operations software, and Esports platforms. It also distributes and integrates cinema equipment from Barco, Sharp (NEC) Digital Cinema, Christie Digital, LEA Professional, Dolby, GDC, JBL/Crown, LG, Meyer Sound, Q-SYS, QSC, Samsung and others.
MiT's Caddy Products division designs and sells cupholders, concession trays, and venue accessories that enhance concession sales and improve the guest experience.
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MITQ Investor Relations Contacts
Chris Eddy or David Collins
Catalyst IR
[email protected] or 212-924-9800
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