Magnite and REMAX Team Up to Power Commerce Media Expansion Across Onsite and Offsite Channels
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, has partnered with REMAX to expand its commerce media business. REMAX becomes the first real estate franchisor to launch a commerce media network, leveraging Magnite's technology to monetize digital inventory and activate first-party home buyer data.
Through this partnership, REMAX will create curated audience packages based on attributes like income level, age, and homebuying stage. The REMAX Media Network, launched in December 2024, enables advertisers to target high-intent home buyers across the U.S. and Canada through both digital and offline channels. The collaboration aims to provide enhanced targeting capabilities for advertisers in categories such as mortgage lending, insurance, home goods, and financial services.
Magnite (NASDAQ: MGNI), la pi霉 grande societ脿 indipendente di pubblicit脿 lato venditore, ha stretto una partnership con REMAX per espandere il suo business nel settore del commerce media. REMAX diventa il primo franchisor immobiliare a lanciare una rete di commerce media, sfruttando la tecnologia di Magnite per monetizzare gli spazi digitali e attivare dati proprietari sui potenziali acquirenti di case.
Grazie a questa collaborazione, REMAX creer脿 pacchetti di pubblico personalizzati basati su caratteristiche come livello di reddito, et脿 e fase del processo di acquisto della casa. La REMAX Media Network, lanciata a dicembre 2024, permette agli inserzionisti di raggiungere acquirenti immobiliari motivati negli Stati Uniti e in Canada, sia tramite canali digitali che offline. L鈥檕biettivo della partnership 猫 offrire capacit脿 di targeting avanzate per inserzionisti nei settori dei mutui, assicurazioni, articoli per la casa e servizi finanziari.
Magnite (NASDAQ: MGNI), la mayor empresa independiente de publicidad del lado de venta, se ha asociado con REMAX para expandir su negocio de medios comerciales. REMAX se convierte en el primer franquiciador inmobiliario en lanzar una red de medios comerciales, aprovechando la tecnolog铆a de Magnite para monetizar el inventario digital y activar datos propios de compradores de vivienda.
Mediante esta alianza, REMAX crear谩 paquetes de audiencia personalizados basados en atributos como nivel de ingresos, edad y etapa de compra de vivienda. La REMAX Media Network, lanzada en diciembre de 2024, permite a los anunciantes dirigirse a compradores de vivienda con alta intenci贸n en EE.UU. y Canad谩 a trav茅s de canales digitales y offline. La colaboraci贸n busca ofrecer capacidades mejoradas de segmentaci贸n para anunciantes en categor铆as como pr茅stamos hipotecarios, seguros, productos para el hogar y servicios financieros.
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Magnite (NASDAQ : MGNI), la plus grande soci茅t茅 ind茅pendante de publicit茅 c么t茅 vendeur, s'est associ茅e 脿 REMAX pour 茅tendre son activit茅 de commerce media. REMAX devient le premier franchiseur immobilier 脿 lancer un r茅seau de commerce media, en s'appuyant sur la technologie de Magnite pour mon茅tiser les inventaires digitaux et activer les donn茅es propri茅taires des acheteurs immobiliers.
Gr芒ce 脿 ce partenariat, REMAX cr茅era des packages d'audience cibl茅s bas茅s sur des crit猫res tels que le niveau de revenu, l'芒ge et la phase d'achat immobilier. Le REMAX Media Network, lanc茅 en d茅cembre 2024, permet aux annonceurs de cibler les acheteurs immobiliers 脿 forte intention aux 脡tats-Unis et au Canada via des canaux digitaux et hors ligne. Cette collaboration vise 脿 offrir des capacit茅s de ciblage am茅lior茅es aux annonceurs dans des secteurs tels que les pr锚ts hypoth茅caires, l'assurance, les articles pour la maison et les services financiers.
Magnite (NASDAQ: MGNI), das gr枚脽te unabh盲ngige werbetreibende Unternehmen auf der Verkaufsseite, hat eine Partnerschaft mit REMAX geschlossen, um sein Commerce-Media-Gesch盲ft auszubauen. REMAX wird der erste Immobilien-Franchisegeber, der ein Commerce-Media-Netzwerk startet und dabei Magnites Technologie nutzt, um digitale Best盲nde zu monetarisieren und First-Party-Daten von Hausk盲ufern zu aktivieren.
Im Rahmen dieser Partnerschaft wird REMAX kuratierte Zielgruppenpakete basierend auf Merkmalen wie Einkommensniveau, Alter und Kaufphase erstellen. Das im Dezember 2024 gestartete REMAX Media Network erm枚glicht es Werbetreibenden, potenzielle Hausk盲ufer in den USA und Kanada sowohl 眉ber digitale als auch Offline-Kan盲le anzusprechen. Die Zusammenarbeit zielt darauf ab, Werbetreibenden in Bereichen wie Hypothekenfinanzierung, Versicherung, Haushaltswaren und Finanzdienstleistungen verbesserte Targeting-M枚glichkeiten zu bieten.
- First real estate franchisor to launch a commerce media network
- Access to valuable first-party home buyer data with real-time intent signals
- Expansion of advertising reach across U.S. and Canada markets
- Enhanced targeting capabilities for advertisers through curated audience packages
- None.
Insights
Magnite's partnership with REMAX creates new revenue streams through commerce media expansion, positioning MGNI for growth in the real estate vertical.
Magnite's new partnership with REMAX represents a strategic expansion into the real estate sector's commerce media potential. This collaboration positions Magnite to tap into high-value audience segments of active home buyers - one of the most valuable consumer demographics due to their imminent major purchase decisions.
The deal extends beyond simple ad serving, as Magnite will enable REMAX to monetize both onsite inventory and activate first-party data offsite through curated audience packages. This creates a dual revenue opportunity that aligns with the industry-wide shift toward supply-side data activation, where advertisers can access audience data more efficiently while maintaining privacy compliance.
What makes this partnership particularly valuable is the quality of REMAX's first-party data. Unlike generic "mover" data sets, REMAX captures real-time home buyer intent signals - information that's extremely valuable to advertisers in mortgage lending, insurance, home goods, and financial services. These industries typically have high customer acquisition costs and are willing to pay premium rates for qualified leads.
By becoming the first real estate franchisor to launch a commerce media network, REMAX is pioneering a new revenue model in real estate. For Magnite, this represents an opportunity to expand beyond traditional retail media into a new vertical with similar high-intent purchase patterns but larger transaction values. The technological infrastructure Magnite has built for retail media networks can now be applied to real estate, creating operational efficiencies while opening a new market segment.
Magnite will work with the real estate leader to extend its high-value audiences offsite and unlock new routes for brands to connect with high-intent home buyers
NEW YORK, Aug. 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced that , one of the world鈥檚 leading franchisors of real estate brokerage services, has selected Magnite as its partner to accelerate the growth of its commerce media business. REMAX will work with Magnite to monetize its onsite digital inventory and activate its first-party home buyer data offsite via curated audience packages, creating new opportunities for brands to reach high-intent home buyers.
REMAX is the first real estate franchisor brand to launch a commerce media network, revolutionizing the way real estate and advertising converge and positioning itself to tap into the growing trend of retail media. Leveraging Magnite鈥檚 curation tools, REMAX will enrich media supply with its proprietary first-party homebuyer data, and package premium audience segments based on critical attributes such as income level, age, and homebuying stage. This approach enables advertisers and agencies to activate REMAX data against Magnite鈥檚 premium inventory, with the advantage of precise targeting and streamlined programmatic workflows.
鈥淲e know brands are looking for precision and efficiency, and enabling our data through the supply side helps deliver both,鈥� said Abby Lee, EVP of Marketing, Communications and Events at REMAX, LLC. 鈥淲e鈥檙e excited to work with Magnite to bring our commerce media strategy to life through the REMAX Media Network, and offer advertisers smarter, more powerful ways to reach the people making major life purchases with the right message at the right time.鈥�
Unlike general mover data, the REMAX audience segments reflect real-time home buyer intent signals that matter most to categories like mortgage lending, insurance, home goods, financial services, and more. With Magnite technology, REMAX can now scale these audiences offsite and make them available to buyers in their platform of choice, with the added opportunity for higher match rates, improved cost efficiency, and stronger brand safety controls that come with enabling data on the supply side.
鈥淩EMAX agents have long been trusted guides for home buyers and sellers, and now we鈥檙e tapping into that power to help brands connect with consumers during one of life鈥檚 most important decision-making windows,鈥� said Stephanie Reustle, Head of Commerce Media at Magnite. 鈥淭his relationship is designed to maximize the value of the REMAX brand鈥檚 rich home buyer data while giving advertisers the ability to reach these audiences wherever they are.鈥�
Launched in December 2024, the REMAX Media Network spans digital and offline activations across the U.S. and Canada, leveraging the brand鈥檚 expansive digital ecosystem to provide advertisers with a unique platform to connect with consumers. Aligning with the broader industry trend of data moving to the supply side, working with Magnite helps extend reach and enhance the value and performance of curated commerce media campaigns.
About Magnite
We鈥檙e Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats鈥攊ncluding CTV, online video, display, and audio. The world鈥檚 leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in transparency, our platforms are built on modern, cloud infrastructure and drive performance and efficiency for buyers and sellers alike.
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