MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating
MasterCraft Boat Company (NASDAQ: MCFT), the world's leading towboat manufacturer, has reinforced its commitment to waterway protection and responsible boating through its support of the Wake Responsibly campaign in partnership with the Water Sports Industry Association (WSIA).
The initiative promotes three key principles: maintaining 200 feet distance from shore and other boats, keeping music at respectful levels, and minimizing repetitive passes. MasterCraft is implementing comprehensive measures including dealer education, WSIA advocacy support, and consumer education materials to address growing waterway restrictions and access challenges.
Studies indicate that wakesurfing boats create less shoreline impact than natural wind-generated waves, countering common misconceptions about environmental impact.
MasterCraft Boat Company (NASDAQ: MCFT), il principale produttore mondiale di barche trainate, ha rafforzato il suo impegno per la protezione delle vie d'acqua e la navigazione responsabile sostenendo la campagna Wake Responsibly in collaborazione con la Water Sports Industry Association (WSIA).
L'iniziativa promuove tre principi fondamentali: mantenere una distanza di 200 piedi dalla riva e dalle altre imbarcazioni, tenere la musica a livelli rispettosi e ridurre al minimo i passaggi ripetitivi. MasterCraft sta adottando misure complete che includono la formazione dei concessionari, il supporto alle attivit脿 di advocacy della WSIA e materiali educativi per i consumatori, per affrontare le crescenti restrizioni e le difficolt脿 di accesso alle vie d'acqua.
Studi dimostrano che le barche da wakesurf generano un impatto sulle rive inferiore rispetto alle onde naturali causate dal vento, sfatando le comuni idee errate sull'impatto ambientale.
MasterCraft Boat Company (NASDAQ: MCFT), el principal fabricante mundial de lanchas de arrastre, ha reforzado su compromiso con la protecci贸n de las v铆as navegables y la navegaci贸n responsable mediante su apoyo a la campa帽a Wake Responsibly en colaboraci贸n con la Water Sports Industry Association (WSIA).
La iniciativa promueve tres principios clave: mantener una distancia de 200 pies de la orilla y de otras embarcaciones, mantener la m煤sica a niveles respetuosos y minimizar los pases repetitivos. MasterCraft est谩 implementando medidas integrales que incluyen la educaci贸n a concesionarios, el apoyo a la defensa de WSIA y materiales educativos para consumidores, para abordar las crecientes restricciones y desaf铆os de acceso a las v铆as navegables.
Estudios indican que las embarcaciones de wakesurf generan menos impacto en la orilla que las olas naturales producidas por el viento, contrarrestando las ideas err贸neas comunes sobre el impacto ambiental.
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MasterCraft Boat Company (NASDAQ : MCFT), premier fabricant mondial de bateaux tract茅s, a renforc茅 son engagement en faveur de la protection des voies navigables et de la navigation responsable en soutenant la campagne Wake Responsibly en partenariat avec la Water Sports Industry Association (WSIA).
Cette initiative promeut trois principes cl茅s : maintenir une distance de 200 pieds des rives et des autres bateaux, garder la musique 脿 un volume respectueux et minimiser les passages r茅p茅t茅s. MasterCraft met en 艙uvre des mesures compl猫tes incluant la formation des concessionnaires, le soutien aux actions de plaidoyer de la WSIA et des supports 茅ducatifs pour les consommateurs afin de faire face aux restrictions croissantes et aux difficult茅s d鈥檃cc猫s aux voies navigables.
Des 茅tudes indiquent que les bateaux de wakesurf ont un impact moindre sur les rives que les vagues naturelles g茅n茅r茅es par le vent, ce qui contredit les id茅es re莽ues courantes sur l鈥檌mpact environnemental.
MasterCraft Boat Company (NASDAQ: MCFT), der weltweit f眉hrende Hersteller von Zugbooten, hat sein Engagement f眉r den Schutz von Wasserwegen und verantwortungsbewusstes Bootfahren durch die Unterst眉tzung der Wake Responsibly-Kampagne in Zusammenarbeit mit der Water Sports Industry Association (WSIA) verst盲rkt.
Die Initiative f枚rdert drei zentrale Prinzipien: einen Abstand von 200 Fu脽 zum Ufer und zu anderen Booten einzuhalten, die Musik auf respektvollem Niveau zu halten und wiederholte Fahrten zu minimieren. MasterCraft setzt umfassende Ma脽nahmen um, darunter H盲ndler-Schulungen, Unterst眉tzung der WSIA-Advocacy und Informationsmaterialien f眉r Verbraucher, um den zunehmenden Einschr盲nkungen und Herausforderungen beim Zugang zu Wasserwegen zu begegnen.
Studien zeigen, dass Wakesurf-Boote weniger Uferbelastung verursachen als nat眉rliche, windbedingte Wellen und widerlegen damit verbreitete Missverst盲ndnisse 眉ber Umweltwirkungen.
- Partnership with WSIA demonstrates industry leadership in responsible boating
- Implementation of comprehensive dealer education and advocacy resources
- Scientific research supports company's position on minimal environmental impact
- Increasing nationwide waterway restrictions and local ordinances
- Growing challenges regarding waterway access and regulations
World鈥檚 Best-Selling Towboat Brand Champions 鈥榃ake Responsibly鈥� Campaign in Partnership with Water Sports Industry Association (WSIA)
Campaign to Preserve the Freedom to Ride While Sustaining Lakes & Protecting Jobs Through Education and Respectful Boating Practices
VONORE, Tenn., Aug. 05, 2025 (GLOBE NEWSWIRE) -- , the world鈥檚 best-selling towboat brand, today reinforced its commitment to protecting waterways and preserving access for generations to come. With waterway restrictions and local ordinances increasing nationwide, MasterCraft is taking an industry-leading stance to ensure that education, advocacy, and shared responsibility 鈥� not sweeping regulation 鈥� remain the solutions to these challenges.
鈥淏oating isn鈥檛 just a passion 鈥� it鈥檚 an economic driver that supports thousands of jobs and generates billions of dollars for local economies,鈥� said Brad Nelson, CEO of MasterCraft Boat Holdings. 鈥淲e take these concerns seriously and are committed to being part of the solution by working with communities, educating boaters, and investing in innovation to ensure safe, responsible enjoyment of our waterways.鈥�
As a proud supporter of the and its Wake Responsibly campaign, MasterCraft endorses three essential principles:
1) Maintain 200 feet of distance from shore, docks, and other boats and in at least 10 feet of water
2) Keep music at a respectful level
3) Minimize repetitive passes in the same area
鈥淭hese guidelines aren鈥檛 just rules 鈥� they鈥檙e about courtesy, coexistence, and protecting the sport we all love,鈥� said Krista Schipner, Vice President of Marketing for MasterCraft. 鈥淲e expect our athletes, dealers, ambassadors, and customers to lead by example so that everyone 鈥� boaters, anglers, and shoreline residents alike 鈥� feels respected. Together, we can ensure these waterways remain accessible for generations.鈥�
In support of the Wake Responsibly campaign, MasterCraft is implementing the following:
- Equipping dealer network with WSIA advocacy resources to educate local boaters
- Embedding Wake Responsibly principles across all communication channels
- Partnering with WSIA on state-level advocacy and supporting scientific research to counter misinformation with facts
- Developing consumer-facing education materials for social and in-store use
- Hosting on-water events to demonstrate responsible boating behaviors
MasterCraft is continuously investing in innovations and programs that give boaters the tools to operate responsibly and is actively listening to concerns to inform future solutions.
Waterway restrictions and access challenges are growing, often fueled by misconceptions about wake boats and their environmental impact.
Studies from leading wake experts validate that a聽wakesurfing boat passing a section of shoreline every nine minutes is less damaging than naturally occurring waves from a 10-mph wind with one mile of fetch.聽Further,听boat wakes and waves from cruising boats, which are not the focus of legislation, dissipate more slowly and lack the initial drop in size associated with wakeboard and wakesurf wakes and waves.
鈥淥ur mission is simple: to build memories, not barriers,鈥� added Schipner. 鈥淲e are committed to preserving access while ensuring safety, sustainability, and shared responsibility on every lake and shoreline we touch.鈥�
For more information about responsible boating practices, visit or a local MasterCraft dealer.
To learn more about MasterCraft products and its dealer network, visit and follow along on聽,听,听, and聽.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company鈥檚 goal remains the same - to continue building the world鈥檚 best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.:
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit , , , and
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FAQ
What are the three main principles of MasterCraft's Wake Responsibly campaign?
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